{"id":15165,"date":"2021-05-13T09:40:32","date_gmt":"2021-05-13T16:40:32","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=15165"},"modified":"2021-05-24T08:06:31","modified_gmt":"2021-05-24T15:06:31","slug":"how-to-plan-website-copy-for-an-engaging-design-7-proven-tips-to-consider-in-2021","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/how-to-plan-website-copy-for-an-engaging-design-7-proven-tips-to-consider-in-2021\/","title":{"rendered":"How To Plan Website Copy For An Engaging Design? (7 Proven Tips To Consider In 2021)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The website copy you create and offer acts as a valuable asset of your website. It grabs site visitors&#8217; attention, offers them the required information, and encourages them to perform the desired action. Undoubtedly the design you create and offer plays a crucial role in converting your site visitors But the content acts as the heart of your website that offers your site visitor a reason why they should select your website over others by answering your prospect\u2019s questions. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The website copy acts as the engine of your website, without it your website will be just like an empty useless page. A well-written website copy allows you to highlight your website&#8217;s purpose to users as well as search engines. You might hire an experienced <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress website design company<\/a> to create a highly attractive website design and include AI-driven advanced features into it. But if you are failing to create attractively, converting, and helpful content for your audience then all your design and features will become useless for your site visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the reason why you need to have an effective plan to create and offer an attractive and converting website copy for your prospect. But it all comes down to one question: how to plan a website copy? If you are scrolling the internet to find the answer for the same then you have landed on the right article where we are going to highlight some of the important points of why websites should focus on creating an attractive copy and how they can create converting copy for their website. So make sure you stick till the end of this article.\u00a0<\/span><\/p>\n<p><strong>Table Of Content:\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"#planwebsitecopy\"><strong>An overview of how to plan website copy<\/strong><\/a><\/li>\n<li><a href=\"#whywebsiteneedcopy\"><strong>Why does a website need to have an engaging copy?<\/strong><\/a><\/li>\n<li><a href=\"#whatshouldcomefirst\"><strong>What should come first during the website design process, website content or Design?<\/strong><\/a><\/li>\n<li><a href=\"#howplanwebsitecopy\"><strong>How to plan a website copy for more value-driven results?<\/strong><\/a><\/li>\n<li><strong><a href=\"#conclusion\">Conclusion<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n<h2 id=\"planwebsitecopy\"><b>An overview of how to plan website copy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to the business website then most of the business today is focused on producing an attractive website design but very few are bothered about the copy of the website. Today business websites spend thousands of dollars in creating an attractive and enhancing their<a href=\"https:\/\/www.sfwpexperts.com\/website-navigation-guide-improve-your-website-navigation-using-proven-tips\/\"> website navigation<\/a> but very few understand the importance of copy. Remember the content in your website should always be considered as the core of the design process. Every single line of your website copy should help site visitors to learn about your website&#8217;s purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-15167 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6-556x346.png\" alt=\"sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6\" width=\"556\" height=\"346\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6-556x346.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6-768x478.png 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6-360x224.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6-480x299.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design6.png 816w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jumping directly onto the designing process will never help you to convey your brand and business message until you have a pre-structured copy plan for your website. The reason why today most businesses have started to look toward <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">experienced wordpress website design company<\/span><\/a><span style=\"font-weight: 400;\"> to help them create an attractive and conversion-centric website design is that the website planning process is not carried out only by designers but also by SEO and Copywriting experts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users landing on your website look to know every small detail about your business and product before they perform the desired action. Yes, it&#8217;s true that a website design can tell about your business, but if you really want to engage your site visitors then you need to offer a strong, well-planned, and well-crafted website copy to your audience. The attractive design and clean coding will help in making your website easier to use and the words on your website will help you to convert your site visitors into paying customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think that a stellar design is the only thing that you need to care about then it&#8217;s essential to reconsider your thinking. A great and successful website is the combination of attractive design and engaging copy, if you are failing to miss any of two then it will automatically become difficult for you to <a href=\"https:\/\/www.sfwpexperts.com\/conversion-rate-optimization-guide-8-tips-to-improve-website-conversion\/\">improve your website conversion<\/a>. We recommend not to consider a website copy as a normal piece of content because creating a copy differs from normal blog post writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The website copy you create will help in telling your brand story, highlight product information, showcase your business\u2019s unique selling point, and more. If you are looking to create a killer copy for your website that helps in engaging more site visitors on your website then make sure to go through every small point in this article as we will be highlighting some of the important insight about why you need to focus on website copy and how you can create a killer website copy\u00a0<\/span><\/p>\n<h2 id=\"whywebsiteneedcopy\"><strong>Why does a website need to have an engaging copy?