Websites have become one of the easiest and quickest ways to help users get every small detail about your business, product/services, and more. Whether you belong to the law industry, real estate industry, or Health & wellness industry, having an attractive, responsive, and informative website design has become the basic need for every business. Mainly when it comes to the hospital or medical industry creating a website design is essential and can be challenging as well.
Hospitals have a large amount of data including multiple services to offer. Gone are those days when the brochure was distributed to highlight the services and files were used to store patient data. As people are shifting to online platforms and performing searches online to find their answers, there are high chances that your people might be searching for your services. Having a fully functioning feature-full hospital website design can be the best way to highlight your services along with other important information.
Whether you have a small clinic or a huge hospital having a business website can benefit you and your hospital in many ways. But the question comes down to how to create an attractive and informative medical or hospital website? If you are scrolling the internet for the same then you have landed on the right article where we are going to highlight some of the benefits of having a hospital website along with features that you can include in your website design.
Apart from that, we will also be highlighting some of the best practices for creating an attractive, informative, and engaging hospital website. If you are looking to know more about how you can improve your website design then make sure to check our blog on Web Design Trends 2021: 10 Unique Design Trends To Follow In 2021
Table Of Content:
- An Overview Of Medical Or Hospital Website
- Why does your clinic or hospital need a well-crafted website design more than ever?
- Features to include in a hospital website
- Tips to consider before creating a hospital website
An Overview Of Medical Or Hospital Website
The medical or hospital website acts as the virtual clinic that helps in highlighting your practices and other valuable information. No matter how popular or effective your hospital name might be in your area and location, you can’t expect users to walk into your hospital and ask for services offered. Before any person pays a physical visit to any hospital they wish to grab as much information as they can about the services you offer, doctor name, timing, and other important details.
For that, you need to have a fully functioning medical or hospital website for your business. The website you offer can act as your hospital brochure or we can say a source of information. Not only that but the hospital website you create and offer can help patients to get details about their previous visit and more. In short, the hospital website you create and offer to your audience will act as the information source that will help you to attract more patients to your clinic.
There are high chances that people might not be aware of the availability of different departments like oncology, hematology, neurology, and more in your hospital. You can’t expect them to visit your hospital to get a detailed idea about these departments and also to check whether they are available on your website or not. One of the easiest ways to help people get information about the department is by creating a website that offers detailed ideas about every small individual department present on your website.
Health and wellness industry is seeing huge growth in the number of online searches. According to the recent report, nearly 80% of Americans, or we can say about 93 million Americans make use of online platforms to search for health-related topics. Apart from that 63% of the people opted for online platforms to search for detailed information about a specific disease or medical problems and around 47% of the user made searches on different medical treatments and procedures.
By creating your clinic or hospital website you do not only highlight the services you offer but you can also make use of it to showcase the latest technology you are using to cure the disease. If you’re looking to achieve maximum success and drive more patients to your hospitals and clinics then it’s essential for you to create a strong online reputation and presence. It starts with having an attractive and user-centric website design that grabs user’s attention, answers their problems, and encourages them to book an appointment.
Keeping that in mind we have created this particular guide that will help you in getting a detailed idea about why you need a clinic or hospital website and what features you can include in your website design to make it more effective. If you are looking to optimize your conversion then check our blog on:
Why does your clinic or hospital need a well-crafted website design more than ever?
Before we start to highlight some of the important website design tips for clinics and websites we would like to get started with listing some of the important reasons why clinics and hospitals need websites more than ever. Before selecting any hospital or clinic, people go through in-depth research to get a detailed idea about your previous work, market reputation, and more. Due to the availability of multiple options, people have more power to decide with whom they wish to work on a day-to-day basis.
Having a website allows you to highlight every small detail about your hospital right from the doctor’s details to the technology you are using and more. You might be doing every right from offering the best medical services to patient interaction to offering outstanding facilities and more. But people out there might not be aware of the benefits they will get after consulting from your hospital and with your doctors.
With the help of a user-centric website design, you can highlight every small feature and USP of your clinic and hospital. A website has the power to make your small business offer a competitive edge that means with the help of a website you can compete with larger hospitals in a centralized location. Today there are many hospitals and clinics that don’t have any website on the internet. Not only that but more than half of the hospital websites on the internet today are not mobile-friendly.
