{"id":15783,"date":"2021-08-10T10:16:41","date_gmt":"2021-08-10T17:16:41","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=15783"},"modified":"2021-08-11T04:05:14","modified_gmt":"2021-08-11T11:05:14","slug":"best-ways-to-improve-ecommerce-website-speed-in-2021","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/best-ways-to-improve-ecommerce-website-speed-in-2021\/","title":{"rendered":"Best Ways To Improve Ecommerce Website Speed In 2021"},"content":{"rendered":"

The E-Commerce industry is continuously evolving with the advancement in technology and smartphone users. Due to this prospect expectation is continuously increasing, but most of the time prospects come across one of the common problems of slow loading eCommerce websites. The internet has made it possible for users to quickly access the webpage but sometimes online store owners fail to meet prospects’ expectations by offering slow loading website speed. eCommerce website speed is one of the crucial keys to get online success.\u00a0<\/span><\/p>\n

Today most online store owners look to hire <\/span>experienced website design companies<\/span><\/a> for their business because they are aware of the fact that experienced hands ensure that your website performs well in every aspect. A slow-loading eCommerce website can lead to a higher bounce rate, lower engagement rate, conversion rate, and many more. Not only that but a slow-loading eCommerce website will never help you to gain a higher ranking in desktop as well as mobile searches.\u00a0<\/span><\/p>\n

If you are scrolling the internet to find the answer for how you can improve your eCommerce website speed then you have landed on the right article as we are going to highlight some of the best eCommerce website speed optimization tips that you can consider for better traffic and conversion on your website. Apart from that, we will also be offering you a detailed idea about how eCommerce website speed optimization can help your website and business in a number of ways.\u00a0<\/span><\/p>\n

If you are a WordPress user and your dashboard is facing problem-related to speed then make sure to check our blog on <\/span>6 Ways To Speed Up Your Slow WordPress Admin In 2020<\/span><\/a><\/p>\n

An Overview Of eCommerce Website Speed<\/b><\/h2>\n

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Today most retailers are shifting to online space to increase the product reach and business revenue. But most of the time new retailers commit a mistake by offering an unoptimized and slow-loading online store. These types of issues do more damage to the website and business than any good. That is the reason why most businesses today look to hire the best <\/span>website design company<\/span><\/a> that can help them to create the best eCommerce website for better ranking and conversion.\u00a0\u00a0<\/span><\/p>\n

If you are someone getting low traffic and conversion on your website then we recommend you to pay special attention to website speed. Because your website engagement, ranking, and conversion are highly dependent on the speed of your website. A report by HubSpot states that nearly<\/span> 93%<\/span><\/a> of the users abandon the website because of slow loading speed. Not only that but nearly 47% of the users expect the website to load in 2-4 seconds. A delay of one or two seconds can do harm to your website and conversion. If your eCommerce website is taking time to load then the user will simply abandon your website and may never return back on it.\u00a0\u00a0<\/span><\/p>\n

That is the reason why it\u2019s said eCommerce website speed is crucial to get online success. No matter whether you are using a custom-coded eCommerce website or hiring an experienced<\/span> WordPress website design company<\/span><\/a> to help you build a fully functioning online store. Your goal should be to create and offer an eCommerce website that matches your prospect\u2019s expectations and encourages them to explore more about your website and business.\u00a0<\/span><\/p>\n

Almost every retailer shifts to online space with more expectation and dedicates their time and money to create an eCommerce website that delivers its message and connects with more customers. It would be heartbreaking to see your business losing customers to your competitors’ online store just because of small issues called speed. That is the reason why we are creating this article to help many retailers out there improve their eCommerce website speed for better traffic and conversion.\u00a0<\/span><\/p>\n

In the coming paragraphs, we will be offering detailed ideas about how you can improve your eCommerce website speed. But before that let’s take a look at what benefits you will get after optimizing your eCommerce website for speed. If your eCommerce website is getting lower conversion they make sure to check our blog on\u00a0 <\/span>eCommerce Web Design Tips To Improve Conversion Rate In 2021<\/span><\/a><\/p>\n

