If you are running a website then you must be aware of the fact that user experience (UX) plays a crucial role in website design. Every year there is a new trend and technology introduced in the market which raises the UX bar. So to meet user’s expectations, websites need to update their design. But if your website design is failing to drive more traffic and sales or failing to outperform your competitors even after a lot of marketing efforts then it’s time to “Redesign Your Existing Website”
A poor web design can actually hurt your traffic, conversion, and sales. No matter what type of industry you are working in, it’s essential for your website to drive maximum ROI from the amount you are investing in marketing. If you are failing to achieve your goals then it’s time to redesign your existing website with a strategic approach. But it all comes down to one question “how to redesign an existing website?”.
If you are scrolling the internet to find the answer for the same then you have landed on the right article where we are going to highlight some of the important tips on why it’s important for a business to redesign their website? And how you can get started with the redesigning process. So make sure you stick till the end of this article to know some of the best website redesign practices.
Table Of Content:
- An Overview Of Website Redesign
- How often a business should redesign its website?
- Why Should Businesses Plan to redesign their websites?
- Website Redesign Tips To Consider In 2021
An Overview Of Website Redesign
If you are reading this article then there are chances that you already have a website for your business. But it all comes down to are you running an updated website? Is your website driving the desired amount of traffic and sales? Are you able to convert your site visitors into paying customers? If the answer to all the above-mentioned questions is no then it’s time for you to redesign your existing website.
We don’t have to mention that a website acts as the front door and the heart of every business. It is considered as one of the valuable digital assets that can help businesses to increase their ROI and revenue. That is the reason why when it comes to the website no business can afford to compromise with the design. Mainly during the pandemic, every website must have realized the importance of having an updated website design for their business.
Whenever a user wishes to know about a particular business or make any purchase the first thing they do is look for their website. If your website design is failing to grab user’s attention then you’re on the verge of breaking your online reputation and your business. In today’s tech-driven work almost every internet user research and compare then they make their final purchase decision.
Mainly after the pandemic where users have spent more time on the internet than on roads. It’s common to expect that users’ behavior has changed and to make your website meet their expectations you can plan to redesign your existing website. And website redesign can help you to keep us with your potential customer behavior. Most of the websites that have already got their website redesigned earlier may look for some other techniques but if you haven’t then it’s a golden opportunity to outperform your competitors.
If you are looking to redesign your website then you have landed on the right article as we are going to highlight some of the important points on why businesses need to redesign their website? And different tips that they can consider while redesigning their exciting website. But again If you are planning to redesign your website then instead of doing it by yourself we recommend you to take the help of an experienced website design company.
If you are planning to redesign your existing wordpress website then make sure to check our blog on WordPress Website Redesign: How To Redesign An Existing WordPress Website?
How often a business should redesign its website?
Many businesses get confused with updating web design and redesigning websites. Site owners should keep updating their website frequently so their website performs well in every aspect. But when it comes to redesigning, businesses should plan to redesign their website every 2-5 years.
Because redesigning a website means starting from scratch and falling every step of the website design and development process. But yes when you redesign your website there is a small difference, you start with lots of invaluable data about your potential customer. Not one that with years of experience your analytical dashboard can help you to identify why customers were able to convert after visiting your website.
Businesses plan to redesign their website mainly when their website stops giving desired results or when the site is not performing well. Apart from that if your website is performing well but it’s been 4-5 years since you didn’t make any changes in your website then also the business should plan from redesigning.
In short, if you have planned to redesign your website then you have made the right decision as it can help you to improve your website traffic, conversion and sales. Not only that but your existing customer will also feel enlightened after accessing an optimized and enhanced version of your website design.
Many people get confused about whether they should select a website design company for the redesigning or not. So here is our take, in the beginning, you might have taken the help of a freelancer for creating the website or created the website on your own. But when it comes to redesigning it’s always recommended to hire an experienced website design company for your website because the value they can bring to your business can worth each penny you spend in creating the website design.
