Website Design Mistakes That Can Hurt Your SEO In 2021

The website design you create and offer acts as one of the most essential machines for any business. It plays a crucial role in highlighting every small detail and USP (unique selling point) of your business and products/services. But compromising SEO while creating your website design is just like running a business without any marketing strategy. The website design you create acts as one of the most crucial sources to drive traffic and sales online

But sometimes even after creating an attractive website design businesses fail to drive traffic and sales because of the website design mistakes that negatively affect your SEO. Today both website design and SEO go parallelly during the development process. Many websites today claim that even after creating a highly attractive web design the website is failing to offer the desired results. 

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Well, that’s because the mistakes in your website design are making it difficult for search engines to crawl your website smartly. To succeed in the competitive marketplace it is important for websites to avoid the common website design mistakes that are hurting the website SEO. But the question comes down to what type of mistakes websites should avoid for better SEO? 

If you are looking to find the answer for the same then you have landed on the right article where we are going to highlight some of the important points on why your website needs SEO and different website design mistakes that can hurt your website SEO. 

Table Of Content: 

An overview of website design mistakes hurting your SEO  

Having a good website design is essential for all types of businesses. But sometimes the design you create and offer impacts your website SEO. There are a number of elements in your website design that can play a major role in enhancing and sometimes breaking your website SEO. That is the reason why it’s said to pay close attention to search engine guidelines and other SEO tips before designing your website design.

Just images you created the best website design by picking some of the beautiful and attractive images, responsive themes, and more so that it grabs user attention and encourages them to stay on your website. But the website design you create might have some kind of navigation issues or the size of the visual elements might be too high that is increasing the load time. These types of mistakes might sound like minor mistakes, but if you see these in terms of SEO then all these can impact user experience. 

In recent years, Google has been continuously upgrading its algorithm to enhance the user experience. The ranking guidelines clearly say that if you want your web pages to rank on the top in search engine result page then you need to offer an enhanced user experience. If your website is failing to offer the same then it will directly impact your website ranking which will affect the website SEO. 

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The website design you create and offer plays a massive role in enhancing the user experience. A small mistake in the design can directly impact your website’s organic traffic and conversion. That is the reason why it is said that a good designer is not the one that creates a stunning website design. Instead, a good designer will keep all the industry-specific guidelines along with a search engine optimization checklist to create an effective website design that drives more traffic and conversion.

Your web designer might flatter your site visitors by creating and offering an outstanding web design. But that beauty might fail to deliver the results you desire because your web design will not be able to drive traffic from organic searches which will result in low traffic and conversion. So no matter how effective and attractive your website design might be for your site visitor, you need to ensure that your website is able to avoid the mistake that impacts the website SEO. 

If you are looking to find the common website design mistakes that can directly hurt your website SEO then you have landed on the right article where we are going to highlight some of the common website design mistakes that can impact your website’s organic traffic and conversion. But before moving ahead with highlighting some of the common website design mistakes for SEO, we would like to start with why your website should focus on building a strong SEO strategy.

Why does your website need an effective SEO (Search Engine Optimization) strategy? 

1. Act as the primary source of organic traffic 

If you are already running a website for a long time then you must be aware of the importance of organic traffic. Organic traffic is considered one of the most crucial parts of SEO that helps in determining website performance. Having a strong and effective SEO strategy for your website and business can help you to rank on the top which will result in better organic traffic. 

Today Google owns a larger portion of the search market compared to the other search engines like Bing, Yahoo, Baidu, Yandex, and more. Yes, other search engines also contribute toward improving brand visibility but google alone acquires 75% of the market so it’s important for websites to follow the guideline offered by the market leader.  

Yes, you can focus on guidelines offered by other search engines as well but when it comes to driving maximum traffic on the website then Google can help you in many ways. Being the most visited search engine in the world allows sites to drive millions of users to the website just by ranking it on top in SERP. So if you wonder why you need to have a strong SEO strategy for your website then the simple answer could be, it acts as the primary source of organic traffic.

