Are you scrolling the internet to demystify how to speed up your WordPress website load time? If so then you are on the right track to optimizing your website for getting more traffic and conversion. In today’s internet-driven world users are becoming more impatient towards accessing the website.
A slow WordPress website can increase bounce rate, reduce traffic, conversion, revenue, and most importantly user satisfaction. That is the reason why every business look to hire an experienced WordPress web design company that can help you to create an attractive website that is optimized for speed as well as performance.
That means today everything on the internet is about speed and efficiency. If your WordPress website is not optimized for speed then there are high chances that your website may end up losing lots of traffic and search ranking as well. So it all comes down to finding the answer to How WordPress users can speed up their WordPress website?
If you are looking to find the answer for the same then you have landed on the right article where we are going to highlight some of the best and proven ways that can help you to optimize your website speed so that your WordPress website performs well with its full potential and helps you to get the desired results. If your WordPress website admin is loading slowly then make sure to check our blog on 6 Ways To Speed Up Your Slow WordPress Admin In 2020
Table Of Content:
- An Overview Of WordPress Website Speed
- How do I check my WordPress website speed?
- Why is it important to improve WordPress website loading time?
- What Impacts WordPress Website Loading Speed?
- How To Speed Up WordPress Website Loading Time?
- Selecting the right Hosting Provider
- Make use of the latest version of WordPress
- Select the right theme
- Select Faster Plugin
- Optimize Website Images & Other Media
- Keep the core web technology updated
- Avoid uploading Video file directly into your WordPress website
- Enable Page Caching by installing plugins
- Make use of CDN (Content Delivery Network)
- Clean Your WordPress DataBase
- Make use of lazy loading
- Minify CSS, JS, and HTML
- Enable GZIP Compression
An Overview Of WordPress Website Speed
Undoubtedly WordPress is one of the popular and most widely used platforms that help businesses to create any kind of website ranging from a small blogging website to a fully-fledged ecommerce website. But it’s not about creating a website using WordPress, to get the desired results one should make their website reach the right set of audience. To rank on the top in SERP (search engine result page), speed has become one of the topmost criteria.
Not only that but if you want your site visitor to interact with your website and wish to convert them into paying customers then it’s important for you to speed up the WordPress website. According to HubSpot, 93% of the users leave the website just because it didn’t load quickly. And more than 47% of the users expect the website to load within 2 seconds. So if your WordPress website elements are not loading faster then there are high chances that your potential customer may abandon your website and may never return back.
Site owners devote their time and money to creating a WordPress website design that helps them to deliver their message and connect with their potential customers. It would be heartbreaking if they fail to do so just because of a small minor problem that is “Speed”. No matter how effective your website design, product, and services are for consumers. If your WordPress website is not optimized for speed then all your WordPress website design efforts can go in vain.
Keeping that in mind we have created a comprehensive guide that will help you to identify why website speed is important, what affects the website loading speed, and what measures you can take to improve your WordPress website speed and performance so that your website ranks on the top and drives more traffic and conversion.
If you have already optimized your WordPress website but the loading speed is above 3 seconds then we recommend you reach out to a highly experienced WordPress website design company to get a detailed audit of your existing WordPress website so that you can identify the issues and improve your website speed and performance.
If you are looking to know about the best WordPress themes and plugins then make sure to check our blog on
15 Best WordPress Plugins Every User Must Be Using In 2021
10 Best WordPress Themes To Use In 2021
How do I check my WordPress website speed?
Before we start highlighting why it is important to speed up WordPress website loading time first lest understand how you can test your website speed. Most of the new beginners are not aware of how to check their WordPress website and what actually speed test tool analyzes. So before we idefy what page speed test tool you can use to optimize your WordPress website let’s take a look at what website speed tool analyzes?
So people that are already using the WordPress website might be aware of different speed test tools but what parameter do these speed test tools analyze?
