The real estate industry is constantly evolving and adapting different new technology to make things easy for potential buyers. Whether a person is looking for how to find the best property at the defined price or finding the best property to rent in Los Angeles, they always look toward search engines as their first priority to get their answer.
A recent report by the National Association of Realtors also states that more than half of the US homebuyers make use of the internet to look for the property. That’s the reason why it has become essential for every real estate agent to have an attractive and conversion-centric real estate website for their business. But it all comes down to how to create an effective and user-focused real estate website?
If you are someone scrolling the internet to find the answer for then same then you have landed on the right article where we are going to highlight some of the points in why a real estate agent needs a website, what and all pages their website should have and some of the best website design tips that a real estate business can consider while creating an attractive website.
Table Of Content:
- An overview of real estate website design
- Why Real Estate businesses need websites more than ever?
- What pages and features should a real estate website have?
- Best Real Estate web design tips to consider in 2021
An overview of real estate website design
Many agents complain that even after placing everything strategically right from the furniture to the cleaned homes along with good furniture, they are not able to find the buyer for the property. If this particular statement sounds familiar to you then let me tell you that you are not the only one facing these issues. There are a number of real estate agents out there who are doing their best to make the property look as good as possible but they fail to grab the buyers.
Well, today it’s not about how you are presenting the property but it’s more about how you are promoting your real estate listing. Yes you read it right, property presentation has always been the most important or we can say must-have factors that encourage and influence more buyers to purchase the property. But first, you need to make your listing reach a maximum audience. Today more and more prospective buyers are making use of search engines to find the right property.
That’s the reason why its said website has become one of the key primary tools that help real estate agents and businesses to make their listing reach a maximum number of audiences. Social media has always been the most convenient platform to advertise your listing using different techniques organically or paid. But having a real estate website offers a sense of trust and also encourages the viewers to take action.
The real estate website should be designed in a way that helps in building trust because buying a home or a property is something that falls under people important as well as costly purchase. So they need to trust the agency or the agent to make the final purchase, a website can help you to showcase your business reliability. Businesses and agents should focus on creating a clear and compelling website design that allows them to navigate your website more effectively.
Today almost every buyer is looking for resources that allow them to check different properties by sitting in one place. That is the reason why they are turning to the internet to find their needs. Most of the real estate business and again have already started to realize the importance of having a website. That is the reason why they look for different ways that can help them to improve their website. Because having a website does not only help in gaining trust but also creates a strong only presence which can result in more conversion.
We have put together some of the best website design tips that every real estate website should consider while creating its website. Apart from that, we are also going to highlight why real estate businesses and agents need a website more than ever and pages that they should include in their real estate website.
Why Real Estate businesses need websites more than ever?
Real Estate agencies or agents’ main goal is to showcase the property with a goal to either sell the property or give it on lease. It is not something new as people are buying properties and houses from decades ago, where real estate agents used to show the property individually on different dates and days.
Yes, it was a time-consuming process because we can’t expect a person to visit one property and make their final decision until it meets their requirements. Humans are a bit choosy when it comes to food, clothes, and even real estate. So until they visit a few properties, it becomes hard for them to decide whether they want to purchase it or not.
Technology has shaped the whole world in a way that helps them to save a lot of time and effort that was spent on manual work. The same applies to the real estate industry, earlier every work including visiting the property was carried out manually where the buyer used to visit multiple properties on different dates. But today people have started to turn toward the internet when they need a new home or property.
Today almost every user takes out their smartphone to search for every small answer whether it’s food, fun, buying new cloth, and almost for everything. That is the reason why real estate agencies and agents need to focus on increasing their web presence by creating and offering an attractive and fully functioning website with easy navigation.
Real estate is a field where how you make yourself-relevant and resourceful to your clients and the way you conduct your business defines your reputation as an agent. With a bunch of agents out there it might be difficult for you to create a strong presence in front of your potential audience. So if you want yourself to stand out from the crowd then it’s important for you to have an attractive and conversion-centric website that allows you to create a strong online presence.
