The ecommerce industry is continuously expanding with the increase in the number of online shoppers. And you won’t feel surprised if we say that mobile shoppers are continuously increasing and today mobile devices are in a position to outperform desktop traffic and conversion. If you want your e-commerce website to rank better with a goal to get better and effective results then you need to create and offer mobile-friendly website design to your prospects.
There are a number of tips and tricks that can help you to improve ecommerce website conversion. When it comes to listing those tips then creating a responsive ecommerce website design always ranks on the top. The reason why most businesses look to hire an experienced website design company for their ecommerce websites is that they are aware of the fact that an experienced professional keeps different factors while designing a website for better traffic and results.
If you are looking to make your eCommerce website mobile-friendly then we recommend you to stick to the end of this article as we are going to highlight some of the important points on how you can make your ecommerce design mobile-friendly. Not only that but we will also be offering you a detailed idea about how it can benefit your online business.
An overview of mobile-friendly ecommerce website
Like we have mentioned earlier, smartphone adoption is continuously increasing. Earlier ecommerce websites used to focus on making designs only for desktop devices. But the increase in the number of mobile shoppers is encouraging online store owners to make their designs responsive for different devices. Because smartphone companies have started to produce different devices having different screen sizes.
If your online store is failing to load properly and present the product effectively on mobile devices then it will not only drive user awareness but create a bad resolution about your ecommerce website and business. The negative impression you create at the beginning will last for a long time that will make it difficult for your business to bring them back.
Today there are a number of surveys that can offer you detailed ideas about how mobile devices are taking over desktops. The ease offered by mobile devices and other small devices is encouraging users to shift to smartphones and other small-screen devices. That is the reason why most of the businesses looking to sell products online are hiring experienced website design companies for their business to help them create a highly responsive and conversion-centric website design.
Most online businesses see responsiveness as the ranking factor. Yes, it’s true that creating a responsive website design helps in getting a better ranking on the search engine result page. But traffic you get is just the beginning of the sales funnel of your ecommerce website design. To convert site visitors into paying customers you need to look at the different elements that are getting displayed on the small screen.
The element in your ecommerce website design decides the presentation of the product and the user experience of your website. The more effectively users are able to access the element of your website design on a small screen the higher chances will be to convert them into paying customers. There are high chances that users landing on your website might take a multi-screen approach by first visiting your website on a mobile device and making the purchase on a desktop.
If that is the case then your ecommerce website should impress mobile sites visitors and encourage them to explore more about your website and become paying customers. That is the reason why it’s said having a mobile-friendly website design has become essential to drive traffic and conversion. If you are looking to create one then make sure to stick till the end of this article.
We also recommend you to check our blog on 36 Best Award-Winning Website Designs To Consider in 2021 that highlights award-winning website designs of different years.
What is Responsive Web Design?
Before we move ahead with highlighting some of the important tips that can help you to make your eCommerce website responsive, let’s first understand what responsive web design is. A responsive web design ensures that the web pages and every small element inside them are properly displayed with the right dimension across different devices and screens. By making the design responsive site owners ensure that users are able to get the best user experience regardless of the device the website is getting viewed.
A responsive design automatically detects the screen size and shifts the size of the layout depending on the resolution of the screen size. An online shopper interacts with the ecommerce website using different devices and a responsive design ensures that they are able to easily access the online store regardless of the device they are using. Today poor mobile navigation, scrolling, and inaccessible elements become the primary reason behind higher bounce rates and lower conversion rates.
By making your website design responsive you help your business and prospects to get the best results from the website you are creating and offering. A responsive design not only enhances an ecommerce website but also helps in improving your marketing efforts as satisfied customers are likely to recommend your website to others.
To have such a kind of eCommerce website design that matches user expectations and helps in converting site visitors into paying customers it’s always recommended to consult with an experienced website design company for your website and business.
Why do businesses need mobile responsive ecommerce website design?
Today almost every business is aware of the fact that in recent years mobile and tablet users have grown rapidly. A report by Statista states that in the year 2016 there were a total of 3668 million smartphone users. And the number increased to or we can say doubled to 6378 million in the year 2021. By 2026 the number is expected to go beyond 7516 million. While these are some of the smartphones use statistics that can offer you detailed ideas about why you need to make your ecommerce website for mobile devices.