Many healthcare providers think that having an online presence is unnecessary and marketing their practices online is a total waste of time and money. Mainly because they get enough business, if you think the same then it’s time to reconsider your thinking. Yes, it’s true that sales and marketing, or we can say brand awareness is a part of the job of a well-crafted website. It can be also used to servicing patients, making things more convenient, and most importantly transparent.
The more transparency you offer in the process the higher chances will of converting them into lifetime customers. Today Google has become the primary source that helps people to find the right clinic, hospitals, and doctors. So there are a lot of benefits of having a dedicated website design for hospitals and clinics. Let’s take a look at them:
1. Expand your reach
If you wonder why you need to have a clinic or hospital website then one of the most important benefits is it helps in expanding your business reach. Yes with the help of a well-crafted website design you can reach a maximum number of audiences. Most of the time people fail to reach the right hospital just because they are not aware of the service. In the same way, hospitals fail to make their services the right set of audiences because of the lack of communication. The hospital website you create will bridge the gap by making your services reach maximum people.
By creating a website you are ensuring that the information seeker is able to get the answer from your website and become your paying customer or patient as well. That you are making your website and the information available for anyone from any corner of the world. Once your services start reaching maximum people then you will automatically start getting more appointments as people will be well informed about the services offered by your hospital and the timing of the visit.
2. Helps in building credibility
When it comes to the health care sector people do a lot of research before visiting a hospital or booking an appointment. Yes, it’s true the word of mouth referral has made it possible for the hospital to gain credibility, but what if your potential patient doesn’t have any reference from their close ones about your hospital. They might end up getting recommendations for some other hospital. The website you create and offer to your audience allows you to highlight your services and expertise which can directly help you to gain credibility.
Not only your expertise but sometimes the information you offer on your website also becomes the major factor in showcasing your expertise and achievements. With some twist and turn, you can highlight your previous achievement which will work more than any word of mouth recommendation. The more successful cases you put out in the form of your prospects the higher the chances will be that they will trust yoru hospitals and doctors.
Today if you want people to book an appointment then it’s essential to gain their trust. Until and unless you convince them to trust your hospital and doctors they will never show interest in taking action either physically or virtually. When it comes to gaining credibility you can share the real-time experience of your previous patient and other important information about the disease. Doing so will help you to boost your credibility and attract more prospects to your website.
3. Makes you available 24/7
A website not only helps in reaching out to the maximum number of audiences and gaining credibility but also makes you available 24/7. That means the user can get a detailed idea about the different departments in your hospital, book an appointment, put their queries, and more. By making a website for your organization you are ensuring that patients are able to find you anywhere and anytime. With the help of a website they can get every small information about your hospital, departments in your hospital, doctors working under department and more. By making your organization available 24/7 you will be able to serve your existing patient as well as a new patient.
4. Makes a memorable first impression
If a user visits directly to your hospital then there are high chances that your potential patient might get lost and due to COVID19 there can be a huge rush in your hospital and your staff might fail to attain the patient. This way you are not only damaging your organization’s reputation but also driving patients away from your hospital. On the other hand, a dedicated website for your hospital can act as the front door where users can get access to every small piece of information which they may find difficult to discover physically after visiting yoru hospital or clinic.
Remember the first impression is the last impression, mainly during the initial stage every person conducts in-depth research whether it’s online or offline. If they fail to find your hospital website then it can impact your organization’s reputation and even if they find your website but it’s not updated then they will leave your website and never return back on it. That is the reason why it’s essential to have an updated hospital website then can create a memorable experience. The information, navigation, and design will play a major role in deciding whether it will create a positive or negative experience.
When we say navigation then it means how quickly users are able to find the solution they are looking for in your website. Apart from that, you can also highlight more about previous patient cases on how they recovered from the disease after the treatment. These types of information can enlighten the reader and this way you can get more make a more positive memorable experience.
5. Better data organization
A hospital can have multiple departments and each department might have different staff and doctors. Mainly in the big hospitals, every department acts as a separate container where people under one container have less interaction. Getting information by visiting the hospital physically can take a lot of time and there are high chances that your patient might fail to get every small data. These types of activities can confuse them and they might look for other options like visiting some other hospital.
