Over the years, the ecommerce industry is continuously seeing an increase in the number of online shoppers all thanks to technology and various handheld devices. But with the increase in the number of online shoppers, businesses have started to look toward e-commerce space as the main source to drive more paying customers. To convert a potential customer into a paying customer businesses need to have a well-crafted e-commerce website design. Whether you are hiring an experienced website design company or doing it on your own, your goal should be to create a design that drives more traffic and sales.
While there are a number of factors to consider before creating the online sales strategy. But the ecommerce website design you create and offer plays a crucial role in deciding whether your site visitor will become your paying customer or not. The design you create and offer will decide the site visitors’ shopping experience. Today every shopper looks for an easy, quick, and stress-free shopping experience. If the come to your ecommerce website design is to improve sales then it’s essential to create and offer researched based design to your shoppers.
If you are scrolling the internet to find how you can improve your ecommerce website design for better sales then you have landed on the right article where we are going to highlight some of the important points on why having an optimized ecommerce website design is needed more than ever and tips you can code to create a sales driven ecommerce website design. So make sure you stick till the end of this article to explore some of the crucial points that you can consider to create an attractive and lucrative ecommerce website design.
An Overview of Sales Driven Ecommerce Website Design
The ecommerce website design you create and offer acts as a chance to make google’s first impression about your business and product. Today the ecommerce industry has helped people to make the purchase without touching the product. That is the reason why every shopper makes their product purchase decision by looking at the website design you offer.
No matter how effective and helpful your product might be for your site visitors, if the website design is failing to impress your site visitor then they will shift to your competitor’s website without having any second thoughts. The ecommerce website design you create and offer will decide how much time shoppers will spend on your online store and whether they will make any purchase on your online store or not.
When we say ecommerce website design then it’s not only about how the website appears but also about how the ecommerce website design works. To drive more sales on your ecommerce website you need to focus on creating a research-based design that enhances the effectiveness of the product and makes your website more accessible.
Mainly in today’s competitive marketplace where most of the eCommerce websites are trying to sell similar products, one can’t afford to offer a monotonous and unorganized online store to their prospects. In addition to having a well-planned marketing strategy, online businesses should also focus on creating an ecommerce website design that relates to potential customer expectations and encourages them to perform the desired action.
No matter how effective your online advertising strategy might be for the user, you could end up losing sales if your ecommerce website is not optimized for online shoppers. Today the ecommerce industry has made it possible for the user to purchase the product without visiting the store physically. But every online store is not able to drive a similar amount of sales. Yes, the marketing strategy is always the primary reason behind it.
But even if you are able to bring prospects to your website then one thing that will help you to convert them into paying customers is the ecommerce website design. If you are looking to create an ecommerce website design for better conversion then make sure you go through every small ecommerce website design tip in the coming paragraphs.
Before we start to highlight some of the proven e-commerce website design tips for better conversion we would like to highlight some of the important reasons why you need to improve your ecommerce website design.
Why should online businesses focus on enhancing their ecommerce website design?
Today with the increase in the number of online shoppers every business has a fully functioning ecommerce website design. But one thing they forget is that it might be easy to get into the ecommerce industry but to achieve online success and drive more conversion, businesses need to separate their website from others. The ecommerce industry is a highly competitive industry with hundreds of thousands of online stores focusing on selling similar products with a similar goal to drive more traffic and conversion to their ecommerce website.
While there are e-commerce giants that are dominating the market with attractive website design and enhanced buying experience. There are small ecommerce websites that are gaining huge popularity and separating their business by integrating new technology and offering more sales drives ecommerce website design. The website design you create and offer will play a crucial role in deciding whether your site visitor will convert after landing on your website or not.
A perfect ecommerce website is not limited to selecting the right font, color, and images but there are a number of things that take into account the website navigation, product placement, checkout process, and many more. Not only that but the placement of the CTA, product images, and there are a number of things that define whether you are having a conversion-centric ecommerce website design or not.
The reason why every ecommerce website should focus on enhancing its website design is that the users are continuously scrolling various e-commerce websites. So with each ecommerce website, their expectation raises. If you are failing to meet their expectation then it can result in a high bounce rate and lower conversion rate. Not only that but there are a number of things that offer you detailed ideas about why you need to optimize your ecommerce website. Below we are going to list some of them:
1. Make Your Website Visually Appealing
The first and foremost reason why you need to optimize your ecommerce website design is that it helps in making your ecommerce website visually appealing. After a user lands on your website and before they start engaging with the content and product, they will have a quick look over your ecommerce website’s appearance. Yes, you read it right, the element you use in your website and the color, fonts, and more you select for your ecommerce website will represent and reflect your business.