Well, there are few more reasons why real estate business and agents should have a fully functioning website for their business:
1. Helps in spreading awareness and online presence
As mentioned earlier every potential customer is looking for different services on online platforms ranging from getting a plumber to ordering food. So your potential buyer must be looking for different properties and houses on the online platform. A recent study by the National Association of Realtors states that 51% of people found their dream home by searching various properties on the internet.
Today the internet has become one of the crucial tools that can help businesses to reach a maximum number of audiences. By creating an attractive and intuitive website design for your real estate business you can spread awareness along with creating a strong online presence in front of your potential clients. Real estate agents that are not having any website might be missing the opportunity to get more buyers. Undoubtedly real estate agents get more referrals either from their closed ones or from repeat business. But in today’s online driven world websites can add more to your list.
2. Allows you to be a client resource
A real estate website is not only about displaying information about the business and agents. Many real estate agencies around make use of the website to make their prospects learn more about the services and about the business. Not only you but many agents and agencies are limiting themselves with this type of information. In today’s competitive marketplace if you want yourself to separate from the crowd then it’s essential to go beyond that by offering some of the valuable resources. Yes with the help of a website, the blog page inside your website, and social media you can become a valuable resource for your clients which will also help you to create a strong online presence.
3. Helps in generating more leads
A recent report by real estate agent u states that more than 62% of the real estate agents spend at least an hour in the day in marketing and advertising and nearly 26% of the agents spend several hours searching for their prospects. With help of websites, real estate agents can generate the maximum number of leads. There are several marketing techniques that can be applied to the website to get site visitor details. But for that, you need to impress your site visitor with the design and navigation you offer. There are a couple of techniques like PPC, content marketing, lead generation campaign, and more that can help you to drive more traffic and leads but for that it’s essential for you to have an attractive and conversion-centric real estate website.
4. Help in setting you as a brand
In today’s competitive marketplace where more and more agents are trying to get more buyers and people looking to take a property in lease. You don’t want yourself to be just another agency and agent running in the same race. By creating a real estate website you are not only separating yourself from the crowd but also you are setting yourself as the brand that people can try. Your website will be the reflection of your reliability, goals, authority, and most importantly service. Every home buyer wishes to work with an agent or agency that they can trust and once you establish yourself as a brand then people will never hesitate to work with you.
5. Makes you discoverable
A recent study by the National Association of Realtors states that about 96% of the American prefer to buy their home from the internet. Being a real estate agent you need to understand running a website on the internet can help you to generate sales that you need. Having a real estate website makes it easy for your potential buyers to discover your properties. With the help of a real estate website, your existing, as well as new clients, can get in touch with you and the information anytime and anywhere.
6. Help you to grow your own brand
A real estate website can also help you to grow yourself as a brand. You might say that your agency is offering you sufficient supplies but there might be a time when you think of leaving the real estate agency you are working in. What next? Yes, you might not have an answer but we have, personal branding is something that every person working in the real estate industry must focus on. A website can be the best resource that can help you to showcase your potential and authority which will lead to growing your own brand.
7. Educates your client about your services
Everyone looks for a proper solution to their problem before they buy any product and services. The same is the case in the real estate industry where buyers look for a proper solution in the form of information before they make any decision. The information is not limited to just offering details about the property but guiding them on how you can help them to get the best property at an affordable price. Educating your audience about your business and services helps them in deciding whether you are the right choice for them or not. When it comes to offering information then FAQ can play a crucial role in offering more details. All these details can be added in the one place that is the real estate website design you offer to your potential clients.
By now you must have a clear idea of why a real estate agent and agency needs a website and how it can help them to get more buyers. Next, let’s take a look into what pages and features should a real estate website have.
What pages and features should a real estate website have?
When building a real estate website every agency and agent should be aware of what pages and features they can embed to make their website more informative, interactive, and most importantly engaging. Yes, it’s true that every customer visiting your website may not purchase a house or a property, but having a well-created research-based real estate website can help you to drive more leads, and encourage more site visitors to talk to your agent. But for that, it’s essential for every real estate website to know about different features and pages that they should include in their website. Below we are going to list some of the must-have pages and features in the real estate website:
Undoubtedly the homepage is one of the most important parts of a website that acts as the front door of your business. This is where most of your potential buyers will decide whether they should explore more about your listing and business or bounce to some other website. That is the reason why it said to add more key information at the beginning of your homepage. Can you add the top properties on the home page so that your site visitor gets a glimpse of what you have got to offer? Apart from that clear navigation with easy-to-read and understand navigating text can enhance your homepage.