TTFB (Time to First Byte)
TTFB is one of the important parameters that is considered when analyzing the speed of the website. Time to First byte is the parameters that tell about the time taken by the webserver to display the elements or respond to the request sent by the browser. This particular parameter is directly connected with the hosting provider that you are selecting for your WordPress website. Due to high latency, server response slow to browsers request that makes the element load slower. Well, there are various ways to improve TTFB like using CDN or selecting the right host that offers an advanced stack to overcome latency and more (in the coming paragraph we will be discussing in detail how WordPress website users can reduce TTFB).
HTTP Request is nothing but the transfer protocol which is used when the client makes the requirements and the response is sent by the server. So it is another parameter that is considered by website loading speed to analyze the speed of website and web pages.
From all the above parameters we can say that the hosting provider you select for your WordPress website will play a major role in deciding the speed of your WordPress website. In the coming paragraph, we will be giving you detailed ideas about the role of web hosting in website speed and which hosting provider is best for your website.
So by now, you might have a good idea about the parameters used by different website speed testing tools. Next, let’s take a look at some of the best website speed tools that you can use to test your website loading speed.
Best website speed Test Tool you can use in 2021
- Page Speed Insight (One of the popular and widely used website speed testing tools offered by Google)
- GT Metrix
- Pingdom tools
- WebPageTest.org Yslow
- And many more.
Most of the new, as well as existing WordPress users, commit some kind of mistake that costs hundreds and thousands of dollars. Mainly the new beginner who recently got started with WordPress. So if you are looking to avoid those common mistakes then make sure to check our blog on 14 Common WordPress Mistakes Every User Should Avoid In 2021 (For Better Outcome)
Why is it important to improve WordPress website loading time?
Today website speed has become the foundation of user experience. If your web page takes more than three seconds to load then you are asking your potential customer to move to your competitor’s website. Yes, you read it right if your website is not offering an optimized website user experience then you may fail to convert new visitors and also end up losing your existing customer.
And in today’s competitive marketplace no business can afford to lose their customer because your competitors might be trying their best to not only convert visitors into paying customers but also make them loyal customers. That’s why it’s important to keep website speed as the top-most priority. Not only that but page load speed is one of the most important SERP ranking signals.
Almost every search engine mainly Google looks to offer an optimized experience to the searchers and that is the reason why the search engine guideline asks the website to improve their website speed so that they are able to rank their web pages in the SERP.
With the increase in the competition users and search, the expectation will keep on dropping which means if your competitor’s web pages take less time to display the elements in the web pages then the search engine, as well as users, will give preference to your competitor’s website.
53% of the mobile users abandon the website that takes more than three seconds to load and 87% of the users abandon the cart if the load time is more than two seconds. So no matter how effective and helpful your product and services are for potential consumers, if your website is taking time to display elements inside the web pages then it will not only create a negative experience but also drive them away from your business and website.
Apart from that google also penalizes slower websites by pushing their rank down on the search engine result page. So speed optimization is not a one-time process there are chances that you may add different plugins and elements in the future. So you need to ensure that your website loading speed doesn’t get affected because if your web pages are already ranking on the top in SERP then a small mistake can cost in losing lots of organic traffic and conversion.
By now you might be aware of the importance of optimizing WordPress website speed. Next, we look at some steps on what causes slow WordPress website speed and how you can speed up your website loading speed?
If your website is facing traffic and rand drop-related issues after redesign then make sure to check our blog on How To Redesign A WordPress Website Without Losing SEO?
What Impacts WordPress Website Loading Speed?
From the start of the blog, you must be wondering what exactly impacts WordPress website loading speed. Well, not only you but many WordPress users mainly the new ones look to identify what impacts WordPress website loading speed? If you are reading this article from the beginning then you might have got a clue thet web hosting is one of the primary causes that impact website loading speed.
Apart from web hosting, there are other aspects that slow WordPress website speed. Learning about them will help you make a more wise decision mainly in the long term run. So let’s take a look at some of the primary cause for the slow WordPress website loading speed:
- Web hosting is one of the common problems that cause slow WordPress website loading speed. Sometimes due to wrong hosting WordPress websites, come across speed-related issues and most of the time when the hosting is not configured properly site owners face speed-related issues.
- WordPress cache-related issues is another problem that can impact your WordPress website speed. If your WordPress website is not serving cached pages then it will automatically overload your server and slow your WordPress website. Sometimes these types of activities also crash the entire WordPress website.
