A well-crafted website design can bring much more to the table than just aesthetics. Yes, the appearance of the website design plays a crucial role in grabbing user’s attention and encouraging them to engage with the elements and design. But most of the time site visitors leave the website after they start interacting with the elements and design. A well-design website attracts visitors and helps them to understand more about your product, business, and brand.
The indicators, text, encompassing visuals and more helps site visitors to get a better understanding of your product business. But for that is essential to place the elements in layout more strategically and with an effective website design plan. Whether you are looking to start a new website or redesign the existing website you need to have an effective and result-driven website design plan for your website so that all the elements inside your website design work toward accomplishing your business goal.
If you are looking to create an effective and attractive website design for your business then you have landed on the right article where we are going to offer some important insight about why website planning is essential for your business? And how you can create an effective, result-driven, and conversion-centric website design plan. So make sure you stick till the end of this article to explore some of the important points on website planning.
Table Of Content:
- An Overview of Website Design Planning
- What is the importance of having a website plan?
- How to create an effective website design plan?
- Frequently Asked Questions
An Overview of Website Design Planning
Today the goal of almost every standard and business website is to drive maximum sales. Most of the successful websites focus on engaging more and more site visitors, informing them, educating them with a goal to convert the site visitor into leads or paying customers.
Websites and businesses can form various marketing strategies to convert site visitors but if the website design fails to engage them then all the marketing efforts can go in vain. Creating a conversion-centric website design starts with a good, effective, and result-driven website design plan.
Business and site owners who directly jump into website design face a lot of difficulties during the whole web design and development process. It mostly happens because of the lack of website planning. Before you dive down to building an attractive and highly responsive website design for your business it’s always recommended to create a high-level website plan which can be used during the website implementation.
Website planning is not a complicated or time-intensive process but it can help you to save a lot of time and make the design & development process more effective. The planning process is all about answering a few of the important questions that you might come to access during the designing process. Once you are aware of these answers then it will ensure that you create the most effective website design that helps you in accomplishing your final goal.
The changes you make during the website design, the new functionality, content, and more you add can increase the time, workload, and most importantly the expenses of the website. An effective plan ensures that you identify all these potential changes during the website design planning process so that your website design and development process comes across issues like time pressure, excess budget, and more. In short, a website design planning process helps you to save countless headaches down the road.
Creating a personal blogging website is very much different from creating a website for your personal brand and business. You need to have a clear idea about what you need to accomplish is important to crafting a successful website design for your business. If you are not able to make the right decision at the beginning then at the end of the product you might fail to get the desired results. During the planning process, you might get a good idea about what you need and the thing that you don’t need for your website during the designing phase.
If you are looking to know how you can create a website design plan for your website then make sure to stick till the end as we are going to highlight some of the important tips on website planning. But before that let’s explore some of the reasons why you need to have an effective website design plan for your website.
If you are looking to avoid the common mistakes committed by most of the websites during the designing phase then make sure to check our blog on 12 Common Web Design Mistakes To Avoid In 2021
What is the importance of having an effective website plan?
Every designer and site owner comes across some kind of issues or commits mistakes during the design and development process. If you are looking to avoid these mistakes that are committed during the website design process then it’s essential to have a well-crafted plan in your hand. Almost every successful website on the interest had the website planning as part of the whole development process. The planning process offers you a detailed idea about elements that you need and does not in your website design.
Yes, the planning phase might be time-consuming if you are planning to add more pages and elements to your website but it will save a lot of time and money that goes into creating an unplanned website design for your website. Remember the success of your website design begins with an effective plan. A website design plan offers you a clear vision of what you need to do during the design process.
The website planning phase will allow you to create the dummy of your website by keeping the future goal in mind. Your goal might be to generate maximum lead from your website or you might look to sell products, educate your audience, and more. A website design plan will ensure that the website you create and offer allows you to showcase and accomplish your goal. The plan is just like homework that one does before going ahead with the product.
Earlier the website planning was all about identifying the number of pages, elements, and content you need to add to the website. But with the increase in the competition things have become more difficult, now businesses and websites need to dive in deeper to understand the goal so that they are able to make the right plan that saves time as well as money. So let’s take a look at the importance of having an effective website plan.