A dedicated website for your hospital will help users in many ways as it will organize and store all the data in one place. So that whenever a user visits your website they are able to get information whether the particular departments are available in your hospital or not. If yes then doctors available in that department and their experience. Remember every small detail counts when it comes to the health and wellness sector. So by having a fully functioning website you are organizing all the data in one place so that users are easily able to get access to them.
6. Advertise your organization
A website not only allows you to highlight your organization information but will also help in advertising your hospital and services. If users are landing on your website through other social media channels and discovering different services offered by your website then that’s also a kind of advertisement. In short, we can say the website you create can act as an advertisement tool for your organization which will help you to reach the maximum audience. We don’t have to mention how the internet space is growing day by day with users making use of different platforms to find their answers.
You can make use of different social media platforms and other search engine tools to advertise your hospital website and drive potential traffic on your website. A mixture of SEO and online advertising can help you to build a strong awareness about your hospital and doctors. While ranking your website and web pages in search engines can be a time taking process but offer more cost-effective results by driving organic traffic to the website. Whereas online advertising will make you pay to rank your website or display your ad in the social media feeds.
But in both cases, you will need one source that is none other than a fully functioning well-crafted hospital website that helps in advertising your hospital, services, and more. When your website is appearing on top of the search engine result page then you will be able to drive more traffic which will lead to better conversion.
By now you might be convinced why you need a fully functioning hospital website for your organization. Next, we are going to highlight some of the important features that your hospital website need to have in 2021
Features to include in a hospital website
The hospital website you create and offer will not only help users to identify your services but also act as one of the most important sources of information. These pieces of information present on your website can help users to discover some of the valuable details which they may fail to find after visiting your website physically. The website you create can be a great source to highlight what technology you are using, beds in hospitals, doctors, and more.
Mainly when it comes to diabetes or blood pressure patients they always conduct in-depth research before selecting any hospital or doctor. Your website can be the best place to identify every small detail starting from whom they are going to consult with to the next available slot for appointment. But for that, you need to ensure that the information you are offering to your audience is easily navigable and understandable.
Keeping that in mind below we are going to list some of the important features that should be present in every hospital website:
1. Positive User Experience results in the healthy experience
When it comes to creating a hospital website then the first thing that you should consider is offering an enhanced user experience. The hospital website will help users to get some valuable information about your services, doctors, hospitals, and more. When you want your site visitors to engage with your content then you need to ensure that you are offering an optimized user experience to the user.
You might be driving patients to your site visitors but you can’t forget that they are patient for a limited period of time. Or else for the rest of the day and night, they are normal humans who scroll different websites including some of the popular websites like Facebook, Amazon, and more. Today almost every company is focusing on offering an optimized user experience to their audience as it has become one of the crucial aspects of conversion.
Whether you are looking to get sales or leads it’s recommended to create a positive user experience because the user landing on your website might have scrolled multiple websites. Or maybe a savvy searcher so if you fail to offer an optimized user experience which they have experienced on another website they will easily be able to differentiate between them. If you are failing to offer an optimized user experience then they will leave your website without having second thoughts. So make sure your hospital website is user-friendly and optimized.
2. Doctor and staff directory
The hospital website you create can be helpful in many ways but for that, you need to ensure that patients are able to find every small detail about your hospital. One of the features that we recommend embedding in your website is adding a doctor and staff directory. Mainly in the large hospitals where several doctors are employed, having a proper directory can act as one of the beneficial tools that will help your prospects to select whom they wish to consult with.
The patient feels more comfortable and adjustable when they already have a detailed idea about whom they are going to consult. Gone are those days when the name used to be the only information offered by the hospital. Now patients expect more information about the doctor before even they pay a physical visit to your hospital. The more transparency you keep about your doctor the higher chances will be of making your site visitors book an appointment.
You can get started by creating and offering a small bio about your doctors which can include the year of experience, specialization, colleges they studied, number of successful cases in the past, and more. This information can help users to select the best one and it will also help you in getting more and more patient. You can also display the photograph of your doctor to make the bio more effective and persuasive.
3. Mobile-Friendly Website
As mentioned earlier people will land on your website to gather important information but sometimes they fail to do it because the elements inside the web page fail to load on mobile devices. Earlier having a mobile-friendly website used to be a feature but now it has become essential for every website to create and offer a mobile-optimized website. Mainly due to the increase in the number of mobile users, most of the searches are performed on mobile devices.