- The size of the page can also impact your website loading speed. Some of your web pages may contain large images that may affect your website loading speed.
- Installing too many plugins. If you WordPress best coney 6in too many code bloated plugins then there are high chairs that your website speed will automatically reduce. In our coming paragraph, we are going to highlight how plugins can impact your website speed and what you can do to avoid it.
- Apart from that some of the expert’s scripts like the ads, fonts loader, and more can also impact your website speed.
So by now, you might have a good idea about what type of problems can make your WordPress website slow. Well, you can consider these points for the long run for example if you are installing any plugin for adding any image you can keep speed as your first priority. So that your website performs well in every aspect. Next, we will be giving you a detailed idea of what measures you can take to optimize your website loading speed.
Most of the time DIY WordPress websites come across speed-related issues and the worst part is that it becomes difficult for the site owner to optimize their WordPress website speed. Because every plugin, image, hosting, and more they find it beneficial for their website. That is the reason why it’s always recommended to create a custom-coded WordPress website that comes with optimized speed and performance. Not only that but a custom coded WordPress website is a research-based website that helps businesses to drive more traffic and conversion on their website.
How To Speed Up WordPress Website Loading Time?
1. Selecting the right Hosting Provider
One of the most important steps or measures that can help you to optimize your website speed is selecting the right hosting provider for your website. Selecting a good host for your WordPress website can make your WordPress website perform well among audiences as well as search engines. On the other hand, if you end up selecting the wrong host then it can slow your WordPress website speed as well as impact your website performance.
Most of the time new beginners fall into the trap of selecting the wrong host because of various cheap offers available in the market. Well, it’s true that new beginners don’t have a lot of budgets but there are popular and reputed hosting providers who offer hosting services at affordable pricing.
The reason why it comes one the top is because the whole sending request and getting a response is done through the server and if your server is not right or configured properly then you may end up having a slow loading WordPress website. In the initial stage, most of the new beginners prefer to go with the shared hosting because of the less cost.
The shared hosting might be cost-effective but the risk involved is very high because the server will be shared with multiple websites. That means if your neighboring website comes across any problem then there might be consequences on your website as well. So we recommend avoiding taking shared hosting for your WordPress website. By doing so you are automatically eliminating the risk and optimize your WordPress website speed.
Selecting a dedicated host for your WordPress website can be costly because it is used by big website so we recommend you to select the VPS hosting for your WordPress website. Considering these types of hosts will help you to speed up WordPress website loading time. Because VPS hosting comes with a nice balance of speed and cost.
Apart from that, you can also select a managed WordPress hosting service for your WordPress website. The managed hosting runs on a server optimized and configured to specifically run the WordPress website. Their type of hosting comes with automatic backup, WordPress updates, advanced security configuration, and more. WPEngine is one of the best and recommended hosting for WordPress websites.
2. Make use of the latest version of WordPress
Whether you are aware or not but there is a huge community of developers there are working on the backend to optimize WordPress performance. Almost every year WordPress rolls out new updates and each version of the update comes with more advance & new features, bug fix and more.
These types of updates ensure that your website is secured and optimized for speed. So it’s important to update your WordPress website to the latest version so that your website is not exposed to vulnerabilities and load faster.
Most of the existing WordPress users don’t update their WordPress website thinking that the new update may not be compatible with the plugin and theme and can also harm their website functioning. Well, it’s good if you are not updating your WordPress website the next day of the new update but we recommend updating it once you find that the update is compatible with all your plugin and theme.
You can also make use of the staging website to identify whether the latest version of WordPress is compatible with the themes and plugins in your WordPress website or not. Many WordPress users come across compatibility related issues mainly if the WordPress dashboard contains third party addons or more free themes and plugins.
If your live website comes across any issues then there are high chances that it can affect the speed and performance of your WordPress website. So before updating to the latest version either check with your theme and plugin provider or update the latest version in the staging website.
If you have a custom-coded WordPress website design then you don’t have to worry about these updates because most of the reputed WordPress web design company plan includes post maintenance so that the WordPress website performs well in every aspect.