It’s always recommended to include and place the CAT strategically on the homepage so that site visitors can take action after landing on your homepages. Your real estate website homepage should also contain social proof and other client testimonials that can encourage your site visitors to take action.
2. Property Listing Page
Then next in the list we have another important page that every real estate website should have that is nothing but a dedicated property listing page. You might list some of the best properties on the homepage of your real estate website. But it is important for you to create a dedicated property listing page that will generally include all the properties and assets. Your home page might be more about design and information but when it comes to the property listing page you should be concerned about the design as well as usability.
Because the user experience will play a crucial factor in getting online success. And when user lands on your website they should be able to interact with the pages. Some of the users might visit your website to check new properties, whereas you might also get a visitor who will be looking for a specific property in a specific location so your goal should be to create a property listing page that allows everyone to interact with the page.
Below we are listing some of the important features that your property listing page and other pages can include:
- Advanced search: Whether you are running an ecommerce website or a real estate website, research is considered one of the important tools that every website should have. You can place it on the homepage as well as on the listing page to make it easy for the user to find the property. The search option you offer should work smoothly, and the user should be able to give accurate results quickly.
- Advanced sorting: It is another feature that your real estate website and property listing page can include. By offering an advanced shorting feature you can allow your site visitor to check the latest, featured, oldest, and cheapest property depending on their needs. Today no user wishes to access a website that asks them to jump from one page to another to find the answer for their needs. That is the reason why they make use of shorting to find the right property that meets their needs.
- Latest and Featured option: Your real estate website might have a lot of property listed so that users get more options to select. But when it comes to turning attention we recommend you to add the latest and features that allow users to know visitors’ we the best profitable property they can buy. Adding the latest and featured properties can grab user’s attention and encourage them to explore more about the property.
- Map View: Another feature that you can add to your listing page is the map view. If the buyer gets to view the property on a map then it increases the chances of final purchase or they may contact you to get more information about the property.
- Image gallery: Not to mention but having high-quality images of the property is the key to encourage site visitors to become your buyer. SO make sure when listing a property on your real estate website add multiple images of the property along with the information.
- Apart from the above-mentioned practices, you can also include Breadcrumb navigation in your real estate website so that your site visitors are easily able to identify whether they are navigating between the results.
- Don’t forget to include the share button because your real estate website might get visited by people who might be looking to help others in terms of finding the right property. Not only that people might be looking to get a recommendation from their close ones as well so they might look to share the property details and that is time they may look for a share button.
Adding above mentioned features to your real estate website can enhance the user experience and they will prefer to choose you as a platform for future purchases as well. Today it’s hard to make your site visitor connect with your website but once they start feeling connected, then your website and business will always be their first preferences. That is the reason why we recommend getting your real estate website built with an experienced website design company that can bring their years of expertise and experience in creating a website design that helps in creating an emotional connection that lasts long.
3. Real estate listing page
The property listing pages are built for listing multiple properties but when it comes to real estate pages then it’s all about creating a dedicated page for every single property. Their page is mostly dynamic but the template used for all the properties will be consistent so that users are able to relate with them.
The real estate listing page will include elements like high definition images of the property, detailed video, price information, location, virtual tour of the property, description, map view, and other important information that can help your site visitor to get a more detailed idea about the property.
When creating the real estate listing page make sure to keep the design and usability both as the important factor. Because your potential buyer will interact with the web page by viewing the images, video, and more, So it’s important to ensure that your potential users are able to access all the elements without facing any issues.
Apart from that make sure to design a web page in a way that grabs many eyes and encourages site visitors to engage with the website design. And make sure to place the information that is clearly noticeable by the site visitors too. To create attractive web pages that drive more traffic and conversion we recommend consulting with a highly experienced website design company that not only grabs user attention but also encourages them to perform the desired action.
