Call To Action or CTAs are one of the most important parts of a website design. No matter how attractive and effective your website design is for your prospect if your CTAs are not discoverable then all your designing efforts can go in vain. Whether your business objective is to collect your site visitor’s personal details or encourage them to make a purchase for your online store, the CTA you create and offer will play a major role in accomplishing your final goal.
The reason why most of the business look toward an experienced WordPress web design company is because they ensure that your website design and elements inside it are easily accessible and discoverable. Most of the time when websites are able to drive traffic on web pages but fail to convert the user because of the poorly crafted CTAs (Call-To-Action).
There are a lot of mistakes that give rise to low conversion rates. But the CTAs you create and offer could be another reason that can discourage users to perform the desired action. That is the reason why websites should look into creating and offering compiling CTA to their site visitors. But the question is how?
Well if you are scrolling through different websites to find the effective and proven tips that can help you to create and offer an eye-catchy call to action that encourages site visitors to take action. Then you have landed on the right article where we are going to highlight some of the important and proven tips on how you can create an eye-catch call to action (CTA) for your website as well as the landing page. So make sure you stick to the end of this article.
Table Of Content:
- An overview of Call to Action (CTA) for website design
- Why is it important to have a compelling CTA for your website?
- 9 Mistakes to avoid while design CTA for your website
- Proven tips to create a compelling CTA for your website
An overview of Call to Action (CTA) for website design
A website call to action can be text, button, banner, image, or any other elements that grab site visitor attention and instructs them to take action. If the user is landing on your website then the first thing you want them to do is to trust your website and business, the next step would encourage them to hit the CTAs in your website to either become your lead or paying customer.
Most of the new beginners get confused that CTA is only used to generate leads. But in reality, CTAs can be any kind of button, link, or clickable element displayed on your website. Even the buy now button displayed on your website is a type of CTA. When we take action on the website then the action could be to subscribe to an email list, purchase a product, contact form submission, and more. If you are looking to make your lead generation campaign more effective and improve your webiste conversion then you need to have a well-crafted CTA that grabs user attention.
The main goal of the CTA is to promote your site visitor to take action on the right page and at the right time. But most of the time CTA created by the website fails to grab site visitor’s attention that leads to the website getting low conversion and sales. The call to action you display on your website acts as the gateway to boost your website conversion rate. If users are impressed with your website design and information then the next thing they will look into is taking action on your website.
If the CTA is inside your website is failing to grab the user’s attention then most probably they will be getting lost on your website and lastly leaving it without performing the desired action. Having an effective and attractive CTA for your website can help you to increase your website conversion that will lead to an increase in the company’s revenues and expand your business customer base. Whether it’s a blog post or landing page CTAs are used every in the form of links or buttons. An experienced website design company ensures that the CTA displayed in your webiste differs from the background color and offers a feel of a clickable button.
So the conversion, revenue, profit, leads, and more all depend on the CTA you are offering. That is the reason why at the starting of the paragraph we have mentioned CTAs are one of the essential elements of website design. It has the potential to make and break any online business. A successful CTA can result in conversion whereas a poorly designed CTA can lead to cart abandonment.
Keeping that in mind we have created an article that highlights some of the important points on why you need to have a compelling CTA for your website. Some of the mistakes that you can avoid while creating your website and most importantly 10 proven tips to consider while creating our website CTA. So make sure you explore every small point of this article.
Why is it important to have a compelling CTA for your website?
By now you must be aware of what a CTA is? The next question they might be prompting in some of your minds is why to focus more on optimizing website CTA when the design you offer can do the job. Well, you are absolutely right that the website design you create and offer plays a crucial role in website conversion. Thet is the reason why we have created another article on 10 Website Design Tips To Improve Conversion Rate In 2021.
But what if a site visitor lands on your website found your design as well as content attractive and informative but reverted back without taking any action. You might feel disappointed that after spending hundreds and thousands of dollars your website is just able to drive traffic but not conversion. Sometimes site owners even think that users might not be interested in taking action. But in reality, after landing on your website the design you offer might confuse your site visitor or fail to instruct them where they need to take action on your website.