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Today most of the business focuses on the design rather than the website copy or we can say most of the website owners fail to understand the importance of copy. If you think design is more important than the copy for your website or why you need to have an engine copy for your business website then make sure you go through every single line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter whether you have a photography website, construction website, ecommerce website, and more. Effective and engaging website copy has become the basic requirement of every website.\u00a0 It not only helps in highlighting your business and product detail but also allows you to establish trust and authority in your industry. A good website copy created by an <a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\">experienced website design company<\/a> encourages your site visitors to explore more about your website, and this way you gain their trust and establish authority.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-15168 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-556x337.png\" alt=\"sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2\" width=\"556\" height=\"337\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-556x337.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-768x465.png 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-360x218.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-480x291.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2-870x527.png 870w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design2.png 921w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An effective and engaging copy not only helps in gaining trust and authority but also helps your website to get a better and higher ranking in search engine results for competitive keywords. The design you create might attract only site visitors but the website copy you create will help site visitors as well as search engines. That is the reason why it said images and design don\u2019t sell, but a website copy helps in getting a higher ranking, engages more site visitors, and encourages them to become your paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good copy will help you to set your website apart from competitors which will help in grabbing more user\u2019s eyes. Well, today most website owners are aware of the fact website copy is important for every website. But if you wish to create an effective, engaging, and converting copy for your website then it\u2019s essential to get a detailed idea about why website copy is important for your website. The better you understand the importance of having an effective website copy the better copy you will produce for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we are going to highlight some of the important points on why your website needs to have an engaging website copy:\u00a0<\/span><\/p>\n<h3><b>1. Helps in shaping the future of your website\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most of the site owners are aware that a website helps in getting barter ranking and the engine more site visitors but very few know that it also helps in shaping the future of your website. The reason why every successful website focuses on producing an effective and engaging website copy is that it helps in showcasing your views, your website purpose, and more which contribute toward shaping the future of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users that are landing on your website might have different intentions, some might look to find the answer, a few may look to purchase your product\/services, and others might look to sign up or reach out to your agent. If the user likes or relates to the copy you are offering then they will start reading the copy. And if the copy on your website offers value and quality then they will never hesitate to return back in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today most of the websites look to drive traffic but fail to encourage them to visit back in the future. On the other hand, successful websites always look to bring back their customers in the future because recurring customers can bring more value compared to one-time customers. The more traffic you are able to drive on your website the higher chances will be to convert them into a lead or paying customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a good and well-crafted copy will always offer opportunities to connect with more and more customers. This way you will be able to shape the future of your website as well as business. In the initial stages, you might spend money to target customers but your paid traffic will always look at the benefit and value your website offers. Then only you will be able to convert them into future organic traffic or customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, short-term goals are important but they should contribute toward enhancing your long-term goal. That is the reason why we recommend you to consult with an experienced<a href=\"https:\/\/www.sfwpexperts.com\/\"> WordPress web design company<\/a> that can help you to create a website design and copy that converts your paid traffic into future organic traffic.\u00a0<\/span><\/p>\n<h3><b>2. Website copy helps in defining your website purpose\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When we say website purpose then it\u2019s not only limited to defining your product and services but it should be able to offer a clear picture of how your business can bring value to customers. Whether your goal is to <a href=\"https:\/\/www.sfwpexperts.com\/8-website-design-tips-to-improve-conversion-rate\/\">drive more traffic or conversion on your website<\/a> every website should clearly convert its purpose. Having a well-crafted website copy will help you to highlight your website and business purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more clear your site visitors are about your purpose the higher chances will be to encourage them to perform the desired action. Even if you are looking to collect feedback, raise brand awareness, or get more useful details you need to have a clear website purpose. It can be achieved only when you have a well-crafted website copy for your website. That is the reason why website copy is considered equally important as the website design.