Websites are one of the crucial aspects of every business that helps in driving more customers and revenue, but it’s hard to believe that very few small businesses have their own website up and running. The recent COVID19 pandemic has made businesses realize the importance of websites and how it can act the machine which can be accessed by any user from any place without even moving out of the home. When it comes to websites then “WordPress” is one of the popular names in the industry.
Yes, there are a few more popular website builders, but the flexibility, scalability, and interface offered by WordPress can never be compared with other websites. Today WordPress powers 33% of the website on the internet and there must be a reason why small as well as enterprise-level businesses are making use of WordPress to run their professional business website.
If you are someone planning to create a website but confused about whether WordPress can be right for your business or not. Then make sure to read this article till the end as we are going to highlight some of the valuable insight about how WordPress can be the right platform for your business and why businesses should hire an experienced WordPress website design professional for building their business website. So make sure you stick till the end.
Table OF Content:
- An Overview of WordPress Website
- 8 Reason Why business should select WordPress over other platforms
- Why Hire A Experienced WordPress Developer For Your Business?
An Overview of WordPress Website
Before the pandemic, almost every small and medium-sized business used to believe that creating websites is an additional cost that can be avoided. But the recent pandemic has made different business-related hope a website can be the turning point for businesses. When you plan to create a website then WordPress is the name that you will come across because of its popularity and high-end features offered by the platform.
Many businesses ranging from a small business run by a group of 2 or 3 people to an enterprise-level business with hundreds and thousands of employees working under them are making use of WordPress to run their website. Today WordPress is considered one of the most reliable and flexible platforms to create and run a fully functioning website for any industry. It is free open-source software that can be downloaded and used by anyone because the platform is made free for every user.
Still, there is confusion or miss constipation among the new entrepreneur that WordPress is a blogging platform. But in reality, WordPress started as a blogging tool but now it has emerged as a powerful website builder and also one of the best robust CMS (Content Management System). WordPress supremacy is because of its adaptability and also because of the fact that it has all the potential to work as the backend of a standard blogging website as well as a fully functioning ecommerce website.
The flexibility offered by the platform enables you to create any kind of website for your business no matter which industry you belong to. Mainly WordPress is considered the right platform for those who have less to no technical knowledge or experience in writing codes. The interface offered by the platform makes it easy for every user to create any kind of website for any industry.
If you’re someone scrolling the internet to find the answer for why should businesses use WordPress? Or why you need to switch to WordPress from other platforms then you have landed on the right article where we are going to highlight some important benefits of using WordPress as your website builder and we are also going to give you insight about why you should prefer an experienced WordPress developer over DIY (Do It Yourself).
8 Reason Why business should select WordPress over other platforms
1. WordPress comes with huge support
When we say support it means overall support, if you are coming across any problem related to WordPress then other users out there might be facing the same problem. As we have said WordPress has a huge user base so there are chances that other WordPress users might come across the same or even worse. But there are users out there who are working with the WordPress dashboard day and night so someone else must have dealt with the problem.
WordPress offers huge community support, apart from that you can also turn to various places to seek help and the best part is that users out there never hesitate to offer support. You Can make use of the official forum and other private forums and highlight the problem faced by your WordPress dashboard. Apart from that, there are tons of blogs, different video content, and businesses offering custom support (if you fall into some serious problem) which can be utilized when you come across any problem related to WordPress and in your whole journey.
While there are various guides, articles, blogs, forums available to help you get rid of the problem. But if you come across some serious problem related to WordPress website design then it’s always recommended to take the help of an experienced WordPress website design company that can help you in getting your problem resolved. Or you also handover the maintenance of your website to reliable WordPress professionals so that your WordPress website is always up and running without any flaws.
2. Offers User-Friendly interface
Yes, there are a lot of reasons why every business should prefer to select WordPress as the CMS and website builder, but one of the most popular reasons is the interface offered by the platform. WordPress comes with an easy-to-use interface that can be accessed by anyone including a non-technical person.
Whether you are creating and publishing new content or wish to make changes in the existing design all can be done within a few clicks. The back-end dashboard offered by the platform is organized so any person can access each option just by reading the tags assigned to them. Many nontechnical people with less to no experience in creating any website are able to produce some of the effective and persuasive design with the help of a dashboard offered by the plugin.
Undoubtedly the WordPress interface allows users to create many kinds of websites. But If you are looking to create a high-end and research-based website that drives more traffic and sales in your website then you might need the help of an experienced WordPress website design company.
