Inbound Marketing Series: What is Search Engine Optimization? Types And Example Explained

SEO (Search Engine Optimization) is one of the most popular terms used in 2019 among small and large scale businesses. If you own a website or planning to publish a website, then the term SEO may sound familiar to you. Before going ahead in the article, we would like to draw your attention to something that may surprise you. 

Internet users and websites are evolving day by day. A study says that there are more than 1.5 Billion websites on the world wide web and every minute it is increasing. Click here to check the live stats of websites. There are more than 386 websites that are getting published every minute. 

You can calculate for each second how many websites are getting published…..

While you were busy reading the above paragraphs, users might have published more than 800 websites. It can be a Blogging website, e-commerce website, informative or product selling website. Every website wants to be at the top of SERP. But the most difficult part for a website owner is to rank their website on the top of SERP, it requires a lot of efforts and strategies to be on the top. And  SEO plays an important role in bringing a website to the top of SERP.  

We have explained the 9 unique content marketing strategy that every marketer should know. because “Content is King” and a proper content marketing strategy can help you in generating good ROI.

In this article, we will be giving you in-depth knowledge of SEO and how website owner use SEO to rank their website on the top of the SERP.

What is Search Engine Optimization?

In simple words, SEO (Search Engine Optimization) is a technique used for optimizing the website by making it clear, intuitive and up-to-date to get a higher search ranking. SEO (Search Engine Optimization) is one of the essential parts of Inbound marketing. With the increase in internet users, all the businesses are trying to sell their products online, and the internet has become one of the primary sources of income.

In the beginning, I have mentioned that there are more than 1.5 Billion websites and every day it is increasing. From the numbers, you can imagine how websites are evolving day by day. Every website wants to be on the top of the first page of SERP (Search Engine Result Page). Sadly, only 10 websites can be visible on the SERPs (until modified from seating). Now you can imagine the competition between the different site owners and the need for search engine optimization.

SEO helps you in getting organic visitors on your website and considered to be one of the effective ways of inbound marketing. There are factors like on-page optimization, off-page optimization, keyword insertion, etc. which helps a website in getting ranked on the top of SERP. Not only google, but there are different SERP (search engine result page) like Bing, Yahoo, Baidu,, that helps in getting business. An organically ranked website can be identified by looking at the URL. If the symbol  (AD) is visible before URL in the SERP (search engine result page), then that is advertised website. 

Types of Google Search Listing 

If you are planning to own a website or do the SEO of any website then you should be aware of the type of google search listing.  Mainly there are five types of search results 

  • Knowledge Graph Result

  • Ads (Paid Search Result) francisco - Google Search

  • Local Search Result

  • Featured Snippets

  • Organic search result

Black Hat SEO Vs White Hat SEO Vs Grey Hat SEO

The terms Black hat, white hat, grey hat are very much popular in the SEO world. And using these hats are considered to be best practice in optimizing the rank. But if you are new to the SEO industry and unaware about these hats then these are the things you need to know: 

White Hat SEO is considered to be the most viable SEO practice. Generally, it refers to using search engine policies for optimizing website search performance in the search engine result page (SERP). These practices involve Keyword insertion, link building, image optimization, Adding relevant and quality content, optimizing page tile, etc. White hat SEO is a slow process but it helps is going along with the major search engine like Google terms and policies. Most of the times google decreases website ranking and bans the website that fails to engage with the terms and policies of search engines. 

Black Hat SEO is a practice of increasing the site rank in SERP by violating the search engine terms and policies.  These practices include keyword stuffing, using irrelevant content in the site, buying backlinks, spam comments invisible text, etc. Black hat is the antonym of the white hat. Using these practices results in short-*term success but most of the time website get penalized or banned from the SERP. 

Grey Hat SEO hangs between White Hat SEO and Black Hat SEO. That means it is less risky than black hat SEO but grey hat happens to be riskier than White hat SEO. Understanding Grey hat SEO is difficult because it can help you in increasing your rank but sometimes it results in website rank fall. Chances of website getting banned are less in grey hat SEO but you can lose your traffic if the search engine discovers something unusual activity happening within the website. 


Types of SEO (Search Engine Optimization)

On-Page SEO

On-page SEO refers to optimization tactics carried out within a website to get higher search ranking and higher traffic. It plays an important part in deciding the rank of a website. Search engine like Google, bing, yahoo, etc want their users to get the best search result. And Google being one of the leading search engines, focuses on various optimization factors i.e. from optimizing HTML code to the meta title, description, tag, keyword, etc. Every year Google introduces a new algorithm to provide better search results and website editors have to optimize web page of their website to get higher search ranking.

Now you might be thinking, When should you do on-page SEO?

Every time you publish a blog or make any change in the website content you have to do the on-page optimization of your website. We have mentioned a checklist that you should know if you are doing on-page optimization of a website. 

Check List of On-page SEO Activities:

  • Meta Tags- Title, Description and H1 tags
  • Internal And External Links 
  • Anchor text 

                      Exact Match Anchor text

                      Backlink Anchor Text

                      Spammy Anchor Text

  • Alt Tags And Optimizing images 
  • Content Optimization
  • Robot.txt
  • Page load Time
  • URL Canonicalization
  • Creation Of XML Sitemaps
  • Keyword Proximity, Keyword Prominence
  • Keyword Cannibalization and Keyword Density
  • Duplicate Content 
  • Broken Links Analysis 
  • Social Media Icons

Off-Page SEO

Off-Page SEO refers to the activity and efforts taken outside of a website to get higher search rankings and organic traffic. Blogger, content marketer and site editor focus on getting more organic traffic by getting backlinks and social sharing as it is less expensive and the customer retention rate is more. Off-page SEO helps google in deciding the web page rank.

  • Bookmarking 
  • Article Submission 
  • Blog commenting 
  • Directory Submission
  • Video Submission 
  • Infographic Submission 
  • PPT Submission 
  • Guest Posting 

If you are looking to gain in-depth knowledge of On-Page and OFF-Page SEO activities then check our article on 10 Underrated On-Page and Off-Page SEO Activities Explained With Examples.

Why do top ranking websites fail to maintain their rank? 

People always say that following the trend and keeping up with the SEO trend helps in maintaining the rank. But most of the time website owner fails to maintain their top rank because they don’t get updated with new search engine algorithm. Top Search Engines like

  • Google
  • Yahoo
  • Bing,
  • Baidu,
  • DuckDuckGo
  • WolframAlpha
  • Internet Archive

There are more SEO trends like Mobile-first indexing, Voice Search Optimization, Long and in-depth content optimization and many more that one should know to maintain their rank and to be on the top. 

SFWP experts can provide you professionals that can help you with SEO Service and rank your website on the top of SERP.  If you are looking to drive more traffic on your website and want to make your website more authentic then contact our SEO experts at SFWPexperts. We have SEO and Web Design experts that can make your website more engaging and will ensure that your website keeps up with the trend.


Frequently asked question On SEO (search engine optimization)

What is SEO? 

SEO (Search Engine Optimization) is a technique used for optimizing the website by making it clear, intuitive and up-to-date to get a higher search ranking.

What is on-page optimization?

On-page optimization refers to optimization tactics carried out within a website to get higher search ranking and higher traffic.

What is Off-Page Optimization? 

Off-Page SEO refers to the activity and efforts taken outside of a website to get higher search rankings and organic traffic.

Difference between on-page and off-page optimization?

In simple words, on-page SEO is carried within the website. And OFF Page SEO efforts are taken outside of a website. 

Is SEO free?

Search engine optimization requires activity and efforts to get higher search ranking and organic traffic. it is considered to be more strategic and cost-effective.