3. Select the right theme
When it comes to optimizing website load time then the theme of the website can be a deciding factor. That is why it is said that while selecting a theme for your WordPress website one should consider multiple factors and speed is one among them. Themes are something that cant be changed frequently and if you end up selecting the wrong theme for your WordPress website then there can be many consequences one among them is “Slow Loading WordPress Website “.
Almost every WordPress user, mainly those that are getting started with WordPress without any research work, commit a mistake by selecting the wrong theme for their website. WordPress Theme is something that can make and break your WordPress website. Themes that are attractive and impressive looking can grab user attention but if it’s poorly coded then it can slow your website can break your business reputation.
There are many premium themes out there that come with many advanced features but remember all those features consist of heavy codes that can slow your WordPress website and performance. Most of the time these codes execute even if the site owner is not making use of the feature. That is the reason why before selecting any theme one should identify their requirement.
It’s always recommended to go with the simple theme then selecting a premium bloated theme that comes with a complete layout and unwanted features. We are not saying that every premium WordPress theme is bloated but before you integrate any theme into your WordPress website we recommend checking the review and reputation of the theme.
Try to find a lightweight theme for your WordPress website and if you need any specific features in your WordPress website then you can add them using WordPress plugins. This way you can create an effective and attractive WordPress website that loads faster on all devices. There are various popular premium WordPress theme shops like StudioPress, Themify, and more.
Another better option is to create a custom coded WordPress website theme for your business. The custom-coded website can help you to include all the desired features without harming the speed and performance of your WordPress website. But make sure you are hiring a reputed and reliable WordPress web design company for your website.
If you are looking to identify the best option between custom coded WordPress website or a pre-built theme then make sure to check our blog on Custom Coded VS Pre Built Template: What Is Best For WordPress Website
4. Select Faster Plugin
Apart from your WordPress theme, the plugin you add to your dashboard can also impact the speed of your WordPress website. WordPress comes with a huge library of plugins using which users can add multiple features and functionalities to their website. But something selecting the wrong plugin or adding too many plugins into your WordPress website can also slow down it’s functioning. There are many poorly coded WordPress plugins out there that can help you to add desired features to your WordPress website but it can affect your website speed and performance.
Many new beginners fall into the trap of selecting a bloated plugin for their WordPress website. To overcome that we recommend you install and activate a reputed and light-weighted plugin. You Can go through various reviews and check whether other users are satisfied with the plugin functioning or not. Most of the time if a plugin has some issues related to speed and performance then WordPress users will clearly mention it, apart from that you can also check the list of best WordPress plugins that you can install on your WordPress website.
We have also created a list of plugin that users can integrate into their WordPress website15 Best WordPress Plugins Every User Must Be Using In 2021
Remember the numbers also play a crucial role, most of the time new users integrate various plugins into their WordPress website thinking that their WordPress website will have more functionality. But by adding a plugin you are indirectly adding codes into your WordPress website and adding too many lines of code can make your WordPress website bloated which can lead to slow loading WordPress website. That is the reason why avoid adding too many plugins to your WordPress website.
If your WordPress website contains plugins that are not in use then make sure while cleaning up your WordPress website you delete all the unwanted plugins. Apart from that before and after integrating any third-party plugins into your WordPress website make sure you check the speed of the plugin. So that you are able to identify whether the plugin is right for you or not.
If you are looking to build custom-coded plugins for your WordPress website then you can always reach out to our highly experienced WordPress web design company that can help you to create light-weighted plugins for your WordPress website.
5. Optimize Website Images & Other Media
Optimizing website images is another point that you can consider while improving your website speed. Undoubtedly images play a crucial role in making your website more interactive and attractive. In short, adding images help businesses to deliver their message and showcase their product and services. But images need more space than any text and CSS making your web page bulkier. That is why it is said that image can play a major role in deciding the speed of your WordPress website.
Mainly if you are running an ecommerce website using WordPress then you need to pay attention to this point because images are the sole of every ecommerce website. Without image people will fail to convert and adding too many bulk images can make your web page slow. That is the reason why it’s important for WordPress website users to learn how they can make their image as small as possible so that the web pages load quicker whenever the user sends a request to the server.