1. Help in saving extra money
To design an effective and attractive website plan you need to go through multiple steps. If you are getting your website designed by a website design company then you will be looking to get a quote for the project. Well, every quote offered by website design comes with a clause that states anything outside the specifications or requirement will cost additional fees. It is common to expect these types of clauses because you are making your website design company add additional functionality to your website.
Some of the businesses offer loose guides and some notes that come with requirements and if it’s not fulfilled then you might be paying for additional. On the other hand, if you have a detailed brief then you might be able to get a detailed quote on what functionalities you want to add to your website design. An experienced and reputed website design company will keep you informed at every stage of development. That means once the whole website plan is ready you will get a detailed idea of whether the functionalities and features you have mentioned are included in the plan or not.
If the website design agency is adding any extra features then they will be pre-informed in the planning phase. That is the reason why we recommend you hire an experienced website design company for your business that can help you save the cost by offering your detailed website plan. If you prefer to go with the scoping process then remember the cost of creating might fluctuate depending on what you request during the development process.
If you are looking to know more about How To Hire The Best Website Design Company For Your Business?
2. Allows you to save extra time
No one likes to run in the blind race, mainly when it comes to website design running can increase the time and also the cost. Most of the time businesses and designers who start to create a website without any plan fail to make it till the deadline. It happens because with a pepper plant you might come across multiple problems which can take time to get resolved, apart from that you might not be aware of how much time it will take to complete adding a particular functionality to the website.
There can be a number of reasons you might come across during the website design and development process which will increase the time it takes to create your website. Remember every change or mistake made during the website design and development process can result in extra time. If you have proposed a date of release of your website then there are high chances of getting it delayed. And for that, your business might have to bear the pain.
Same as Google maps, if you know your destination and places that you are going to come across while reaching the destination then you are able to make a more happening road trip by deciding where you need to stop, how you will reach there faster, avoid traffic routes and more. In the same way, if you have a well-crafted website plan then it will help you to decide things that you need to avoid which will automatically save extra time.
3. Helps in solving design related issues
The design of the website is always done prior to anything else. Designing is a crucial aspect of the development process, the best design is achieved with a good and detailed knowledge of the end product. Until and unless you are aware of the end product, you might come across various hurdles during the designing process. When we say the end product then it includes the intention behind designing the website, content you are going to offer, the goal for the website, and the function.
If you don’t have a clear idea about what you want your website to do and the role of pages and other elements in your website then you will come across various questions and problems related to website design. These types of issues can directly hurt your website designing development process, there are high chances that you may plan to make different changes during the design which increases the time as well as money.
Most of the time designing a website without a clear plan requires the involvement of site visitors where they need to highlight every small element and tag that they want to add to the website. There are high chances that the designer might offer you a website similar to your competitor’s website. Because if you fail to offer proper guidance then they will start looking at your competitor’s website.
That is the reason why it’s essential for every business to hand your website to an experienced website design company that can offer you a detailed idea about the website during the website design planning phase.
4. Make you look professional
A well-planned website design can also help in gaining credibility by making your business look professional. For example, if a restaurant makes use of paper plates to serve food then you can’t expect the food to be expensive. In the same way, if you are designing your website without a proper plan then you might be able to create a fully functioning website but it will always lack professionalism.
On the other hand, a well-planned website design will make your website and business look professional. By having a proper plan you will be able to organize the content and other elements inside your website in more structured ways that make it easy for your site visitor to consume the information and also encourage them to explore more about your website and business.
A well-planned website will ensure that your site visitors are quickly able to identify what you do. Remember the way you position yourself will determine the success and failure of your business in the online space. The website you create and offer acts as the front door of your business. A well-planned website will highlight the value and other expertise through their design with a goal to attract more people. All these can be achieved with a well-planned website design
5. Avoid Disappointment
Another reason why it’s important to get started with a clear website plan is that it helps in avoiding the disappointment most of the site owners came across after getting the website or while working with the website design. Most of the website design and development teams come across these types of situations where their clients face disappointment after receiving the final product. Today no one expects to hear from their client statements like “it’s not what I wanted” or “it’s totally opposite of what is expected”.