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The combination of two will ensure that your website is able to deliver your business and website purpose. You might be creating an offering of a product and services that solve users as well as a market problem. But if you are failing to convey the same to your audience then you can not expect them to take action on your website. The website copy you create should be able to communicate your offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today there are many websites out there that have effective and problem-solving products but due to the bad website copy, they fail to deliver their purpose. The website copy should be able to communicate your offering in a compelling way. A well-crafted website copy will ensure that your site visitors are easily able to understand what you are trying to offer. This way you can encourage your site visitors to explore more about your product and services.\u00a0<\/span><\/p>\n<h3><b>3. A well-crafted copy can enhance website sales\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running a website for a long time then you must be aware of the fact that neither your salesperson nor your website can sell products and services based on the design and images. If that is the case then every website will focus on adding more and more images and graphic visuals to their website. To enhance standard or <a href=\"https:\/\/www.sfwpexperts.com\/e-commerce-website-design-tips-for-better-sales-10-proven-tips-to-consider-in-2021\/\">e-commerce website sales<\/a> and conversion rate you need to communicate what you offer and how it can benefit your prospects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website should be in possession to convince your site visitors that your website is offering the same products and services that they are looking for. It can be only achieved when you have a well-crafted copy for your website. In today\u2019s competitive marketplace where users have access to a number of websites, they are selling the same product. You get only a few seconds to convince your customer that your website is right for them. Within a few seconds, users can form a decision where they should stay on your website or look for something else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are totally dependent on the design then it\u2019s recommended to reconsider your strategy as the copy you offer will play an equal role in offering a reason to your site visitors on why they should stay on your wordpress website. A well-crafted copy will ensure that your site visitors know that your website can help them in finding the right answer which will result in a conversion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So remember a well-crafted copy not only helps in shaping the future of your website but also allows you to sell your product and services. To create a result-driven copy and design its always recommended to hire an experienced <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress web design company<\/a> for your website and business\u00a0<\/span><\/p>\n<h3><b>4. Helps in building a strong relationship<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By creating a website copy you are not only improving your website sales but also ensuring that your site visitors start seeing your website, business, and product\/services as the right solution. Once your site visitors start trusting your website and business then it will become easy for you to convert them into paying customers. More than sales the website copy you create and offer allows you to connect with your site visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are those days when website owners used to offer any kind of content just to get a higher ranking in search engines. Today every user looks to connect with the website before performing any action. With the help of engaging, attractive, and conversion-centric copy you can build relationships that can help you to convert them into paying customers. Wonder how?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website copy not only highlights your business goal and purpose but also allows you to answer your site visitors&#8217; queries. Your prospects might have heard about your product and services but may not be familiar with how they can use it, the benefits of using it, and more. Not only that but before many purchases from your website some of the site visitors might look to get a detailed idea about your business and its functioning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-crafted website copy will allow you to answer all the questions that your prospects might look at your website. Once they start getting answers to their questions then it will become easy for you to engage them and build a strong connection with them. By building a relationship with site visitors you are not only increasing the trust but also establishing your business authority. These types of practices will result in long-term revenue.\u00a0<\/span><\/p>\n<h3><strong>5. Keep your site visitors attention\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you are creating a website with a goal to convert your site visitors into paying customers then you need to be aware of the effect that the conversion process starts only when you engage your site visitors. Yes, the design you create and offer will play a major role in grabbing your site visitors\u2019 attention but to convert them into paying customers you need to ensure your need to keep them on your website. Getting your site visitors&#8217; attention in one part and keeping that attention through the whole website can only be achieved when you offer an engaging website copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Undoubtedly the image and picture can encourage site visitors to explore more about your website but if your website copy is ambiguous or difficult to read then your visitors will abandon your website without having a second thought. So if you successfully create a design that grabs user attention then next you should focus on creating a website copy that keeps their attention. To keep your site visitors&#8217; attention you need to offer some of the valuable information that your site visitors might look for after landing on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of creating a website copy target that is solely focused on selling products we recommend crafting a copy that is the combination of the user as well as conversion-centric copy. That is the reason why we recommended you hire an experienced <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">website design company<\/span><\/a><span style=\"font-weight: 400;\"> that offers an in-house content development team that can help you in creating an attractive, engaging, and conversion-centric copy for your website and business.