Why Should Businesses Plan For Website Redesign?
1. Improved branding
Most of the websites follow common trends like optimizing their website for search engines, making it responsive, and more. Well, we totally agree that these are some of the important factors to drive more traffic and sales. But in today’s competitive marketplace the branding of your website and business also plays a crucial role in driving more conversion. A website redesign can help you to reinforce the consistency of your brand and business.
By redesigning your website you are ensuring that it contains all the modern and latest design and trends. Through this, you will be able to promote trust and gain more brand recognition among your potential customers.
When a customer finds about your one business they go through the overall design and quality of your website to judge whether your website can be trusted or not. That is the reason why branding is essential for every business and by redesigning your website you are not only embedding the latest trends and design but also optimizing the branding in your website.
An outdated monotonous website doesn’t work well mainly when it comes to driving traffic and conversion. A small bad user experience and drive your customers away from the website and they may return back. However, handing your existing website to an experienced website design company can help you to create a research-based conversion-centric website design.
2. Website Redesign Help You To Improve User Experience (UX)
If you are already running a website then you must be aware of the importance of user experience and how it can make and break your online business. The UX of your website can be the primary decision factor that can encourage site visitors to decide whether your business is the right fit for them or not. You can consider user experience as the customer experience if your site visitors are satisfied with what you are offering to them then they will never hesitate to make a purchase from your website.
If your site visitors are struggling to find the information they are looking for or fail to access some of your website features or content from different devices and browsers then it will automatically create a bad impression about your site and business. Mainly after the pandemic when most of the users spent their time scrolling the internet your website can’t afford to compromise with the user experience.
By redesigning your existing website your business can offer an optimized user experience that helps you to gain user’s trust and encourages them to take action on your website. After all, websites that are failing to offer optimized user experience have higher bounce rates and lower conversion rates. So if you haven’t planned to redesign your website then it’s the best time to do it by hiring an experienced website design company. Mainly today when things are going back on track and business is on the edge of restarting their business you should plan to redesign your website.
3. Website Redesigning can Lead to Better Conversion
One of the most common issues that every website has now and had before pandemic was getting lower conversion rates. Conversion rate is something that every business looks to improve and whether you are aware or not but more than marketing your website design plays a crucial role in converting your site visitors into paying customers.
According to the recent research conducted by the Missouri University of Science and technology before a user takes any action on your website they spend about 2.6 seconds just analyzing and scanning your website to find the information they are looking to have. The longer they spend time searching for the information and the higher chances will be that they will bounce from your website.
So your goal should be to offer a design that encourages users to say and learn more about your product and services. The longer they will stay on your website the better they will know about you and it will also create a good impression which will result in better conversion. Remember the first impression of your website design will play a major role in deciding whether the user will stay or bounce back to some other website.
If your current website is not offering your desired conversion mainly after a lot of marketing efforts then it’s time for you to redesign your website by hiring a reliable and experienced website design company for your business.
4. Optimized information flow
Not to mention but the core goal of creating and offering website content and information is to help your site visitors to get a better idea of your business, product/service, and most importantly why they should select your website over others.
Apart from that, the content in your website helps you to convey your business message, highlight your product features, educate your potential customer about your product/services, and more. All this information that you include in your website has one key purpose that is used to encourage your site visitors to take action on your website and become your lead or paying customer.
Just highlighting the information will not help you to convert your customer. As mentioned earlier in the whole pandemic people have spent more time on the internet than on the road so they have set some priorities and most of them have become savvy scrollers. So each one of your site’s visitors may expect the information to be placed in the right format.
And to be able to convert your visitors into paying customers you need to have optimized information flow. With the website redesign, you can create the best structure and present your information in a way that helps site visitors to get every small detail about your business and product/service. And encourages them to take action on your website.
