Today the majority of people look to access websites from the desktop as well as mobile devices. Both the platforms have subsequently a high number of users but in recent years mobile devices have started to see huge growth in mobile visitors. That is the reason why it’s essential for a business to optimize its mobile website for a better user experience.
The success and failure of your website and business are very much dependent on the mobile website UX. You might be offering a highly attractive and helpful product/service to your prospects. But if they face difficulties in interacting with the website and web page then it will result in a higher bounce rate. That is the reason why most businesses look to hire an experienced WordPress web design company that can help them to create an appealing and highly responsive web design that enhances desktop as well as mobile devices user experience.
But the question comes down to how one can enhance a mobile website user experience. If you are scrolling the internet to find the same then you have landed on the right article where we will be offering a detailed idea about why you need to focus on improving your mobile website user experience (UX).
An overview of mobile website UX (user-experience)
If you are running a website for your business then you must have a mobile version of your website or we can say your website must be responsive for mobile devices. Today having a mobile responsive and user-friendly website has become the key to drive more traffic and conversion online. If you are failing to offer a responsive website then it will automatically harm your mobile website user experience. That is the reason why the responsiveness of the website and user experience go parallel.
Well, responsiveness is not only the factor that decides your mobile website UX but there are multiple factors that come into play when you start improving your mobile website UX. Like the color combination, placement of visuals, CTAs, text, information architecture, and many more. That is the reason why your mobile website UX should get the same attention as the user experience of your desktop website. The user experience of your mobile website will not only determine your website engagement but also the ranking.
If you are running the website for a long time then you must be aware of the fact that the mobile website ranking differs from the desktop website ranking. That means your website might be ranking high in desktop search results but it’s not necessary that it will be the same for mobile devices. The mobile website UX (user experience) will play a major role in deciding your mobile website conversion rate.
Today nearly 40% of the site visitors abandon the website if they are facing difficulties in engaging with the content as well as design. If you are looking to engage more and more site visitors then you need to pay close attention to the website UX/UI. Creating a user-friendly mobile website design needs a thoughtful approach where an experienced website design company always considers design keeping users as their first priority.
Things like website navigation, responsiveness, structure, and more are among the important factors that define your mobile website UX and decide whether the user will engage with your website and perform the desired action or not. By improving these factors you will be able to improve your mobile website UX (user experience). But there are a lot more on the list.
So if you are looking to improve your mobile website user experience then make sure you stick to the end of the article as we are going to highlight some of the important factors that you can consider while designing or redesigning your business website. But before that let’s take a look at why businesses need to pay special attention to the mobile website UX.
Why do businesses need to focus on improving mobile website user experience (UX)?
According to Statista, nearly 4.32 billion users are actively using the internet on mobile devices. That means there are high chances that your prospects might be searching for your website on mobile devices. Even if they are able to find your business website on mobile devices they should be able to get the same experience as the desktop user gets. If you are failing to offer the same then it can lead to higher bounce rates and lower conversion rates.
With years of experience in developing different websites for various businesses, our award-winning WordPress web design company has come across many cases where businesses fail to drive the desired results just because of the poor website UX/UI for mobile devices. Today with the increase in the number of mobile users the success and failure of your website are very much dependent on mobile website user experience(UX).
Mainly during the pandemic where users have spent more time on their mobile devices scrolling various websites than on the roads, cafes, or shopping malls. No business can afford to offer an unoptimized mobile website to its users. Because today users are well aware of their priorities and one among them is accessing a mobile website with enhanced interface and user experience.
That is the reason why it is said that the website UX and UI has become the key to getting a higher ranking, more traffic, and conversion. Depending on the mobile website UX/UI you offer to your audience your site visitors will decide how they will look at your product/services and business. An optimized mobile website UX will offer them a sense of trust which will encourage them to perform the desired action. On the other hand, a mobile website offering a bad user experience can result in a high bounce rate and cart abandonment rate.
Today users are easily able to differentiate between an ambiguous website and a clear user-friendly website. That is the reason why you need to focus on improving your mobile website UX. There are other reasons why websites should focus on improving their mobile user experience. So let’s take a look at some of them:
1. Build value for your business
By creating a high-quality mobile UX design can lead to better engagement which will help in having more and more happy customers with fewer to no complaints. The more happy customers you are able to produce the higher benefit your business will get in terms of traffic and sales. If your customers are satisfied with your website then they are more likely to try the new product or service your website and business offers.
Not only that but it will also help you in driving more organic traffic as your happy customers will always share their experience and product/service to people who are looking for it. Earlier it was mostly about word of mouth but today social media has become another reliable channel where users share their thoughts and also help others to find the right solution for their problem. If you are making your customers happy then you can always be on their solution list. This way you will be able to build value for your website and business.