Why Is It Important to Improve eCommerce Website Speed?\u00a0<\/b><\/h2>\n

By now you must have recognized that the eCommerce website speed is the foundation of a better user experience. The more time your page takes to display the elements the higher the bounce rate will be. By opting for these practices you are indirectly asking your site visitors to select your competitor’s website over others. Yes, if your website is not optimized for speed then it will automatically become difficult for you to convert your visitors as you will be creating a negative experience for your prospects.\u00a0<\/span><\/p>\n

Today’s e-commerce industry has become highly competitive and no business today can afford to lose any of the customers to their competitors’ websites. Mainly if they get impressed with the services and experience your competitors are offering then it will be highly difficult for you to bring them back on your website. Every eCommerce website is trying to drive maximum traffic and conversion on its website using various techniques. That is the reason why it has become important for you to offer optimized eCommerce websites to your customers.\u00a0<\/span><\/p>\n

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Nearly <\/span>53%<\/span><\/a> of mobile users abandon websites that are taking more than three seconds to load. Not only that but 87% of the users abandon online stores taking more than 2-3 seconds to load. All these statistics can offer you a detailed idea about how important it is for your website and business to offer a speed-optimized eCommerce website. You might be offering a helpful product to your customers but if the site is not optimized for speed then users will not show internet in your website and product.\u00a0<\/span><\/p>\n

Because all these small factors contribute toward creating a strong sense of trust that is needed if you are looking to get more sales online. A small issue in the speed can damage your website and the efforts that you are putting in to create a strong online presence. Remember website speed can decide the positive and negative experience the site visitors are going to have on your website. There are chances that users might land on your website by waiting for a few more seconds but later on, if they start visiting other pages and get the same slow speed then they will not hesitate to look for other options.\u00a0\u00a0<\/span><\/p>\n

That is the reason why it’s said to drive more organic traffic and to convert more visitors you need to ensure that users landing on your website are easily able to engage with the online store. Below we are going to highlight some of the important points that can offer you a clear idea about why you need to optimize your eCommerce website speed?<\/span><\/p>\n

1. Better User Experience\u00a0<\/strong><\/h3>\n

In today’s competitive marketplace to drive more traffic and convert more site visitors, you need to ensure that you are offering a better user experience. The reason why we have listed on the top is that the more bad or negative user experience you create the higher chances will be to get poor ratings and reviews about websites which can lead to lower traffic and conversion. No matter how aesthetically attractive eCommerce website design you are able to create and offer with appealing animation.\u00a0<\/span><\/p>\n

If your website is taking long to display the elements and graphics then users will simply abandon your website and look for some other options. Almost every time users feel annoyed after visiting a sluggish website as it makes it difficult for them to move around and look at other pages and products. If your eCommerce website is slugging then users will bounce back and look for some other alternative without aunty hesitation. By improving website speed you can offer a positive user experience that leads to better traffic and conversions on your website.\u00a0<\/span><\/p>\n

A faster website makes it easy for users to visit different product pages on your eCommerce website. Not only that but they are quickly able to find the product they are looking for on your website and make the final purchase quickly. All these are indications of good or we can say the best user experience that every shopper expects from every eCommerce website. That is the reason why today most retailers look to hire<\/span> an experienced website design company<\/span><\/a> that can help them to create the best eCommerce website design that drives maximum traffic and conversion on websites.\u00a0\u00a0<\/span><\/p>\n

2. Reduces bounce rate<\/b><\/h3>\n

Today bounce rate is one of the most hated terms by almost every eCommerce website owner. No one wants their prospects to jump to another website or we can say competitor website because bringing them back onto the website becomes difficult for marketers. There are a lot of reasons that could give rise to the highest bounce rate like poor design, typography, color scheme, product placement, and many more. But if your eCommerce website is optimized in every small aspect but your website is still facing a higher bounce rate then speed can be the reason behind it.\u00a0<\/span><\/p>\n