If we talk about sales and conversion then nearly 79% of the users have made purchases on their smartphones and the share of mobile commerce is expected to rise to 72.9% by 2021. These statistics will offer you detailed ideas about the importance of m-commerce and why you need to make your ecommerce website mobile-friendly. Not to mention but the expansion of the e-commerce industry has forced some of the popular brick and mortar stores to shift their business online.
But with the increase in the number of online shoppers, it has become essential for websites and businesses to create a highly responsive ecommerce website for their business. The earlier responsive design used to be the features but now it has become key to drive more traffic and conversion from mobile and other handheld devices. A mobile-friendly ecommerce website ensures to offer a standardized online shopping experience regardless of the screen size it is getting accessed.
Many users today complain about poor shopping experiences due to inaccessible buttons, images, and pages on mobile devices. While there are a number of reasons that can cause these types of issues on mobile devices, by making your design mobile-friendly you ensure that your shoppers don’t come across any kind of problem on mobile devices. Having a mobile-friendly ecommerce website can offer you benefits in a number of ways, let’s take a look at some of them:
1. Increase in the number of mobile users
As we have mentioned earlier one of the primary reasons behind making your ecommerce website responsive is the increase in the number of mobile users. The rising numbers have forced many ecommerce websites to make their online store mobile-friendly with a goal to drive more traffic and conversion on the website.
A report by Statista states that nearly 51.12% of the website traffic is generated from mobile devices and is expected to grow in the coming future. The number mentioned can offer you a detailed idea about why you need to make your ecommerce website mobile-friendly. If you are failing to make your ecommerce website mobile friendly then your prospects searching for the product might land on your competitor’s website and become their paying customers.
Building a responsive and professional-looking website has become the key to drive more traffic and conversion to the website. That is the reason why businesses should look to hire an experienced website design company for the business. So if you wonder why you need to make your ecommerce website mobile friendly then remember the number of mobile users is continuously increasing.
2. Mobile shopping is continuously increasing
When online shopping was becoming popular among shoppers desktop was the primary source to access ecommerce websites and make purchases online. But after users started to rely more on mobile devices to access the internet, most of the shoppers started to shift toward mobile devices and today nearly 79% of the purchases occur from mobile devices. From the above-listed states, you might be convinced that nearly half of the world population is making use of smartphones. But you may not be aware that among them half of them are online shoppers.
A report by Statista revealed that almost 2.15 billion people shop for different goods and products online and the number is expected to grow every year. All this data clearly indicates that mobile shopping is continuously growing and sooner or later it will become the primary source for online shopping. So what do these numbers mean to online retailers? It indicates that ecommerce websites need to focus on making their mobile responsive so that they are able to target more customers and get more conversions on their website.
By making your ecommerce website responsive you ensure that your website is able to meet your prospect’s expectations and encourages them to become paying customers. A responsive ecommerce website ensures that it offers the best shopping experience to site visitors and reduces the chances of losing them to competitors.
3. Offer better user experience
When it comes to eCommerce websites then you should know that today shoppers have become very selective. Before making a purchase they look at every small element and design of your website to identify whether your business and website can be trusted or not. By creating a mobile-friendly ecommerce website design you are able to offer a better user experience that leads to better trust. The user experience your ecommerce website is creating on a mobile device will decide the traffic and conversion of your online store.
A non-responsive website creates a negative impression about the online store that makes it difficult for the shoppers to make the purchase decision. Most of the time a non-responsive website results in a higher bounce rate and lower conversion. Mainly when it comes to an ecommerce website then every user landing on your website wishes to have the best experience, if your online store is not meeting their expectations then they will abandon your website and look for other options.
So if you wonder why you need to make your ecommerce website design responsive then remember it helps in enhancing your website user experience for better traffic and conversion. Today most of the businesses making their business online look to hire an experienced website design company because they are aware of the fact that experienced professionals can help them to create a highly responsive and conversion-centric website design that drives more conversion and revenue.
4. Improve online store and business reputation
Here the logic is very simple: if your ecommerce website is able to offer a better experience on mobile devices then it will automatically help you to improve your business and ecommerce website reputation. If you are into the ecommerce website field then you must be aware of the importance of reputation and how it can offer you a competitive edge over others.