<\/span><\/p>\n<h3><b>6. Helps in showcasing your brand\/business professionalism<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are running a business website for a long time then you must be aware of the fact that the website design you create and offer helps in highlighting your brand and business professionalism. Yes, it is true to some extent but today the website copy you create and offer to your audience has also become one of the most crucial factors in highlighting your website and business professionalism. If your website is failing to offer an easy and simple to read website copy then your site visitor will not show interest in engineering with your web copy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the websites think that the professionalism of the website and business can only be shown when they include more technical words and jargon in their website copy. If you think the same then it\u2019s recommended to reconsider your thinking because today users have less time to engage with the text content you are offering on your website. So instead of reading every single word, they prefer to skim the paragraphs. If they come across industry-specific words or jargon then they might ignore it one or two times, but if the copy is filled with these types of words then they will never show interest in reading your website copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way you will not only end up losing your site visitors but there are high chances that it can create a negative impression about your brand and business. Today if your site visitors start seeing you as a professional then it will automatically become easy for you to convert them into paying customers. So if you wonder why you need to create an attractive and engaging website then remember it helps in highlighting your business and website professionals but it can be only done when you offer a simple and easy-to-read copy to your audience.\u00a0<\/span><\/p>\n<h3><b>7. Bad copy can hurt your website more than you think\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By now you must have a good idea about the benefits of having an engaging website copy. But you need to know that a bad copy can hurt your website badly. When it comes to website copy then remember it plays a crucial role in showcasing your overall brand\/business image. Most of the websites are focused on creating website copy for search engines so that they can get a high ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you should know that the website copy you are offering will not only be read by search engines but also by your site visitors. If they are failing to engage with the copy then it will hurt your website image as well as ranking. That is the reason why it&#8217;s essential to find the right <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress web design company<\/a><\/span><span style=\"font-weight: 400;\">\u00a0that offers <\/span><span style=\"font-weight: 400;\">in-house SEO as well as copywriting service<\/span><span style=\"font-weight: 400;\">. An experienced copywriter can capture the right tone of language that enhances your website copy and engages more and more site visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the time bad copy can confuse site visitors and there are high chances that they might find it difficult to understand the meaning of the copy you are creating and offering.\u00a0 These copies can fail to deliver your website purpose and how your product and services can benefit your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to converting a site visitor into paying customer then there are multiple things that are taken into consideration. If your website is failing to offer a reason on why users should buy your product\/services and how it can benefit them in real life until then you can&#8217;t expect them to take action on your website. That is the reason why it\u2019s said that website copy acts as the hurt of your website. Offering a badly written copy can hurt your website more than you can imagine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bad copy will not only drive traffic and conversion away from your website but there are high chances that it can hurt your website more than you can images. There are high chances that you might start getting negative reviews about your website and business. So make sure you are creating an attractive, engaging, and conversion-centric copy for your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By now you must have an in-depth idea about the importance of having an attractive and converting website copy. Before we get started with highlight tips on how you can create an attractive and converting copy for your website. We would like to answer one of the most frequently asked questions \u201cWhat should come first, website content or design?\u201d<\/span><\/p>\n<h2 id=\"whatshouldcomefirst\"><strong>What should come first during the website design process, website content or Design?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have a good idea about why you need to have an effective, engaging, and conversion-centric website copy you must be wondering what should come first in the website design process, website copy or design? If you are<\/span><span style=\"font-weight: 400;\"> planning to create a new website<\/span><span style=\"font-weight: 400;\"> or looking to<\/span><span style=\"font-weight: 400;\"> get your <a href=\"https:\/\/www.sfwpexperts.com\/website-redesign-guide-how-to-redesign-a-website\/\">website redesigned <\/a><\/span><span style=\"font-weight: 400;\">then you might have a lot of expectations in terms of driving more traffic, conversion, and revenue.