A slow-loading website is not liked by any shopper mainly because it becomes difficult for t5hem to quickly find the product and complete the final purchase. Not only that but users have become impatient and if your website is taking time to display elements inside it then users will simply leave your website without even looking at what you have got to offer. Every website today looks for some or other techniques that can help them to reduce website bounce rate metrics.\u00a0<\/span><\/p>\n

By improving your eCommerce website speed you are not only able to offer a better user experience but also ensure that every user landing on your online store is quickly able to search for products and make purchases. In short, by improving your website speed you ensure that you are able to reduce your website bounce rate. A low bounce rate not only improves website conversion but also helps in getting a higher ranking on the search engine result page.\u00a0\u00a0<\/span><\/p>\n

3. Better Ranking In Search Engine\u00a0<\/b><\/h3>\n

Every business today wishes to rank its web pages on the top in the search engine with a goal to drive more organic traffic on the website. If you are running a website for long then you must be aware of the fact that there are a number of factors Google considers when deciding the rank of a website like a website’s mobile friendliness, safe browsing, page experience, and many more. The performance of your website plays a crucial role in deciding the page experience metrics. The performance of your eCommerce website is dependent on your website speed.\u00a0<\/span><\/p>\n

The reason why Google considers speed as the important ranking factor is that google recommends the site to searchers. If your website speed is not optimized then it will not only create a bad impression about your eCommerce website but searchers will also get negative experiences from the world’s leading search engine. In recent times, Google has launched different algorithms just with the goal to offer the best user experience to searchers. By improving your eCommerce website speed you are able to increase the chances of getting a higher ranking on the search engine result page.\u00a0<\/span><\/p>\n

A fast-loading website ranks on the top in the search engine result page making it easy for the prospects to find your product on the search engine result page. Undoubtedly there are a number of factors that decide the ranking but speed is something overlooked by most of the websites on the internet. Remember a small difference in seconds can lead to a lower ranking on the search engine result page. If you are getting your website designed by an <\/span>experienced website design company<\/span><\/a> then you don\u2019t have to worry about ranking as they ensure to offer a website that ranks well in search engines and helps you to generate maximum ROI.\u00a0<\/span><\/p>\n

4. Improve website conversion<\/strong>\u00a0<\/span><\/h3>\n

Like we have mentioned earlier, eCommerce website speed decides the user experience your prospects are going to get and also determines the ranking of the website. Apart from that your website speed also decides whether the user landing on your website will convert or not. An eCommerce website can get two types of customers: first are those who are aware of what they want to buy from your store and second are those who like to explore more about the product and then make their purchase decision.\u00a0<\/span><\/p>\n

If your website is not optimized for speed then you might end up losing both types of customers as shoppers aware of the product will not be able to quickly purchase the product and other shoppers may fail to explore your slow loading online store. Remember a small 100-millisecond delay in page response time can lower your conversion rate by <\/span>7%<\/span><\/a>. On the other hand, a 0.1-second improvement in mobile speed can increase the conversion by <\/span>8.4%<\/span><\/a>. If your pages load quickly then you will be able to convince your customers to stay on your website and perform the final purchase.\u00a0\u00a0<\/span><\/p>\n

Not to mention but a slow loading website speed turns off shoppers and due to this instead of searching for the right product they leave your website. If you’re spending hundreds and thousands of dollars in getting the product then why compromise with website designs. Instead, you can hire an experienced and award-winning <\/span>website design company<\/span><\/a> that can help you to create the best eCommerce website that drives more traffic and conversions on your website.\u00a0<\/span><\/p>\n

5. Enhanced mobile Usability\u00a0<\/b><\/h3>\n

If your goal is not just to drive traffic and conversion but also to encourage site visitors to return back on your website for future purchases then it is important to pay special attention to mobile usability. Smartphone shoppers are continuously increasing their expectations. Optimizing your online store for mobile usability can be the best thing that you can do to create a strong online presence. But most of the time speed becomes the primary reason that troubles mobile usability.\u00a0<\/span><\/p>\n