If your site visitors are not able to identify where they need to take action then you can’t expect them to perform the desired action. Creating an eye-catchy CTA and placing them strategically can help you guide your site visitor through the whole buying journey and also help in improving your website conversion rate. Creating a highly attractive CTA for your website can do wonders in terms of grabbing user’s attention, provoke their interest, and encourage them to perform the desired action.
Some of the common types of CTAs are:
- Subscription sign up
- Buy now button
- Add to cart button
- Read more
- Try now
- Social media share button
- Contact us
- And more
The above-mentioned CTAs are generally placed in the header, pop-ups, product page, end of the page, paragraph, post, and more. The CTA you create should be able to persuade your site visitors to perform the action. But from that, it’s essential to focus on the three major principles of CTA. Those are:
If you are looking to create a CTA that grabs user attention and encourages them to take action then you need to consider these three important principal features of CTA while creating it for your website and landing pages. Even if you lose focus on any one of them, then you will not be able to get the desired results. For example, if you are listing some of the important features or USP (unique selling point) of your website and business at the top, whereas placing the CTA at the end after one or two frames then you can easily imagine the final result.
In the same way, if the design of your CTA looks similar to the text then the user will never be able to identify where they need to take action. Today humans are surfing the internet regularly and visiting multiple websites regularly so they expect to see the call to action in a well-known position on your website as well as on your landing page. The CTA you offer should be able to tell your site visitors what to do next after scrolling through different information.
So no matter how effective your website design might be for your prospects if you are failing to offer an eye catchy CTA and engaging website interface until then the user will not show interest in performing the desired action. Creating an attractive CTA is an art itself that can be achieved but if you are looking to master it then make sure you follow the proven tips mentioned in the coming paragraphs.
Now that you are aware of why you need to have a complete and eye-catchy CTA for your website next we are going to highlight some of the common mistakes that you can avoid while creating the CTA for your website.
9 Mistakes to avoid while design CTA for your website
Before we start to highlight some of the proven tips that you can consider to create an eye-catchy CTA for your website. We would like to highlight some come mistakes that you avoid while creating your website CTA. Most of the time the CTA becomes the primary reason for your website conversion rate problems. Remember no matter how attractive and eye-catching your landing pages are for your prospects, if you are failing to offer an optimized CTA then the user will never show interest in taking action.
When creating the CTA of your website most of the time site owners tend to commit one of the common mistakes committed by almost every website. Below are going to list some of the mistakes that you can avoid while creating your website CTA:
1. Highlight more and under-delivering
Well, it’s common that to grab user attention, websites tend to use attractive language and highlight more about products. But most of the time users find that before signing up a website tends to promise sun and moon. Once a user performs the desired action then they fail to deliver the same or fail to meet the user’s expectations.
Well if you are not getting the desired conversion then that’s okay there many out there facing the same issues and there are highly experienced WordPress web design professionals to help you get rid of these issues. But adopting these types of practices can drive users away, create a bad impression about your website and there are high chances that users will never return back to your website to perform any kind of action.
For example, if you’re asking the user to subscribe to the daily newsletter where they get access to daily updates related to health, exercise, yoga, and more. Apart from that you also promise that you will send a diet chart every month. Well making these promises will surely grab the user’s attention and encourage them to perform the desired action. But what will grind your site visitor’s mind is if you fail to deliver the same after making those promises. If you fail to deliver your promises then be prepared to receive hate either from social media, Google reviews, and more.
2. Distracting user with too many options
Every website today looks to generate maximum sales and leads but that doesn’t mean you start highlighting multiple calls to action buttons and links on your website and landing page. Whenever you take a look at your closet you just get one feeling I have nothing to wear, even after your closet is filled with a bunch of jeans and T-shirts. Well, that’s human nature if they have access to too many options then it becomes difficult for them to select the right one and end up selecting nothing.