To make shoppers stay on your online store and encourage them to explore different products on your ecommerce website you need to ensure that it offers a professional look. If your ecommerce website is failing to do that then prospects will never show interest in engaging with your website. Even if they start engaging with the website there are high chances that they will leave your website without making any purchase.
Remember a poorly-designed ecommerce website not only drives users away from the online store but also harms your website’s online reputation. On the other hand, a visually appealing eCommerce website offers a professional look to your site visitors and encourages them to explore more about your business and products. By improving your ecommerce website’s visual appearance, you will be able to gain credibility which will result in better traffic and conversion.
A visually appealing e-commerce website will help in highlighting your products and services along with your business reputation. These factors play a crucial role when it comes to driving more sales on your ecommerce website. A visually appealing design is not only created based on assumption but there is a lot of backend research involved. That is the reason why we recommend you to consult with a highly experienced ecommerce website design company to do the job for your online business.
2. Offer Access Upgraded technology
Another reason why we recommend you improve your ecommerce website design is that it allows your prospects to get access to the latest and upgraded technologies. With the increase in the number of online stores, different ecommerce websites are adopting new technologies to separate their online store from others and also encourage site visitors to convert into paying customers.
The reason why eCommerce websites have started to look more toward adoption and updating technologies is that it helps in making the buying process much easier, simpler, and faster. And in today’s competitive marketplace if you are looking to convert your site visitors into paying customers then it’s essential to make your ecommerce website purchase process faster, simpler, and easier. Most of the time during these technologies gap site visitors fail to relate with the ecommerce website which discourages them to perform the desired action.
If your ecommerce website is adopting these types of technologies that can help you as well as your site visitors then you are not only staying ahead of the competition but also enhancing your website user experience. When it comes to converting site visitors into paying customers then the website user experience will play a crucial conversion factor. So the technology you adopt in your ecommerce website can play a crucial role in enhancing your ecommerce site.
3. Allows you to offer responsive and mobile-friendly design
The reason why every eCommerce website should look into improving the website design is that it allows you to offer a highly responsive website design to prospects. If you are running an ecommerce website for a long time then you must be aware of the fact that today the online store is getting accessed on mobile devices. If your website is not optimized for mobile devices then you might be losing a huge number of prospects to your competitor’s website.
In short, today more and more online shoppers are shifting to mobile devices so you can’t avoid making your website mobile-friendly. A responsive ecommerce website will adapt the size of the screen and make the adjustment in the layout depending on the screen it is getting opened on. The elements, images, and other visuals in your website will shift the shape and will ensure that shoppers are able to get a similar experience regardless of the device it is getting opened on.
So if you wonder why you need to improve your ecommerce website design then it can be another reason that you can take into account. Making an ecommerce website responsive is not everyone’s cup of tea as there are a number of elements involved like the CTA, images, videos, and more. That is the reason why it’s recommended to take the help of a highly experienced WordPress web design company to create a responsive eCommerce website design for your business.
4. Offre a fresh look to your website
Whether you are planning to make small changes in your eCommerce website or redesign your e-commerce website, the changes you make rejuvenates the whole e-commerce website. These changes might not make a greater impact on your new site visitors but if your website is getting visited by existing site visitors then they will surely feel connected with the design you create and offer. But for that, you need to ensure that the design you create relates to your prospect’s expectations.
The changes you make in your website design rejuvenate its appearance and encourages your site visitors to rejuvenate your ecommerce website for future purchase. Most of the time online businesses plan to redesign their website either because their website fails to offer desired results or the website starts to offer more bounce rate. If that is the case then it’s recommended to conduct research before you start designing your ecommerce website.
Even if your e-commerce website is planning to launch new changes in the business strategy then also you can plan to change your ecommerce web design. Because the e-commerce website you create and offer acts as the front door of your business and it will be the first thing that your site visitor will notice after landing on your online store. That is the reason why it’s essential to enhance your ecommerce website as it will help you to improve website traffic and sales.
5. Makes your website follow the design trends
Websites that are running out of trend always fail to accomplish the desired goal because today the new trend you adopt for your ecommerce website helps in enhancing your online store functioning as well as eases customer buying experience. That is the reason why it has become essential to keep a track of every small eCommerce website design trend to stay ahead of your competition. If you are running an eCommerce website for a long then you must be aware of the fact that each year web design trends either get updated or some of the new trends get added to the list.