Undoubtedly there are a lot of things that go in while planning to improve the business and website reputation but the responsiveness of the website always ranks on the top. As mentioned above a responsive ecommerce website design will offer a better user experience and if your site visitors are feeling satisfied when shopping on your online then they are likely to recommend your website to others. All these practices help in improving the online store and business reputation.
Most of the online retailers think that shoppers can adjust to any type of website if the price of the product is low compared to other ecommerce websites. It was true some years ago but now if your website is not responsive then even after offering a product at lower price shoppers will not show interest in visiting your online store and buying the product. So if you wonder why you need to make your ecommerce website responsive then the simple answer is it helps in enhancing the online store reputation.
Well, responsiveness is just part of a better online reputation. There are a lot of things that contribute toward better branding like the appearance, placement of the element, navigation, and many more. That is the reason why most businesses today look to hire an experienced website design company to help them create a highly attractive and conversion-centric ecommerce website design for their business.
5. Helps in reducing the cost
Having a mobile-friendly ecommerce website is always better than creating a dedicated online store for mobile devices. Most of the businesses starting with a good budget or have gained a huge investment look to create separate website designs for the mobile devices. If you are planning to do the same then you must read the paragraph carefully. Creating a separate mobile website not only increases the design cost but there are other costs involved like maintenance, SEO, and more.
On the other hand, a responsive website is way much cheaper than creating a separate mobile ecommerce website design for the business. It’s not only about the cost but there are a lot of advantages like when you make changes in a website then it will be applied to all the devices. Most of the time having separate desktop and mobile websites need more work and hands as site owners need to make changes in the desktop as well as mobile website.
Mainly when it comes to ecommerce websites where there are a lot of categories and product pages available. Making changes for a separate website can take hours and days. In the same way, if you want to make changes in the design or add some new feature then you need to do it for both the mobile and desktop websites that will automatically increase the cost of creating the website design. So if you wonder why you need to make your ecommerce website mobile friendly then remember it helps in saving the extra cost.
6. Increase visibility in search engines
As we have mentioned multiple times, having a responsive eCommerce website design not only helps in improving online store reputation and product reach but also allows you to get better visibility in the search engine. Well, you can take it in the opposite way by increasing the visibility in the search engine you are able to improve your online store reputation and product reach. If you think that your ecommerce website is ranking on the top page on desktop devices and it will be the same for mobile devices then you need to reconsider your thinking.
In relation to the desktop ranking and mobile ranking differs, if your website is ranking on the top in the search engine result page then it’s not essential that it will be the same for the mobile searches. That’s the reason why responsiveness is considered one of the primary factors in mobile ranking. Google always favors websites that are offering highly responsive design along with better user experience.
You might have optimized your website for SEO by using proper metadata, alt text, keywords, and more. But if the online store you are offering is falling to load on the mobile devices then it will result in a lower ranking in the mobile searches. Google introduced a mobile-first design that clearly states to rank better in the mobile searches website needs to be responsive and offer a better user experience to mobile shoppers.
Search engines use different algorithms to calculate and position any website in mobile searches. By making your ecommerce website design responsive you ensure that you are able to get a better ranking in mobile searches. Not only but you will also be able to make your SEO campaign more effective and result-driven. If your existing SEO campaign is failing to offer you desired results then you can reach out to our award-winning SEO agency that can help you to get a better ranking in both desktop and mobile searches.
7. Improve Sales and Conversion
Last but not least, offering responsive ecommerce website design helps in improving your website sales and conversion. While ranking better on mobile devices can help you to drive more traffic to your online store. When it comes to converting them into paying customers you need to look into offering a satisfying experience to your site visitors.
Remember offering a positive experience creates a sense of trust that encourages shoppers to take action on your ecommerce website. It can only be achieved when you create and offer a highly responsive and conversion-centric website design for your website and business.
Undoubtedly the mobile conversion is dependent on a number of factors like product presentation, navigation, element placement, and many more. Among all the factors responsiveness is something that can make and break your online store presence. You might spend hundreds and thousands of dollars in creating an attractive website for your business but if it’s failing to load on the mobile devices then you might end up losing a lot of prospects to your competitor’s websites.