The same goes with the CTA, you might be offering your site visitor too many possibilities that are discouraging them to take action on the desired button or link. Most of the time offering too many options can overwhelm users and cause users to not take any action on your website. Many researchers even claim that the less option you offer to your audience the higher conversion will happen on your website.
So if your current website is not getting the desired amount of clicks on your CTA then you need to analyze the page for other distractions. A distraction can be the image, links, text, and more around your CTA. That is the reason why we recommend you remove or reposition all the elements around your CTA that can distract your audience from performing the desired action. Focus on just displaying the elements like text and images that highlight the purpose of the CTA. This way you will be making your CTA more focused and engaging.
3. Failing to convey the value
If your website is offering lead magnets like ebooks, whitepaper, and more that tell the user about how they can improve their website traffic, conversion, sales, and more. Then you should be aware of the fact that there are many websites and businesses that are offering the same to generate leads. So if you want users to take the action on your CTA then they should be able to analyze the value they will get after taking action on your lead magnet.
If you are failing to offer a reason on how your information or lead magnet is going to help them in some way until then the user will not show interest in taking action on your lead magnet. If you are failing to deliver the value then why would they take action on the displayed CTAs? Instead of directly asking the user to take action by filling the form and downloading the lead magnet. You Can highlight the value they will get after taking action on your CTA.
There are many landing pages out there that are making use of this technique to grab their site visitor’s attention. You can either make use of the text content or highlight the values or give a glimpse of the information with the help of a video. Make sure to create a short video to make your landing page and the lead magnet more effective and converting. The reason why most of the business hire an experinced webiste design company because they ensure that the web page has less distraction and conveys the value more effectively.
4. Adding too much text
As we have mentioned earlier that today most of the users visiting your website might be busy with some other work or can be into multitasking. This means your website will have less attention so if you are making your landing page wordy by embedding too much text then it will automatically drive users away from your web page. They might leave your website without even looking at what value they are going to get after downloading your offerings.
So the quicker you are able to display the main point the higher the click-through rate you will get on your landing page. Instead of writing paragraphs, you can get started by highlighting the main value in points or make a short video. Try to limit the headline between 90 to 150 characters and remove the extra words that are making your headline too lengthy.
5. CTA might be failing to grab your site visitors attention
The CTA you are displaying on your website and web page should be able to grab your site visitor’s attention. Most of the time users get enlightened by the product and information but when it comes to taking action they fail to identify where they need to take one. That is the reason why the website needs to focus on creating a CTA that stands out from the crowd.
Contrasting color and whitespace are among the common practices that help in making the CTA more attractive. When we say contrasting color then your landing page background color and the CTA button color should be able to differentiate so that the CTA stands out and is easily recognizable. For example, having an ogre CTA button over a blue background can grab more site visitors’ eyes.
Most of the websites commit a mistake by using consistent color patterns in their whole landing page. Well, it’s essential to maintain consistency in the website design but if you use the same color on a particular landing page then it can do more harm than good. Because using a consistent color pattern and blend different elements together and your CTA might get lost in the crowd. That’s the reason why your website might be failing to drive the desired conversion rate.
Yes, you can maintain the consistency of using the same color for all CTA but avoid using it from other elements. Try experimenting with different colors like red, orange, yellow, blue, and more. And make sure there is sufficient whitespace around the CTA. In the coming paragraph, we will be giving a detailed idea about why color and whitespace are essential.
If you are looking to grab more user eye on yoru e-commerce website then make sure to check our blog on
10 Unique Ecommerce Website Design Trends To Consider in 2021
Ecommerce UI Design Guide: How to improve e-commerce Website UI Design For User?
6. Making it difficult to read text by creating small CTAs
Whenever your prospects land on your website then the first thing they look for is getting more information about your website, product, and business. During this stage, your prospects might get enlightened with the information you are offering and may look to take action. But what if your site visitors fail to find the CTA. The size always matters in the website design whether it’s font size, image size, or CTA size. If your website is creating a small CTA button then users might hesitate to click on it and most of the time users fail to find them in your website design.