Today shoppers have started to rely more on mobile devices. If an online store is not optimized for speed then users landing on your website through mobile devices may face issues that may result in higher bounce rates and cart abandonment rates. In most parts of the world, the mobile connection is still inconsistent and slow, if your website is not optimized for speed then the user with slow and inconsistent speed may never be able to land on your website.\u00a0<\/span><\/p>\n

Now you must be wondering how fast your eCommerce website should load? Then here is the answer: if you want to offer better mobile usability to your prospects then your website needs to load in under 5 seconds. If it is taking more than that then you might end up losing your prospects to your competitor\u2019s websites. <\/span>Google test my site<\/span><\/a> can offer you a better idea about the performance of your eCommerce website. Once you are able to speed up your eCommerce website for mobile devices then you will be able to improve usability which will result in better traffic and conversion.<\/span><\/p>\n

By now you must have a detailed idea about what benefits you get if you optimize your eCommerce website for speed. Before you move on to learn about the tips that can help you to optimize your eCommerce website speed let’s take a look at what actually impacts your website speed.\u00a0<\/span><\/p>\n

What Impacts eCommerce Website Loading Speed?\u00a0<\/b><\/h2>\n

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In the coming paragraphs, you will be getting a detailed idea about how you can improve your eCommerce website speed but before that, you need to understand what impacts your website speed. Well, today with the increase in the number of features, functionality, and optimizations more and more eCommerce website owners look to add more features to drive more sales conversion on their website. But sometimes the features you add to your eCommerce website become the primary reason behind slow website loading speed.\u00a0<\/span><\/p>\n

In the same way, every eCommerce website owner is getting access to a large number of options when it comes to selecting host, theme, plugin, addons, and many more. Because most of the site owners get confused and end up selecting the wrong host, plugin, theme, and more which leads to slower website speed. Apart from hosting and plugin, there are other factors that lead to slow loading website speed. Let’s take a look at some of them:\u00a0<\/span><\/p>\n

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  • Web hosting<\/b> is one of the most important and common results behind slow eCommerce website speed. Undoubtedly to run a website you need a host but that doesn\u2019t mean any host. Most of the time due to selecting the wrong host leads to slow loading website speed. That is the reason why it is said to pay special attention when selecting then host for your eCommerce website\u00a0<\/span><\/li>\n
  • Cache-related<\/b> issues are another common issue that can lead to slow eCommerce website speed. If your eCommerce website is not serving cached pages then there are high chances that it will overload your server and slow your fully functioning eCommerce website speed. Sometimes cache related issues can crash your entire eCommerce website.\u00a0<\/span><\/li>\n
  • Large image size<\/b> is another factor that leads to slow website speed. Adding a larger image file size can slow the web page loading which may impact your whole eCommerce website speed. That is the reason why it’s recommended to optimize your website images for better speed and ranking.\u00a0<\/span><\/li>\n
  • Installing too many add ons.<\/b> Most eCommerce websites focus on adding too many addons with a goal to offer a feature full eCommerce website and the best user experience to site visitors. But sometimes these types of actions lead to slow loading website design that does more harm than good. Most of the add ons are bloated with codes that lead to slow website speed. That is the reason why it is recommended to select the best add ons and look at their functioning before integrating them into your eCommerce website.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n

    The above-mentioned points are the few common problems that lead to slow website speed. There can be a number of reasons behind slow loading websites like bloated themes, larger media files, and many more. Before you start optimizing your eCommerce website for speed it’s essential to identify what is making your eCommerce website slow. Most of the time DIY websites come across these speed-related issues as it becomes difficult for site owners to focus on every small aspect.\u00a0<\/span><\/p>\n

    That is the reason why most of the retailers looking to shift to online space look to hire an <\/span>experienced website design company<\/span><\/a> that can help them to create an optimized website that drives more traffic and conversion on the website. They will ensure that the features they are including on your website offer your business more benefits in every way possible. Now that you have a brief idea about what impacts eCommerce website loading speed. Next, lest take a look at how you can improve your eCommerce website speed.\u00a0<\/span><\/p>\n