5. Helps you to make your website AODA compliant
If you are already running a website from your business then you must have heard about ADO compliance. On the other hand, if AODA sounds new to you then make sure to check our blog on 2021 Complete Guide On ADA compliance: What Is ADA Compliance?. The AODA compliance tells that your website should be accessible to anyone and everyone. According to AODA compliances, every public and private organization has to make their website and web page meet accessibility standards (WCAG 2.0).
Earlier AODA compliance was just a factor or feature that businesses used to offer but now it has become essential for a business to make their website meet accessibility standards so that every user including people with disabilities is able to understand and interact with your website. If your business or organization is operating in Ontario province then you need to comply with accessibility standards. Because there are hefty fines that are rolled out by the government for businesses and websites that are failing or vitality AODA rules.
Apart from that, a circular has been rolled that states that after January 2021 every website and web content should meet WCAG 2.0 Level AA standards. SO no matter which industry your business and website are operating in, it has become essential for the website to make it’s content and design accessible to everyone. SO if you are planning to redesign your website then you have made the right and smart design. During the website redesign process, a reputed and experienced website design company ensures that your website meets AODA standards.
6. Offer optimized website navigation
Whenever a site visitor lands on your website you want them to easily navigate your website and move within pages. No website wishes to make their site visitors struggle to find the information they are looking for within your website. If your website does not allow users to find the thing they are looking for then it will automatically become difficult for you to convert them into customers.
Site navigation is considered one of the important factors where most websites fail to match their potential customer expectation. Whenever a user lands on your website then they just have one goal to achieve that is to find the information and the answer as quickly as possible. If they face different challenges then today there are a lot of options available and they will never hesitate to shift to your competitor’s website.
If you don’t want to lose your potential leads to your competition then it is essential for you to offer streamlined navigation. You Can start with testing your pages on how easily the information is accessible. Apart from that, you can ask your closed one or your mates to review your website navigation. If they are finding it difficult to access the content then your website needs a redesign.
Apart from navigation, there are some other factors that can help you to determine whether your website needs a redesign or not. But if your website is not able to offer streamlined navigation then it’s time for you to redesign the existing website with the help of an experienced website design company.
7. Better search engine rankings
Today SEO has become one of the important factors that help websites to drive traffic and conversion. So having a well-developed website also helps you to drive more traffic and conversion. Most of the site owners come across ranking related even after performing various SEO related activities. If you are facing the same then it’s recommended to redesign your existing website as it can help you to improve your search engine ranking.
While redesigning your website you can take search optimization into account i.e. form the code till it becomes responsive on all devices. If you’re hiring an experienced website design company to redesign your website then both SEO, as well as web design professionals, work together to create a strategy that can be implemented during the develo[pment phase to make your website more search engine friendly.
Whenever a user visits your website through a search engine the first thing they come across is the design offered by your business. If your website design is attractive and intuitive then the users are more likely to stick around. If your website structure is optimized they are likely to stay and scroll your website. Once a user starts spending time on your website then it will be recognized by search engines and they will recommend your website to other users that use keywords belonging to your niche.
Redesigning your website can help you to make your website design more attractive and search engine friendly. So if you are looking to drive more traffic and sales then it is recommended to redesign your existing website with the help of an experienced website design company.
Website Redesign Tips To Consider In 2021
1. Review Website and find best-performing pages
If you go through the website redesign process then the first thing that every website design company would recommend is to gather data. Well, now that you have been already running your business website you must have a lot of data related to how your potential customers interact with your website, their behavior, and more. Keeping that in mind the first thing we recommend is to review your existing website.
By reviewing your website you can easily identify the best and worst-performing pages. Think of redesigning as the house remodeling. You wouldn’t plan to start hammering in any random direction. The same goes for the website redesign process, before you get started with the website redesign process you should have a clear map of your website ecosystem.