But the CTA button you create should be clear and stand out from the crowd because it is one of the most important elements on your website and landing page. If users are easily able to recognize your CTA button then they will never hesitate in taking action on it. You can easily find a number of the website using the bold and large CTA that is easily recognizable and also allows users to read the text inside it. Remember before taking action users need to assure where they will lend after taking action on your CTA.
If you are using the small CTA in your website then it will automatically become difficult for them to read the text inside it and this way they will never show interest in taking action on your CTA. Creating a big and bold CTA allows you to make use of color psychology to grab user’s attention and allows you to write an attractive copy that encourages them to take action on your website. Well, we don’t recommend you to create an extra-large button that looks like you are pressurizing site visitors to convert. Instead, aim for a size that makes the text inside the CTA readable and also makes your CTA easily recognizable. The best way to do this is by using A/B testing.
7. Using hazy, passive language
Another common CTA design mistake that gives rise to low conversion is using hazy and passive language in the CTAs. Well, it’s essential to create a CTA that allows the user to easily read the text inside it. But what if the user fails to demystify the text inside your CTA. Well, we are not saying that the users landing on your website are totally dumb, not at all. But in reality, they are busy with their stuff and might not show interest in stopping by and try understanding the meaning and purpose behind the text inside the CTAs.
Or in simple words, we can say that you don’t have time to read the hazy language you are using inside your CTA. For you, the language inside your CTA might be very easy and common because you searched through different websites belonging to your industry and select the common terms used in your industry. But the user landing on your website might not be familiar with any of the terms used in your industry. Thet is the reason why I recommend using common and easy terms that can be easily recognized by anyone and everyone.
The texts you use inside your CTA will make the user realize what you want them to do, like purchase the product, offer personal details, and more. Not only the text inside your CTA but also the heading of your CTA should be clear. In the coming paragraph, we will be offering detailed ideas about how you can improve your website CTA with the help of simple and clear text.
8. Your CTAs are not placed properly on your website
Yes, the design and text are among the most important elements that can make or break your website CTA. But the placement of it will also play a crucial role in determining whether the user will show interest in taking action or not. Most of the time the designers and marketers commit a mistake by placing the CTA at the bottom of the page or in between elements. These types of practices give rise to low conversion and click-through rates.
If your site visitors are facing problems in finding your CTA then they will never hesitate to leave your website. That is the reason why websites should focus on placing the CTA more strategically so that users are able to easily spot them while scrolling through your web pages. Your CTA should be easily discoverable to your site visitors without scrolling down. Apart from that, the side you are placing the CTA on will also play a major role in deciding the user action.
CTA placed on the right side of your web pages grabs more user eyes and receives more clicks. Below we will be giving a detailed idea about where you need to place the CTA on your website and how you can make it easy for your site visitor to find the CTA.
Proven tips to create a compelling CTA for your website
1. Make Your Button Look Clickable
When it comes to optimizing the design of your CTA button then the first thing that we recommend is to make your button look clickable. If a user is landing on your website then your primary goal will be to encourage the user to click the button. But what if they fail to recognize where to click, they will scroll down, move back and forth, and leave the page without performing any action. That is the reason why it’s essential to make your CTA button look clickable so that you are able to drive more conversions.
Now you might be wondering what will make the button look clickable? Well, the simple answer is the visual representation. When designing CTA for your web pages or dedicated landing page you need to ensure that you add more 3D effects to it so that your button looks clickable. Remember every small thing comes into count when you plan to create and offer a great user experience.
No matter how effective and converting your website design is for your users, if they are failing to identify where they need to take action then they will bounce back without performing any action on your website. Most of the time websites prefer to go with adding a small shadow or slight gradient to the CAT button. Making use of these styles in your CTA button can make it look more salient because it will offer a feel of push-button.
