Growing a business to the peak is everybody’s concern but frankly speaking, it’s not everyone’s cup of tea. And that’s the reason behind the evolution of so many SEO companies in Los Angeles. 

Search Engine Optimization(SEO) is one of the popular term in today’s web world. It helps a website in getting organic traffic and search engine rank. In SEO, there are four main types of Hats that helps in determining the rank of a website. 

  • White Hat
  • Black Hat
  • Gray Hat 
  • Negative SEO 

These types of hats can provide a lot of benefits in optimizing the website and getting a higher rank. But sometimes these practices can surge the rank of your website in SERP. So, it is important to know the difference between different types of Hats in SEO. 

If you have observed a sudden rank drop or surge in your website rank then check our blog on 9 Reason Behind Website Rank drop In Search Result.  

Among all the top SEO companies in Los Angeles, SFWPexperts is well-known for its excellence in the industry in building High-quality SEO strategies that can rank your website on the top in SERP. 

In this article, we will be differentiating and explaining to you about different types of hats in SEO. And how these hats can help and affect your search engine ranking.   

How Many Types Of SEO Are There In The Digital World? 

1. White Hat



White hat refers to the clean tasks performed under this class of SEO.  Within called types of SEO, you are asked to adhere to the rules and regulations arranged under Google Webmaster Guidelines. Usually, it consumes a longer duration and more dollars to carry out but is greatly effective. The advantages of it are being less risky and tend to deliver lasting and compounding value as time passes.          

Its execution includes writing relevant, useful and interesting content that helps your search users to fulfill their needs and promoting content on social media to earn exposure, links and eventually potential consumers.     

2. Black Hat



Under labeled types of SEO, you can reach your destination faster than other expedients. It is widely known for its less costing and the shortcut to reach the top by disregarding Google Webmaster Guidelines. In fact, a good number of black hat SEO tactics are specifically highlighted in Google’s guidelines inside the “Don’ts” category. Enforcing this art can keep your website under the weather.    

Examples of such types of SEO comprise keyword stuffing or hiding, plagiarism exploitation, paid backlinks, cloaking ( procedure in which different content is presented to human and search engine visitors ), small content ( less than 300 words in one page or post ) and private blog networks ( set of sites interchanging backlinks under a specific SEO service provider ).      

3. Grey Hat

Grey Hat SEO


As most of you can clear out with the name itself, what would we be detailing at front. Grey hat is those of tricks that fall between black hat and white hat. Spelled types of SEO are not especially called out in Google’s guidelines and you should be cautious while walking in this direction. This is not foolproof to assume that just because a specific technique isn’t charted as being deceptive, it will not drive you to trouble. 

Quoting to Google’s words – “Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit”.  

Known as the middle tactics of black and white hat SEO, it is very risky. Types of SEO lighted individually here includes the actions of clickbait ( course of action in which content is optimized to attract attention and encourage clicks on a particular link than delivering value ) spun ( little altered ) content, advantageous link exchanges and reviews on pay.  

4. Negative SEO

Negative SEO


This identity or type of SEO is the practice of applying black or grey hat SEO techniques on someone else’s website with the purpose to harm their holding and esteem. Generally, this method is implemented over high performing competitors so that it makes room for you to climb the ladder of success and move up in the search results.       

This is the dirtiest of ways to practice as it contains the tasks to target on building unnatural or undesirable links to your rival’s website, stealing their content, posting not well reviews or hacking the website to alter its content. Negative types of SEO are purely unethical and it lowers down your worth in the sight of Google monitors. Instead of running in this way, it would be characterized optimal if you deeply observe their site, get ideas and then implement on yours to acquire much better results.     

You reach different stations when you drive to different streets. In support of this sense, you can take in, divergent types of SEO will bring divergent sustainability to your website’s ranking. Signal me if I am wrong, alright? However, it is evident that four types of SEO are in recognition at current, white hat, black hat, grey hat, and negative SEO. In the real aspect, only its definition is less than enough to apprehend and so SFWPexperts has given you more information about it through listing examples. Wait a moment, this doesn’t mean we have bent over backward. You can communicate with us for getting more services from best SEO company.