And you can expect your site visitor to open their laptop or desktop to perform the searches when they can easily access your website from mobile devices. Yes, people make use of a laptop and desktop for making a complex purchase (the number is falling daily) but when it comes to finding answers for things or searching for any information the first choice of every user is mobile devices.
Today almost every user journey starts on mobile devices as they can be used anytime and anywhere without facing any difficulties. If you are looking to make your patient, prospects, and other staff use your website then it’s essential to ensure that your website can be accessed from any screen size. So making your website mobile-friendly can be another feature that you can consider while creating your website design.
4. Offer optimized online appointment booking
When hospitals create any website whether they wish to display only information or they offer details about their hospital along with an appointment booking system. If you wish to add this particular feature to your website then you need to ensure that users are easily able to navigate to the appointment booking section. The placement of the CTA at the right position will play a major role in deciding whether a user will book an appointment or not.
For example, if users find the information related to the disease and your hospital success story more convincing then they might look to book an appointment. When they start getting a sense of taking action and if they come across CTA then they will never hesitate to take action. So make sure after every USP you are displaying the appointment booking CTA. Apart from that when you start creating the appointment booking section make sure it comes with fewer options.
Most of the time users don’t show interest in taking action after finding too many options in the appointment booking form. If you want users to take action then it’s essential for you to ensure that the appointment booking form comes with fewer and more specific options. Apart from that, you can make it more convenient by offering a drop-down menu that allows the user to select the slot and doctor. Make sure the form you create and offer are highly responsive on mobile devices.
5. Display frequently asked questions by the user
A website is a palace where users might get a bunch of questions after landing and engaging with the content. Yes, your agent might be available to speak to them but there are high chances that your prospects might not be in a situation to make a call or talk to your agent. If that is the case then you need to have other options and FAQs are the best way to help users get all the desired answers without reaching out to your audience.
You can create separate pages for explaining things like what users can expect during the visitor in a particular procedure. Before visiting any hospital people like to grab as much information as they can so that they land in the right place without wasting any time. It will not only help them but you will also get benefited as users will have detailed ideas about the products even if they are visiting your hospital for the first time.
Apart from that by displaying FAQs, you are also offering an optimized user experience and encouraging them to explore more about your website. You can brainstorm and collect some of the commonly asked questions and once you get started then your audience will help you to identify the frequently asked questions. Create a list and display all the frequently asked questions so that it becomes easy for users to navigate your hospital website and discover more and more information.
6. Create and offer a wide range of content
No matter how effective and helpful your services are for the patient until you are able to educate them about it. The content you display in your website design will act as the primary source that will educate, engage and answer your site visitors’ questions. When you start creating content then it is essential to focus on producing more patient-centric content so that it drives more engagement.
When designing your website the first thing that we recommend is to research your target audience so that you are able to produce a more user-centric website design. In the same way, target audience rash will offer you a brief understanding of what users need, their problem, and more. So when you start creating content make sure to answer their problems and highlight other health-related content to enhance the authority of the website and hospital.
If you wish to engage your audience then you need to set up authority because every user wants to learn from a reputable source. The more informed you will keep your audience, the more engaging your website design will become. Apart from website content, you can also make use of blogs to update your target audience about health-related blogs that can encourage them to keep coming back to your website design. So when you start creating content make sure it solves user problems and encourages them to explore more about your website.
Tips to consider before creating a hospital website
1. Create a User-Centric website design for your audience
When it comes to creating a hospital website design the first thing that we recommend is keeping your target audience as the first priority while designing the website. Most of the time hospital websites create design targets for every user, if that is the case then you might end up losing your potential customer.
The more specific you are the more user-centric design you will be able to create. Almost every doctor’s offices are different depending on their specialties, in the same way, the patient group can also differ.
When the specialties are different the target audience will differ so do the website design. Yes, when you are targeting a specific group audience then you must create a design that relates to them. The medical or hospital website will play a major role in communicating your service, achievements, patient success stories, and more.
The focus should be on creating a website design that offers every small piece of information and educates your audience in a more appealing way. By selecting the right set of colors, text, images, and other elements you can make you can create and offer a user-centric website design that grabs user attention and encourages them to take action on your website design.
Creating a user-centric website design needs the involvement of more experienced hands. That is the reason why we recommended you to take the help of an experienced website design company that can help you to create a research-based website design that relates to your target audience and encourages them to explore more yoru your website and services.
