Are you looking to create a fully functioning WordPress website for your hotel business? If so then you must be looking to know how you can create an effective, engaging, and converting design for your hotel WordPress website. Having a luxurious hotel with a bunch of attractive amenities like a swimming pool, gym, and more in a captivated location might grab the user’s attention. But to make your services reach the maximum number of prospects you need to make your business and services reach the maximum number of audience.
Just running a hotel with attractive amenities is just one part of a successful business. If you are looking to drive more customers then you need to have a well-crafted WordPress website design for your hotel business. It acts as one of the best tools that will help you to reach a maximum audience. Most hotel businesses today look to hire an experienced WordPress website design company because they are aware of the fact that experienced hands can help them to create a design that grabs users’ attention and encourages them to take action on your WordPress website.
Most hotel businesses fail to understand the importance of a dedicated hotel website but in today’s internet-driven world if you are failing to create your own website then it can impact your business in a number of ways. Remember today if a user needs any kind of information or answer or product/service then they always prefer to go with google by performing the search and finding the answer for the desired question. There are high chances that users might be searching for your hotel business as well. That is the reason why you need to have a dedicated WordPress website for your hotel business.
Your hotel website might be listed in a third-party website but a dedicated hotel website will offer you more freedom when it comes to displaying detailed information, highlighting extra services, pictures, videos, and many more. When it comes to third-party WordPress websites, users will have access to a number of options and a number of limitations. But it’s totally opposite when it comes to a dedicated website for your hotel business. You get to highly customize every small amenity along with media elements like images and videos that not only grab users’ attention but also encourage them to perform the desired action.
Apart from that, you can highlight different testimonials on what users have to say about their previous stay. All these factors will contribute toward better branding and reputation among the audience. That is the reason why we said having a dedicated WordPress website can help you in a number of ways. But just creating any random WordPress website will not help you to grab users’ attention and encourage them to explore more about your website. To do that you need to consider a number of WordPress website design factors for your hotel website.
Below we are going to highlight some of the tips that you can consider to create an effective and attractive hotel website for your business.
WordPress Website Design Tips To Consider Before Creating Hotel Website
When it comes to creating a WordPress website design then the first step always starts with selecting the best WordPress theme and plugin for your hotel website. Because the theme and plugin you select will play a major role in deciding the success and failure of your hotel WordPress website. A responsive and fast-loading theme can grab more users’ eyes, offer your better ranking and encourage visitors to engage with your design.
Whereas if you end up selecting the wrong theme and plugin for your WordPress website then it can harm your business reputation and customer base. So when it comes to creating the best hotel WordPress website then it’s always recommended to select the right theme and plugin for your website. Upon that you can consider the below-mentioned tips to make your design more effective and result-driven.
1. Visual Storytelling
Most of the hotel business has a small misconception that creating a website means just displaying the information. But in reality, it is way beyond that. Today if you are looking to engage more users landing on your hotel WordPress website then you need to ensure that the design is able to deliver an effective story that engages the audience. Like we have mentioned earlier, when you create your hotel WordPress website you get the freedom to decide how, where and which element and information you want to include in your website.
The images you use can be the best source to engage users and deliver a strong message that encourages them to take action on your WordPress website. Images and other visual elements are some of the most important elements of a hotel website that allows users to get a detailed idea of whether your hotel is right for them or not. The hero image you add to your hotel WordPress website will also play a crucial role in deciding whether users will engage with your design or not.
When it comes to telling an effective and engaging story with the help of visuals then you can always take the help of video content and slideshow galleries to tell an effective story to your site visitors. These media elements will help them to get a better understanding of what experience they will get after visiting your hotel.
Not to mention but every user wishes to get the best hotel that is the reason why they look to get every small picture that can help them to get a better idea about the property before they visit physically. But many times they fail to find it. Instead of just displaying high-quality images we also recommend you make use of other visuals to impress more and more users landing on your WordPress website. Apart from highlighting amenities, you can also highlight location images, offer a 360-degree view of the hotel, and more.
Apart from images the placement of other elements in your web design also plays a crucial role in deciding the effectiveness of your hotel WordPress website. That is the reason why we recommend you to hire an experienced WordPress website design company that can help you to create a user-centric and result-driven WordPress website that drives more traffic and conversion on your website.