That is the reason why it’s said to hire an experienced website design company that can help you to create a highly responsive website design that drives more traffic and conversion on the website. If your existing ecommerce website is not offering the desired amount of sales and conversion then we recommend you to check our blog on E-commerce Website Design Tips For Better Sales (10 Proven Tips To Consider In 2021
How do I make my ecommerce website responsive?
By now you must be convinced why you need to make your ecommerce website responsive. Remember having a mobile-friendly eCommerce website can bring a lot of benefit to your website in terms of better reputation, traffic, and conversions. Not only that but you will also be able to increase the reach of your product that will help you to generate more sales and better ROI.
But before that, you need to have a clear idea about how you can make your ecommerce website responsive and things that you can look into when making your design responsive. Below we will be offering your detailed idea about how you can make your ecommerce website design responsive.
1. Offer Clear CTA (Call to action button)
While there are a number of things that can decide the responsiveness of an ecommerce website, CTA is one of the most important elements that you need to take into consideration. You might be creating and offering mobile-friendly ecommerce websites to your products but it will not matter if users are failing to pay and convert on your website. That is the reason why you need to make your website CTA responsive so that users landing on your website are able to find the call to action button and person the desired action.
The CTA you are offering might look good on desktop devices but will fail to drive conversion on mobile devices. Some of the users might fail to tap on the CTA button due to poor touch responsiveness or small size. When you plan to make your ecommerce website mobile friendly you need to ensure that it stands out from the rest of the elements in your website design and enable users to easily access it without facing any issues. Using contrasting colors and centralized placement can help you to make your CAT more effective.
If your existing website is cluttered with elements like videos, images, ads, and more it might take away the importance of the CTA in your website. Not only that but it can also cause a lot of distraction that will lead to lower conversion. The CTA you create and offer should be able to clearly deliver what your site visitors need to do and where it will take them. So when it comes to making your ecommerce website mobile friendly we recommend you to pay close attention to the CTA.
If you need further information related to how you can optimize your website CTA then make sure to check our article on 10 Tips To Create Eye-Catchy Call To Action Buttons For Your Website Design.
2. Offer clear and simple navigation
When it comes to making your ecommerce website mobile friendly then the navigation in your website will play a major role as it will decide the responsiveness and user experience of the website. As we have mentioned earlier, the main difference between desktop and mobile devices is the size of the screen. The navigation menu you create and offer might look good on desktops devices but it might not be the same for mobile devices.
The best example can be the traditional horizontal device. The old traditional navigation menu can appear good on desktop devices and can offer the best experience to the user. But when it comes to mobile users they may not find it easy to use the traditional navigation menu on mobile devices. When you squeeze the horizontal navigation then it becomes cluttered and makes it difficult for the user to access the product they are looking for on your website.
On the other hand, the hamburger menu can enhance your mobile ecommerce website design as it displays the fonts in a clear way and makes it easy for the user to analyze where they are taking action. So when you plan to make your ecommerce website mobile friendly it’s recommended to pay close attention to the website navigation or hire an experienced website design company to help you create an attractive and conversion-centric website design for your business.
If you are looking to improve your ecommerce website navigation then we recommend you to check our blog on Website Navigation Guide: Improve Your Website navigation Using Proven Tips In 2021
3. Make the images responsive
Not to mention but every ecommerce website looks to add more visuals and images that can encourage website visitors to take action on your website. Or we can say the images act as the heart of the product and commerce website that encourages site visitors to take action on the website. While those visual elements might appear attractive on desktop devices, but fail to load on mobile devices. So when you plan to make your ecommerce website design responsive we recommend you pay close attention to the images on the website.
Undoubtedly adding high-quality images should be your primary focus but that doesn’t mean you need to upload bulk images. Adding bulky images can result in slow loading speed which can lead to poor traffic and conversion. That is the reason why you need to pay close attention to images when making your ecommerce website mobile-friendly. Adding responsive images can result in better loading speed and also ensure that users landing on your website are able to get the best shopping experience.
If you are getting your ecommerce website designed by an experienced website design company then you don’t have to worry about the website responsiveness as they will ensure to offer an ecommerce website design that drives more traffic and conversion on your website.