If you are looking to know more about how you can make your website user-centric then we recommend you to check our blog on User-Centric Website Design Guide: How To Create A Website Design That Relates With Target Audience?
2. Offer simple and clear navigation
Not to mention but navigation is one of the essential elements of website design. When creating your hospital website design you need to pay special attention to the navigation as it can make and break any kind of successful business. The majority of users that are landing on your website might be in a hurry, so they will look to access the information as quickly as possible. By offering a simple, clear, and neat navigation you are ensuring that users are able to access the information as quickly as possible.
If your website navigation is difficult then it can directly impact multiple things like your website engagement rate, traffic, conversion rate, and more. A difficult-to-navigate website can drive users away from your website and discourage them from exploring more about your services.
When it comes to the top-level menu we recommend you to offer a maximum of 4-6 items, exceeding beyond that can make your navigation more distracting. You can add sublevels to the menu, so that when the user hovers over the items then the menu expands and highlights the sub-level of that particular menu option.
For example, your menu option might contain multiple options like staff, doctors, patients, departments, and more. So when a user hovers over any of the menu options like patient then they should be able to access multiple options like forms for the new patient, existing patient, emergency cases, and more. This way you will ensure that your hospital menus are able to offer more information keeping your homepage clean and informative.
The more clear and logical organization you offer the more engaging your hospital website will be. These types of practices will encourage your site visitor to spend more time on your website which will indicate to Google that you are eligible to get top position on the search engine result page.
3. Highlight the services and treatments on the homepage
If you are creating the hospital website for your audience then you must be aware of the fact that a hospital website is mostly used by the user to grab as much information as they can about your hospital and departments. When it comes to health-related issues every person wants to be informed about every small thinking like the dictator they are going to consult, procedure, the technology used, and more. All this information will help you as well as your prospects in many ways.
That is the reason why we recommend you make use of your homepage to highlight your featured services. It’s a no-brainer that every person landing on your website visits the homepage to check for the treatment and other services offered by your hospital. It’s not essential to highlight every small detail about the service and treatment on the home page.
Instead, you can highlight the main treatment or services you offer on your homepage. Apart from that, you don’t have to mention every small detail about the particular service on the homepage. Instead, you can offer a glimpse of the particular treatment & services and place a CTA button that redirects the user to the dedicated page. Make sure to place the services and treatment on the top that are offered by only your hospital.
This way you will be able to convince your site visitor that you can be the right choice for them. Because until and unless your site visitor believes your website they will never show up in your hospital physically.
4. Make use of lead forms to request appointments
Most of the hospital websites today make use of phone numbers so that their site visitors are able to connect them and book their appointment. But if you are looking to create an effective and results-driven hospital website then it’s always recommended to make use of lead forms so that it becomes easy for the site visitor to book appointments from your website.
You might not have any idea about what type of user is landing on your website. Some of them might show interest in picking their phone, typing the number, and making the call. Whereas there are high chances that most of your site visitors might not show interest in calling on the number you displayed. People might feel lazy to give their personal information on the call or they might be in a place where they can’t pick the call.
When it comes to the website any possibilities can occur, so by creating and offering lead form you ensure that users landing on your website are offered multiple ways to book an appointment. You can add the book appointment button strategically in multiple places on your hospital website. Make sure the button you are adding to your website design is easily accessible from mobile devices.
Most of the websites today point the button to the contact us page that adds additional steps in the form fill-up process. You can either display the short lead form in the header or in the footer. When placing your CTA you need to think of what point of time after scrolling your website user will show interest in filling out your form. Depending on that you can place it in a lead form on your website.
Or you can also take the help of an experienced website design company that can help you to create the most attractive and converting website design by placing all the elements of the website more strategically.
5. Create a responsive hospital website design
Not To mention but today most of the web searches are happening from mobile devices. If you are planning to create a hospital website and looking for the tip that can help you to create an attractive, engaging, and informative website design then make sure to include this point in your list.
Most of the websites performing well on desktop devices fail to drive mobile users because the elements used inside the website are not responsive on mobile devices. So every organization looking to create a medical or hospital website should make sure that the website meets mobile-friendly standards.
If you are failing to create a responsive website design then the elements inside your website may not show up on mobile and other devices. If the elements are not visible then the site visitor will never show interest in engaging with your information or performing some action on your website design.