If users are landing on your website and staying then it means they are interested in the information you are offering or they found your content helpful. So you need to ensure that they are able to find the CTA easily on your website and take action on it. Sometimes the CTA color and background color confuses users and makes it difficult for users to find where they need to take action. So let’s take a look into how to select the right color for your website CTA.
But before that, if are looking for the help of professionals that can assist you in creating an attractive and converting website for your business then we recommend you to reach out to our highly experienced marketing as well as WordPress webs design professionals to create an eye-catchy CTA.
2. Make sure you are using the right set of colors
The color you use for your CTA button will play a major role in deciding whether a user will be able to take action on it or not. Sometimes the color is the primary reason that confuses site visitors and discourages them from performing the desired action. The color selecting is depending on multiple aspects like the background color, users you are engaging, and more. So the designer should spend time understanding the color psychology and target audience behavior.
You should be able to decide what’s the best color for your CTA whether it’s blue, green, red, and more. Remember the contrast is the key. Even if you are using black color for your CTA, the button could be highly effective if the button size is appropriate and the button is surrounded by sufficient white space. One of the key conditions that every website should keep in mind while creating their CTA is that the background and CTA button color should contrast enough so that users are easily able to understand the difference between them.
To make your CTA button more effective we recommend you match your business or website branding color. One of the popular techniques is to use your brand color and the primary CTA with a solid button and make use of the same color in the ghost button for secondary CTAs. Apart from that, they always remember that your website’s CTA color should not overlap with the background color. And make sure your website CTA is not hurting your site visitor’s eye. Because the color you use in your CTA will appeal to your site visitor’s emotions.
Most of the time a helpful and informative web page fails to drive conversion because the color combination fails to grab site visitors’ attention. If you need further assistance related to how you can create an attractive website design that comes with optimized CTA then we recommend you consult with an experienced website design company for your website and business.
3. Select the right size, shape, and style of your website CTA
Apart from selecting the right set of colors for your CTA buttons, we recommend you focus on your CTA size, style and shape as well. Size is considered one of the most important factors that help in highlighting your CTA button and make it clearly visible in front of your audience. Most of the time users landing on your website look to take action quickly after engaging with your content. If you are offering a small CTA button having a different shape and style then the user might fail to identify the CTA and leave your website without taking action on it.
That is the reason why it’s essential for every website to select the right style and shape that matches other elements of your website along with your website branding. Solid and ghosted are some of the most common types of styles used by every website. When we talk about shape then the website makes use of rectangular shapes along with rounded corners. Some of the websites even make use of rounded or have a mixed shape in your website.
The bigger your CTA is the higher chances will be getting it noticed by your site visitors. But don’t make it too big instead create a button that is easily noticeable and users are able to read the text inside the CTA button. Since the goal of the CTA is to grab more site visitors’ eye, designers prefer to create CTA that stand out from the other elements and other buttons on your screen. Large buttons that you display on your website have higher chances of getting noticed and also getting higher clicks.
Make sure when you create the CTA for your website, the size of the button makes it easy for the desktop, mobile, and table viewers to access the CTA. Most of the time websites keep the larger button size on the desktop as 160X60 and for mobile devices 130X45 pixels. Apart from that make sure the button has sufficient padding around it. It’s always recommended to use a solid button for the primary CTA and a ghost button for the secondary button.
4. Place the CTA button where people are likely to click
The placement of your CTA plays a crucial role in determining whether people will take action on it or not. F-shaped pattern and Z-shaped pattern are the most common type of pattern that users follow while reading or we can say skimming the web page. Today when users have less time to spend on a website their eyes move at an impressive speed so the above two factors that are the size and color will play a major role in making your CTA more engaging.
If your CAT size and color are eye-catching, where you place it in your website design will determine the success and failure of your CTA. After a user lands on your website then they start engaging with the content in the horizontal movement. So if you are placing the CTA at the right place where users are likely to see when then it will surely help you to improve your CTA click-through rate.