If you’re hiring an in-house developer or freelancer then also you need to offer a clear and detailed expectation map so that they are aware of your needs and expectations. If you fail to do so then there are high chances then you are more likely to tell the same statement mentioned above.
You might be thinking that you have offered enough verbal guidance that can help you to get the desired website. But today the verbal communication in website design leads to more disappointment. That is the reason why it’s essential to have an effective plan that helps you to get a better understanding of the final product. By hiring a reputed and experienced website design company you ensure that you and your business don’t come across these types of disappointment.
If you are looking to know more about how you can avoid post-purchase dissonance or disappointment then make sure to check our article on 6 Efficient Tips To Reduce Post-Purchase Cognitive Dissonance
6. Get better Results
As mentioned earlier if you are not of where you are heading to then any route will work fine for you. In the same way, you might construct an aesthetically pleasing website for your business but if you fail to engineer it in the right way that meets yoru actuarial needs then you will never be able to get the desired result or we can say accomplish your final goal.
If you’re creating a website to generate more leads then you need to ensure that the design is structured in a way that encourages site visitors to offer their information. On the other hand, if you want your site visitor to make a call to your agent or buy the product displayed on your website then each of these goals is different and your website should focus on achieving those goals.
Same as a business growth plan if you want your site visitor to perform the desired action or engage with your content then it’s essential to create an effective website design plan before you get started with the final designing process. When you create a website design plan then it will come with all the required information that will help in creating an attractive, effective, and goal-centric website for your business.
If you are looking to create a conversion-centric website design for your business then make sure to check our blog on:
7. Help in improving leads and sales
The website you create and offer will play a major role in showing your expertise and professionalism through content and visuals. The information you offer should be able to convey what you need and should be able to guide the site visitor to complete the desired action. Most of the time a website fails to get the desired amount of sales and leads because the site visitor might be facing difficulties in engaging with the information or content displayed on your website.
A website plan can help you to identify all the elements and information that you want to display on your website prior to the designing process. This way you will be able to create a more effective plan on where you wish to display those elements and information in your website strategically that helps site visitors to navigate through the different pages and perform the desired action. Apart from that, a well-planned website will also allow you to gain your site visitor’s credibility which will result in better conversion.
8. Helps in achieving what your business need
Every business has a different goal to achieve, some of them might look to engage more customers, some of the businesses might look to sell more products, and more. One thing that will help you to define and achieve your goal is the website design you create and offer to your audience. Most of the time even after offering an appealing website design business fails to get what they need because of the lack of engineering.
In today’s competitive marketplace just designing and offering a website will not offer your desired results until it’s structured in the right way. Jumping directly into the design process will never help you to highlight your website goal that is the reason why it’s essential to get started with the website design planning process so that you are able to create a goal-centric website that helps in achieving what you need. A goal-centric website will not only offer you desired results but will also ensure that you are getting a higher ROI from the investment.
By now you must have a good idea about why it’s important to have a well-crafted website design plan and how it can help you in many ways. Next, we are going to highlight some of the important tips that will help you to create an effective website design plan.
How to create an effective website design plan?
1. Start with identifying and defining your goal
When it comes to creating a website design plan then it starts with defining and defining your website goal. Until and unless you are aware of what you want to achieve from your website, you might be able to build an aesthetically pleasing website but it will never offer your desired result. Remember the better you understand your goal the more effective plan you will be able to create for your website.
If you are collaborating with an experienced website design company then you should be able to deliver your goal and purpose so that the designers are able to identify the end goal. Now you must be wondering how to define the goal, it can be done by answering a few of the questions like:
- What Is the Purpose of your website?
- Who is the site for?
- Is it to sell physical or digital products?
- Are you looking to generate more leads?
- What you want your site visitors to do after landing on your website?
- Are you creating a website to highlight your product and services?
There are many questions that one can ask during the goal-defining process. The more questions you come up with the better and targeted your website design will be for your prospects and business. That is the reason why it’s said the most essential part of website design planning is the question you are asking yourself.
If the question is not right or if they are now answered briefly then the designer will come across various difficulties during the planning phase or there are high chances that your end product might fail to offer the desired results. You can create multiple paragraphs on what you aim to achieve by creating the website design. This will help you to make the website planning process more effective and efficient.