So if you wonder why you need to improve your website then remember it can help you to build value for your website as well as your business.
2. Allows you to present your product/services more effectively
Today every business and website is focused on making their website responsive and user friendly for mobile devices so they get more traffic and conversion. But many websites fail to accomplish that due to poor mobile website UX (user-experience). It happens when the designer is more focused on offering a better-looking website than meaningful and useful ones.
Undoubtedly if you are looking to convert your mobile visitors into paying customers then the appearance needs to be clean and tidy. But your product and services both should be presented in a way that not only grabs user’s attention but encourages them to perform the desired action by creating an excellent user experience (UX). The reason why today most businesses look to hire an experienced WordPress web design company for their website is that they understand the value they can bring to the website and business.
Most mobile websites are focused on improving the website appearance for better engagement. But the conversion is very much dependent on the experience you are creating and offering. The end-user will land on your website and look at your product and depending on the experience your mobile website is creating will decide how they will judge your product and services. A positive experience can make it easy for users to decide the product/service’s effectiveness.
Remember if your mobile website is failing to offer an enhanced user experience then it will directly impact your product/services presentation which will lead to lower conversion. That is the reason why every website on the internet should look to improve mobile website UX. The best way to do it is by hiring an experienced website design company to help you create an appealing and highly responsive website design that creates a positive user experience.
3. Convert existing customers into loyal customers
Not to mention but the user experience is a huge part of the website conversion process. If you wish to bring your customers to the sales funnel and direct them to whether they need to take action on your website. Then before that, your website should be able to create a positive experience right from the beginning then only your site visitors will show interest in following your path.
Your website mobile experience can be judged on multiple levels, right after users land on your website to the easy browsing experience and most importantly quick cart page and checkout section. All these will contribute toward enhancing your mobile website user experience which will result in converting your site visitors into paying customers. Not only that but an enhanced mobile user experience can also result in converting your existing customers into loyal customers.
So if your mobile website user experience is smooth then the customer will always be inclined toward returning back to your website. If you wonder why you need to improve your website user experience then remember it helps in converting your existing customers into loyal customers. To create a mobile-friendly website that enhances user experience, it’s always recommended to consult with an experienced WordPress web design company that can help you to create an attractive and conversion-centric website for your business.
4. Great mobile website UX results in better customer satisfaction
No matter what type of website you are creating for your business your goal should be to satisfy your customers so that they look at your website in the future as well. Customer satisfaction is very much dependent on your mobile website user experience. You might be offering an engaging design and helpful product/services to your prospects. But if your website is failing to create and offer an optimized user experience then users will leave your website annoyed and may never return back to your website.
The mobile website design you create an offer should focus on satisfying more and more customers so that they make the final purchase and return back to your website in the future as well. A poor website UX can drive users away from your website whereas an optimized website UX can create a sense of satisfaction. Remember if your mobile visitors feel satisfied after leaving your website by performing the desired action then they will not hesitate to recommend your website to their friends and close ones as well.
So by improving your mobile website user experience you are automatically enhancing customer satisfaction. But to create a user-friendly mobile website it’s always recommended to hire an experienced website design company that can help you to create a research-based design that enhances your website UX as well as UI.
5. Helps in analyzing prospects expectation
When you plan to enhance your mobile website UX then the first thing that you need to do is get a better understanding of your prospect’s expectations and behavior. A good mobile website design is produced only when the designers and the business know their site visitors’ preferences in and out. Once you dive into the audience research process then you will start to find the answer to some of the important questions like what your prospects might be expecting from your website and business.
Not only that but you may also find the problem that your prospects might be facing. Finding answers for these types of questions will not only help you to improve your mobile website UX/ But also allows you to analyze your prospect’s expectations that can help your business in many ways. Analyzing prospect’s expectations and creating mobile website UX depending on the data requires the hand of experienced professionals.
That is the reason why we recommend you to partner with an experienced website design company that not only helps in creating an attractive website design but also allows you to offer the best mobile website user experience.
6. Better mobile website UX can increase your conversion
Not to mention but conversion is one of the key reasons why most businesses look to optimize their mobile website UX. Today when a user wishes to purchase any product or service then they simply visit a search engine, type the product name, and look for websites that are offering the product and services. While they have a lot of options to select from, a user always looks for a website that matches their expectation and helps them to quickly purchase the desired product/services.
If your mobile website is failing to offer an optimized UX then it will not only increase the website bounce rate but there are high chances that users will never return back to your website in the future. On the other hand, having an optimized mobile website UX will not only help you to convert tourist visitors into paying customers but there are high chances that users will return back to make a future purchase.