If the user is following the F pattern then placing the CTA on the left side of your web page can offer you more benefit because the right side of the screen will have less focus. Most of the website thinks that placing the CTA above the fold may offer your more optimized results. The best way to identify which position is offering you more in-depth results is to recommend you to go for the split test.
You can place the button either on the left or on the right side of the screen, above the fold or below the fold, and then run the split test to identify which position is working best for your website CTA. Yes, the placement is not related to design but even if you successfully design Your CTA but the placement is not right then all your efforts can go in vain.
Sometimes the CTA is designed well but the website design you are offering fails to grab users’ attention. If that is the case then we recommend you redesign your existing website by hiring an experienced WordPress web design company for your website and business.
5. Make use of sufficient whitespace
When it comes to crafting an attractive and converting website CTA then it’s always recommended to make use of sufficient whitespace or negative space between two elements and around your CTA. Most of the time websites try to fill the extra grab around the CTA with more visuals and colors so that it grabs user attention. Well, it does just the opposite of what website except that is creating more confusion and driving users away.
Mainly business and websites there are starting new and creating the website on their own are not aware of the role of negative space, how can it make the CTA button more attractive and eye-catching? But when designing your website CTA you need to pay close attention to the spacing around the CTA. Using sufficient whitespace is not only about the visual composition but also acts as a powerful tool that helps in enhancing your website UI elements.
If your web page contains too many visual elements then your CTA button might get lost in the design. Using the right amount of whitespace between two elements and around the CTA can help you to enhance its appearance and make it look more attractive. Not only that but it also helps you to draw your site visitor’s attention.
Having less white space will not only affect the CTA but the whole design of your website. The less space between the elements the more connected they will appear and will make your whole website design look more messy and confusing. So if you are placing elements near your CTA then make sure there is sufficient white space available around them.
If you are getting your website designed or redesigned by an experienced website design company then you don’t have to worry about these small acts as they will ensure that you are getting an attractive and conversion-centric website design that drives more conversion and revenue.
6. Run A/B testing
Well, the above-mentioned tips might help you to create an attractive CTA button for your website and landing page but you need to ensure that it works for your site visitors as well. Because elements that are looking appealing to you might not look the same to your site visitors. To identify that there is nothing better than running A/B testing. Whether it’s your website copy or color or size, with the help of the A/B test you will be able to get an in-depth idea about what’s working best for your website and where you need to make changes.
Yes analyzing your target audience’s behavior will help you in getting an in-depth idea about how you can engage them after landing on your website. But when it comes to designing CTA you might need to run a test to offer the best one to your audience. A/B testing is one of the popular and widely used testing methods, it uses two different versions of digital products with a goal to identify which one is performing better. To run the A/B test you need to divide users into two groups and offer them different variants of your CTA.
The first group gets to see the A version of the CTA and the second group gets to see the B version of the CTA. Depending on the response you will be easily able to identify which CTA is working best for your landing page. You can run the test depending on the placement, size, company, and more. To get more effective and accurate results we recommend you to test each one of them individually to know their effectiveness.
7. Making use of secondary CTA
Making use of secondary CAT for the same purpose is one of the common mistakes that almost every new beginner makes thinking that they will be able to drive more conversion on their website. But it turns out that instead of improving the click-through rate websites tend to confuse their site visitors. So instead of using a secondary CTA for the same purpose, you can make use of it for different purposes.
Yes, you have created an attractive and eye-catchy primary CTA for your website that clearly defines your CTA purpose. But that doesn’t mean that your website should not have a secondary CTA placed on the other part of your web page. Users that are landing on your web pages might be convinced with your website and the information you are offering but might not be ready to take action on your primary CTA.
Next, you will not just ask them to move out, a smart marketer will ensure to engage them in a different way. And that’s when your secondary CTA will come into the picture. Users that are not interested in taking action on your web page might be ready to follow your business on your social media business account or ready to subscribe to your newsletter, blogs, and more. Leaving them without any option will do more harm whereas using a secondary CAT can help you to retain them but in different ways.