When it comes to publishing posts or any content on a website then you can easily do it from the back end of your website by visiting the post section and under that clicking on the Add new tab. Even if you are getting your website built with WordPress professionals they guide you with every small aspect on how you can publish posts, make changes, add products, change pricing, and more.
Once you arrive at the add new post section you can find a text editor, various formatting tools, and upload media options. Remember that the whole content management is made simple with WordPress that is the reason why it is considered as the leading CMS (content management system). Not only the content but if you are planning to run an ecommerce website then you can easily add, edit and customize the product from the dashboard.
During your WordPress website development process you will come across many WordPress tutorials, that will demystify how you can manage the WordPress backend right from customizing the design to publishing various elements like the text content visual and more just by making few clicks. So, the interface offered by WordPress is made for anyone and everyone.
3. WordPress is free with full freedom
Yes, you read it right. Another reason why most of the people around prefer to use WordPress is that the platform is made totally free for users. WordPress offers you full freedom to download and install the zip file without paying a single penny and modify the website that matches you need. Using WordPress you can create any kind of website for any type of purpose ranging from a standard blogging website to a fully functioning ecommerce website with all the features embedded in it.
WordPress itself is free software but to run WordPress you need domain name e and hosting for your website. The domain name acts as the address of your website which will be used by the user to find your website. Whereas the hosting stores the file of your website which is sent when a user requests them by typing the domain name of your website.
The next reason why you should select WordPress over other platforms is the “Reliability”. Yes compared to other platforms, WordPress is considered one of the most reliable website builders that allows you to create any kind of website for your business. Now you must be wondering how can I believe that WordPress is a reliable platform.
Well, we are not saying to believe our words but the number can make you believe that WordPress can be the platform that your business can trust. Not only here but in most cases when you have to select the plugins or themes for your WordPress website we recommend going behind the number. Because sometimes the total number of people using the platform helps you to determine its reliability.
A recent study from Kinsta states that WordPress currently dominates the CMS market share. It controls 60% of the CMS market making it rank on top in the list and in the second we have Joomla, Drupal, Squarespace, and more. Well, the exciting fact is that the CMS ranking in the second position has only a 5.2% market share which is 12 times less than the WordPress market share.
In the same way, WordPress today powers more than 34% of the website worldwide and the CMS ranking in the second position (Joomla) powers 2.9% of website worldwide and followed by drupal 1.9%, Squarespace 1.5%, and more. So the numbers here might have convinced you that WordPress is one of the most reliable platforms that is the reason why it is used widely.
Apart from that some of the enterprise-level websites like TechCrunch, CNN, TED, and more also make use of WordPress as their backend. So, when these names are involved then you must be convinced that WordPress can be your website builder. Every month more than 70 million posts are published on WordPress.
So when it comes to reliability then WordPress can be the most reliable platform that you can choose from. It is used by one-third of the websites running on the internet including the ecommerce website. Building a WordPress website can be easy but if you are someone looking to have a professional and research-based WordPress website for your business then we recommend you consult with an experienced and reliable WordPress professional to help you with your website design.
WordPress is not only a reliable platform but it is also considered the most flexible platform that means it can go as complex as you want to be and as simple as you design it to be. Depending on your needs and requirement the platform can change its backend, for example, it can be used as a basic blogging website where you create, edit, and publish blogs post,
On the other hand, you can also use WordPress to create business websites by adding widgets, plugins, and other functionality. And when we say complex then the whole WordPress website can be used as a fully functional ecommerce website with a bunch of embedded features and functions required to run an ecommerce website. In short, we can say nearly anything related to a website can be accomplished using WordPress.
Now you might have a better understanding of why we are saying WordPress is the most flexible platform. Yes you might need the help of various plugins and other third-party addons to accomplish your website goal but still, you are able to do it under the same WordPress dashboard.
Apart from that the flexibility is not only limited to how you use the platform but also applies to who is using the platform. Yes, a person with full experience in website design and development can make use of the platform to make it look better with more functionalities. Whereas a newbie with less to no experience in any coding or technical software can create a fully functioning website for their business. Yes, there might be a difference between a website designed by the developer and a website designed by a newbie but the function will be very much similar to the various plugins available in the market.