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-15169 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design-556x337.png\" alt=\"sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design\" width=\"556\" height=\"337\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design-556x337.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design-768x465.png 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design-360x218.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design-480x291.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/05\/sfwpexperts.com-How-To-Plan-Website-Copy-For-An-Engaging-Design.png 789w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You might be curious to know what new features and design your website design company is going to add to your website, how things will appear on your business website, and most importantly what kind of impression your site visitor will be getting after landing on your website. Today every business that is looking to create a new website or redesign their website has the same excitement level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are high chances that you might be focused entirely on the website design you are going to create and offer to your site visitors. But one of the most important things that you might be forgetting about during the design process is your website copy or content. A well-designed website is the combination of an attractive design and a well-crafted copy. You might be able to create a highly attractive and engaging website design but if your content fails to impress your site visitors then all your website design efforts can go in vain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, if you create effective and engaging content but fail to produce an attractive design then your copywriting efforts can go in vain. That is the reason why we have mentioned that a good website is a combination of attractive design and well-crafted content. These two factors come together to create a successful website that drives more traffic, conversion, and engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you wonder what should come first during the website design process? Then both are important and the websites can\u2019t drive the desired amount of results if they compromise with any one of them. Remember a website design vs content argument is not simple as both are dependent on each other. That is the reason why both are crucial but there is a problem with the design first method<\/span><\/p>\n<h3><b>Problem with design first method\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are looking to create a new website or redesign the existing website then you will surely go with the outward appearance before the content. When we say outward appearance then it means your beautiful theme, the layout of your website, and skin. Then look towards selecting the right set of photos, color, graphics, and other designs. Well, the design-first approach might sound right to you, especially if you are building a new site for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the reason why there is a problem with this particular approach is that if you don&#8217;t have a detailed idea about what content you are going to add then it might become difficult for you to add the content after the design. There are high chances that you might have to forcefully insert the content in your design which can take away the beauty of your website. Yes, you might have a plan on how you want to display the content in your website but without creating content if you are directly moving on to design then you might be facing a lot of failures.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So both website content and design are essential for a successful website. However, creating content then design or doing both the process toner can help you to make your website more effective. But now the question comes down to how you can create an effective and engaging website copy for your website. Below we will be highlighting some of the important points that you can consider while creating the copy of your website.\u00a0<\/span><\/p>\n<h2 id=\"howplanwebsitecopy\"><b>How to plan a website copy for more value-driven results?<\/b><\/h2>\n<h3><b>1. Determine your purpose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first and foremost thing that we recommend you to do is get a better understanding of your website and business purpose. Until and unless you have a clear idea about what you want to offer to your audience the copy you create and offer will not help you to drive the desired amount of results. You can not produce a great copy until and unless you are aware of why you are writing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today there are many websites on the internet that are able to structure the paragraphs and sentences properly but fail to engage users. Because the copy they create and offer fails to engage site visitors due to the lack of purpose. The better you are aware of why you are creating the copy for a particular web page in your website. The easier it will become for you to engage more and more site visitors on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to determining the purpose we recommend you to find answers for multiple questions like is the website copy goal is to sell products or generate leads? Are you creating content to educate your site visitors about your product\/service benefits?\u00a0 Are you creating the web copy to support advertising or sponsorship? There are a lot of questions that you can ask while determining the purpose of each page on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better you understand the purpose of every page in your website the more copies you will be able to produce for your website visitors. Once you are aware of the purpose of your page then we recommend you get a better understanding of who you are writing the copy for. Determining the purpose of every page and creating a copy depending on that will help in highlighting more and more details about the page\u2019s purpose. <\/span><span style=\"font-weight: 400;\">But knowing who is going to read the copy will help you in making your copy easily accessible.