2. Increase in the competition

If you are working in the internet space for a long time then you must be aware of the fact that there are over billions of websites on the internet. Among them, a number of websites work under the same industry which makes the competition tighter. If you think that the number will stay the same or decrease in the coming future then you must reconsider your thinking. Every year businesses are seeing that creating a website is becoming easy and any user with less to no experience in coding is able to create a fully functioning website. 

So as the number of websites increases every one of the websites will fight for getting maximum traffic on their website. One thing that will help businesses to set them apart from other websites is the SEO strategy they create for their website. One can surely get benefited from SEO, yes it might be a time taking process but the return will worth the efforts you put in. Because today nearly 75% of the users searching for a specific keyword don’t make it past the first page. So if your website is not ranking on the first page then you are automatically losing lots of your potential customers to your competitor’s website. 

3. Allows you to build a strong online presence 

When it comes to building a brand or creating a strong online presence then social media always comes on top in every marketer list. But with the help of a strong and effective SEO strategy, you can create a strong online presence. When it comes to creating a strong online presence then two things play an important role i.e. what your offer and what people are saying about it. 

Your offerings like content, product, services, information, and more will play a major role in deciding what other people are saying about them. When it comes to creating a strong online presence then it always starts with offering content and products that can benefit users or align with their needs and interests. The more relatable content and the product you offer the higher engagement will be which will lead to better traffic and a strong online presence. 

Not only that but when you start offering more user-centric unique content then you will automatically start getting links which can also result in better branding and a strong online presence. If you keep this in mind while developing your SEO strategy then it will allow you to focus more on selecting and creating user-centric keywords and content that also inlines with your brand’s image. 

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4. Act as the primary source of organic traffic 

If you are already running a website for a long time then you must be aware of the importance of organic traffic. Organic traffic is considered one of the most crucial parts of SEO that helps in determining website performance. Having a strong and effective SEO strategy for your website and business can help you to rank on the top which will result in better organic traffic. 

Today Google owns a larger portion of the search market compared to the other search engines like Bing, Yahoo, Baidu, Yandex, and more. Yes, other search engines also contribute toward improving brand visibility but google alone acquires 75% of the market so it’s important for websites to follow the guideline offered by the market leader.  

Yes, you can focus on guidelines offered by other search engines as well but when it comes to driving maximum traffic on the website then Google can help you in many ways. Being the most visited search engine in the world allows sites to drive millions of users to the website just by ranking it on top in SERP. So if you wonder why you need to have a strong SEO strategy for your website then the simple answer could be, it acts as the primary source of organic traffic.

5. Helps you reach the right set audience 

As mentioned above SEO is the process where you optimize your website for a specific keyword so that it appears in the search results whenever someone types the related keyword in the search box. This way you are making your business appear in front of your target audience that is actively searching for it in search engines. Not to mention but when a user needs an answer for any small question whether it’s gathering information on health-related issues, knowing more about a product, and more they make use of search engines. 

Research by HubSpot states that more than 62% of the consumers make use of search engines to learn about new products, services, or any business and 41% of the users make use of search engines when they are ready to purchase the product and services. That means if you want your website to reach these types of users then it’s essential for you to be part of the search results. That means your website needs to show up when users make use of the specific keyword to search for the product and services. 

This way you will be making your website, business, and product/services reach the right set of audience who are likely to stay or make purchases from your website. So by creating a strong and effective SEO strategy you are not only improving your online presence and user experience but also make it reach the right set of audience who are likely to make a purchase or spend time on your website after landing on it. 

6. Helps in setting your business apart

Yes, it’s true that the competition is high out there but also many websites on the internet fail to understand the importance of SEO. With the right SEO strategy for your business, you can make your business separate apart from the crowd. There are many businesses out there who are aware of SEO but fail to take a tactical approach or may not by doing it correctly. Gone are those days when SEO used to be a simple and easy practice. 