By reducing the size we are not asking you to reduce the quality of the image and upload a blurry image, adding low-quality images can also drive your customer away from the website. Instead, you can go with one of the old techniques of compressing the image before uploading it on your WordPress website. If your web page contains too many images then compressing images can reduce your website load time by 1 or 2 seconds.
Many WordPress users out there are using photoshop using an option called “save for web” but the option does not compress the image to the maximum. That is the reason why we recommend making use of various online comparison tools available in the market. Compress ToolUr is one of the popular and widely used image compression tools that you can use if your WordPress website contains fewer images.
But if your WordPress website contains too many images then you can go with the image compression plugin. There are many WordPress image compression plugins available but the features offered by short pixel helps users get better results. The plugin will automatically compress the image when you add it to your WordPress website. Apart from that, the plugin comes with bulk optimization using which you can automatically compress bulk images in your WordPress website.
There are other popular image compression plugins offered by WordPress like WP Smush, eww image optimization, and more. Remember all the plugins in the WordPress website come with free as well as paid versions so make sure you check the features offered in the free and paid version. Like if you are using the free version of Wp Smush then you get to compress 50 images at a time whereas the paid version allows you to compress unlimited images.
Here are some points you can consider before downloading an Image Compress & optimization plugin:
- Your WordPress website may contain bulk images so before installing any plugins make sure you check the features offered by the images compression plugin.
- You can also check the image compression timing. Some of the plugins take a long time where most of the plugins compress the images in a short period of time. Plugins like reSmush.it and Shortpixel can optimize bulk images with a short period of time.
- Another feature you can expect from an image compression plugin is whether it converts png into jpg or not.
- Make sure to check the reputation of the plugin before integrating it into your WordPress website.
6. Keep the core web technology updated
Next, to speed up WordPress website loading time we would recommend keeping your core technology like PHP, HTML, and more updated for the latest version. If you are an existing user for word[press then you must have noticed the new version of PHP and HTML and other web technologies rolling out. The new version of those web technologies contains improved and new features that also help site owners to improve website speed.
If your WordPress website is using a reputed and quality host then you don’t have to worry about it as the host will take care of it and will notify you of the latest version of PHP. However, we recommend you to keep a track of the updates because WordPress users don’t frequently open their hosting backend and if you miss the notification then you will never come to know about the latest update.
Another small piece of advice we would give is to update the latest version of PHP in the staging website because most of the time some of the old codes are not compatible with the latest version. That is the reason why we recommend you to first test your website in the staging site so that your live website doesn’t get affected and performs well in all aspects.
If you have already taken up maintenance service from a reputed WordPress web design company then you don’t have to worry about these updates as they will update your website keeping security and performance as their first priority.
7. Avoid uploading Video file directly into your WordPress website
Most of the new, as well as existing WordPress users, commit a mistake by hosting the audio and video file on their website. WordPress comes with drag and drop features that allow the user to add image, audio, and video files directly into the WordPress website. But hosting video and audio files directly into the WordPress website can do more harm than good because hosting these files requires more bandwidth and if your hosting plan has limited bandwidth then it then you need to pay for hosting audio and video files.
Most of the hosting providers charge overage fees if your website includes lots of video and audio files. Not only that but adding too many large media files directly into your WordPress website can slow your WordPress website and also increase the backup sizes making it difficult for you to restore the backup. In short, hosting video and audio files directly into your WordPress website can do more to your whole WordPress website functioning.
SO what is the solution? Well if you wish to add both video and audio files to your WordPress website then you can do it with the help of different video and audio hosting platforms like youtube, Dailymotion, SoundCloud, and more. Confused? If you are a new beginner then you must be confused about how to make use of those platforms to add videos to the WordPress website.
WordPress comes with built-in video embed features that allow the user to copy and paste the URL of the audio or video file directly into the post and pages. And guess what, it will automatically display the video and audio file on your web pages. That means you are making use of their bandwidth to display your audio and video file. This way you can display the desired audio and video file without harming your website speed and bandwidth.