A recently launched trend might get outdated within a year whereas a 10-year-old trend might still be trending among e-commerce websites. So if you don’t keep an eye on the latest website design trend then your prospects might shift to your competitor’s website. Because today every shopper interacts with a number of e-commerce websites so they are easily able to differentiate between a good eCommerce website design and an outdated ecommerce website design. By updating your eCommerce website interface (UI) you will ensure that your website is able to match the latest website design trends.
Remember the eCommerce website design trends are not only limited to adding attractive color, fonts, and more. But in reality, there are a number of functions and features involved that can help you to enhance your ecommerce website design appearance and functioning. With the advancement in technology, website design companies have started to adopt new techniques to offer a clean and straightforward design. Trends like dark mode, advanced search box, motion UI, and more have started to grab more and more ecommerce website design attention.
If you are looking to integrate more advanced trends in your eCommerce website design then we recommend you to consult with our highly experienced eCommerce website design professionals that can help you to create a research-based online store that drives more traffic and conversion.
6. Improves Data Security
Another reason why you need to look into improving your ecommerce website design is it helps in improving your website data security. If you are running an eCommerce website then you are indirectly exchanging various data with your shoppers. When there is data involved then the website is more exposed to various malicious activities like data getting hacked. That is the reason why an ecommerce website should pay special attention to data security. Once your website data gets into the hands of intruders then your potential customer will never feel safe while sharing the data on your website.
By enhancing your eCommerce website you will ensure that the data is protected from every aspect. Most of the time an outdated and old ecommerce website security these types of security issues. Remember if you are failing to make your site visitor feel safe on your website until then you can not expect them to take action on your website. Whether you are making use of CMS or a custom-coded e-commerce website you need to ensure that your ecommerce website is able to offer high-level security to your site visitors.
The reason why most of the experts recommend businesses to get their website built by a highly experienced ecommerce website design professional is that they help in creating a highly secured eCommerce website design for your business.
7. Improve Website Speed
If you are running an ecommerce website for your business then you must be aware of the fact that today’s website speed can make and break your online reputation and conversion. If your eCommerce website is failing to display its element within 3-4 seconds then they will leave your website without even looking at your product images and features. Today every shopper has access to a wide range of options so you can’t expect them to wait on your website until they are able to access the whole page.
If your web page is taking more than 3-4 seconds to load then your site visitors will leave your website without having any second thought. These types of practices create a bad impression about your website and your business. A slow-loading website can directly impact your online sales and reputation. So now you must be wondering why a website takes time to load?
Well if your website is taking more than 3-4 seconds to load (which you can check from PageSpeedInsight or GTMetrix) then it can be dependent on a number of factors like the total number of images or features added into your website, how bloated the codes are, and many more. By updating your e-commerce website you ensure that you are eliminating all the potential problems that can harm your ecommerce website speed and performance.
If you are using wordpress to create your ecommerce website then make sure you check every small detail before integrating any plugin or theme into your website. Because the third-party theme and plugin become the primary reason behind the slow loading website speed. On the other hand, if you are getting your e-commerce website built by a highly reputed ecommerce website design company then you don’t have to worry about speed and performance-related issues as they will ensure that your website stays top-performing in every aspect.
By now you must have a clear idea about why you need to have an updated ecommerce website design and how it can benefit your ecommerce website and business. Next, we are going to highlight some of the important points on ecommerce website design tips for better sales and conversion. If your existing ecommerce website is getting a lower amount of sales then make sure to go through every single point we are going to highlight in the coming paragraph.
E-commerce website design tips for better sales
When it comes to creating an eCommerce website design for better sales then online stores need to take multiple factors into account. No matter how effective your online marketing strategy can be for your ecommerce store if your website design is failing to match your site visitor’s expectations until then you can’t expect them to take action on your eCommerce website. You could be wasting lots of dollars in advertising if your site visitor doesn’t explore more about your eCommerce website and make the desired action.
If you are looking to create an eCommerce website design that improves your online sales then make sure you consider the below-mentioned points:
1. Always keep prospects in mind
When it comes to creating a sales-driven e-commerce website then it’s always recommended to start seeing your website from the user’s perspective. You might be looking to create a highly attractive e-commerce website for your business and look to add more visuals to your online store. But your prospect might not be interested in engaging with those visuals. So every small element and page in your eCommerce website starting from your product page to the product images to the checkout page form will contribute toward a user purchase decision.
