Information Architecture (IA) is one of the most important but overlooked aspects of the website design process that can help in making your website more engaging and accessible. Today almost every website is focused on optimizing its website design, content, navigation, and more. But very few websites who want their customers to have the best experience after landing on a website look to optimize their website information architecture. That is the reason why it is considered an integral part of UX design.
If you have ever planned to optimize your website UX design then you must have come across the term Information Architecture (IA). While many website owners are already familiar with the importance of information architecture and how they can create one for their website. Still, there are a number of websites that are still unfamiliar with what information architecture is and how they can use it to enhance their custom-coded or WordPress web design.
If you are scrolling the internet to find the same then you have landed on the right article where we are going to highlight some of the important insights about what information architecture is and how you can use it in your website to enhance your website accessibility, engagement, and most importantly conversion. So make sure you stick till the end of this article while we help you to understand the basics of information architecture in website design.
Table Of Content:
- An Overview of Information architecture in website design
- What is information architecture (IA)?
- What are the information architecture patterns?
- What is the importance of information architecture in website design?
- What are the Principles of Information Architecture?
- What value does information architecture bring to the user and business?
- Information Architecture Best Practices To Consider In 2021
An Overview of Information architecture in Website Design
If you’re running a custom-coded or wordpress website design for a long then you must be aware of the fact that today information plays an important role in driving desired results. So in this information age, it has become essential for website designers to create and offer organized data and content so that you are able to drive more and more results from your website design. A well-planned information architecture ensures that your website copy does not turn into an illogical beast.
Most of the time designers are mostly dependent on the CMS that means they let the CMS decide the organization of the content. And it works fine with some of the websites but it’s not the same with every website on the internet. Some of the websites need to break the boundaries of the CMS to create an engaging website design. But for that, it’s essential to have a clear understanding of how information architecture works? If you are failing to understand that then there are high chances that you might end up creating a confusing website which can impact your website badly.
When your prospects land on your website then they look to access the exact information as quickly as possible. If they are easily able to find it then that’s because of the website’s extensive user research and testing. However, if your prospects face difficulties in finding the information then you might give up a few more seconds or sometimes minutes in the information search process. And today users don’t have much patience when it comes to finding the answer on the internet. If you are adding more minutes and seconds then you might end up creating a bad user experience which can result in low engagement and conversion.
That is the reason why near perfection has become crucial to service in the competitive marketplace. You might be offering a highly helpful product and services to your prospects but if they are failing to engage with the information in your website then they will never show the internet in taking action on your website design. A well-planned information architecture ensures that things on your website are placed where they should be on the website.
The reason why today every business looking to hire an experienced WordPress web design company so that they do not end up creating a confusing website whose content is virtually inaccessible. If your website goal is to create a strong presence by outperforming competition then you need to pay special attention to information architecture while designing your business website.
But for that, you need to have a clear idea about what information architecture is and how it can be used in your website design. This particular article will help you to understand the basics of information architecture that can help you to organize your website content. Not only that but we will also highlight the information architecture design pattern and best practices. Before we move ahead with other points let’s start by answering one of the common questions: what is Information architecture (IA)?
What is information architecture (IA)?
Instead of using complex terms, let’s understand information architecture in simple words. If you are landing in a new place then you always look for something that can guide you to the right place. Mainly, if you are planning to spend days or weeks in the new city then you might take the help of a map to land on the right destinations. Or you can also take the help of street signs for better navigation. This way you will be able to save a lot of time and money as you will have access to the proper guide.
Information architecture is not a map but allows you to structure your website content and other information so that your site visitors are easily able to find the right information within a short period of time. The main goal of the information architecture is to ensure that the content in your website is clear and easy to understand so that users are able to access it with fewer efforts. IA is mostly used not during the designing of the new product from scratch but mainly during the website redesigning process.
It is considered as the essential aspect of interaction design that is mainly focused on three important parts that are content, context, and user. This means when creating the product information you need to consider your business goal, prospects’ needs, and the content you need to take into account. That is the reason why information architecture is considered the essential part of website UX/UI design.
An experienced information architect ensures to bridge the gap between user and content by making a clear search and navigation, adding more abstract ideas into the prototype, and converting a concept into something that can be easily understandable. Remember an information architecture or IA is all about the creation of the structure of the website that allows users to understand what they are in the website and where the information is positioned in the website.
What are the information architecture patterns?