Earlier site owners used to think that learning SEO is a one-night process that can be learned overnight and implemented the next day. Now you need more specialized practices and hands to create an effective and results-driven SEO strategy. That is the reason why it said that if you are looking to rank on the tip in search engine result page then it’s always recommended to take the help of an experienced SEO professional who can contribute their year of experience and knowledge in creating a result-driven SEO strategy that drives more traffic and helps in increase your website authority. 

7. Helps in improving your website user experience 

Every website on the internet today looks for different ways that can help in enhancing organic ranking and get maximum visibility. But very few of the site owners realized that to achieve that, websites need to offer an enhanced user experience as it plays a big part in getting maximum visibility and ranking.  Google one of the leading search engines updates its algorithm so that it clearly interprets the difference between favorable and unfavorable user experience. 

Today offering a positive user experience has become the pivotal element to any of the website’s success. Every user landing on your website knows what they want and if they fail to find them on your website then it can drive them away. These types of practices not only increase the bounce rate but also impact the performance of your website. 

So if you wonder why you need SEO then the simple answer is it helps in improving your website user experience. The reason why Google became the most powerful answer offering machine is that it helped users to find the more accurate result which indirectly enhanced the user experience making google the most widely used search engine. The more enhanced the user experience you offer the higher chances will of your website to get ranked and get more visibility. 

8. Save PPC Cost

When a business plans to create a website their goal is to make its product and services reach a maximum audience. But for that, it’s essential to drive users to your website and product page. Yes, online marketing comparatively requires less budget compared to traditional marketing but still, running paid ads and driving users on your website can require a good budget. When you plan for creating an effective and result-driven SEO strategy you are not only driving users to your website but also saving the cost that goes into running paid ads.   

The process of running paid ads on social media in the search engine is very much similar to traditional ad campaigns. Where you get to decide the length of time, place, and more. As your ad reaches its assigned time it will stop running and you will disappear from the top in the search engine result page and stop offering results to your business. If you are familiar with PPC then you must be aware of the fact that advertisers have to pay only when the user clicks on it. 

But still, you will be paying money for each click and there will be a lot of limitations like if the assigned budget is over then you need to refill it, or else the ad will stop running. Whereas SEO might be a time taking process but it is worth every penny and time you spend in optimizing your website for SEO. Apart from that the money you invest in by hiring an experienced SEO agency will offer you results for a longer duration. 

9. Help in improving your credibility and authority 

With the increase in vulnerable activities on the internet, every user wants to purchase a product from a trustable website. Today customers perform a lot of research before purchasing any product and services. That is the reason why it’s essential for websites to improve their credibility and authority so that users are able to trust their website as well as business. Until and unless users start seeing your website as authentic you can’t expect them to hit the purchase button. 

With the help of SEO efforts and content marketing, you can boost your website’s credibility and authority. By creating valuable, informative, and relatable content you get the opportunity to make your potential customer trust your business and product. Wonder how it happens? Well, when the user searches for any information and discovers your website then the first thing they do is engage with the resource. 

If the information you are offering is valuable and can benefit others then they share it with other people and also subscribe to your email list. Well, now you are in a position to engage your audience. If they visit your website multiple times and read your content then it will help you to gain their credibility which will result in better traffic and conversion. 

By offering these types of invaluable content you are setting your website and brand as the authoritative and credible source of information. Once users start trusting your website and business then they will never hesitate to purchase your product or speak to your sales executive. 

By now you must have a clear idea about why your website needs SEO. Next, we are going to highlight some of the common mistakes that your website can avoid for a better search engine ranking. If you are looking to know more about how SEO works and some of the common SEO practices that you can use in your website then we recommend you to check our blog on 

Complete Search Engine Optimization Guide: How SEO Works

Website Design Mistakes To Avoid For Better Ranking 

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From the above points, you must be aware of how an effective and result-driven SEO strategy can help you to enhance your website user experience, make your website reach the right set of audiences, and most importantly improve your website credibility and authority. Businesses that are running their website for long must be aware of these factors but still, they fail to get the desired results. Most of the time it happens because of the poor SEO strategy but sometimes the elements, design, and more you add to your website become another reason that might hurt your website SEO. 