Today almost every business wants their website to fall under a category where every prospect sees their website as the primary choice for making the purchase. But due to complicated design and poor user experience websites fail to get the desired results. Remember when we say mobile website there are multiple factors that help in converting users like the website interface, navigation, information architecture, element placement, and many more.
If you are looking to increase your website conversion rate then we recommend you focus on improving your mobile website UX and making your mobile website more accessible. To create such a type of website it’s always recommended to hire an experienced WordPress web design company that can help you to create a highly responsive and revenue-generating website design for your business.
7. Helps in enhancing brand reputation
An optimized mobile website UX not only helps in improving website conversion but also allows you to improve your brand/business reputation as well. Undoubtedly your goal will be to drive more conversion on your website but if you are able to create a strong brand reputation then you will be able to improve your website traffic as well as conversion. If you are running your website for a long time then you must be aware of the fact that the first impressions of your website lead to the last impression.
If you are failing to offer an optimized mobile UX then it will directly hamper your brand reputation. Before the user starts engaging with your website design they look at every small act of your website design string with the color to the placement of the elements. If any of the visuals, animation, or image present in your website fail to load then it will create a bad user experience which will lead to high bounces.
Today users accessing websites from their mobile devices frequently come across these types of issues. Using dull and monotonous color in your mobile website design can become another reason behind poor user experience and brand reputation. So if you wonder why you need to improve your mobile website UX then remember it helps in enhancing your brand/business reputation.
Remember having a flawless mobile website design can help you to improve your website UX as well as brand reputation. That is the reason why we recommend you to hire a highly experienced WordPress website design company that can help you to create a website design that not only improves your brand/business reputation but also allows you to drive more conversion and ROI.
Now that you have a better understanding of why you need to improve your mobile website UX. Next, we will be highlighting how you can improve your mobile website UX
How to improve your mobile website user experience (UX)?
When you plan to create your business website you need to have an answer for what makes a few of the mobile websites easy to navigate and engaging while others ambiguous and annoying? Today there are a number of websites that are trying to target and grab the same audience. While few succeed in driving the desired amount of traffic and conversion and there some who fail to reach their target audience. The optimized mobile website UX plays a crucial role in helping businesses and websites to get more conversion and revenue.
But the question comes down to how to improve mobile website user experience (UX). If you are looking to find the answer for the same then make sure you stick till the end of the article.
Optimized mobile navigation
Poor website navigation is another primary reason behind bad user experience. Navigation is crucial for a website mainly when it comes to mobile websites. But most of the time websites are more focused on the design than the navigation. The navigation you create and offer acts as the road map that allows site visitors to find the right information and the right product in the right place. If your website visitors are facing difficulties in finding the desired information then they will not only leave your website but will never return back on it.
If you are running a website for a long time then you must be aware of the fact that every user scrolls the website in different ways. Depending on the type of people you are targeting your need to offer optimized navigation. Designing good navigation will not only allow you to improve your mobile website UX, but you will also be able to guide them on where they need to take action on your website design. So if you wonder how you can improve your website navigation then make sure to offer optimized navigation to your prospects.
If you are looking to know more about how you can improve your website navigation then make sure to check our blog on Website Navigation Guide: Improve Your Website navigation Using Proven Tips In 2021
Select colors and fonts that are easy to read
The font and color of your website play a crucial role in determining whether users will engage with your website and perform the desired action or not. You might be using high-end visuals and animation to grab the user’s attention but sometimes due to poor color selection site visitors leave the website and look for some other option. In the same way, if the font you are using on your mobile website is not clearly visible then users will abandon your website without having any second thought.
That is the reason why both color and fonts are considered as the key aspect that helps in improving mobile website UX. When optimizing your mobile website for a better user experience you need to aim for a good contrasting color along with selecting the font that can be easily read on mobile devices. By selecting the right font you are not only making your mobile website engaging but also enhancing your website usability and accessibility.
With a lot of options out there you might plan to select more unique and more modern fonts that enhance your website appearance. But the most important thing is not how unique and modern your fonts appear but it’s more about how easily site visitors are able to read and encourage with the fonts on mobile devices.
The reason why most of the business look to hire a highly experienced WordPress web design company to help them create their website because their years of experience helps business to select the right font, color, design, and elements that grab mobile as well as desktop user attention and encourages them to explore more about the website and business.
So if you are looking to enhance your mobile website UX then we recommend you pay special attention during the selection of color and fonts for your website.
Have a clear CTA (call to action button)
When creating a website design business might focus on enhancing the big elements like images, visuals, colors, content, animation, and more. But sometimes businesses fail to improve their website CTA (call to action) which results in lower conversion and frustrating experience.