By now you must have a clear idea about what information architecture is. Before we move ahead with answering why it’s essential for your website first lest understand different information architecture patterns. When we talk about different information architecture design patterns there are a number of patterns available for better organization of the website content. By looking at the below-mentioned pattern you will be able to select the right site information structure for your website which will help in optimizing your website more effectively.
The pattern you select for your website will play a crucial role in deciding how users engage with your website and how quickly they are able to find it on your website. That is the reason why it’s said that the information architecture of your website can decide the number of metrics in your websites like the bounce rate, traffic, engagement rate, conversion rate, and more. The better you are able to understand different patterns in your website the easier it will become for you to create an optimized website for your business. So let’s take a look at the five popular information architecture design pattern target you can consider for your website:
1. Single page pattern
From the term, you can easily recognize that a single page pattern is best suited for a website that has a very limited amount of information to offer. Mainly if you have a single product or service to offer then you can also opt for the single page pattern. These products can be anything like an app for iOS and Android or a website focused on offering simple personal contact information. If your website has a narrow focus or has a limited amount of information to offer then can always opt for the single page pattern.
2. Flat structure pattern
The next in the list we have a flat structure pattern that is basically used by the website containing equally important pages. Using this type of information structure in your website will put all the pages on an equal level. Whether it’s your home page or product page or some other pages all will be considered equally important. Yes, it’s true that every page that you include on your website is important for users. But it’s not necessary that every page will have equal weightage. So a flat structure pattern is a good choice for the brochure style website where there are fewer pages and all the pages share the same importance.
3. Index page pattern
When it comes to information architecture usage then most of the websites today follow the index page pattern. In this type of information architecture pattern, the main page contains subpages. That is the reason why index page pattern is widely used by different websites on the internet. If you are a savvy internet user then you must have come across many websites using index patterns. It consists of the main page which is a website homepage and has multiple subpages linked to it. In the index pattern, the subpages in the website have equal importance with respect to hierarchy.
4. Strict hierarchy pattern
A strict hierarchy pattern is another type of information architecture design pattern that is generally used by large websites (mainly e-commerce). In this type of IA pattern, the main page or the home page has the sub-pages linked to it. Each subpage that acts as the parent page has its own web pages that are generally called the child page. The difference between index page pattern and strict hierarchy pattern is that you get to add subpages for each subpage of the main page. And the child page is only linked to its parent pages, not to other pages on the website.
5. Co-existing hierarchies pattern
Last but not least we have another information architecture pattern that might sound similar to the strict hierarchy pattern but has one small difference. The Co-existing hierarchies pattern act as the alternative to a strict hierarchy pattern where the main menu or the home page has the subpage (parent) and every parent page has the child page. But in co-existing hierarchies pattern, the child page can be easily accessed from other parent pages and also for the higher-level pages. If your website has too much overlapping information then you can always plan to use co-existing hierarchies information design pattern for your website.
By now you must have a clear idea about different information architecture design patterns then you can use for your website depending on your requirements. If you have a complex website with a lot of information and products/services then it’s always recommended to take help from an experienced wordpres web design company that can help you to create the most effective information architecture (IA) for your website. Next, we are going to highlight some of the important principles of information architecture.
What is the importance of information architecture in website design?
Today most of the websites directly jump onto the designing part because they fail to understand the importance of information architecture in website design. The information architecture helps in organizing and labeling your website for better usability and findability. A well-planned website structure will allow your site visitors to identify how they can navigate your website, find the right information and perform different functions in your website. It can include a number of things like the menu of your website, language used in it, organization of the pages, information, and many more.
The way you set up every small piece of information on your website will decide how easily they are able to navigate your website. It should be done in a way that makes sense to the user and allows them to find the right information with less to no effort. It can be only achieved when you lay the content in a logical manner. Today every website has got a lot to offer its audience. That is the reason why information architecture has become the center of the website design process.
Well-planned information architecture can enhance the whole website user experience whereas ignoring to create a proper IA can never help you to accomplish the desired goal. Today with the increase in the number of competition good IA has become essential as it offers a competitive advantage over others. Every user landing on your website will look to perform the tasks as quickly as possible, whether it’s finding information about products/services or about your business. With good information architecture, you can make things easy for your site visitors as they can quickly access the information on your website.
