An email marketing campaign is successful only when the analytical report displays growth in the email open and click-through rate. If you are looking to boost your email open rate, increase your click-through rate and decrease the unsubscribe rate. Then start using an email marketing segmentation strategy to pick out the best email that can benefit your business. Continue reading
Email Marketing has always been the most effective marketing channel for creating product awareness and sales. Most of the business send email to their subscribers because they know for every $1 spent on a campaign they are likely to generate $40. That’s why business creates various types of lead Magnets to generate a healthy and effect email list. Continue reading
Email marketing is one of the most effective marketing strategies. With the increase in email users, most of the businesses have started to rely on email marketing to generate good revenue. But day by day it is becoming difficult to grab user attention on an email because everyday users are getting tons of promotional email. That’s why they have started to ignore all these promotional emails. Continue reading
Every day more than 205 Billion emails are sent to the email users and the numbers are expected to increase by 246 Billion before 2021. People receive tons of emails each day and most of the email remains unopened due to many reasons. And one of the most important reasons behind the downfall in email open rate is the email subject line. Even right now I have around 3,500 unopened emails in my inbox. Continue reading
Emails are considered to be one of the oldest but most effective ways of marketing. It plays an important role in today’s corporate world. That’s why email marketing is always included in almost every marketing strategy. Continue reading
Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Like other online marketing channels, email marketing also has some metrics that can help you in determining the success of your campaign.