Even if you are able to create a design that grabs the user’s attention and encourages them to engage with the design. But the CTA is not clearly visible on mobile devices or users are facing difficulties in taking action on the desired CTA then they will simply leave your website and never return back on it.
Not to mention but call to action (CTA’s) are one of the crucial elements of every website design that requires special attention. Mainly when it comes to mobile websites, the CTA you are creating and offering to your audience should be clearly visible and accessible. Every single page in your website must be having some or other type of CTA for different purposes.
You might use it to redirect site visitors to different pages, get their content information, purchase products, and many more. If your site visitors are facing difficulties in performing the desired action then they will simply leave your website and never return back on it.
Most of the time the user fails to find the CTA due to its size and most of the time the CTA button placed on the website can be easily identified but site visitors face difficulties in clicking on it. Apart from that the purpose and placement of the CTA are among the other factors that can hamper your mobile website UX.
So if you want your site visitors to perform the desired action then it’s essential to create and offer a clear CTA to your mobile visitors. If you are getting your website design by an experienced website design company then you don’t have to worry about the CTA as they will ensure that every element in your website is responsive on all devices.
Improve your website speed by eliminating unwanted elements
When it comes to optimizing a mobile website for a better user experience there are multiple factors or tips that it takes into consideration. One among them is improving website speed by eliminating all the elements that are slowing down your mobile website. Today users are impatient, mainly mobile users, because they are habituated to accessing speed-optimized websites. If you are offering a website design that takes time to display its elements then the user will leave your website without having any second.
A report by Statista states that nearly 45% of the users abandon the website if it is taking more than 3 seconds to load. When it comes to mobile devices then the number can increase. If your mobile website is getting a high bounce rate even after creating an attractive and engaging design then there is a good chance that your website loading speed might be frustrating users. But the question comes down to what might be slowing the website loading speed.
Well, the list is long, there are a number of factors that increase your website loading speed some of them are unoptimized images, uploading video files directly on the website, poor hosting server, and many more. The code also becomes the reason behind the slow loading speed. That is the reason why businesses look to hire an experienced WordPress web design company that can help them to create a highly responsive and conversion as well as speed optimized website design.
When it comes to improving website loading speed then it is recommended to optimize your website images, make use of a third-party server to host videos, select the right hosting provider, and many more. If you wish to improve your website speed then make sure to check our article on Speed Up WordPress Website Loading Time Using 10 Proven Ways In 2021
Smooth scrolling
When it comes to the mobile device then scrolling plays a crucial role in determining whether users will convert after landing on your website. If users are facing difficulties while scrolling your mobile website then it will not only impact user experience but also harm the website and brand reputation. There are many websites out there that have lost their new as well as existing customers to their competitor’s website just because of poor website scrolling. Poor scrolling discourages users from exploring your website that leads to lower engagement rates and lowers conversion rates as well.
Today users are habituated to accessing highly optimized mobile websites. If your website is failing to offer the same then you also know that your prospects have a lot of options to select from. When creating the website design make sure that every element in your website is becoming clearly visible as users start scrolling the website. Remember a small mobile website scrolling-related issues can directly impact the website user experience.
If you are looking to create a highly responsive and conversion-centric website design for your business then it’s always recommended to hire a highly experienced website design company for your website and business.
Tone down the design
While looking at your desktop you might feel that you have plenty of space that can be utilized to add more visuals and animated elements to the website. But if you see your website from the mobile user’s point of view then there are high chances that the main element or the CTA you are trying to highlight might get lost in between those designs. Mobile users have access to very small screens compared to desktop devices. That is the reason why you need to tone down your design from a mobile user’s point of view.
By this, we are not saying to remove everything and highlight only the CTA and main element with a black and white background. But you can focus on using minimal design so that the main element and CTA in your mobile website design is easily recognizable. These types of practices not only enhance your website conversion rate but also the overall website design. If you are using visual design and animation then make sure to test them for their effectiveness. Most of the time these graphics elements become the primary reason behind lower conversion and engagement rate.
Conclusion
By now you must have a detailed idea about why it’s essential to optimize your mobile website user experience and some of the best tips that you can consider while improving your mobile website design responsiveness. Before you start creating the strategy for your mobile website conversion and for better ROI it’s crucial to enhance your mobile design so that your prospects don’t feel disappointed after landing on your website design.
The color and font you select, your mobile website navigation, loading speed, and many more come into play when you wish to offer the best user experience. Mainly if your business is into selling products online then you need to pay special attention to the mobile website user experience. A small bad user experience can cost you more than you can imagine.
To get rid of UX-related issues it’s always recommended to hire an experienced website design company that helps you in creating a highly responsive and conversion-centric website design that helps in driving more ROI for your business.