If any of the elements or pages in your e-commerce website confuses your site visitor then they will never show interest in taking action. The storefront you create and offer to your audience should not be focused only on the visual appearance but it should also relate to the site visitors expectation. Your online store should be able to offer a positive impression because in today’s competitive marketplace the impression you create in front of your audience decides whether they will become your paying customer or not.
That is the reason why it’s said, every single decision you make on your e-commerce website should be from the user’s perspective. If you are failing to offer a user-centric website design then your prospects will abandon your website landing on it. Today the user experience plays a key role in turning your site visitors into paying customers and also repeat customers.
One of the most effective ways to enhance your website user experience is by offering a website design that they match your site visitors expectation. It can be achieved only when you conduct in-depth audience research and create a different user persona for your e-commerce website. Most of the leading businesses take the help of the experienced eCommerce website design company to conduct the audience research for their website and business. Because the value they can bring to your website and business can never be compared with the DIY (Do It By Yourself).
2. Utilize simple website design
Today most e-commerce websites are focused on creating an attractive ecommerce website design by adding more visual elements and features into it. Well, the features and visuals you add to your website always play a crucial role in enhancing your website’s functioning and appearance. But loading your ecommerce website with excess features and visuals can take away the simplicity of your website and make it look more confusing.
If you wish to convert your site visitor into paying customers then remember the simplicity of your ecommerce website design will play a crucial role in encouraging your site visitor to perform the desired action. Websites with minimalist design are always considered to be more visually appealing and engine compared to websites filled with a bunch of graphics and images. By offering a simple design you will not only make your site visitors perform the desired action but you can gain their trust which will help in the future purchase.
To simplify your ecommerce website design it’s always recommended to eliminate all the unwanted information and images that can distract your site visitor and make your website design look simple. The white space or the negative space you add to your ecommerce website will play a crucial role in deciding the simplicity of your ecommerce website. By making your design simple you will be able to make your site visitors get to the conversion point more quickly.
Make sure your ecommerce website does not include any kind of distracting links, images, videos, and more. The call to action should be created visible and the website structure you offer should be able to guide your site visitors to the final action. So if you are looking to know how you can improve your ecommerce website design sales then make sure to include it in your list.
3. Make use of the bold view cart button
When it comes to improving your ecommerce website sales then there are various factors that you can look into. One of the most underrated but most important things that you need to look into while optimizing your eCommerce website for better sales is your “View Cart Button”. Shoppers that are landing on your eCommerce website for making a single purchase might not be interested in the view cart button. But if your shopper is purchasing multiple products on your ecommerce website then they will surely look for the view cart button as it allows them to check the product they have added to the cart.
Most of the e-commerce websites palace the little view cart icon somewhere on every page that makes it difficult for shoppers to find it on the website. If that is the case then you might be frustrating your site visitor because you can expect them to find the view cart icon on your web page. That is the reason why we recommend using bold icons that can be easily seen by your site visitors. This particular step will help your mobile shoppers to easily find the view cart icon on their devices.
Traditionally we recommended you place the view cart icon on the top right corner as it is considered as one of the most important elements that should be easily visible and recognizable. The more quickly users are able to find this particular icon the more quickly they will take action on your ecommerce website. We don’t recommend experimenting more with the design or the placement of the view cart icon. Avoid using the same color of the view cart icon as the background color and don’t experiment with the symbol as well (go with traditional ones).
Remember your goal should be to make your view cart button and other CTA button easily recognizable and discoverable. If you are getting your ecommerce website designed by a highly experienced website design company then you do not have to worry about these problems as they will ensure that your ecommerce website performs well in every aspect.
4. Make use of quality photos and videos
One of the keys to drive more conversion in an ecommerce website is the images you use for the products. When it comes to online shopping then shoppers do not have to access the product physically that is the reason they are totally dependent on photos and videos. This is the part where the offline store has more advantage over online as they can show the product and encourage customers to make the purchase. However, the modern ecommerce website is focused on offering the same experience the user gets while visiting an offline store.
That is the reason why today every e-commerce website adopts new trends and technology that is focused on offering better product views through photos and video. Ecommerce websites are making use of high-resolution images, 360-degree product views, 3D models, and more to offer the same experience that users get after visiting an offline store. Today there are many e-commerce websites that are failing to convert their site visitors just because of the low-quality images displayed on their website.