4. Bio page
If a person is looking to buy a property then they must be searching for an experienced agent that can help in finding the best property. Having a Bio page (about us page) can offer a detailed idea about how long you have been working in this industry and how many properties you have sold yet. The bio you offer will have the full potential to convince your customer about why they need to sign up with yours. By looking at your bio they may get impressed with the level of knowledge you have about the community and the extensive list of satisfied customers.
Your bio page is not only about highlighting the information but you can make use of it to highlight your skills, market knowledge, experience, and more. You can also highlight the award and other achievements that you have received along with social media proof and different testimonials. Start seeing your bio from the view of your potential buyers and analyze what can convince them to take up your service.
You can also highlight some points in what separate you from other agents. Because your potential buyer will be more interested in knowing what you can offer them if they sell or buy the property from your end. Apart from that, you can also offer a glimpse of what working with you would be like because they will be spending significant amounts of time until the whole paperwork is done so they should be aware of your working culture.
5. Resource page or blog page
Not to mention buying an asset, home or property is something that is not done frequently, people do it very often or we can say a handful of times in their whole life. Some of them purchase the property only once or twice in their whole life. So people that are visiting your website to look for different properties may not be aware of the latest market trend. How the whole real estate industry is functioning in modern times, where technology is replacing almost every manual work.
That is the reason why we recommend including a resource page or a blog page where you can offer answers to various questions in the form of an article and blog. You can also include Frequently Asked Questions and link those questions to the detailed article where users can get in-depth ideas about different questions. Offering these valuable resources also helps in generating trust which results in conversion. This information can generally include things like tips on buying or selling any property, market reports depending on the area, community events, and more. The more you educate your potential customers the higher chances will be that they will look toward your website and business over others.
6. Contact Forms
When it comes to getting more business from the real estate website then the contact form plays a key role in capturing user data. Yes with the introduction of blockchain technology people have started to look toward buying and selling property online. But still, many buyers prefer to talk to the agent before they make their final purchase decision. You can create strong CATs and redirect them to the Contact Us page where users can fill in the information and get in touch with your agent.
Your contact form is nothing but the ticket to getting more leads. So while creating the contact form make sure you know what information you need from the potential buyers like the name, phone number, email address, and more. But it’s always recommended to keep the contact form short because many times a user refuses to fill the form after finding lots of options in it.
When it comes to contact form placement then it is always recommended to place it strategically on different pages or you can also consult with an experienced website design company that can take care of everything right from placing the CTAs and other visuals in the right place to creating and placing the contact form.
By now you must be aware of the features and pages that you can include in your real estate website to make it more attractive and engaging. If you need further assistance related to a web page or website construction then you can always consult with a highly experienced website design company that can help you to build an attractive, engaging, and interactive real estate website for your business.
Moving ahead we are going to highlight some of the best website design tips that you can consider to create and run the most effective website that separates you out from the crowd.
Best Real Estate web design tips to consider in 2021
1. User-Centered Approach
When it comes to real estate website design the user-centered approach should be the first and foremost priority of every agent and agency. Gone are those days when people used to obediently follow and accept anything that website used to offer. Today users have become more demanding and need the best experience right from visiting the website to engaging with the content and navigating to other menus.
If you are failing to cater to all these then you are on edge of destroying your online business. Because your potential competitors might be fulfilling these aspects either by keeping an in-house developer or hiring an experienced wordpress website design agency. Remember it’s important for every real estate website to identify what the potential customer expects from a real estate website? Mainly when it comes to real estate websites people become more conscious because they don’t want to purchase or do business with any agent or agency.
The website you offer acts as the front door of your business so it’s essential for you to impress your audience after they visit your website. For that, it’s essential for you to identify your user demand so that you are able to create a website that matches their expectations. If you are looking to know more about your user then try finding answers to these questions.
What thing will they look at first after visiting your website? How easily can they perform the task and find the important information? What type of design will encourage them to explore more about your website and business? And most importantly how you can offer the best user experience?
Once you have the answer to these questions then it will become easier for you to create a user-centered website design. Or you can also hire an award-winning website design company that can help you create a website that grabs user’s attention and encourages them to perform the desired task.
2. Keep usability over design
Most of the time websites with more graphic design and elements make the website look cool and trendy but when it comes to usability most of the websites fail. Undoubtedly real estate is the place where appearance matters the most but what if users fail to access the elements you offer. All the efforts that you put in to create those graphical elements can go in vain. Most of the real estate websites today are more focused on offering a fantastic design that grabs user attention without focusing on the goal.