If you need any further assistance related to WordPress website design and development then you can always reach out to one of the leading and highly reputed WordPress website design company with more than 12 years of experience in creating a WordPress website design for different industries.
8. Enable Page Caching by installing plugins
If you are reading the article from the beginning then in the above paragraph we have mentioned that WordPress dynamically created the web pages whenever someone requests them. In simple words, all the WordPress pages are dynamic which means it is built every time someone visits the web pages. So building the page means gathering all the required information then displaying it in front of the user.
This is one of the things that actually slow down your WordPress website because WordPress has to run the whole process to display your web pages. Mainly if you have multiple users visiting your website then the whole web page displaying process involves a lot of steps and can take time which leads to a slow-loading website. To avoid that website make use of page caching and it is considered one of the best ways to reduce website loading speed.
WordPress offers multiple pages caching plugins like WP Super Cache, W3 Total Cache, Autoptimize, and more that can help you to make your WordPress website load 3X faster. There are both free and paid plugins available in the market. The above-mentioned plugin comes with both free and paid versions so depending on the type of website you can select one among the themes.
SO this is how the cache works, instead of creating the page every time your cache plugin will create a copy of each page once the user loads it into their device. Next, whenever a user requests to access the content of the web page it will automatically serve the cached version of the web pages. That is the reason why it’s important for every WordPress website to install and activate the cache plugin in their dashboard.
There are various premium cache plugins available that come with many advanced features but make sure you check the reputation of the plugin because with more advanced features the plugin will become more bloated which can lead to a slow WordPress website. The free version of the plugin comes with sufficient features but before that, we would recommend you to ask your host provider whether they offer server-side caching first.
Remember cache plugin can help you to speed up your WordPress website speed but it is rarely used to cover up the performance issue related to the low-quality host, poor themes, and slow plugins. So before installing any cache plugin for you, the WordPress website makes sure the aspects like host, theme, and plugins are optimized for speed.
But again if you have a custom coded WordPress website then you don’t have to worry about the page caching because the WordPress website design company will implement caching via .htaccess.
9. Make use of CDN (Content Delivery Network)
If you are new to WordPress then you should know that different users that are accessing your website from different geographical locations may have a different loading time. The location of your web hosting will impact the speed of the website. That is the reason why the server location plays a crucial role in page load time. The further aware your host is from the location the longer it will take to send requests and receive responses.
For example, if your host is located in the United States and one of your visitors is trying to access your website from Australia then the load time will be slower compared to the users that are accessing the web pages in the united states. But if your WordPress website is using CDN (Content Delivery Network) then the scenario can be different.
A content delivery network (CDN) can help you to host your static file on various servers and distribute it across the world. That means if a user from Australia is trying to access your web pages then they can receive a response from the closest location which will automatically cut the download time and will display the elements of your web page quickly.
Mainly if you are trying to target multiple countries then it’s important for you to use CDN for your WordPress website as it will make your web page load faster. There are a few popular and widely used providers like StackPath, Google Cloud, CDN, and more. There are few service providers that offer free services for personal use. So if you are looking to speed up WordPress website loading time then make sure your WordPress website is using a reliable and reputed Content Delivery Network (CDN).
10. Clean Your WordPress DataBase
Next to speed up WordPress website loading time we recommend tuning and regularly check your WordPress database. Just like another machine, databases also need tuning and cleaning up so that it performs well in every aspect. You might be driving your WordPress website from the dashboard but just like a car engine, your WordPress database is the one that helps you to keep running because over time the database becomes bloated which leads to slow loading time.
WordPress website users keep on adding and removing elements, plugins, posts, and more. You might be removing it from your WordPress dashboard but if you leave your WordPress dashboard unchecked then it will accumulate temporary disk space. That is the reason why it’s important for every WordPress user to clean up their WordPress website because having an unnecessary bloat theme can slow your WordPress website speed and performance.
Mainly things like post revision, uninstalled plugins and more can take-up unneeded space in your WordPress database. For example, if you have a post on your WordPress website with 100 KB data and there are totally for 3 revisions of the post then the space wastes in 300KB, and if you are doing the same of the multiple posts then you can easily calculate how much space is getting occupied in the post revision.
