Emails are awesome, you can send as many to as many, the only thing you need is the email id of recipients.
That sounds great but if you were to send an email to a person who is not interested in your business or platform may backfire at you. Since all customers are not the same so does their needs and all you have to do is just segment your emails and recipients.
If you do this right, chances are that your traffic will increase significantly. All takes is just a personalized email.
These are five tips that will help you to achieve segmentation.
1. New Subscribers
New subscribers are your new potential loyal customers. So segment them in the new segment. Create a beautiful welcome email which is filled with politeness and respect towards your new customers.
You can also showcase your best work in the email so that it will be more pleasing.
2. Ask For Their Preference
If you can’t know what they want? How about asking them their own preferences! Sounds legit right. I mean this is the best way. By doing these we won’t be annoying them but instead, we are informing them.
It’s another great way of segmentation but not as great as asking customers. But still, we can group them based on their region, gender, and age. Which might be 80% accurate? This way it will also save you some time, where spend time collecting the customer’s preferences.
4. Look At Purchasing Behavior
It’s a classical way of segmentation that the big shots like Amazon have implemented successfully. It’s similar to the demographics but here you will have more data to work on.
It will definitely help you in your future sales.
5. Pay Attention To Inactivity And Open Rates
This all may seem like stalking to you, but still, if you have to do something you must do it. By finding the customers who are not spending enough time or buying anything. You can send them emails by including some special offers or coupons.
You can also find other people who are regularly buying stuff from you and you can give them a special offer or membership etc.
Lastly, with the help of emails, you can actually connect with more people and expand your business. If implemented correctly.