Most of the real estate websites in the hunt for attractive visuals tend to forget that users visit real estate websites not only to enjoy the design you offer but also to access the information. That is the reason why we recommend keeping a balance between the design and usability. That means the design you are offering to your audience should be accessible to the audience.
Complicated navigation, non-responsive website, slow loading website speed, and more are some of the common mistakes that most real estate websites commit. Many stats out there claim that every second person prefers to access the aesthetically appealing design and make their decision based on the design that the website offers. That is the reason why we told a balance between the design and usability can make your website more appealing.
Make sure you keep these UX tips as the first priority like consistency, simplicity, structure, user-friendliness, structure, and more. If you need further assistance related to creating a simple but appealing website design and then we recommend you consult with an experienced website design company that can help you to create the perfect real estate website design.
3. Easy navigation
No matter how attractive your website is for your buyers, if you want them to stay and explore more properties on your website then it’s important for you to offer the best and easy navigation. Every user along with tenants, property buyers, property owners, landlords, brokers, and more visiting your website should be able to experience the best journey. The navigation of your website acts as the compass that can enhance as well as destroy user journey. The navigation takes the user in the right direction if properly created or else they land on the wrong page or something gets lost in the website which gives rise to bounce rate.
Today more than 67% of mobile users abandon the website if they fail to find the right information at the right place or the navigation of the website is tough. Apart from that 94% of the website’s first impression is totally dependent on the structure, navigation, and other visual elements. So if you are someone looking to improve your online reputation along with user experience then it is important for you to improve your real estate website navigation.
To offer the best navigation then you can focus on multiple things like the menus, breadcrumbs, adding bold buttons, the clear title, footer, logos, and more. When it comes to navigating and creating a high-end converting real estate website design then we always recommend consulting with an experienced website design company that can contribute their years of experience in creating a design that drives more traffic and conversion.
4. Offering powerful research tool
When it comes to real estate websites you might have multiple properties listed on your website spring in the location, area, city, and more. Making users bounce from one page to another can create a bad impression about your website and business. That is the reason why we recommend including a powerful research tool that allows users to search for the right property on your real estate website.
When a user looks for the property they are more likely to search for the property depending on the total number of rooms, bathrooms, the year it was built, square feet, and more. A power search tool along with an extra filter can help them to find the property that meets their requirements. Your website should allow site visitors to search for the property depending on the keywords. Apart from that, you can also add some of the unique parameters like lifestyle and more that helps site visitors to get more accurate results.
The advanced search bar and filters are one of the features that every website should have that is the reason why we recommend consulting with an experienced website design company that can help you to build it for your real estate website.
5. Make use of long-tail keyword in the content
There are few more things that we recommend adding long-tail keywords to your content so that the buyers are able to find your real estate website design on the search engine result page. If you are already familiar with SEO then you must be aware of how a search engine bot crawls your website to understand its purpose.
Search engines match the keywords inside the website with the terms searched by the user and depending on that it displays your website. So it’s always recommended to add the long tail keyword to your web pages. No matter whether it’s a specific real estate listing page or property listing page the long-tail keyword should be placed on every page of your website. You Can make use of different keyword research tools or consult with an experienced SEO professional that helps you to build the most effective SEO as well as keyword strategy for your real estate website.
Mainly in the real estate industry, people prefer to type long-tail keywords like “equestrian properties in Tampa” or “new condos for sale in Idaho”. If your real estate website cites these terms then it will surely get listed in the search results if the other aspect for SEO is carried out properly and strategically. So make sure you include the long-tail keyword in your website as it will also help you to reach the right set of audiences who are actually interested in doing business.
6. Add more CTAs
CTAs are one of the important aspects of every website on the internet, whether it’s a standard blogging website or a business website adding CTA’s in your web pages helps in achieving the desired goal. The goal can be asking users to make a purchase, redirect to a specific landing page, fill in personal information, and more. The CTA’s you create should be able to grab user attention and help in generating more leads. Placing strong CTA’s in the right place on your website can help you to increase conversion by 200%.