\u00a0<\/span><\/p>\n<h3><b>2. Know your audience\/readers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In today&#8217;s competitive marketplace it&#8217;s not only about offering any kind of content to your prospects. The words, sentences, paragraphs, and more you select for your website copy will play a major role in deciding whether users will engage with it and perform the desired action or not. That is the reason why the next thing we recommend you to do is conduct research to get a better understanding of your audience or readers. Getting a better understanding of your readers can make your web copy more effective and personal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By this, we are not saying that every user visiting your website will convert but among them, most of the site visitors who will be your ideal audience\/reader will feel connected. Once your site visitors start relating with the website copy, then they will easily convert without having any second thought. When it comes to defining audience\/reader you can look into multiple things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What\u2019s their level of expertise? <\/b><span style=\"font-weight: 400;\">The type of reader\/audience differs depending on the business type and product\/services offered by them, as well as their level of expertise. Some might be able to use your copy even if it contains some kind of technical words. Whereas your website might get site visitors who will abandon your website if they find more technical words or jargon in your copy. So it&#8217;s essential to get a better understanding of your audience\u2019s\/reader expertise.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What does your audience\/reader really want to know?<\/b><span style=\"font-weight: 400;\"> When it comes to producing effective website content, having a good idea about what your prospects expect from your website will help in producing more engaging copy. The copy you create and offer should be able to answer your prospect\u2019s question. If you are able to answer those questions then you will have a greater chance to convert them as your paying customer. But for that, it&#8217;s essential to what your site visitors might be looking to know for your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How will they land on your page?<\/b><span style=\"font-weight: 400;\"> If you are conducting research to know about your audience then this another factor you can look into. When you know where your site visitors come from or what they might be looking for after landing on your website or web page will help you to place the content in the right way by keeping the most important information on the top.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identifying and understanding their interests<\/b><span style=\"font-weight: 400;\">. The better you are aware of your audience and reader interest, the easier it will become for you to produce an effective and engaging website copy.\u00a0 Depending on your audience\u2019s interest you can add the right content that can engage your site visitors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To produce an effective website copy you need to be aware of who it is you are trying to reach. Before you start writing website copy you need to be aware of who is your primary audience? Who is your secondary audience that can inform or influence your primary audience? How will they reach out to your site and the information they will look at on your site? The better you are aware of your audience\/readers the easy it will become for you to produce an effective and engaging website copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are creating a copy for a <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-tips-for-law-firms-8-proven-strategies\/\"><span style=\"font-weight: 400;\">law firm website <\/span><\/a><span style=\"font-weight: 400;\">then your primary audience will be your existing client whereas when it comes to the secondary audience then it can be broader like law reporters, attorneys, and others who might need your service in the coming future. So when you start researching your audience, focus on both primary and secondary. Apart from that focus on creating an interesting as well as accessible copy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to conducting audience research then it is recommended to make use of various online tools. Alexa allows you to get an overview of the audience through audience overlap where you can find other sites that your site visitors are likely to visit. Apart from that by looking at audience interest, you can get an idea about the topics they are likely to be interested in.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to get more effective results then we recommend you to consult with an <\/span><span style=\"font-weight: 400;\">experienced <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress website design company<\/a><\/span><span style=\"font-weight: 400;\"> that comes with an in-house copywriter who can help you to get a better understanding of your audience\/readers.\u00a0\u00a0<\/span><\/p>\n<h3><b>3. Sneak into your competitor\u2019s website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After performing the audience\/reader research you should always look at what your competitors are offering. Today very few industries or businesses have less to no competition, if you are one among them then you should feel lucky and move to the next step. However, if your target keyword highlights the number of competitors in search engine results then we recommend you to go through each one of them to get a better understanding of what they are offering. This way you will be able to find how you can separate your website copy from others by making it more engaging and accessible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-crafted copy is very much dependent on the competitive landscape. Comparing your site with competitors can help you to identify the gap and produce a more effective and engaging copy. By looking at your competitor\u2019s website copy you can get a better understanding of multiple things. Let\u2019s take a look at some of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People visiting your competitor\u2019s website might visit your website as well. So