2. Create an intuitive navigation menu
The next most important tip that we recommend to create an effective hotel WordPress website design is focusing on creating an intuitive navigation menu. Users that are landing on your website for the first time will always look to explore more about your website by checking different pages on your website. If you are creating difficult-to-access navigation then users will not only get confused but may leave your WordPress website without performing any action.
Many times users either fail to understand the term you are using in your navigation bar and most of them fail to understand the cluttered navigation offered by your website. All these practices lead to a high bounce rate and a lower engagement rate. That is the reason why it’s said the color and positioning of your website navigation bar will play an essential role in determining whether users will be able to engage with your hotel WordPress website or not.
When it comes to enhancing the effectiveness of the navigation bar then we always recommend you to be creative with color and the words you use. But make sure users are easily able to understand the text you use in your navigation bar. When it comes to the navigation bar design then we always recommend you to go with the trend because experimenting too much with the design can damage your WordPress website and increase the bounce rate.
Below we are highlighting some of the tips that you can consider when creating effective and engaging navigation:
- Make sure to place the navigation bar on the top or we can say when it comes to the position of the navigation bar then go with the trend. Experimenting too much with the design can damage your WordPress website.
- The next thing we recommend is to avoid adding too many options in the navigation bar. Many times it becomes the primary reason behind higher bounce rate and lower conversion rate. We are not asking you to reduce or remove the important page, instead, you can make it more organized so that users are easily able to engage with it.
- Remember the color you select can engage or drive users away from your hotel WordPress website. That is the reason why we recommend you select the right color scheme that makes it easy for them to analyze the text and make your navigation bar stand out from the crowd.
You can also make use of breadcrumbs on your hotel website to make your design more effective and conversion-centric. If you are getting your WordPress website designs by an experienced WordPress website design agency then you do not have to worry about the navigation as they will ensure to create a design that garbs users’ attention and encourages them to take action on your WordPress website.
If you are looking to integrate a modern website navigation menu in your website then make sure to check our blog on 7 Types of Modern Navigation Menus For Effective Website Design
3. Add eye-catchy CTA’s (Call-To-Actions)
The next thing you can consider before you start to create your hotel WordPress website is your CTA. Not to mention but CTA (call to action) buttons are one of the most essential elements that can make or break any website on the internet. If users engaging with your WordPress website design feel satisfied with the service and other amenities then the next thing they will look for is checking the availability of rooms. That is when your hotel WordPress website CTA will come into the picture.
If users are easily able to find and recognize CTA then you might be able to convert them but if users feel confused after looking at your WordPress website CTA then they will abandon your website without having any second thought. That is the reason why you need to create CTA that helps users to check availability, make their booking, and more. When it comes to creating an effective and engaging CTA then you need to consider multiple factors like color, placement, and more.
Remember the color you select, viability, location, text inside your CTA, and more will decide whether users will be able to engage with your website CTA or not. If you wish to drive more engagement and conversion you need to create an effective website CTA for your audience. Some of the important words like view availability, book now, request event or extra activity proposal, discover our specials, check our amenities, contact us, and more are some of the buttons that you might look to place on your WordPress website.
Your goal should be to create a CTA that grabs users’ attention and encourages them to take action on your WordPress website. To do that we recommend you to follow the below-mentioned points:
- Make sure the color you are using for your CTA stands out from the crowd and grabs the user’s attention instantly.
- Make sure the button you are creating and offering looks clickable
- The size of the button in your WordPress website also plays a crucial role in deciding whether users will be able to access CTA on your WordPress website or not.
- Make sure you are not using any jargon in your CTA.
If you are getting your website designed by an experienced website design agency then you don’t have to worry about the CTA as they will ensure to create an attractive and eye-catching CTA for your hotel website that grabs the user’s eye and encourages them to take action on your website.
4. Create Responsive Website Design
Website responsiveness has become the key to get online success. If you are failing to create a responsive WordPress website for your hotel business then it will not only drive users away but there are high chances that people will start to get a bad reputation about your business that will lead to a lower booking. There are many hotel websites out there that work well on desktops but fail to offer the same experience to mobile users. Many times the unoptimized visuals you add to your WordPress website play a crucial role in damaging the website responsiveness.
Today nearly 148.3 million people make use of the internet to book their travel and if you are failing to create a responsive web design then you won’t be able to reach the right audience. Today users are shifting to a more comfortable way to perform online searches from their mobile devices. To get a higher ranking in mobile searches you need to ensure that the design you are offering is highly responsive and conversion-centric.