The CTA placed on your real estate website can encourage people to buy, rent or sell properties. That is the reason why we recommend adding more CTA’s on your website. But when creating the CTA’s we recommend following the below tips:
- When it comes to using language, prefer to go with terms specific to the real estate industry
- Add clear CTA’s that offers brief idea about where the user will be redirected to
- Make use of stimulating and prompting verbs
- Include FOMO(fear of missing out) they encourage a site visitor to take action
- Be creative and strategic with CTA
- Make use of user search scenarios in various devices
Remember the CTA’s design and placement is one of the crucial aspects of the website design process. When it comes to CTA we always recommend getting it done for experienced hands, that is by hiring an experienced website design company who can contribute their years of experience and expertise in creating a website design that not only converts customers but also creates a long-lasting memory.
7. Offer scannable content
Content is one of the crucial parts of every website design that helps in highlighting business, product, reputation, and more. But today users spend less time reading each and every word or paragraph, instead they scan the content to understand what your company has got to offer and why they should select your business over others. Users spend less than 6 seconds scanning the content and more than 60% of the users prefer to consume well-designed content.
Whether you are creating textual content or visual content in your real estate website, make sure it offers value to your audience. Instead of reading the whole content, users are likely to scan the content so recommend to create and offer content that is easily scannable by your audience. Content planning is something that should be done before creating the website, as it offers a clear vision on how the message will be filled and placed in the website.
To make the web page more engaging you can have a separate section that showcases featured properties, recommended properties, and closed deals. It grabs more users’ eyes and encourages them to engage with the web page. Content planning is something that requires the help of experienced people. That is the reason why we recommend consulting with an experienced website design company to help you with the content planning as well as the website design.
8. Using high-quality property images
In the real estate website, the image plays a crucial role in grabbing user attention and encouraging them to perform the desired action. Today no buyer or tenant wishes to spend time visiting every signal property, instead, they prefer to visit a website and check the property on their phone or desktop. The images you place on your website can help the buyer and tenant to get a view of multiple properties by sitting in one place.
Not only that but websites have started to adopt 3D walkthrough techniques that can allow them to get a clear tour of the property. If you are someone who can’t afford to create these types of visuals then also you don’t have to worry, as you can upload high-quality images of the property from different angles. This way you will be offering a proper view of the property that will encourage users to take action either by purchasing it or by contacting your agent.
Most of the leading real estate websites have in-house photographers whose responsibility is to click and update the photos of different properties. If you are doing it on your own then make sure to keep quality as the first priority because if the user fails to connote with the image then all your efforts can go in vain. You can also make use of short videos and clips to highlight the property view.
AR/VR technologies are among the most talked-about technologies which will be adopted by many real estate websites in the coming years. Some of the websites have already started to make use of these technologies and more are planning to implement them in the coming months. Mixed reality is another go-to form real estate website where the real and virtual world combined to produce more effective property view. Apart from that, you can also make use of 3D property view and 360-degree video to make your real estate website more engaging and productive.
9. Allows your visitors to Schedule online appointments
When it comes to the real estate industry you can’t expect every visitor to make a purchase by looking at the property or the house. Some of the buyers look to talk with the agent mainly when there is a huge amount involved. When a user lands on your website they look for different information along with the property listing, so the moment they are motivated toward taking action, your website should be in a position to offer a way through which users can easily schedule the appointment or request a call back if available.
Most of the real estate websites offer contact us pages which are crucial for every website, but if you want your business to look more professional than we recommend you to add these features like scheduling appointments, requisition call back, leaving important notes with contact details and more. If you are using wordpress as your website builder then you can make use of the plugins like booking to include online booking features in your real estate website.
Or you can also hire an experienced website design company that can help you to create a fully functioning real estate website that comes with all the basic and advanced features required to run a successful real estate website in the competitive marketplace.
By now you must have a good idea about what pages you can include in your real estate website and tips that you can consider while creating a real estate website. As mentioned earlier the design and usability should go hand in hand when it comes to creating a real estate website. That is the reason why we recommend you to hire a highly experienced website design company that can help you to create a more effective, interactive, and conversing website design with all the features that can help you to separate your website and business from the crowd.