So let’s take a look at some of the commonly used website design mistakes that might hurt your SEO: 

Website Design Mistakes Hurting SEO # 1: Poor Website Navigation 

One of the common reasons that might impact your website SEO is “Poor Navigation”. When designing a website most designers focus on creating a highly elegant website design that is needed to grab user attention. But just having an elegant website is not enough as you need a fully functioning website that is easily navigable by users and crawlable by search engines. Navigation is one the most essential aspects of website design that can make or break your business. 

Poor navigation not only makes the website design inaccessible but also makes it difficult for the search engines to crawl your web pages. If a search engine is not able to index your web pages then it will indicate that your website is not optimized for user experience. Being a design you should always know the user experience is the key factor in the ranking signal. By creating easy-to-use navigation you are not only helping the user to navigate through your website but also allowing search engines to crawl your website more smartly. 

The better your website navigation is the higher the chances will be of getting your website ranked on the top in the search engine result page. Most of the designers make use of JavaScript and jQuery to create an attractive website design which might be good if we think from a human perspective but can cause a lot of problems when it comes to search engine bots. 

Search engine bot finds too many JavaScript and jQuery codes difficult to read which confuses them about the website design and navigation. 

That is the reason why most experienced website design companies make use of CSS instead of JavaScript or jQuery to make the website navigation easy and fully crawlable. Apart from that if your website doesn’t have breadcrumb navigation then we recommend you to add one to your website as it not only helps users but also search engine optimization and ranking.

When it comes to creating an effective website design that meets user as well as search engine expectations then it’s always recommended to hire experienced professionals that can help you create a web design that grabs users as well as search engine attention and offers you desired results

Website Design Mistakes Hurting SEO # 2: Duplicate Metadata

One of the common website design mistakes that can potentially hurt your website SEO is using the same metadata data on different pages. Using the same title and description on multiple pages of your website can potentially damage your website ranking hurting your website’s SEO. Every web page in your website might serve different purposes so how can you expect them to have the same title and meta description. 

The pages in your website are created with some unique or specific intent that will be related to your website and business purpose but not with other pages in your website.  That means each page in your website is targeted for a specific keyword and the same is used in the page title as well as description. The title you create for your web pages acts as one of the most crucial ranking signals that allow the user as well as the search engine bot to identify the topic of the web page. 

Just like the page title the description also plays a crucial role in the ranking factor. The meta title and description you add to your website design help your page in getting maximum clicks. Theft is the reason why we said the page title and description are among the important ranking factors. Duplicating page title and description on different pages you are doing more harm to your business than any good. 

Make sure all the pages in your website have a unique meta title and description targeting different keywords that help in getting a better ranking on the search engine result page. Neglecting to create a unique title and description may not create many problems for your site visitor but can harm your website and business a lot in terms of ranking and SEO. 

If you are facing various problems with your website design and SEO then we recommend you to reach out to our highly experienced website design and SEO professional that can help you to create an effective website design that performs well in search engine and makes your website design rank on the top in the search engine result page. 

Website Design Mistakes Hurting SEO # 3: Non-responsive website design

Today more than half of the website is failing to rank on the top in the search engine result page just because their website is not optimized for all devices. Today more than half of the internet users make searches from their mobile devices. By designing a non-responsive website design you are directly hurting the user experience and Google will never offer results that lack in user experience. 

That is the reason why google specifically released a mobile-first index policy and mobile usability algorithm that clearly states that the website and the elements inside the web page should be responsive to gain the top ranking in the mobile searches. Having a mobile responsive website design not only allows you to rank your pages on the top but there will be a huge surge in the amount of traffic and conversions.

When you plan to design your website you need to ensure that you are following the responsive web design guideline so that you are able to match up the guidelines of the search engine as well. You can run various tests to ensure that the elements inside your website load quickly on all types of screens whether it’s mobile, tablet, or desktop. If you find any small issues with the elements or if the content inside your website design is not readable then it’s essential to correct those mistakes because even a small responsiveness issue can hurt your SEO. 