When we say responsive then it means the site visitor should be easily able to zoom in or zoom out which means the content inside your website should easily resize depending on the user’s needs. If your website is failing to do the same on different devices then it means you need to get your website redesigned. Not only resizing but the whole layout should adjust depending on the browser and screen.
Having a non-responsive website design can affect your website ranking, performance, reputation, and many more. By investing your time and money in creating a responsive hospital website design you are ensuring that more and more users land on your website and engage with the information you are offering on your hospital website.
Make sure the responsive website design yoru create and offer automatically adjust the layout depending on the size of the screen. This way you will ensure that the elements inside it will load properly on the mobile screens and your site visitors are easily able to engage with the design and information.
6. Create a dedicated Staff/Doctor Page
When you start creating your hospital website is essential to identify what your prospects look for after landing on your website design. Yes, the service and treatment you offer will always be the first thing that users will look to know. But once they have a detailed idea about the service and treatment offered by your website and business then the next thing they will look for is getting a detailed idea about your staff and doctors.
More than 50% of the patients landing on your website will search for information related to the staff and doctor before scheduling the appointment. Mainly if your website is getting visited by new patients then they will surely look for details about the doctors. This is the reason why we recommend every medical and hospital website to display every small detail about your staff and doctors by creating a separate menu and page from them.
For your prospects, this information can be just details about doctors and stuff but for your website and hospital, it can act as the key to get more and more appointments. Until and unless patients are aware of whom they are going to consult, they will never show interest in taking action. While creating the bio about your staff and doctor you can display their education, the number of years they are working in the industry, achievements, and many more.
This way you will ensure that prospects landing on your website are well aware of the details about the doctors and staff and they are performing the desired action after engineering with the information.
7. Use Patient Testimonials and Reviews
One of the essential things that you need to embed on your hospital website is the testimonial by the previous patient. People there who are suffering from some kind of disease always look for these types of reviews and testimonials from other patients suffering from the same disease. This way their decision-making process becomes more effective and they are able to schedule an appointment at your hospital.
It will act as the most powerful psychological influencer that will encourage your site visitors to take action on your hospital website. Just link other businesses out there offering a group of services your hospital is also doing the same so when it comes to persuading users to make a physical appearance in your hospital you can make use of testimonials and reviews.
Nearly 70% of the users from their op[ptnion just by looking at the testimonial and reviews by real-time patients. When it comes to displaying the testimonial and reviews we also recommend you to make use of video testimonials to make the prospect decision-making process more effective. The review is also considered as the top three ranking signals so make sure your hospital website contains testimonials and reviews.
8. Display clear location, operating hours, and content information
Well, the content and information you offer on your website might convince your site visitor that your hospital is right for them. But after engaging with your content the next thing they will look for is reaching out to your hospital. For that, it’s essential for your hospital website to clearly display the operating hours along with location in content information. The phone number you display should be accurate and easily reachable and make sure you are displaying the full address.
If you have an active agent in the email then you can also display the email address on your hospital website. This information should be easily accessible from your homepage in the contact us link displayed on the header menu. Apart from that, you can also display the phone number on the top of the home page so that any user with some or other kind of emergency can easily reach your hospital within a short period of time.
If you are displaying the content information across different pages on your website then make sure that the information displayed is the same. Not only on pages but if you submit in the local directories, google+ listing, social media pages, and more then also make sure information on your displaying is clear and similar. This way you will ensure that prospects are easily able to reach your hospital from any platform.
By now you must have a good understanding of why you need a hospital website for your organization and what tips you can consider before creating your hospital website. The best way to design a hospital website is to place yourself in the shoes of your potential patients and start thinking from their perspective. What you will look after landing on a hospital website, where you will look for them, what type of content will encourage you to engage, what type of information you will need at first, and more.
It’s essential that you offer your potential patients all the answers that can solve their questions and encourage them to explore more about you. You need to highlight your achievements, showcase your doctor details and keep the procedure transparent so that people are able to believe your hospital website. The more user-centric and responsive your website design is for the user the higher chances will be of converting them into paying customers.
If you are looking to create a highly responsive and fully functional website design that drives more traffic and conversion then it’s recommended to consult with an experienced website design company that can help you to create a research-based website design for your business.