Remember until and unless users are satisfied with the product they are viewing on your ecommerce website they will never show interest in making the final purchase. Adding low-quality images to your e-commerce website will impact your website impression and there are high chances that it can spoil the effectiveness of the product. Sometimes users get disappointed after seeing attractive images but getting a dull product. So this is another aspect that you can look into while adding the images to your ecommerce website.
Make sure the images you are adding to your website are very much similar to the product you will be sent to your shopper. If shoppers get the different products that they viewed on your ecommerce website then they will not only return the product but will also write negative reviews about your website and product. Next, you can also add one of the most expected features that are zoom in and out. So that your shoppers can easily check every small detail about your product.
5. Make use of the one-click button
The eCommerce industry is continuously growing so is the number of shoppers and online stores. Today if you wish to convert your site visitor into paying customer then it’s essential to make the buying process as simple as possible. Not only that but you need to offer multiple options to your site visitors that can encourage them to become your paying customers. One of the essential buttons that can help you to optimize your ecommerce website design is “Buy now with one click”.
Amazon is already making use of this particular feature to enhance the buying experience. With a one-click checkout feature, you can make it easy for the shopper to purchase the product without adding them to the cart. Most of the time shoppers that are landing on your product to make the purchase for the single product might feel frustrated if they have to add them into the cart then move it to the checkout page. On the other hand, a buy now with one click button can help users to instantly make the purchase without even visiting the cart page.
Most of the time shoppers have products in their cart that they wish to purchase in the near future. These types of products they don’t want to remove from the cart but due to instant purchase for another product, they need to remove it or move to a later page. If your ecommerce website offers a one-click button where a user can directly move to the checkout page then it will not only help you to get sales but will also improve the reputation and credibility of your ecommerce website.
Ecommerce giants are already making use of this feature to enhance their online sales. Earlier the patent was filed by amazon but they have lost the patent and now anyone can add this particular feature into their ecommerce website to enhance its sales and functioning.
If you are looking to drive your paying customers back to your website then make sure to check our article on 9 Tips To Optimize Post-Purchase Customer Experience In 2020
6. Offer advanced navigation, filtering, and search
The reason why people look to purchase products online is that it offers more convenience. If your ecommerce website is failing to offer the same amount of convenience that your prospect expects from your ecommerce website, then you can’t expect them to perform the desired action. When we talk about convenience then features like navigating, filtering, and search options play a crucial role in helping your site visitor to find the right product within a short period of time.
With the advancement in technology, many ecommerce websites have already started to offer advanced filtering and search options along with streamlined navigation for a better buying experience. One of the major UX designs for today’s competitive marketplace is making things simpler for your potential customers. If your site visitors face difficulties in finding the right product or get confused after landing on your website then there are high chances they will leave your eCommerce website without performing the desired action.
Make sure your website contains the advanced search option so that the user doesn’t have to type every single word in the search bar to find the product. In the same way, your advanced filtering option should allow your site visitors to find the right product on the category page. Your ecommerce website might contain a number of pages and there are high chances that your site visitor might get lost after navigating through different pages. That is the reason why you should be able to offer breadcrumbs that make it easy for the site visitor to identify where they are in your ecommerce website.
Apart from that, there are multiple things that you can take into consideration like:
- Adding the home page redirection to your brand logo. Today most savvy users click on the brand logo to go back to the homepage. That is the reason why it’s essential for you to have the feature in your ecommerce website design.
- Apart from that make sure you add breadcrumbs to your ecommerce website for better navigation.
- Offer an advanced filtering option that makes it easy for the site visitor to exclude unnecessary items and look for the right product they are looking for in your ecommerce website.
- Add an advanced search bar for a better shopping experience.
When it comes to creating an eCommerce website design that helps in enhancing your online store sales then we recommend you consider all the above-mentioned points. The content of your ecommerce website design will also play a crucial role in determining what features you need to include in your ecommerce website. For example, if your ecommerce website includes 100k+ clothes then more than the search bar you need to focus on offering advanced filtering options.
If you have hired a highly experienced ecommerce website design company to create the website for your business then you don’t have to worry about the features that you need to include in your ecommerce website. They will ensure that your website comes with every small feature that can help in improving your website traffic and sales.