Apart from that while designing the website the designer must go through the usability errors. That means there should be enough space between the elements so that users are easily able to access it from their fingertips. Apart from that, you can make use of viewport meta tags so that the browsers are easily able to measure the width of the website. 

If you are looking to create a mobile responsive website design that ranks on the top in the mobile search then it’s recommended to hand your website to a highly experienced website design and SEO company that can help you with the SEO as well as design for high traffic, conversion, and most importantly ROI. 

Website Design Mistakes Hurting SEO # 4: Slow load time and overloaded resource

If you are running a website for long then you must be aware of the fact that the longer your website takes time to load its element the lower your ranking will be on the search engine result page. Google always wants your website to operate at lightning speed so that users don’t have to wait for any elements in your website to load. That is the reason why it’s said that the website load time decides the whole user experience. 

Google always asks websites to keep the loading speed below 4 seconds. It will not only help you to rank your website on the top of the search engine result page but also reduce the bounce rate. Because today with a wide range of options available you can expect users to wait for your content to load. If your current website is taking more than 3-4 seconds to load then you need to look for a proper solution because it’s not making users leave your website but also impacting your website SEO badly. 

The website load time is considered one of the most important ranking signals. A slow-loading website will not only affect your website user experience but also increase bounce rate. It happens because websites tend to add too many resources and elements that slow the website’s loading speed. A slow loading element can also impact your website conversion rate. That is the reason why below we are highlight some tips that you can consider to improve your website loading speed: 

  • Make sure the image you are uploading is compressed. You can make use of an online compression tool to compress the size of the image so that it loads quickly on all devices and optimize your website landing speed
  • Apart from that, you can also make use of browser caching. If you are using WordPress then you may find a bunch of browser cache plugins
  • Avoid uploading videos directly to your website instead make use of third-party platforms. Because uploading video directly into your WordPress website can impact the speed as well as the performance of your website on different devices. There are even chances that mobile users might fail to find the video on their devices. That’s the reason why it is recommended to make use of a third-party platform. 
  • You can also make use of CDN technology
  • Try reducing the number of HTTP calls as it becomes the major factor in improving your website laid speed. 

If you are looking more about how you can speed up your website then make sure to check our blog on Speed Up WordPress Website Loading Time Using 13 Proven Ways In 2021

Website Design Mistakes Hurting SEO # 5: Not using Header tags correctly 

When it comes to website design mistakes that can impact your SEO then one of the most common mistakes that websites and businesses commit is “Not using H1s and Metadata appropriately”. Most of the time web designers while embedding the content in the website don’t focus on making the content and paragraphs inside it with appropriate header tags. These mistakes can make the whole content look confusing to site visitors as well as search engines. 

The header you use inside your website design helps search engines to determine the purpose of the web page and depending on that it ranks on the search engine result page. If you are failing to use the right tag in your content then it can cause serious ranking problems. Yes, your attractive design with bright colors and visuals can grab user attention but without tags, they may fail to read the content and the same goes with the search engine bot. 

When adding content to your web page you need to ensure that the content header is assigned with H1 Tags and the subheadings are assigned with H2, H3, H4 tags respectively. This way search engine bot will be able to determine the page intent. You can add the relevant keyword in the H1 tags will help you in optimizing your web page for SEO and get a better ranking in SERP. Apart from that make sure your web page contains only one H1 tag which is considered good for SEO. 

Website Design Mistakes Hurting SEO # 5: Infinite Scrolling 

Website design trends and search engine guidelines are evolving every year, so with advancements in the trends and techniques, designers have made it possible for the user to load the content dynamically on a web page. While this may enhance your website user experience but when it comes to the search engine’s point of view infinite scrolling can cause confusion which can give rise to crawling-related problems. 

Infinite scrolling makes the web page load its content asynchronously which means if a user starts scrolling then when the page ends they will be able to view more and more content and they don’t have to click on the pagination links.  Yes, it may sound convenient from the user’s point of view because they don’t have to scroll up again or click the pagination button. But when it’s not implemented in the right way the search engine bot might face crawling issues which could result in a low ranking in SERP.  