6. WordPress offers a bunch of themes and plugin
People may make their decision by seeing WordPress as the free software but once they get access to the dashboard then they realize WordPress offers a huge library of themes and plugins which can be used to create any kind of website. Whether you are aware or not but today most of the WordPress users that are running their websites on the internet are either programmers or developers.
Yes, you read it right most of the WordPress users don’t have any prior knowledge of coding and that is the reason why they use WordPress. No matter whether you belong to a technical background or a nontechnical background, WordPress acts as the perfect solution because there are hundreds of thousands of plugins and themes available that you can use to create and run any kind of website for your business.
WordPress comes with a bunch of themes designed for every kind of website ranging from a simple blogging website to a business website to a fully functional ecommerce website. Some of them are free and most of them are paid but you get full access to customize those themes. Most of the theme comes with their own panel using which you can upload the logo, change the color, background and also create some of the attractive sliders depending on your needs.
Apart from that WordPress also offers thousands of plugins that can be used to add various functions to your WordPress website. WordPress plugins act as the app using which you can add various advanced features in your WordPress website including content forms, analytics, membership, and more. Woocommerce is one of the popular ecommerce plugins that can convert your whole WordPress website into a fully functioning online store. WordPress also offers various ecommerce plugins that can be integrated to offer more advanced ecommerce websites to users.
If you are looking to know more about the best woocommerce themes and plugins then make sure to check our blog on
Remember themes and plugins both are available in the free as well as paid version so depending on your need you can determine the right theme and plugin for your WordPress website. In the initial stage, you can make use of the free version of the themes and plugins but as your WordPress website starts growing you can shift to the premium version.
Or you can also consult with an experienced WordPress website design professional that can help you to create the result-driven WordPress website design that drives more traffic and sales to your website.
7. WordPress is SEO Friendly
When it comes to driving organic traffic on the website then it’s essential for websites to rank their webpages on the search engine. While there are various SEO (search engine optimization) techniques available that can help you to rank your web pages, the code of your website also plays a crucial role in SEO. A badly written code can never make a web page rank on the top that’s the reason why businesses make use of WordPress.
Not to mention but in today’s competitive world SEO can make and break the online success of your business. That is the reason why you need to select an SEO-friendly platform that enhances your external SEO efforts to make it rank on the top search engine result page. WordPress is already optimized for SEO and the code is written in a way that makes it easy for the search engine bot to crawl your website more smartly.
Apart from that WordPress also offers some of the advanced SEO plugins that help you in analyzing how friendly your web pages are for search engines. If you have already started using a WordPress website then you must have heard of one of the popular SEO plugin “Yoast SEO”. It is one of the popular choices of every WordPress website user because the features offered by the plugin in the free version make it easy for the user to make their content and web pages SEO friendly.
Undoubtedly the premium version of the Yoast plugin comes with more advanced features which can be used to enhance the website functioning. Using the paid version of the plugin you can get access to more keywords, phrases, and other related terms. Apart from that the plugin will automatically monitor your web pages and notify you if you fail to update the plugin.
If you are a beginner and starting with a limited budget then you don’t have to worry about upgrading the plugin because the free version of the Yoast SEO comes with all the basic features required to identify whether your web page is SEO friendly or not. If you are looking to know more about the best WordPress SEO plugin then make sure to check our blog on:
8. You get to select the web host
Website hosting is considered one of the crucial aspects to be successful online or we can say it can make and break your business. As we have mentioned earlier WordPress allows you to host your website and offers the feel freedom to select the right host for your website. On the other hand, if you are selecting WordPress.com to build your website then you have a lot of restrictions that actually limit you from creating the website you desire.
If you’re someone looking to create an advanced website that drives more traffic then you need to have the liberty to select and switch the host needed. WordPress.org allows you to select your own host which means if your website started getting a good amount of traffic in the future then you have full freedom to shift your hosting plan or provider.
Once you see a surge in the total traffic then your storage demand will also increase accordingly. If you fail to update the storage then your site visitor will fail to open your website which can affect the customer retention rate.
In the beginning, if you are starting with a tight budget then you might prefer to select shared hosting (because it’s cheaper compared to other hosting plans). But in the future, you might need a better plan. Hosting is not only limited to how frequently you are able to shift to another plan but the features offered by the provider also play a crucial role. Most of the web hosts offer tailored plans for a WordPress website which generally includes some features like automatic WordPress updates, email marketing, SSL certificate, and more.