2. Create User Persona
Once you are aware of your goal then next come creating a user persona from your website. Most of the time businesses when planning the website design commit a mistake by just focusing on their needs. If you really want to make the website design plan effective so as the end product then it’s essential to think from your user’s perspective. Neglecting your potential customer during the design process can directly impact your website planning as well as the end product.
Creating personas for your target audience will allow you to see things from your business as well as your potential customer eye. Not only that but it will also ensure that your website design plan clearly addresses your potential customer needs. By learning about your customer preferences and behavior you will be able to make your plan more effective and conversion-centric. To create the buyer persona you need to get a better understanding of how users make the purchase decision from the start to the end.
If you are running the website for a long time then you get in touch with your sales team, and marketing team to identify the challenges your audience face. Apart from that, you can also conduct buyer’s research interviews that will help you to gain a good idea about challenges faced by your buyers. By understanding your buyer’s persona you will be able to get a better understanding of what your buyers will think after landing on your website. When you know what your buyers think then you will be able to create more target messages in the website planning phase.
3. Determine your budget
Once you are done with the above step then next comes the important part that is determining your budget. Whether you are creating a website for a mid-sized organization or looking to build an enterprise-level website it’s always recommended to have a good understanding of your budget. Yes, the budget is one of the overlooked parts in the website design planning part but plays a crucial role in the planning phase. The more familiar you are with the website budget the easier it will be for you to keep going during the website development process.
Making changes or adding new functionalities during the development phase can be highly expensive. Most of the time businesses are not prepared to handle these types of extra expenses. When it comes to website design businesses should have a good idea about what they are looking to spend in the website design and whether the proposed quote meets their budget or not. Not only in website development but your budget should also include the maintenance cost and extra minor costs that might come up during the development phase.
4. Competitive Analysis
Once you are done with the budget the next step you can look into is analyzing your competition. Most of the time your competition offers a better understanding of what you need in your website like the menu, content, and more. We are not asking to copy the same elements and content that are being used by your competitors, instead, you can look at their website navigation, content, and more to get a better understanding of what they are doing. You can make use of the keyword related to your niche to search for your competition.
Looking at what your competitors are up to can be a great inspiration and will help you to identify the gaps in the market. If you wonder why it’s essential in the planning phase then there are high chances that you might find the gap as a feature functionality and adding them in the middle of the development phase can increase the cost as well as the time. Monitoring your competition can help your business to avoid the mistakes that your competitor might be making in the design.
Take a look at your website competition and note down the thing they are doing well, what could be done better on their website, and other things that you can learn from them. Always keep the user journey in mind when you start to navigate your competitor’s website this way you will be able to find the mistakes and good points in the website easily.
5. Create website mock-up or wireframe
The website mockup or the wireframe is another important aspect of website design planning that will help you to create the outline of your website. A wireframe acts as the rough skeleton of your website that tells things that are going to be on each page as the image, text, videos, buttons, and more. These types of wireframes are generally created in photoshop or in the fireworks.
There are high chances to get lost while building your web pages on your website which can directly affect your whole website design process. By creating the wireframes you ensure that the website design process development process doesn’t come across any kind of interruption. Part form that when creating the wireframe you can dive down deeper but don’t put too much detail in. Because the wireframe offers a brief idea about what the website will look like not how the website will be.
By planning each page before you jump into the designing part you will be able to avoid all the mistakes and focus more on accomplishing the goal. If you are hiring a reputed website design company then you don’t have to worry about these wireframes as they will ensure that they follow every step to create an effective, conversion-centric, and revenue-generating website for your business.
6. Start creating strategy
Once you are done with analyzing your potential competitors than before you jump onto anything else important to understand how you can create the strategy for your website. Having a clear strategy will allow you to create a more effective and goal-centric website for your business. Many times businesses get confused between strategy and planning and because of that they move ahead with other steps.
Remember the reason is planning has the potential to make and break any business. To conduct in-depth research it’s essential to have an effective strategy for your website design planning. When creating the strategy for your planning process you can divide it into three parts that are basic strategies or we can say the core strategy, dynamic straight, and long-term strategy for your website.