Wonder how search engine bot will face crawling issues well when the search engine bot lands on your website design then they get access to the content for the first time when the page is loaded with HTML and other codes. But they might find it difficult to know the content that pops up with the help of Ajax and another programming. That’s the reason why best said infinite scrolling can affect your website SEO. 

If you are looking to add infinite scrolling to your website then before you do that we recommend you consult with an experienced website design company that can help you to identify whether infinite scrolling is right for your website or not. 

Website Design Mistakes Hurting SEO # 6: Making use of thin or duplicate content 

Another common mistake that can hurt your website SEO badly is using “Thin and Duplicate Content” in your website. Not to mention but the content you create and offer acts as the most important element or we can say the weapon that helps you to get maximum customers, create a strong online presence, and most importantly get top ranking in the search engine. But most of the time recently started businesses commit mistakes by publishing the same content that is already being used by other websites. 

Not only that but they also make use of an online content spinning tool to recreate already published content. This type of duplicate content can hurt your website SEO badly along with the ranking of your web pages. If you are running a website or have done some research on SEO then you must be aware of the Google Panda algorithm that helps search engines to find these types of thin and duplicate content in your website and penalize accordingly. 

No matter how effective and helpful your products and services might be for your potential user if your website contains tine and duplicate content then search engines will never promote your website. That is the reason why it’s said a well-researched and beautifully crafted content is essential for the success of your website SEO. Google always gives preference to the website that offers long-form content and penalizes content that is thin and small in size. 

When you plan to create the content for your website make sure to create a list of keywords depending on the topics. Make sure you perform in-depth research on the topic from a trusted source and you are outlining the flow of content. Identify what points can benefit your readers and place those on the top in every paragraph. Apart from that when you start creating content make sure it’s human-readable because if users are not able to interact with your content then it can directly affect your website ranking and traffic.

Most of the time to rank a content website stuff too many keywords which are disliked by the search engine as well as humans. When it comes to adding keywords in the content then make sure you are using it whenever it’s needed, placing the target keyword in every line can do more harm than good. That is the reason why we recommended using the targeted keyword more strategically. Make sure the content you are creating and offering to your audience adds value and answers different questions. 

If you are looking to create content that answers your target audience’s questions and solve their problem then we recommend you to consult with an experienced SEO agency that can help you to create users as well as SEO friendly content for your audience. 

Website Design Mistakes Hurting SEO # 7: Offering too many popups 

As we have mentioned earlier that today Google is more focused on offering an optimized user experience to the searchers. Pop-Ups help websites in advertising their lead magnet, upcoming product, discount, and more. But adding too many pop-ups to the website can directly break the user experience mainly on mobile devices. And we have already said that if you are failing to offer an optimized user experience then it can directly impact your website SEO and ranking. 

Sometimes Google also penalizes websites that are making use of too many popups in their website design. Yes, popups are used for multiple purposes like making any announcement, increase sign up, sales, and more. However, using too many can create difficulties in browsing your website. Apart from that, users also get frustrated after seeing the same pop up again and again. These types of practices create a lot of disappointment and there are high chances that users might bite back on your website. 

If a large number of site visitors are bouncing back from your website then it indicates to the search engine that your website is not optimized for user experience. This way you might end up losing your existing website rank. When you plan to imbed pop up in your website design try to do it in a way that allows the user to select whether they want to engage with it or not. Apart from that keep a close look at the website’s organic traffic and bounce rate. If you start to see an increase in the bounce rate and a decrease in the organic traffic then we recommend reexamining your pop-ups.

Conclusion: 

By now you must have a clear understanding of why your website needs an effective SEO strategy and different website design mistakes that you can avoid to enhance your website SEO. When it comes to designing an effective and result-driven website then it’s essential to have a detailed plan and the right implementation. There are many website design mistakes that can directly affect your website SEO. But above we have listed some of the common mistakes that are committed by most of the websites. 