Bluehost, SiteGround, and more are some of the popular hosts that offer different types of plans including dedicated hosting for WordPress websites. So depending on your plan you can select the best hosting that also allows you to shift to a higher plan if needed.
Most of the web host offers a one-click install
Some of the popular web hosting providers like Bluehost, SiteGround, and HostGator allow users to install WordPress quickly making it easy for a user to skip the process that goes into setting up a WordPress website. Yes, you can’t skip the timing that goes into searching for the right plugin and theme for the website and installing them in your WordPress dashboard.
But yes we can help you with that as we have created two important articles that highlight some of the best plugins and theme that you can use for your WordPress website
The above-mentioned host makes it easy for you to install WordPress with one click. If you are using one of the popular VPS providers Digital Ocean then also you don’t have to worry about the WordPress installation as the host allows you to install the WordPress within a click. But we recommend before you take up any plan for your WordPress website check with the provider whether they offer a one-click WordPress install or not.
Because setting up WordPress is not that difficult thanks to the various text as well as video tutorials; available in the market. But still you there is some process involved that includes setting up MySQL database and more.
9. WordPress is safe and secure
In today’s internet-driven things like websites getting hacked or other malicious activities happening around many websites have become a piece of common news. You don’t want your business name to get included in those lists. No business wants to take any risk or chances when it comes to managing and running a website. That is the reason why we recommend selecting WordPress over other platforms because the secure environment offered by the platform makes it easy for the website to run their website with full potential.
Even today there are a bunch of developers working at the backend to ensure that WordPress is free from vulnerable attacks. That is the reason why it is considered a very safe and secure platform to create and run any type of website including e-commerce. AS we have mentioned earlier WordPress is used by one-third of the websites on the internet that’s why it is more prone to malware attacks. WordPress itself is a secured platform but the third-party add-on you install on your website makes it easy for hackers and intruders to get access to your website.
Some of the WordPress themes are plugins that are not properly coded and when they are installed on your WordPress website then it makes the whole website open to attacks. That is the reason why it is said when you install any third-party add-ons pay special attention to checking the reputation and other update-related factors so that your website runs in a safe environment.
You can also make use of the WordPress security plugin that adds another layer of security to your WordPress website so that it doesn’t get attacked by any hacker or intruder. Sucuri is one of the most widely used security plugins by many WordPress websites and the features offered by the plugin ensure that your WordPress website is protected against common threats.
If you need any further assistance related to WordPress website design security then make sure to check our blog on
10. Can accept different media types
WordPress is not only about creating and uploading various text content but it also supports different types of media content like video, audio, GIF, and more. The platform comes with a built-in media uploader along with a drag and drops feature where users can pick the video, image, and other media files and directly drop it in the WordPress dashboard. Apart from that WordPress also allows you to embed different SoundCloud audios, tweets, Instagram photos, and more.
Yes, uploading the video or audio content directly to your WordPress dashboard can take up a lot of space which can actually affect your WordPress website speed. That’s the reason why we recommend making use of third-party platforms like youtube, daily motion, and more to upload and run your video on their platform. You just need to copy the like and paste it in your WordPress backend, the video you uploaded on the third-party platform can be viewed on your website as well. If you don’t want to make your content public then youtube also offers an option where you can keep your video private.
Sometimes the image of the website can also take up a lot of space which can directly affect your website speed. So when you dive into any speed optimization article then you will surely find points that will highlight the importance of compressing the image. Image compression helps you to reduce the size of the image without affecting the quality of the image. If you are looking to know more about how you can optimize your WordPress website speed then make sure to check our blog on Speed Up WordPress Website Loading Time Using 13 Proven Ways In 2021
11. WordPress is Optimized for speed
Slow websites can never offer you the results you desire that is the reason why we recommended using WordPress for your business. The software is created and updated by some of the professional developers so the code is written keeping speed and reliability as the first priority. Not only that but WordPress also offers some of the best features and plugins that can be utilized to enhance your website speed and performance to stay competitive.
There are some of the popular and widely used WordPress speed optimization plugins available like WP Rocket, WP total cache, wp super cache, autoptimize, and more that can help you to optimize your website speed. Apart from that, you can also upload lightweight themes and plugins so that your website does not get overloaded. Most of the time adding more plugins into your WordPress can slow your website speed because by adding the plugins you are embedding more codes in your WordPress website.
Some of the well-written code gets compatible with existing code but when it comes to integrating their party plugin you need to pay special attention because those plugins are heavily coded with more features. Make sure you are selecting light-weighted themes and plugins for your website. You can also compress the existing images so that your site speed doesn’t get impacted.