By analyzing your website you can easily identify the pages that need to be handled with care and other pages that can be rebuilt from the scratch. You can start by analyzing all the web page traffic and conversion, the pages that are getting high traffic conversion can be kept in a separate list. Below we are going to list some points on how you can segment your pages depending on traffic and conversion:
- Pages that are getting High traffic and High conversion can be segmented into different lists.
- Pages getting high traffic but low conversion
- High conversion but low traffic
- Pages with low traffic as well as low conversion
2. Analyze your potential customer
While designing your website in the beginning you must have analyzed your potential customer behavior. And again when you are planning to redesign your website we recommend you analyze your potential customer but this you will have more data with you (from google analytics). Today it’s important to offer an appealing design but it shouldn’t be based on the design that looks and feels good to you.
You are creating a design for your audience so you need to offer a website design that grabs their attention and encourages them to take action. The design should resonate with your target market. A poor idea of your target market will never help you to get the desired result making your whole redesigning efforts and money go in vain. That is the reason why we recommend creating a data-driven website redesign strategy that can help you to maximize your website traffic and sales.
Go through your previous website data along with your competitor’s data to identify your target audience behavior. If you are not aware of how to research for your target audience then we recommend consulting with an experienced website design company that can help you to create a research-based website for your business.
3. Identify what stops your customers
Now that you are aware of the best-performing pages in your website and who is visiting then next you must be thinking of setting goals but before that, we recommend identifying what is stopping your customer to complete the desired action. As mentioned earlier redesign is the process where you have a bunch of data that can be utilized to create the most effective and converting website design for your business.
You can think of these problems as the barriers and hooks that your customers come across after landing on your website. Diving deeper into the investigation process will help you to get a detailed idea of:
- Where your site visitors are getting stuck after visiting your website?
- What is working best and what is not working in the individual pages?
- What is your site visitor’s view on the overall experience?
- What is creating confusion and doubt?
Identifying the answer to these questions will help you to make your redesigning process more effective and impactful. We recommend paying special attention to find the problem faced by the site visitor. Because if you are unable to find the connection between the behavior of your site visitor and website performance and also the elements that are working for you and things that aren’t then it will become difficult for you to redesign your website. In short, you might end up including the same elements that were present in your previous website and weren’t working for your website.
You can make use of the data from google analytics and also form the internal source like chat logs, customer reviews transcript, sales team, and more to identify things that weren’t working in your website.
4. Set SMART goals
Once you are done analyzing and gathering your data, the next thing that we recommend is setting a SMART goal. You might be planning to redesign your existing website because it was not able to drive the desired amount of traffic or convert the site visitors. No matter whether you are designing a new website or redesigning your existing website it’s important for you to set goals. Your goal should not be found on the website appearance but it should also include SEO and other marketing-related aspects.
Undoubtedly the appearance of your website helps you to make your business look professional but the goal should only be about creating an attractive design. Because the overall look will never help in marketing until you are considering it while creating the website.
A website filled with visuals and other fancy code will make the landing speed slow, difficult to navigate, confusing pages, and more. All there are related to user experience and if your website is not UX optimized then it will affect the ranking and performance of your website. That is the reason why we recommend setting smart goals.
Now you must be wondering how you can set smart goals:
- Start with identifying whether you are looking to double your number like more site visitors, website leads, and you can increase them by a certain percentage.
- If you design a goal more specific for example instead of highlighting “this particular page design should look better” you can go more specific like “the webpage should be embedded with the latest UI/UX trends, with simple visuals and more whitespace” will make more impact.
- Your goals can also include things like more call to action buttons, easy navigation, fewer options in forms, rotating testimonials, real-time purchase options, and more.
5. Focus on basic functionality
A website redesign can be interesting and exciting for businesses. Because they get the full freedom to redesign the overall or the entire look of the website and integrate some of the ROI-driven trends that can help you to get more traffic and conversion.
But avoiding the basic functionality like the navigation and content for your website can play a major factor in the whole redesigning process. That is the reason why we recommend taking a look at your analytical report to make some research-based decisions on your site navigation and content.