If you are limiting your WordPress website to only desktop users then you might end up losing your customer to your competitor’s website. Earlier desktop used to be the primary source of traffic but with the increase in the use of tablet and mobile devices, most of the users look to search for any hotel or book any room from their mobile device.
By making your WordPress website responsive you ensure that users are easily able to access the elements and other content in your hotel WordPress website. The more easily users engage with your design the higher chances will be to convert them into paying customers. If you are getting your hotel WordPress website designed or redesigned by an experienced WordPress website design agency then you do not have to worry about the responsiveness as they will ensure to create and offer design optimized for traffic and conversion.
5. Clear Unique Selling Proposition
There can be a number of hotels operating in your location or on your street. That means users have access to a number of options when it comes down to selecting a hotel or room. If you want your prospects to select your hotel over others then you need to offer them a convincing reason by highlighting your USP (unique selling proposition) on your WordPress website. It can help you to stand out from the crowd and offer your site visitors a reason why they should select your website over others.
The USP will help you to highlight what separates your hotel from others as you get to showcase some of the important services and amenities not offered by other hotels. You can also highlight your achievement or awards that might also grab users’ attention. You can analyze your previous data so we can say the review by guests to identify what’s the best your hotel has got to offer. Once you successfully identify your hotel USP then you can highlight the same in your hotel WordPress website
Some of your previous guests might be impressed with the staff and others would have got the best experience from the amenities or food offered by your hotel. To identify that you can check the guest review on what they are talking about your property and what they loved most. Because many times you might not be aware of things that your guest must have observed in your hotel. So going through their reviews and other feedback can offer your detailed idea about your USP.
Whether your hotel is good at offering the best service, food, amenities, view, and more. Make sure you highlight every small point because any point may click your prospects and encourage them to become your paying customers.
6. Enhance online booking journey
If you are planning to create a hotel wordpress website then you must be looking to add the online booking features that allow users to check availability and book the desired room. Well just adding and offering the online booking feature will not help you to get a conversion, for that you need to ensure that the design you’re creating and offers enhance the online booking journey. That means users should be able to get every small detail about your hotel’s amenities and service and they should be able to book accommodation without facing any difficulties.
If you are failing to offer an optimized online booking journey to your customers then you will be directly harming your hotel wordpress website conversion. That is the reason why we always recommend you to keep your prospects in mind while creating your wordpress website design. This way you will be able to create a design that grabs users’ attention and offers them the best online booking experience. The more user-friendly and engaging design you create an offer the higher chances will be to separate your hotel website and business from the crowd.
Today every user expects the best user experience regardless of the device they are using to access the wordpress website. If you are failing to enhance your website’s online booking journey then users will leave your wordpress website without having any second thought. Because there are many other hotel wordpress websites offering the same service. If your wordpress website design is failing to impress the audience then they will leave your wordpress website without having any second thought.
Remember your online booking process has all the potential to offer the best user experience and encourages more users to become your paying customers. When creating your online booking form asks for only important information that you will need for your hotel website and business. This way you will be optimizing user experience and ensuring that every user landing on your website converts before leaving your website. So when it comes to creating an effective hotel wordpress website then we always recommend you to consider this in your list.
Make sure the online booking form is highly responsive on mobile devices and the options including the CTA in your wordpress website can be easily accessed from fingers. This way you will be able to create the best online book experience that will encourage users to return back on your wordpress website for future purchases. On the other hand, if you are getting your wordpress website designed by an experienced wordpress website design company then you do not have to worry about conversion as they will ensure to create a design that drives more traffic and conversion on your hotel website.
Conclusion
By now you must be having a detailed idea about the tips that you can consider to create an effective hotel WordPress website. If you have recently planned to create a dedicated WordPress website for the hotel business then you made a wise decision. Because today the website you create acts as the tool that allows you to highlight your hotel business service, amenities, achievements, and more. All these results in creating a strong online business presence and ensure that users are able to get every small detail about your hotel website and business.
Today just creating any random WordPress website for your hotel business will not offer you desired results. If you are looking to create a design that matches your site visitor’s expectations and encourages users to take action on your WordPress website then we recommend you hire an experienced WordPress website design company for your website and business. An experienced professional will ensure to create designs that grab users’ attention and offers them a reason why they should select your WordPress website over others.