by looking at your competitor\u2019s website you can get a better understanding of what they are reading on your competitor\u2019s website. Now that you have a better understanding of your audience\/readers you can view your competitor\u2019s website from the reader\u2019s view and identify what they are missing in the website copy and how you can create and offer a better copy to your site visitors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By looking at competitors or your industry leader\u2019s website you can get a better understanding of industry trends that you can include in your website copy. Not only that but you can also see how they are using new tactics and strategies to engage more and more site visitors on their website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your competitors can offer you a better understanding of what type of words users like to interact with. You can check your competitor\u2019s website traffic to get a better understanding of whether users are engaging with their copy or not. Once you are aware of that then you make the right selection of words for your copy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By looking at your competitor\u2019s website you can find new topics that you might be missing to add to your website. Remember your competitors are already doing a lot of research to optimize their copy. So by looking at their copy you will avoid all the mistakes that they have committed during their copywriting journey.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So when it comes to website copy then your competitors will surely act as a valuable resource to guide you on what type of copy you should create for your website? And how you can separate your copy from others. You can make use of various online tools to find your competitors and check the amount of traffic they are driving on their website. Apart from that, you can also make use of google search to find your competitors.\u00a0<\/span><\/p>\n<h3><b>4. Model content before you start writing<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By seeing the title you must be wondering if you have already created the wireframes and sitemap then why you need to have the content map. When you start to create a website for your business then a sitemap helps in visualizing the flow of navigation. In the same way, having a well-crafted content map will allow you to guide how the content will flow on your website. If you are making use of CMS then a content map will help you to get a detailed idea about content that goes on each page of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The<a href=\"https:\/\/www.sfwpexperts.com\/how-to-create-information-architecture-for-web-design\/\"> information architecture<\/a> of your website will offer more productive results when you already have organized content on your website. If your existing website has a number of organized content then a proper content map will help you to make sense out of it. Using the content map you can refine the information before you start creating a single headline. So if you wish to make your website copy more effective it&#8217;s always recommended to have an effective content map.\u00a0<\/span><\/p>\n<h3><b>5. Make use of the inverted pyramid model\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we have mentioned earlier, a site visitor can decide whether the information offered by your website can be helpful or not within a second. Thet is the reason why it&#8217;s always recommended to structure your website copy in the upside-down pyramid or cone. By structuring your copy we are not asking you to use the same structure, instead, you can place the most important message on the top and gradually drill down the information depending on its importance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are creating a web page for an event announcement then the description of the event, date, and location would appear at the top of the page. Then the speaker and other supporting details should come after highlighting the information of the event. The less important information like the organizer of the event, history of the event and more should come at the button of the page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, if you are creating a product page then the feature of the product should come on the top followed by how users can make use of the product and more. You might think that these particular points should fall under content structuring. Well, that\u2019s true but by following this structure you will ensure to maintain the tone that will encourage site visitors to engage with the content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are getting your website designed by an <\/span><span style=\"font-weight: 400;\">experienced <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress web design company<\/a><\/span><span style=\"font-weight: 400;\"> then you don&#8217;t have to worry about the content map as they will ensure that your website creates keeping design and copy together throughout the designing process.<\/span><\/p>\n<h3><b>6. Create short and simple sentences\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to creating the copy then you must know that it&#8217;s different from the content you produce for your website blogs. A website copy you create should offer a professional look to your site visitors and highlight every small detail about your business and product. Thet is the reason why websites should focus on producing short and simple sentences for website copy. Using long sentences for website copy can drive users away from your website and there are high chances that your site will leave your website without engaging with the copy. Wonder why?