A basic or core strategy will help you in defining what your need for your website and how will you be able to achieve it. In the website design planning part, the basic or the core strategy will have the major role to play as it will cover all the pan needed for the action. To make it more effective you can add as many details as you can so that all the requirements are covered in this strategy including the minor ones.
In the long term of strategy, you can set the long milestone and break it into small milestones so that it becomes easy for you to achieve every milestone and move to the next one. When you set long or short milestones make sure the test inside the milestones are achieved then only you are moving to the next milestone. If you are failing to offer sufficient time on each task inside every milestone then you might face difficulties in implementing your long-term strategy successfully.
The dynamic strategy is also called a short-term strategy that is generally created to meet immediate goals. It can diverge from the core strategy to meet the goals. All these strategies can be beneficial when it comes to creating an effective website design plan for your business. But it should be done in the right way thet is the reason why we recommended you hire an experienced website design company that can help you to create an effective and result-driven strategy for your website and business.
7. Creating Sitemap
Sitemaps are the crucial aspect of the planning process that will help you to identify and organize the structure of your website in a hierarchical order. By creating the sitemap for your website you will be able to organize the decided pages and add more (if needed) so that you have a clear idea of what pages you are going to include in your website and how it is going to get arranged in the website. Earlier you might have an assumption of what pages you are going to include within your website and where it is going to be placed under which category.
By creating a sitemap you will be able to arrange the page in the right hierarchical order and also identify pages that are missing in your list. When it comes to creating the sitemap you can start with boxes and arrows and mention the page name in each box to get a clear idea about whether it’s placed.
The sitemap will help you to get a clear idea about how your website will be getting understood by users as well as search engines. When it comes to search engine ranking then the sitemap has a major role to play in demystifying your website pages and purpose to the search engine bots. The better search engine bots are able to understand your website’s purpose the easier it will become for them to position your website on the search engine result page.
Sitemaps created by web designers for humans as well as web crawlers. These sitemaps are created when designing a website. The web designers will add the URL in the sitemap so that it assists in maintaining consistency in the subsection. A human-readable sitemap is created with the help of a flowchart that can be easily understood by them. On the other hand machine, a readable sitemap is created for search engine bots so that they are able to scan the complete structure of your website.
That is the reason why we said the sitemap is an essential part of website planning. If you are hiring a reputed and experienced website design company for your website then you don’t have to worry about these steps as they understand the importance of planning a website.
8. Create Content Strategy
The content strategy is another crucial aspect of the website planning process. When we say content strategy then it means the content you are going to use in your website and how you are going to place it in your website design. Most of the time even after having informative content most of the site visitors fail to perform the desired action because the placement of the content is not done in the right way or it is failing to guide users on where they need to take action in your website design.
Whether you’re redesigning your website or planning to create a new one it’s essential to keep the content as the first priority. When creating the content strategy for your website starts with defining what you wish to display on your website. Remember don’t get confused that content strategy will only include text but in reality, it can include a number of things like the image, videos, pictures, slideshows, and more. The way you plan your content strategy will define the success and failure of your website.
An effective content strategy will help you to define how you present your website content over time. Whether you are looking to highlight the value proposition or the unique selling point of your business an effective content strategy will encourage more customers to engage with your BP and USP.
Always remember when you start creating the content strategy keep the user’s persona in mind because you will be creating the content for them. You might be able to understand the industry-specific jargon but it’s not important that your potential customers will have a good understanding of it.
There are a lot of things that you can consider to make your content strategy effective. This is the reason why we recommend you consult with an experienced SEO and website design company that can help you to create an effective and result-driven strategy for your website and business.
By now you must have a good idea of why you need a well-planned website design for your business. Above we have highlighted steps that can help you to create an effective website design plan. Remember the more effective your plan is for the end product the less hurdle you will face during the development process. Not only that but you will also be able to avoid the extra cost that most of the business spends during the development process.
If you are looking to create an attractive and conversion-centric website design then you need to have an effective and result-driven website design plan. To create such a plan it’s always recommended to reach out to a highly reputed and experienced website design company that can help you to create a conversion-centric website design that helps in driving more revenue and ROI.