When creating a website design your target should be to focus on creating the website design for customers. The better you understand your target audience the more related website design you can create from them. This way you are not only creating a user-centric website design but also ensuring that your website offers a better user experience which can offer you better ranking on the search engine result page. 

If you are looking to know more about how you can make your website user-centric then we recommend you consult with an experienced website design company for your business. 

Frequently Asked Questions: 

What are the common SEO mistakes? 

If you are looking to optimize your website for better organic traffic and conversion then instead of looking for SEO optimization tips you should be aware of some of the common SEO mistakes that you can avoid. Below we are going to highlight some of the most common SEO mistakes that you can avoid for better ranking and traffic: 

  • Site load time is one of the common mistakes that give rise to a lower ranking in SERP 
  • Broken image  sand missing alt text 
  • Duplicate and thin content 
  • Using outdated content on the website 
  • Negative reviews on google 
  • Running a non-responsive website design 
  • Duplicate metadata 
  • Presence of broken links
  • Inaccurate length of meta title and description 
  • Inappropriate URL structure 
  • And many more

If you are looking to improve your website traffic and conversion then it’s essential for you to gain a higher ranking on the search engine result page. In Today’s competitive marketplace ranking on the top is not easy as it used to be that is the reason why we recommend you to consult with an experienced website design and SEO company that can help you to create an effective and result-driven SEO strategy for your website and business. 

How to improve my website loading speed?

Today with a wide range of options available the website speed has become one of the crucial ranking factors as it directly details the user experience. If your website is taking more than 3 seconds to load and display its elements then you are likely to face more bounce rate and low conversion rates problems on your website design. 

No matter how attractive your website design might be for your target audience if it is taking more time to display its element then you are likely to lose your site visitor to your competitors. Below we are going to highlight some of the tips that you can consider to improve your website speed and performance: 

  • Make use of the right hosting for your website 
  • Compress the images on your website 
  • Minimize the number of javascript and CSS files 
  • Reduce the redirects and HTTP request 
  • Try using only essential plugins in your wordpress website 
  • Make use of the Content delivery network 
  • mAke use of website caching 
  • Implement Gzip compression 
  • Detect 404 errors 
  • And many more 

How to optimize my content for SEO? 

The content you create and publish on your website acts as the primary element that helps you in getting your web page ranked for a particular keyword and drive organic traffic to your website. Not only that but the content you create and publish also sets you apart from your competitor and helps in establishing your authority. So let’s take a look at some of the common tips that you can consider to create SEO friendly content for your web

  • Make sure your title contains the targeted keyword 
  • Make use of heading properly 
  • The length of your post also plays an important role in determining the success of your content 
  • Make use of keyword naturally and strategically in your website design 
  • Include the targeted keyword in the URL 
  • Optimizing the images inside your website
  • Write the compelling description of your post 
  • Get links from an authority website 
  • Create outbound links to an only authority website 
  • Make sure you are internal linking your own content 
  • Optimize your content for mobile devices
  • And many more 

If you are looking to optimize your website for better SEO ranking then it’s always recommended to consult with an experienced SEO professional that can help you to optimize your website in an easy way that makes search engines crawl your website more smartly and assign top ranking in the search engine result page. 

How many keywords should websites target for better SEO? 

Most of the websites on the internet that are optimizing their website for SEO come across one common question that is “how many keywords is good for SEO?”. Well, it totally depends on the type of web page, some of the websites create content that answers only one query so the number of the targeted keywords also gets limited to one. But most of the websites on the internet make use of two or three keywords per page. 

You can also take the number to five if required but make sure that the search volume of every keyword is 100+. A mixture of highly competitive keywords and low competitive keywords will work best for a single page.  Even if you are using 4 -5 leopard for one single page we recommend you to focus more on the first 3 because targeting all the 5 keywords equally can make it a bit crowded because each page in your website has only one title and description. 

If you need further assistance on how to create an effective and results-driven SEO strategy that helps you to create maximum organic traffic and conversion then it’s recommended to consult with an experienced SEO agency for your website and business.