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have mentioned in the earlier paragraphs that people visiting your website may not read every small text on your website. Instead, they skim the sentences and paragraphs on your website. If you offer your site visitors long paragraphs and sentences then there are high chances that they may leave your website without understanding your offering and the benefits of your product. On the other hand, a short and well-crafted website copy might grab more site visitor\u2019s eyes and encourage them to explore more about your website and product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember website copy that is easily accessible and easy to read garbs more eye and reaches a wider audience. Most of the time websites focus on making the copy more professional which encourages them to use more complex words and create a more complex sentence. A professional copy doesn\u2019t mean that you have to add more complex sentences and paragraphs, instead, you should look to create short and simple sentences that help users to easily skim your copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make use of an online readability tool to identify what grade level you write at. It will also help you to get a better idea about the number of words in your copy. If you are not good at copywriting then it&#8217;s always recommended to <a href=\"https:\/\/www.sfwpexperts.com\/contact-us\/\/\">contact experienced professionals <\/a>to help you create engaging copy<\/span><span style=\"font-weight: 400;\">. Because the copy you offer to your audience will decide whether they will engage and convert or not.\u00a0<\/span><\/p>\n<h3><b>7. Create a comprehensive list of benefits, features, and objects<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every website today loves to talk about its business, product, and services. If you are running a website then you must be excited about the recent achievement your company received and you might look to share the same on your website. Not only that but you might also look to highlight the improvement you have made in your product\/services. Or maybe you might have spent days and months developing new products\/ services for your business. You might look to highlight every small feature in your website copy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the harsh reality of today\u2019s competitive marketplace is that no one is interested in your achievements, or the product improvement, or the changes you are making in your business. Every user is interested in themselves which means to create a sales-driven copy you need to focus more on your reader\u2019s benefits than highlighting your achievements. So before you start writing your website copy its recommended to follow the below points:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before you start writing your website copy it recommends gathering all the features and specifications of your product\/services that your site visitors might look to know and features that can impress them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your copy is able to translate the features into benefits so that your website is able to engage more and more site visitors on your website.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always highlight the problem your product and services are mitigating. That way you can encourage your site visitors to stay and explore more about your business and product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always highlight the objection to buying for your website and decide how you can address them.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember today the waist copy should be created more from your site visitor\u2019s point of view than your business.\u00a0 If you are writing the copy on your own then there are high chances that even after avoiding you might end up telling your business achievement and more. That is the reason why we recommend you to hand the copy creation job to your <a href=\"https:\/\/www.sfwpexperts.com\/\">WordPress website design company<\/a><\/span><span style=\"font-weight: 400;\">\u00a0so that they can offer you a balanced copy that encourages your site visitors to stay on your website and explore more about your product and services.\u00a0<\/span><\/p>\n<h3><b>8. Speak directly to your customer\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you start creating a copy for your website then it&#8217;s always recommended to offer a personalized experience by speaking directly to your customers. This way you will be able to make your copy more effective and engaging. When site visitors start reading content and if they realize that content is directly speaking to them then it encourages them to explore more about your business and products. We recommend you to use the same language you use to speak to a person in real life but we recommend you not get too casual. To produce an effective website copy we recommend you maintain the combination of both.\u00a0<\/span><\/p>\n<h2 id=\"conclusion\"><b>Conclusion:\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By now you must have a clear understanding of why you need to focus on creating an attractive and conversion-centric copy and how you can create an effective and engaging copy for your website. There are a lot of writing tips like using simple words, creating small sentences, creating an attractive heading, and many more. But above we have listed all the important points that most of the websites either neglect or forget while creating the copy for their website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are planning to design a new website or redesign your existing website then make sure you are keeping content and design both in your website planning process. Neglecting any one of them can impact your website design badly. Keep a track of the design process so that everyone working on creating your website is informed. This way you will ensure that your design and content are not created in a separate bubble.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you can also hire an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">experienced website design company<\/span><\/a><span style=\"font-weight: 400;\"> that can help you to create an attractive and engaging website design as well as a copy that grabs more site visitors&#8217; eyes and encourages them to explore more about your business and product. Remember the more users are able to explore your website and business the higher chances will be to <\/span><span style=\"font-weight: 400;\">convert them into paying customers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The website copy you create and offer acts as a valuable asset of your website. It grabs site visitors&#8217; attention, offers them the required information, and encourages them to perform&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Plan Website Copy For An Engaging Design? 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