4. Decide which element to showcase on small screens
A fully-fledged ecommerce website may contain a number of elements that can enhance the website’s appearance and functionality on desktop devices. But when it comes to mobile devices the same element can become the primary reason behind low traffic and conversion. That is the reason why it’s recommended to restrict or eliminate the element that you think might harm your mobile ecommerce website engagement and conversion.
Many times ecommerce websites have a wrong misconception that making a website responsive means replicating all the elements of desktop in mobile devices. But in reality when you plan to make your design responsive then you get the freedom to device the element you wish to add and remove in the mobile devices. Because at the end your goal is to offer the best user experience to your site visitors which can only be achieved when you create a design that matches user expectations.
But here is the take, before you start eliminating the element for the mobile version. It’s always recommended to identify the importance of each element for better results. The better you understand the importance of an element the easier it will become for you to decide the element you wish to keep and restrict from getting viewed in the mobile version. The best example can be the navigation menu, instead of using an online traditional horizontal menu you might plan to add the latest trending hamburger menu for your online store.
In the same way, you can make changes or restrict some of the elements from getting viewed on mobile devices. To make this process more effective we recommend you consult with an experienced website design company for your website and business.
5. Improve website typography for the small screen
If you are running an ecommerce website for a long time then you must be aware of the fact that images are one of the crucial elements that can decide the engagement and conversion rate. But the typography is as important as images in the website designs. After shoppers feel satisfied with the images then the next thing they look for is the features and other details about the products. If the text and typography inside your ecommerce website are not optimized for small screens then shoppers will abandon your website without having any second thought.
Most of the time ecommerce websites skip the typography and focus only on the images and other elements. The media element in your ecommerce website can make the design look attractive, but when it comes to convincing shoppers to make the final purchase the text and typography need to be accessible and responsive on a small screen. Every ecommerce website today spends hundreds and thousands of dollars in creating attractive and persuasive content for their ecommerce website.
If mobile shoppers are failing to access those contents then all your efforts in creating website content can go in vain. Most of the website makes use of the pixel to define the font size but it can offer you desired results only when you are creating a website for a single device. When you plan to make your website design mobile-friendly you need to know that the text changes its shape and size depending on the type of screen it is getting viewed.
So when it comes to making your ecommerce website mobile-friendly then it’s always recommended to pay close attention to the typography and text inside every product page.
6. Avoid adding pop-ups the mobile devices
Every ecommerce website today looks to build a strong email list with a goal to convert most site visitors. The email list they create offers benefits in a number of ways right from converting bounced customers to sending news about sales or the launch of the new product. While there are a number of ways using which ecommerce websites create email one among them is opt-ins. Pop-ups are widely used by various ecommerce websites to collect site visitors’ emails.
While these pop-ups might look good on desktop devices but when it comes to mobile devices it can become the primary reason behind higher bounce rates and lower conversion. Adding pop-ups to mobile devices can frustrate users and there are high chances that they may leave your website and look for other options. Mostly pops that are forcing users to take action before accessing the content or product page get higher bounce rates and negative receives about the website and business.
If your existing eCommerce website is offering these kinds of pop-ups then you need to immediately avoid it. Because Google also penalizes websites that are forcing site visitors to take action on the website before accessing the content. Instead of that, you can add the pops with a big close button that makes it easy for the user to close them if they don’t want to access pop-ups. This way you will be able to engage your audience even if the design contains pops and opt-in.
7. Improve website speed
When you plan to make your ecommerce website mobile friendly then the next thing we recommend you to do is improve the website speed. Today’s slow loading website is another reason behind a poor responsive website. There are a number of tools available like mobile-friendly tests, page speed insight, and more that can help you to identify whether your website is optimized for speed or not.
Many ecommerce websites today end up losing hundreds and thousands of dollars just because the website fails to load quickly on mobile devices. Even a single second delay can make you lose a lot of traffic to your competitor’s website. Shoppers today have become impatient and they look to access the website and the product inside it as soon as possible.
If they are failing to do so then they will simply abandon your website and look for others. Today if your ecommerce website is taking more than 3-4 seconds to load, then shoppers will bounce back from your website without having any hesitation. If you wonder how you can improve your website speed then make sure to consider the below-mentioned points:
- Most of the time images become the primary reason behind slow loading websites. If that is the case then you can look to optimize the images on your website.