This way you will not only encourage them to perform the desired action but there are high chances that you will encourage them to look at your website in the future as well. A good user experience starters with a good design and well-planned information architecture. If you are failing to miss any one of them then it can directly affect your website user experience that will lead to a lower ranking, traffic, and conversion. If you looking to know how you can improve your website traffic and conversion then make sure to check the below points, as we are going to highlights some of the important points on why website need to focus on information architecture:
1. Offers clear scope of the project
The information architecture you create and offer acts as the blueprint of your website that allows you to map the interaction pattern and path of your website. By creating customized information you are not enabling your team to get a better result of your project. The more clarity you have about the website you are going to create the more effective and lucrative results you will be able to produce. A better understanding of the project allows the designers and developers to estimate when the website will be ready to launch.
One of the best parts about information architecture is that it allows you to check how deep the UX is and the different decision layers and levels present in the product. This way you will be able to eliminate the layer that might distract your site visitors from engaging with your website or performing the desired action. The more you know about how many clicks it takes to complete the final task the easier it will become for you to optimize the conversion funnel. So if you wonder why you need to create information architecture then remember it offers you a clear scope of the project.
If you’re getting your website designed by an experienced WordPress website design company then you don’t have to worry about the IA as their design process includes creating a wireframe and information architecture before moving ahead with the website design.
2. Avoids and Correct Content Gap
Most DIY websites face one of the common problems, having a content gap in the website that not only impacts the website design but also the SEO of the website. The information architecture is all about organizing the content in your website design. With the help of IA, you get to arrange the content in your website in a logical way and also get to identify what content might be lacking in your website and what content fits where in your website design.
With the help of information architecture, you will be able to identify the areas having duplication, without content, intuitive control, and many more. Not only that but it will also allow you to structure the content in a way that enhances your website link juice for better ranking. So if you are wondering why you need to focus on the website design then remember it helps in avoiding and correcting the content as the IA is solely based on improving your website content.
Again if you have hired an experienced website design company to help you create an attractive and conversion-centric website design then you don’t have to worry about issues like content gaps as they will ensure that you’re getting an optimized website without any flaws.
3. Helps in getting a complete view of product ins and outs
The information architecture acts as the foundation of the website design process. It helps in-house marketers, content developers, and stakeholders to get a basic understanding of the website. That is the reason why IA is considered as the main tool that can help markets to build a strong marketing strategy for the website. It acts as the blueprint or we can say the map of the interaction path.
The more clear path you’re able to create the higher chances will be to offer a better understanding of the product/services. It allows every person in your company to see the big picture. They will be able to manage and execute the product more effectively in the future as they will have a better understanding of the product’s ins and outs. So, if you look to know why you need to have a detailed information architecture before you get into the designing part then remember it helps you to get a complete view of product ins and outs.
4. Act as the framework for the migration process
The complete information architecture of your website can look a lot like a spreadsheet. There are high chances that it can actually be a spreadsheet with rows of information and columns of details about your whole website. During the redesign process, you can add another column in the spreadsheet which can be called the migrator.
It will help to get a detailed understanding of what information you want to move to the new site. This way you can make your information architecture more effective and it will act as the framework for the migration process. So it can be another reason that you can take into account while making your list on why you need to have an effective information architecture for your website.
By now you must have a detailed idea about why information architecture (IA) should be the core of your website design and development process. The reason why a popular and reputed website design company is able to produce an effective and conversion-centric website design that grabs both users as well as search engine attention quickly. Because their website design process includes creating a detailed information architecture before they get started with the designing process.
What are the Principles of Information Architecture?
Now that you have a good idea about why you need information architecture for your design, let’s take a look at some of the principles of information architecture. Today creating an information architecture of the website should not be done in a vacuum. There are a number of things that it takes into account while creating the information architecture of the website right from understanding the user’s behavior to future-proofing. So when creating the architecture of your website it’s essential to keep the below-mentioned principles in mind.
These principles will help you to understand that the architect should focus purely on the structure of the website and content. For that, it’s essential to have a good understanding of the website and should also have access to the complete inventory of the content. Once you are aware of these two important aspects then next you can move to optimize your website information architecture using the 8 principles:
- Principal of Object: The first in the list we have is the principle of an object that tells about content in the website should be considered as the living and breathing thing. That means the content in your website has a lifecycle, attribute, and behavior. So when you create the information architecture you need to understand the information of the content for the website.
- Principal Of Choice: Next we have a principle of choice that tells an architect to keep the choices minimal for better results. When it comes to websites, less is considered more. Keeping the number of choices to a minimum can help you to engage more site visitors and drive more results from the website.
- Principal of disclosure: When it comes to creating an effective information architecture then it’s essential to keep this particular as the top priority. The principle of disclosure allows you to show the preview of the information using which your site visitors get a better understanding of what type of content they are going to find if they dig down more into the information. Today every user landing on your website looks to know what they will find after digging down deeper into the information. By considering this particular principle you will ensure that your site visitors are frustrated after the end results.