Why Hire A Experienced WordPress Developer For Your Business?
By now you must be aware of why businesses need to select WordPress as their website builder. The next thing we are going to highlight is why it’s essential for businesses to select a WordPress website design company over DIY and freelancers. As we have mentioned earlier WordPress is one of the most reliable and flexible platforms which can be used by any user right from a non-technical person to a savvy programmer. But there is always confusion among the audience about whether they should select an experienced WordPress website design professional or create the WordPress website on their own.
Well here we are to clear your confusion, if you are someone starting with a tight budget then you will never plan to hand your website to a professional. But remember in the future once your website starts getting an abundance of traffic and conversion then you may look for a highly experienced WordPress website design company to create a fully functioning conversion-centric website that drives more revenue and ROI. So here is the take: if you have a budget then why to wait so long instead you can spend the money in creating your business’s most valuable asset that can offer your high ROI right from the beginning.
The website created by a WordPress website design professional is research-based and comes with a proper and attractive layout that not only grabs user attention but also engages them to take action and explore more about your business. Website design is not only about creating any website, the placement of typography, content, visuals and most importantly the CTA should be done strategically so that your customers find a reason on why they stay and explore your business and product/services. So let’s take a look at some points on why hiring a WordPress website design company can be beneficial for your business.
If you are someone belonging to a nontechnical background or don’t have much experience in writing and modifying codes then hiring a wordpress developer for your website can be the best solution. Because a skilled wordpress developer is aware of every small technical issue that you might come across. So an experienced wordpress developer ensures that your website is up and running without any flaws.
A customized website that meets your desire
If you are getting your website built by an experienced website design company then you don’t have to worry about the design, because you get access to highly customized design that separates your business out from the crowd. The experienced wordpress developers take care of every aspect right from researching your brand to create a custom design strategy.
Pre-built themes have lots of problems including the design and code which leads to a slow-loading website, not getting top position in the search engine, and more. Hiring a reliable and experienced wordpress website design company helps you to create a 100% customized theme that relates to your business and as well as user expectations.
Get access to a user-friendly interface along with SEO friendly website
As mentioned earlier when you hire an experienced wordpress website design company for your business then their development process starts with reading about your potential audience. So they ensure that the interface of your website can be accessed by anyone and everyone one of your potential customers. Not only that but they also offer an SEO-friendly website that instantly clarifies the purpose of the website whenever a search engine bot starts crawling your website.
Because experienced wordpress developers are well aware of the fact that SEO is one of the crucial aspects to rank high and drive more quality organic traffic on the website. So an experienced wordpress website design company makes SEO and wordpress developers work together so that the final product gets ranked instantly on the search engine result page.
Higher Level Data Security along with future customization
Undoubtedly the data of your website can be one of the valuable assets that you don’t want others to look into. But today with the increase in vulnerability data security has become one of the primary concerns of every website no matter whether it’s a small or large-scale business. By hiring an experienced wordpress website design company you not only get access to highly customized websites but they take care of the data security so that it doesn’t get into the wrong hands.
Apart from that an experienced wordpress website design company also ensures that your website is updated and maintained properly. Yes, today you might find a bunch of tutorial on the internet that can help you to build a wordpress website but we recommended not to risk it with little to no knowledge, instead you can look for a better solution by hiring an experienced website design company that takes care of everything related to wordpress website design and ensure that your website is friendly for future customization.
Create an attractive and lucrative website at an affordable price
Most of the time businesses think that hiring an experienced website design company to build their WordPress website can be costly. But in reality, the return of your gift from the website can never be compared with DIY websites. A professional wordpress website design company put their years of experience in creating a unique and creative design that drives more traffic and encourages site visitors to take action on your wordpress website. Yes the costing can be higher than DIY but the value you get from them can worth each penny spent in creating an attractive website for your business.
By now you must be aware of why businesses should use wordpress for their website. There are many other reasons that can convince you how wordpress can be the best platform to create and run any kind of website right from a standard blogging website to a fully-fledged ecommerce website. However to get the desired amount of traffic and sales you need to consult with an experienced wordpress developer. Yes, it’s true that the wordpress interface makes it easy for anyone to create any website on their own but to create a conversion-centric and revenue generation wordpress website it’s always recommended to hand your website to an experienced wordpress website design company.