7. Maintain the visual Hierarchy of your ecommerce website
Visual hierarchy is another important aspect of your ecommerce website that can help you to enhance your online store sales. Every small element placed in your ecommerce website will contribute toward encouraging site visitors to become your paying customers. Thet is the reason why every ecommerce website should pay special attention to maintaining the visual hierarchy of the website. Some of the common trends that you will find on almost every ecommerce website are:
- Logo and name placed in the header
- Search bar placed in the top right corner
- Navigation menus placed in the header
- Hero image or the slider placed on the top
- Contact information displayed either at the top or at the bottom of the page
- CTA Buttons
- And many more
All these are common trends and should be structured in the right hierarchy. A simple and familiar structure helps site visitors to navigate the site more easily. Remember having a clear visual hierarchy is the key to selling products online. Due to the right placement of the search bar and CTA, a shopper can easily find where they have to search for the product. One user is able to find the right product within seconds then it automatically increases the chances of conversion.
By giving extra visual attention to these elements you can make the elements and products in your ecommerce website more discoverable. It will act as the trigger that will help in grabbing user attention. So when it comes to optimizing your ecommerce website for better sales then we always recommended you look into maintaining the visual hierarchy of your ecommerce website.
8. Add some personality and beauty to your website
Earlier we have mentioned that simple design garbs more user attention and enhances your website appearance. But making your website design monotonous by keeping simplicity in mind can drive shoppers away from your ecommerce website. Today more than 38% of the shoppers leave the website just because of the unattractive layout. When it comes to creating a sales-driven ecommerce website then you need to ensure that your eCommerce website is simple as well as attractive. The design you create and offer should add beauty and personality to your ecommerce website.
One of the main things that you need to consider while designing an ecommerce website is maintaining the balance between aesthetic and usefulness. In today’s competitive marketplace where websites are selling similar products offering lower or competitive prices is not enough. You need to go beyond that by offering an online store that captivated your site visitor’s attention.
Shoppers that are landing on your ecommerce website will not go through every small text on your ecommerce website or most of the time they are not sure which particular item to choose. They just have one requirement like buying a t-shirt, hairdryer, jeans, TV and more. That means they are landing on your e-commerce website without having an in-depth idea about the brand, color, and more. If that is the case then how clear is your website design? How easily are they able to access the website? And how prominent is the CTAs? Will decide whether they will explore more about the product, different brand or not.
By adding beauty and personality to your website design you can encourage these types of site visitors to spend some time and explore more options. If they don’t find your website attractive then without any hesitation they will abandon your ecommerce website. If you are looking to enhance your ecommerce website design without making it too flashy then we recommended you go through the below-mentioned points:
- The images you add to your e-commerce website should reflect your brand as well as meet your prospect’s expectations and should be able to create emotional connections.
- The color you select will play a crucial role in creating a psychological connection to your ecommerce website. Once your site visitor start5 feeling connected to your ecommerce website then they will never hesitate to perform the desired action.
- The copy you create and offer should be unique, professionals, humorous as well as friendly. If your copy fails to meet site visitor’s expectations until then they will not show interest in taking action on your ecommerce website.
9. Be honest about pricing
Bluffing your shopper with multiple pricing can directly impact your ecommerce website and business reputation. In today’s online space where shoppers have access to multiple websites selling the same product, you can’t afford to offer them overpriced products. The price will always be the most important factor in converting your site visitors into paying customers. If you are failing to be honey when it comes to pricing then there are high chances that it will drive users away from your website.
Make sure your site visitors are able to get every small detail about the product after landing on your website. After landing on your product page if your site visitor feels they are being tricked or deceived then they will not only abandon your website but there are high chances that you will be getting more negative reviews from them and they will never return back on your website in the future. That is the reason why we recommended you to look at the pricing offered by your competitors and depending on that put the price tag on every product.
Apart from focusing on product pricing we also recommend you select the right pricing for shipping. Most of the time even after the product pricing satisfies users the shipping cost discourages users from performing the desired action. While there are many ecommerce websites offering free shipping to their prospects if your policies don’t allow you to offer free shipping then also we recommend highlighting the genuine shipping cost for better conversion.
If you are looking to avoid the common shipping mistakes then make sure to check our article on 8 Common Ecommerce Shipping Mistakes To Avoid In 2020
10. Avoid distracting users
Distractions are one of the main reasons why even after landing on your website and engaging with the web pages users fail to convert. Most of the time ecommerce websites commit a mistake by adding too many elements along with product recommendation that drives users away from the product page where they were planning to take action and it results in no conversions. The ecommerce website design you create and offer should be optimized for conversion but adding more elements to your web design can make your website design distracting.