- Principal of exemplars: Considering this particular principal in your website will allow you to highlight the example of the content while describing the content of the category. So while designing the information architecture for your website make sure you consider the principle of examples for better results.
- Principal of front doors: If you are running the website for a long time then you must be aware of the fact that your homepage will not only be the front door of your website. Your site visitors can land on your website from any page that means all the top pages in your website can act as the entry point. So when creating the information architecture an architect should consider this particular point.
- Principal of multiple classifications: Considering this particular principle while designing the information architecture of your website will allow you to offer different classification schemes to browse the website content. This way you will be making your website content more accessible.
- Principal of focused navigation: Not to mention but the navigation of your website can make and break your business. By considering navigation while designing your website will allow you to make the navigation simpler and avoid mixing different things.
- Principal of growth: Last but not least, while creating the website information architecture make sure the content and other parts of your website are easily scalable.
So when you plan to create your website information architecture make sure you consider the above-mentioned principle. Yes, there are the different principles that an architect and site owners should take into account while creating the information architecture. Depending on the size of the website, creating an effective IA by considering all the above principles can never be an easy task. However, you can accomplish it with the help of an experienced wordpress website design company.
Before we start highlighting the information architecture best practices we would like to answer one of the most frequently asked questions: What value does information architecture bring to the user and business?
What value does information architecture bring to the user and business?
Websites that haven’t created their website information architecture often have a lot of questions in their mind. One among them is what value IA brings to the user as well as business. Whether you are aware or not, today search engines have already started to block websites with low content. If your website is one among them then sooner or later you might come across these types of issues. To stay competitive it has become essential to offer content that users find valuable.
Many times some of the valuable website copy fails to gain more eyes due to poor information architecture. So let’s take a look at what value does information architecture bring to the user as well as a business:
What values does IA bring to users?
Well-planned information architecture has the potential to present complex content in the simplest way. Today we are living in a world where every user looks for instant gratification. That is the reason why it has become essential for every website to deliver the right information at the right time when users need it most. It can be only achieved when you plan a website with proper information architecture.
If your prospects face difficulties in finding the information on your website then there are high chances that users will abandon your website and will never return back on it. The information architecture is totally focused on addressing user needs. Here are some of the needs that you can check out:
- Users will always land on your website to search for the information or something desirable and known.
- Users who are landing on your website will always look for some inspiration. They might look for something desirable but not sure what exactly.
- They might be in a process of exhaustive research where they might look to grab as much information they can on your website.
When you plan to create the information architecture you need to have a clear idea about your prospects and it’s always recommended to keep different types of users in mind. Not only that but you also need to have a clear idea about how they navigate websites, search, or use filters in the website. An ecommerce website can be the best example where users might filter the product page to find the right product. If they are able to find the right product within a short period of time then the chances will be high to convert them into paying customers.
Good information architecture has a major impact on the website user experience (UX). It not only helps in making the website content better and easily accessible but also allows users to access all the information on the product easily within a short period of time. The faster users are able to land on the right information the more satisfied they will be with your website. But for that, it’s essential to have a better understanding of the user’s needs.
What value does IA bring to the business?
By now you must have a better understanding of what value information architecture brings to the user. Next, let’s take a look at how it can benefit businesses. The relation between both is very simple if users are failing to find the right information then it will impact the business in many ways. When it comes to business than information architecture plays a crucial role in multiple things like business sales, reputation, acquiring new customers, reducing marketing cost, and many more. So let’s take a look at some of the points on what values does IA bring to the business:
1. Sales and reputation
Not to mention but better sales and reputation are among the important goals that every business looks to accomplish. If users are failing to find the information on your website or facing difficulties in finding the desired product then it will directly impact your website sales and reputation. If you are running a website for a long time then you must be aware of the fact that if a user abandons the website then it becomes difficult to bring them back to the website. There are high chances that your site visitor might look at your competitor’s website to find the solution.
On the other hand, a well-planned information architecture of your website will make it easy for the site visitors to access the information as quickly as possible. Still today the word of mouth recommendations plays a crucial role in enhancing your website traffic, conversion and reputation. By creating and offering a website keeping users’ needs in mind will allow you to satisfy more and more users which will result in better sales and reputation.