That is the reason why it’s important for a WordPress website owner to clean up their database. You can either make use of tools like WP-Optimize, WP Sweep, and more to clean up and maintain your database. Apart from that, you can also clean up your database manually through phpMyAdmin. But make sure you are aware of how to access the interface because small mistakes can have a bigger impact.
If you have opted for the maintenance service offered by a WordPress web design company then you don’t have to worry about the cleanup part because the maintenance plan includes database clean up.
11. Make use of lazy loading
Lazy loading is another technique that can help you to optimize your WordPress website speed. If your web pages contain multiple images, videos, and other photo galleries then you can make use of lazy loading. In the normal web pages until the whole media elements load users won’t be able to access the web page. But lazy loading downloads only those elements that are visible on the screen replacing all the other images and media elements with placeholder images.
As the user starts scrolling the page the images and other embedded videos will start to load and will be visible in the viewing area. Mainly if you have long web pages then lazy loading can be beneficial because the user will not scroll the whole web page at a time and lazy load helps site owners by replacing other media elements with placeholder images. By this, your website will be accessible and the web page will load faster even if it contains multiple videos and images on the same page.
There are various plugins like lazy load by WP rocket, BJ lazy load, and more that you can use to add this particular feature to your WordPress website. Remember by not loading all the elements of your web pages at once lazy loading will help you to improve your WordPress website speed so no matter what type of WordPress website you are running we recommend you to add this feature to your WordPress website.
12. Minify CSS, JS, and HTML
If you are new to the WordPress website design world then the term “Minification” may sound new to you but as you start exploring you will come across this many times. Minification is the process of minifying code and markup in the web page and script files.
That is the reason why it’s recommended to minify those code files so that your website speed is optimized and performs well in every aspect. Through minification, you will be optimizing the backend of your WordPress website while will result in optimized load time.
By removing unnecessary characters, comments, space, and more you are reducing the amount of data transfer required making your WordPress website load quicker whenever a user sends the request.
There are various plugins like W3 Total Cache, Autoptimize, WP Rocket, and more that can help you to minify your code files. All the above-mentioned plugins come in the free as well as the paid version so depending on your budget and requirement you can select the best plugin for your website.
If you need further assistance related to WordPress website design and development then you can reach out to our highly experienced developers that can help you to create a fully functioning and conversion-centric custom-coded WordPress website for your business.
13. Enable GZIP Compression
Earlier we have already talked about image compression to optimize WordPress loading speed. Apart from compression your website image you can also compress a WordPress file as it works be=st with repetitive data. Today almost every WordPress website contains repetitive data and code that is the reason why we recommend compressing the files that can make them smaller allowing the web pages to load faster.
Today almost every modern browser can interpret compressed files making it the best way to help WordPress site owners to optimize their website for speed. Like image compression tools are used to compress images. For the web, you can make use of GZIP compression. By doing things you can reduce the bandwidth usage which will automatically reduce the time taken to access web pages of your WordPress website.
There are many hosting providers there are implementing the gzip server side. If you are not sure whether your hosting provider is offering to gzip compression or not you can reach out to them and confirm with them whether the gzip is configured or not. If not then you can still do it with the help of a caching plugin that does it automatically.
By now you must be aware of the different tips using which you can speed up your slow loading WordPress website. Remember the theme, plugins, and most importantly the host you select will play a crucial role in deciding the speed and performance of your WordPress website. So before selecting any of those we recommend you to do some research and go through various reviews to identify the performance and function of the host, themes, and plugins. Apart from that, we have mentioned some other ways using which you can speed up WordPress website loading time.
So go ahead and make use of it to optimize your WordPress website speed but if you are not handy with the technical part of your WordPress website then we recommend to take the help of a professional so that you don’t end up losing your important data.
If you are looking to build an optimized WordPress website for your business then we recommend getting in touch with a reliable WordPress website design company. SFWP Experts is an award-winning WordPress website design company in Los Angeles with more than 12 years of experience in building highly lucrative and conversion-centric WordPress websites for different industries.