Well, it’s always recommended to include additional information that can help your site visitors to know about the products and your ecommerce website. Not only that but this information can also help in telling your brand strong and engaging more site visitors. But make sure the extra piece of information you are offering does not become a distraction for your site visitors. Yes, you read it right most of the time these pieces of information become the primary reason for distraction.
For example, recommending similar products on the product page can enhance your website’s functioning and appearance. Whereas recommending different products on the product page can distract your site visor and there are high chances that they may leave your website without performing the desired action. Apart from that elements like pop-up windows redirecting users to another page or asking them to signup can also act as a distraction. So make sure when users are on the product page they are more focused on purchasing the product than any other type of distraction.
By now you must have a detailed idea about why you need to update your ecommerce website and how you can enhance your website sales with the proven tips. Remember designing an ecommerce website can be tricky as there is a lot of reach work involved to produce a user-centric website design. An ecommerce website consists of a bunch of pages and features which makes it difficult for every website to add all the features for a better buying experience.
In the above paragraphs, we have listed some of the best ecommerce website practices that can help you to improve your website sales. If you are looking to create a sales-driven ecommerce website then it’s always recommended to hire a highly experienced ecommerce website design company who can bring their years of experience in creating a result-driven and conversion-centric ecommerce website for your business.
Frequently Asked Questions:
1. What makes a good ecommerce website?
If you wonder what makes a good ecommerce website design then the answer is very simple: the color, fonts, copy, images, graphics, and more you select for your ecommerce website design decides how good the design will be for the user. Not only that but the placement of the element will play a crucial role in engine your ecommerce website design appearance. Having an optimized ecommerce website design for your business will allow you to drive more traffic and conversion on your website.
That is the reason why we recommend you hire a highly experienced ecommerce website design company for your business that can help you to create a research-based website design that matches your site visitor’s expectations and helps in driving more traffic and conversion to your online store.
2. What is the best way to design a successful ecommerce website?
When it comes to designing a successful ecommerce website that drives more traffic and conversion on your website then we recommended you consider the below-mentioned tips before designing your ecommerce website:
- Start getting an in-depth understanding of your prospects
- Select the right company and platform for your ecommerce website
- Go through your competitor’s website to get a better understanding of gap and problems
- Offer contact information
- Make your website aesthetically pleasing and user-centric
- Offer safe transaction tool to your shoppers
- Make sure you keep security as the first priority
- Offer different product images for better engagement
- Make sure your website is offering detailed information about the product
- And many more
When it comes to creating a successful ecommerce website then there are a lot of things that websites and businesses need to consider. That is the reason why we recommend you to hire a highly experienced ecommerce website design company who can bring their years of experience in creating a user-centric ecommerce website design for your business.
3. How to improve sales on my ecommerce website?
Today every ecommerce website looks to know how they can improve their ecommerce website for better sales. To do that you need to take into account some of the important tips and tactics that we are highlighting below:
- Focus On growing your brand trust and credibility
- Make sure you are able to offer a reason why they should purchase products from your store
- Make use of the social platform to increase the reach of your product
- Test and eliminate all the complacency
- Start thinking cross-device not only for mobile
- Offer greater delivery experience
- Make sure you are aware of the number and stick to them
- Focus on getting a detailed understanding of your target audience
- Invest in technology for better user experience
- And many more
When it comes to creating a sales-driven ecommerce website then every online store looks into creating and offering a user-centric website design that enhances the website user experience. It can be only achieved when you hire a highly experienced website design company for your website and business.
4. How to enhance my ecommerce website functioning?
If you are looking to drive more traffic and conversion on your ecommerce website then remember every small detail will be taken into account. Before we are listing some of the important tips to enhance e-commerce website functioning:
- Try simplifying the menus in your ecommerce website
- Avoid clutters
- Make sure you are offering advanced search bars
- Depending on the number of traffic you are driving select the right hosting plan for your website
- Eliminate the unwanted or extra steps in your checkout process
- Avoid forcing shoppers to fill in their personal information for making any purchase
- Always prioritize SEO
- And many more
If you are looking to create a user-centric ecommerce website design that allows you to drive more traffic and conversion then we always recommend you to hire a highly experienced ecommerce website design company that can help you to create an attractive and conversion-centric e-commerce website for your business.