2. Acquiring a new member
Depending on your business model you might aim to get more and more active members for your website. If that is the case then your sign-up page will play a key factor in your website so you should be able to guide your site visitors on how they can get there. Well-planned information architecture will allow you to arrange the content in a way that directs the user to the final destination. If you are offering a complicated website then even if the content you are creating and offering is useful, the user will not show interest in performing the desired action.
There are high chances that a complicated website will make it difficult for the user to find the sign-up page on your website. A well-crafted information architecture ensures that the content you create and offer not only encourages them to engage with your website but also guides them to your signup page so that you are able to convert more visitors.
3. Reduces Marketing cost
Websites spend hundreds and thousands of dollars in driving more traffic and conversion on their website. But still, they fail to achieve that not because the marketing strategy is not effective but the website you are creating and offering might be failing to engage with your site visitors. If users landing on your website are failing to find the right information, product or services then you have to spend more and more dollars in driving more traffic and conversion on your website.
If you are directly paying traffic to the particular page then it might be easy for them to land on the right page where you want them to take action. But this way you will be spending more and more money on marketing. Most of the time businesses do this because users landing on their website fail to find the right page where they need to take action. With the help of well-planned information architecture, you can ensure that your website is helping your site visitors to find the right information and product/services in your website. This way you might be able to save a lot of money in marketing and sometimes remarketing to drive more traffic and conversion on your website.
Not only that but an organized website grabs users as well as the search engine eye. By creating a well-structured information architecture you will be able to improve your website accessibility and usability which will result in a better ranking on the search engine’s result page.
So by now, you must have a good idea about what values information architecture can bring to your site visitors and business. Next, we are going to highlight some of the best practices you can consider for creating an optimized information architecture for your website.
Information Architecture Best Practices To Consider In 2021
When designing an information architecture you need to consider a number of things. Mainly you need to keep your user and website user experience at the center while crafting the information architecture of your website. This way you will be able to organize and present your website content more effectively. Most of the websites commit a mistake by creating a website depending on their needs. But during the process, they tend to forget that they are the owner, not the buyer.
While creating the information architecture of your website you need to know that the preferences of your site visitors will not be the same as yours. That is the reason why it’s essential to know who your potential customers are and what they want from your website. The better you understand your audience the higher chances will be to produce an effective and conversion-centric information architecture. Below we are going to highlight some of the important practices that you can consider while creating your website information architecture:
1. Get a better understanding of your audience
The first and foremost thing that we recommend you to look into before you start creating your website information architecture is your audience. Customer or audience research is needed everywhere, whether you are designing a new website, redesigning an existing website, creating your website marketing strategy and many more. When we talk about information architecture then audience research helps you to get a better understanding of what you need to add and eliminate in your information architecture to make it produce more effective results.
Conducting in-depth research on what your prospects need is considered one of the most effective practices of the information architecture design process. The more you are able to lead your users the better results you will be able to produce. The data you collect during the audience research process will allow you to create a detailed user persona. It will also help you to get a better understanding of what users might look for after landing on your website.
There are a number of ways that can help you to create detailed audience research. One of the most effective ways is to get user feedback, conduct surveys, interviews, and also experiment with the A/B test and more. The more you are able to understand your site visitors the easier it will become to create user-centric information architecture. Once you are aware of what users need from your website then your information architecture creating process will be based on facts and data rather than perception.
Depending on the data you get you will be able to tailor the information architecture so that it meets your prospect’s needs. Remember user research can help you and your website in multiple ways, if you are getting your website designed by an experienced WordPress web design company then they will surely help you to get a better understanding of your potential audience.
If you are planning to start a new website then creating a user persona is something that can help your website in many ways right from building an effective website information architecture to creating a results-driven marketing strategy. By developing a user persona you will be able to figure out different types of people visiting your website. Depending on the multiple personalities you create you can segment your audience that fits into each of those categories. Throughout your information architecture design process you can use the people you have profiled during the persona creation process and make your IA more effective.
2. Have a clear purpose
The next thing that we recommend you to do is get a clear purpose on what you are looking to do after making your website live for the audience. Most of the time businesses might be creating websites to educate their audience to gain authority, or to sell products/services, and more. If you are not clear about your website’s purpose then it can become difficult for you to create an effective information architecture for your website.
Every website on the internet has a different goal to achieve, some might be having an online store while others might be having a fully-fledged blogging website for affiliate purposes. The more clear you are about your end goal, the easy it will become for you to create the information architecture of your website. If your goal is to convince a user to purchase your product or sign up for your newsletter then the content you create should not only engage them but should also guide them on where they need to take action on your website.
