Need more SEO? Then all you need to do is modify your web page’s content and we are done.
Well not completely yet!
Read to the end and you will eventually find out more.
Here’s a question that can answer most of your queries.
What Needs To Go On The Web Page, In What Order, With What Placement?
Consider that we are currently going to rank “faster home WiFi” so that we will get better placement in Google search and increase our revenue.
But you should ask yourself these questions first.
A. What is the searcher, in this case, trying to accomplish?
When they enter “faster home Wi-Fi,” what’ are they looking for?
B. Are there multiple intents behind this query, and which ones are most popular?
If there are any intents ranking them is very important.
C. What’s the business goal of ranking? What are we trying to accomplish?
Having a better rank so that people will notice us, and possibly will visit our website increasing our revenue.
If we were to simulate the answers, we could guess that people need more WiFi speed than they already have.
They are trying to know whether they need to get a new connection or get a new isp or new hardware. These can be viewed as intents.
It’s no secret that most of the websites make their revenue through the affiliate for which they need more people and a better SEO rank will help us achieve the same goal.
Now We Can Design A Content Flow.
From the above data, you might have any idea on how and where things should go or what your website should do?
Simply put you should create a good flow. And that’s all that matters.
5 Big Goals That Matter.
The goals that matter here and the ones that you should be optimizing for, when you’re thinking about the design of this flow are:
- How do I solve the searcher’s task quickly and enjoyable?
Having a better UI will definitely help you in this case. You can create some good visible effects for attracting them. But the most important part is the content.
Try to show all the options available for the user in our case how to increase the WiFi speed. So that all their intents will be met.
- Serve these multiple intents in the order of demand.
As mentioned above by giving multiple choices to the visitors i.e catering to different intents is essential.
- Optimize for the business goal without sacrificing one and two.
Don’t sacrifice your goals for some other, you can still integrate both them, for example, creating a website for both searchers and your own business goals. But it may affect your SEO slightly. But it’s ideal.
- If possible, try to claim the featured snippet and the visual image that go up there.
Try to insert a good looking picture at the header and combined with a great content will capture the perfect snippets giving you an edge over other websites.
- Limit our bounce back to the SERP as much as possible.
Don’t exaggerate your design elements to much. Make it simple that people won’t get annoyed and get their problems solved. Try to have a better control over the website by constantly updating or optimizing it. By doing this your site’s bounce rate will not increase.
Of course, it’s not limited to just the design elements you must also look after the content as well.