There are high chances that your site navigation and content might be performing good but the design you are offering may not be able to engage the audience. If you design everything from scratch including the content and navigating then you may fall back to zero again.
6. Craft an attractive and converting homepage
The homepage of your website can act as the front door of your business that is the reason why it’s important for you to pay special attention to it. It will act as the first opportunity to engage your site visitor and encourage them to check other web pages. During the pandemic, users have browsed multiple websites so by looking at the homepage they can easily analyze your business reputation and functioning.
Most of the websites commit a mistake by adding everything on their homepage which makes it look congested. Undoubtedly it serves as the main access point for your website that helps you to deliver a brand message. But highlights the important thing that your site visitor might be looking for that can make your home page more engaging. Instead of filing content in a paragraph start with adding a short and simple line that helps you to deliver the purpose.
Apart from that select a homepage design that can engage your audience. For example, some of the websites prefer to go with the screenshot of information whereas the others prefer to select a long scroll design. If your previous website design was using a screenshot and your data shows that it was not working well then you can select the long scrolling. But it is always recommended to include the CTA’s and other important content at the top of your homepage
Most businesses offer multiple services, if your business is offering the same then you can research and find the service that is mostly searched by the user and include the same on the top of your homepage. Apart from that, there are other functions that you can include on your homepage like the logo of your home page should take the visitor back to the homepage if someone clicks on it. In the same way, the CTA you’re going to highlight on the top of your home page should contain the redirection to the contact us page.
7. Make sure you are creating a responsive design
If you are already running the website then you must be aware of the importance of responsiveness mainly when today most of the users prefer to access the web pages t from different screens. To be frank you can compromise with other web design trends but when it comes to responsiveness make sure your is accessible from different devices. Today most web designs are accessed from mobile devices or from tablets so to drive more traffic and conversion you need to ensure that your website design can be accessed from any screen.
When a desktop or laptop is not nearby, users always prefer to make use of either mobile or tables to access the web pages. Earlier website responsiveness used to be the feature but now it has become essential for businesses to create a highly responsive web design for their business. When it comes to redesigning most of the business are able to create a design but fail to offer a responsive design that is the reason why we recommend partnering with an experienced website design company that can help you to create a highly responsive and conversion-centric web design for your business.
8. Create SEO friendly design
Earlier when you created your website the first that you would have done is creating the web design then optimized it from a search engine. The same process is carried out by a lost website on the internet. Whether you are aware or not but website development and SEO go hand in hand. While redesigning your website we strongly recommend considering SEO then create the design so that it drives more traffic and your website is able to offer the best user experience.
Once you laugh at your website after redesigning then the SEO will play a major factor in driving traffic to your website. So we strongly recommend starting thinking from a google algorithm perspective so that you are able to adopt new techniques and practices, not the old ones. If you are not aware of how to get started with an effective website redesign strategy then you can partner with an experienced website design company that is working with highly experienced professionals to help you create the most effective and lucrative website design for your business.
9. Don’t copy the previous content
While redesigning an existing website most businesses commit a mistake by using the same content. Yes, we totally agree that creating the content from scratch for all the web pages can be difficult but pasting the same name content can make no difference. That is the reason why it’s recommended to spend enough time and money in creating refreshing content for your website. Mainly focus on creating an attractive header of your homepage and other web pages as it will represent your brand reputation and encourage the user to engage with your website. Go through your previous content and identify, why users were not able to convert and depending on thet, create a strong message and content that helps visitors to connect with your brand and services.
By now, you might have a good idea about why website redesign is crucial for every website and how you can identify that it’s time for you to get your website redesigned. Apart from that, we have also highlighted some tips that you can consider while redesigning your website. In the early stage, you must have created the website on your own thinking that you can save the designing cost. But when it comes to redesigning it’s always recommended to take the help of website design experts that can assist you in creating a design that drives more traffic and conversion to your website.