It can be only achieved when you have a well-planned information architecture for your website. It will help the content to lead your site visitors to the right destination. No matter what goal you are looking to achieve, the content you create and orange will play a crucial role in accomplishing your final goal. When we say content then the proper organization of the content will only be achieved when you have a well-planned IA and for that, you need to be clear about your website purpose.
If you are getting your website design by an experienced website design company then you don’t have to worry about your website IA because the professionals will be conducting in-depth research about business and audience before they get started with the designing process.
3. Update and review your website content (if redesigning)
If you are redesigning your website then it’s recommended to update and review your website content. If you have already performed the above two steps then you must be aware of what your users want and your website’s purpose. Once you are aware of your user needs then depending on the data you have collected you can make changes in the content of your previous website. In this particular step, you need to focus on two important parts that are your website content inventory and the website audit.
From the term, you can easily recognize that this particular step is focused on creating the list of content and other information present on all the pages of your website. While creating the list you can classify different content and information by topics and subtopics. This way you will be able to make your content inventory more effective. I wonder what you need to include in the list then take a look at the below points:
- Heading and subheading of the content
- Images, video, and audio files
- Various documents
- URL links of the page
- And more
You can take the help of the spreadsheet, assign the page’s name and paste all the information so that when you start creating your website information architecture you have access to all the existing data. Depending on that you can look into how you can optimize and update your website content for better flow.
Once you successfully create the content list of your existing website then the next thing they recommend you to do is conduct a “Content Audit”. During this process, you will get a better understanding of the content and other information that you are missing from your website. Not only that but will also be able to scrap the least important content and information that is covering space in your website.
If your website needs any updates then you will be able to find and update it during this process. Well, this particular process is not only meant for site owners that are planning to get their website redesigned. But it can also be used while designing a new website. This particular process can become more effective when there is an involvement of website design experts.
That is the reason why we recommend you to consult with an experienced WordPres website design company to help you build an effective and user-centric information architecture for your website and business.
4. Make use of card sorting for content classification
When creating information architecture architects make use of multiple techniques one among them is card shortening. It is considered a cost-effective and simple method that helps you to identify how well you can organize your website content depending on the user input. Now you must be wondering how card shorting actually works. Well, card shorting works by creating the content sets or pages in an index card and allows users to sort them into groups depending on how they want to categorize the content.
There are various card sorting methods, the basic one starts with offering cards in a random manner then users short them depending on how they want them to be grouped. While the basic method offers random cards the reverse card sorting method already has pre-shortened cards, making the shorting easier for the user. There are two different types of card sorting:
Open card sorting allows users to name the group or categorize the topics they have created for the cards. Whereas the Closed card sorting will already have the group name present using which they can rearrange the cards.
5. Make use of Wireframes and Prototypes
While creating a website every experienced website design company creates wireframes. Because a wireframe can offer a lot more than just the outline of the website. It will help you to get a better understanding of how the internet will be arranged on your website. Putting your website content in the wireframe will help you to get a better understanding of the content arrangement in relation to the other content which will help in producing more effective and user-centric information architecture.
If you’re getting your website designed by an experienced website design company then you don’t have to worry about the website architecture as they will ensure that to create effective wireframes and information architecture that will help you to drive better results on your website.
6. Sitemap and outlines
SItemap and outline are another way that can be taken into account while creating the information architecture of the website design. It will help you to get a better understanding of how the pages and content in our website relate to each other. Using this particular step you can get a better understanding of how content can be arranged on your website.
The content outline will offer you a better understanding of how the pages in your website are grouped and the order they will appear and also the relationship between the parent page and child page. So it can be another topic that you can cipher while creating the information architecture of your website.
Both the above-mentioned point that is the sitemap and wireframe are crucial aspects of the website design and development process. So when you plan to create the information architecture of your website make sure you are utilizing them to create a more effective IA.
By now you must answer a lot of questions like what is IA, how can it be beneficial to users and businesses, best practices, and more. Remember creating an effective information architecture has become the core of the effective website design process. If you are neglecting to create an effective information architecture for your website then it might hurt your website in a number of ways like lower traffic, conversion, engagement, and sales. You might be able to produce effective and helpful content for your audience but without a well-planned information architecture, they might face a lot of difficulties in engaging your site visitors.
The complexity of the IA differs depending on the type of website. If your website is having a number of pages and has a lot of information to offre then it’s always recommended to take the help of an experienced WordPress web design company that can help you to create a user-centric information architecture that drives instant traffic and results on the website.