- The ads might benefit your website in a number of ways but become the primary reason behind slow loading website speed. Most of the time ads fail to load and distract users that leads to more abandonment rates. Not to mention but the ads are not worth losing customers.
- The next thing you can look into is improving the server response time. The faster your hosting server is able to reply to the request the quicker user will be able to access your website design.
There are a number of things that you can look into while optimizing your website speed. To do that we recommend you to check our dedicated article on Speed Up WordPress Website Loading Time Using 10 Proven Ways In 2021
8. Allows Guest Checkout
This particular point may sound like a feature but it has a crucial role to play when it comes to making e-commerce websites mobile-friendly. A mobile-friendly ecommerce website does not only focus on making the design responsive but also ensures that shoppers are getting the best experience on their mobile devices. That is the reason why we recommend you make use of the guest checkout feature on your website.
Shoppers landing on your ecommerce website might be interested in purchasing the products online but may not show interest in creating the account with your ecommerce website. Sometimes users feel lethargic and many times they may not show interest in creating the account. If that is the case then your website needs to be in a position to offer another option where users can purchase the product without creating an account.
The more options you offer the higher chances will be to convert site visitors into paying customers. Adding too many steps before checkout can lower the chances of the conversion until you are offering something which can be purchased only from your site. That is the reason why one-click checkout is popular on amazon. So when it comes to making your website mobile-friendly it is recommended to all guest checkout features on your website.
9. Make sure you are offering an omnichannel experience
Offering omnichannel experience is something every ecommerce website should focus on. It allows shoppers to cross platforms but get the same benefits and features. For example, your website might have sent a discount code or coupon code through email and after getting the code the user adds the product in their cart from their PC but does not complete the phrase. An omnichannel experience ensures that shoppers are able to complete the purchase from the cart (where they left) on their mobile devices.
Today the omnichannel experience is becoming a highly popular trend among audiences and savvy shoppers. If your website is failing to offer an omnichannel experience then your site visitors will leave your website without having any second thought. No matter whether you are having a small ecommerce or an enterprise-level ecommerce website you need to ensure that you are offering an omnichannel experience on your website. This way you are making it easy for the shopper to check and make the purchase on your online store.
Remember the way it becomes for the shoppers to make the purchase on your online store the higher chances will be to convert them into paying customers. To have such a website it’s always recommended to hire an experienced website design company for your ecommerce website and business that can help you to create a highly responsive and conversion-centric website design that drives high ROI.
10. Get in touch with experts
While there are a number of ways you can make your ecommerce website design responsive, there are high chances that you might end up missing something that can harm your website. Not only that but to make every small element in your website responsive you need to have a technical background. Hiring an in-house website development team is not recommended and freelancers might fail to deliver the result you want.
That is the reason why you need to hire an experienced website design company that can help you to make your online store responsive and user-friendly. Mainly if you are using the custom-coded website design for your business then it’s always recommended to get your website redesigned by an experienced website design company.
Hiring professionals for your ecommerce website can offer you benefits in a number of ways right from getting a better ranking in search engine results to creating an engaging design that drives user’s attention and encourages them to explore more about your website and business. Once users start engaging with your website design then it will become easy for you to convert them into paying customers. So the last point we recommend you is to consult with an experienced professional for your website design.
If you are looking to create a user-centric website design for your business then make sure to check our blog on User-Centric Website Design Guide: How To Create A Website Design That Relates With Target Audience?
Conclusion
By now you must have a detailed idea about how you can create a mobile-friendly ecommerce website design for your business. Today the competitive marketplace and rise in user expectations have made it essential for eCommerce websites to create a mobile responsive design for their business. A small issue related to mobile-friendliness can impact your website in a number of ways right from poor traffic to a higher bounce rate.
You might be offering products that can offer benefits in a number of ways but to increase the traffic and get more sales you need to ensure that your website is mobile responsive. Mainly with the increase in the number of mobile shoppers, if you are failing to create a mobile-friendly website design then you might fail to drive the desired amount of results from your website.
While there are a number of ways using which you can make your website design responsive and mobile-friendly. But if you are not tech-savvy then it’s always recommended to hire an experienced website design company that can help you to create a highly attractive and conversion-centric ecommerce website design for your business.