Frequently Asked Questions:
1. How much does it cost to create a website for a business?
The cost to build a fully functioning website totally depends on the type of website you are trying to build for your business. If you are looking to create a simple lead generation website then the cost of the design may differ from businesses that are looking to sell products from their website. That means creating an ecommerce website design cost varies compared to a standard website design.
Depending on the website scope, functionality, complexity, and other elements and features a website design company offers the question. The estimated cost of a standard custom-coded website design may vary between $5000 to $20000. Whereas if you are looking to build a fully functioning ecommerce website design then the cost can go up to $80.000 depending on the functionality and number of pages you add to your website.
If you are confused and looking to know more about how much it costs to create a fully functioning website for your business then we recommend you to get in touch with our highly reputed and experienced website design company that can help you to get a detailed idea about the website design cost.
2. What are the 5 elements of a good website design?
When it comes to creating an attractive and conversion-centric website design for your business then every small element will contribute toward engaging your site visitors and encouraging them to perform the desired action. Yes, you must have heard that the content structure and the layout of your website will play a major role in guiding your site visitor on where they need to take action in your website design. But before that, you need to be aware of the 5 elements that can lead to creating a good and attractive website design for your business:
By looking at the above list you must be wondering why aesthetic is placed at the bottom when it was supposed to be on the top. If you think so then remember the aesthetics of the website plays a crucial role in grabbing a user’s attention but gone are those days when the aesthetic was used to be the only engagement factor. Now to engage your site visitors you need to ensure that your site visitors are easily able to use your website, interact with the element, the content is persuasive, and more.
If you are looking to build a website that grabs user attention, encourages them to take action, and also guide them where they need to take action in your website design then we recommended you consult with an experienced website design company that can help you to create a conversion-centric and revenue-generating website design that drives more traffic and sales.
3. How long does it take to build a fully functioning website?
Same as cost, the time to create a fully functioning website design varies depending on the type of website you are trying to create for your business. Most of the time a business informational website takes about 8 to 12 weeks to create a fully functioning website. These weeks generally include one week of planning, six weeks of designing, development, and additional wells to test and launch the website.
On the other hand, if you are looking to create an enterprise-level ecommerce website for your business then the time can vary between 3 to 6 months depending on the number of functionalities and pages you are looking to add to your ecommerce website. So it’s a bit difficult to tell the exact time to build a website but an estimation of time will help you to get a better idea of the website launch date.
Most of the time website designs fail to deliver the website on time that is the reason why it’s essential to hire an experienced website design company that can help you to create a highly attractive and fully functioning website design for your business that drives more traffic and sales on your website.
4. How to define website requirements?
Before you start creating any website for your business you need to ensure that you are aware of your business and website requirements. The better you are aware of these requirements the fewer hurdles you will face during the designing and development process. It helps every single person involved in the website design and development to get a clear idea of what they are trying to build, the goal to achieve, and more. If the designers have a clear idea about the outcome of the project then they will be able to produce a more effective design that will meet your site visitor’s expectations. When it comes to defining the requirement then it should outline your:
- Website objective
- Potential competition
- Target audience
- Functional and non-functional requirements
- Information architecture
- Final design
Knowing about these requirements will enhance the designing process but for that, you need to have experienced designers that can analyze these requirements more effectively. By hiring a highly reputed and experienced website design company you can ensure that you are able to create a highly effective website design that helps you in driving more traffic, conversion, and most importantly ROI.
5. How to plan a website design and development strategy?
When it comes to planning the website design and development process it’s essential to conduct an internal survey target that will allow you to get detailed ideas about the importance of your website as well as your business goals. The most basic thing you and your designer need to have before designing an effective and attractive website design for you business are:
- Business details
- Identify and define the goal your wish to achieve
- Get a detailed idea about your target audience
- Increase in competition
Getting into in-depth research on the above points will help your answer multiple questions that will help you during the design process and allows you to create a more user-centric website design. Not only that but these data will also help in creating an effective wireframe and sitemap of your website which is a must needed when it comes to the website design and development process. Apart from that when it comes to website design and development strategy then you can also look into CMS, website launch, maintenance, and more.
Remember if you are looking to create an attractive and conversion-centric website design that meets your site visitor’s expectations then it’s recommended to hire an experienced website design company for your website and business that helps in improving your business revenue as well as ROI.