For example, if you are offering a lead magnet on “10 tips to stay active during your work hours” in your primary call to action, but the user landing on your website might not be interested or might not be facing any problem related to that. But the design and information might have encouraged them to get more updated. So placing the secondary call to action with bold and clear letters can grab their attention and encourage them to take action on it.
You Can also make use of a secondary call to action button on the thank you page, in email copy, and more. Neglecting to add these secondary calls to action buttons can be seen as a missed opportunity to engage site visitors.
There are different ways through which CTAs can be placed in your website design to drive more conversion but it should be done in a strategic way. If you are looking to have them on your website then we recommend you to consult with our highly experienced marketing and WordPress website design professionals that can help you to create an attractive website and place the elements more strategically to engage more site visitors.
8. Make use of numbers
If you are looking to improve your website CTA then the placement, design, and copy you use inside your CTA will play a major role in deciding whether a user will take action or not. But to make your landing page and CTA more effective you can add a number near to your CTA which will help you to boost your landing page click-through rate. We don’t recommend you to get more creative with the CTAs because an untested CTA can do more harm than good. But you can be creative with your copy.
Instead of using hundreds and thousands of words, you can make use of numbers to grab more site visitors’ eyes. Remember the reason why more of the websites are focused on adding different images in the web pages because a picture can work as an alternative to thousands of words. In the same way, the number you display near your CTA can do the job of thousands of words that you will use to convince your customer on why they should take action.
The number you display on your website will play a major role in convincing users that are landing on your website and are running busy or involved in multitasking. For example, if you are offering a lead magnet on any topic then you can highlight how many people have taken the action on it. Or if you are adding the user to a daily, weekly, or monthly newsletter then you can use terms like “Subscribe now and join with 62,523 other”.
These types of numbers not only highlight how many people have joined your newsletter but also offer your potential to lead the confidence to take action on the CTA. You can also use numbers in the heading or the title of the lead magnet like “10 tips to stay active during your work hours”. So when it comes to creating an attractive CTA that engages more site visitors and
If you are looking to create an attractive and reach-based CTA and website design that drives more traffic and conversion then we recommend you consult with an experienced WordPress website design company that can help you to create an attractive and conversion-centric website design for your website.
9. Presenting CTA at the right moment
One of the best ways to make your CTA button more effective is by presenting it at the right time when your audience is almost interested in taking the next step in your website. The information you offer and the USP (unique selling point) you display about your business will play a major role in deciding whether the user will hit the CTA or not. While creating the information of UPS you should be able to analyze what feature or service will excite your audience and that is when you can display the CTA.
But make sure users are easily able to identify where they will be redirected to after taking action on that particular link. And you also need to ensure that the CTA should relate to the information or the USP you are highlighting. For example, if your web page is talking about how you helped people reduce their belly fat then the CTA you display should take them to the product page or to the contact us page. So that they are able to consult about their health.
If the page your redirecting user is not relevant then you can confuse your site visitor and lose their trust as well. That is the reason why we asked you to clearly highlight where users will land after taking action. You Can also make use of analytical data to analyze whether users are spending time on your website or not. If yes they are not performing the desired action. Depending on that you can place the CTA at the right place where users are likely to take action.
By now you must be aware of different tips and techniques that you can consider to create an attractive CTA for your website. Remember the call to action button in your website can help you to convert your site visitor into potential customers and can also act as the gateway to the sales funnel.
Whether your goal is to sell products, build a strong email list, offer a different lead magnet, or more, you will be able to accomplish your final goal only when users take action on your website. Apart from the content, the CTA Design will also play a crucial role in making your landing page effective and productive.
If you are looking to create an attractive CTA for your website that grabs more users eye and encourages them to take action then you can reach out to our highly experienced website design company that will not only help you to create and place the CTAs strategically but the whole process will also include the reshifting of other elements to make your design more converting and revenue-generating.