{"id":15059,"date":"2021-04-23T09:06:30","date_gmt":"2021-04-23T16:06:30","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=15059"},"modified":"2021-05-31T04:47:13","modified_gmt":"2021-05-31T11:47:13","slug":"website-ux-ui-how-analytics-can-be-used-to-improve-website-ux-and-ui","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/website-ux-ui-how-analytics-can-be-used-to-improve-website-ux-and-ui\/","title":{"rendered":"Website UX & UI: How Google Analytics Can Be Used To Improve Website UX And UI?"},"content":{"rendered":"

Google Analytics is one of the most popular and most widely used analytical tools that has come a long way. Gone are those days ways google analytics was just used to monitor website activity, now it can be used to understand users behavior, create various strategies, and now businesses have also started using google analytics to improve website UX and UI. It’s true that a developer’s job is to create an attractive and fully functional website but their work stops at designing, when it comes to user experience there are a lot of factors taken into consideration. <\/span><\/p>\n

One tool that is helping businesses to improve their website UX and UI is \u201cGoogle Analytics\u201d. Yes, google analytics is used by many companies and businesses to analyze user activity on their website and improve the user experience. Even if you are hiring an experienced wordpress web design company<\/a> for your website then their requirement will also include getting access to your analytical data.\u00a0<\/span><\/p>\n

It was the tool that was primarily used to conduct in-depth research for effective marketing strategies. But now it can be used for multiple purposes right from creating a user-centric website design<\/a> to effective marketing strategies.\u00a0<\/span>If you are scrolling the internet to find how you can improve your website user experience then you have landed on the right article where we are going to highlight every small aspect about how you can improve your website UX and UI with the help of google analytics. <\/span><\/p>\n

Apart from that, we will also be giving an in-depth insight into why it’s essential for the business to improve their website user experience. So make sure you stick till the end of this article.<\/span>\u00a0<\/span><\/p>\n

An Overview Of Google Analytics Improving Website UX and UI\u00a0<\/strong><\/h2>\n

Today every business focuses on creating a strong online presence with a goal to drive maximum traffic and conversion on the website. But many fail to understand that a good UX and UI is the key to get online success, mainly in today\u2019s competitive marketplace where every website and business is trying to place themselves on the top. The UI (user interface) is directly connected with the UX (user experience) of your website. If your website interface is failing to impress your site visitor then you will never be able to offer an optimized user experience.\u00a0<\/span><\/p>\n

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Your website and web presence act as the substitute for the first interaction between the business and consumer. That means before landing physically or interacting with your agent every consumer looks to get every small detail about your business through online search. That is the reason why it’s essential for every business to optimize the design by improving your website’s UX and UI. No matter whether you are getting your website designed by an experienced website design company<\/a> or don’t it on your own. <\/span>The best way to enhance UX is by keeping your target audience in mind while creating your website interface.\u00a0\u00a0\u00a0<\/span><\/p>\n

Today almost every website looks to optimize its website user experience by using various tricks and techniques. Not to mention but the competition out there is too high and these tips and tricks are needed to make users stay on your website. The key to making your target audience stay on your website is separating your website from others. If your website stands out from the crowd then it will automatically offer a reason to your site visitor on why they should stay and explore more about your website and business.\u00a0<\/span><\/p>\n

What if I told you that there is a way that can help you to enhance your website interface with a goal to offer a more optimized user experience to your target audience. Yes, you can do that mainly if you are planning to redesign your existing website<\/a> then there is a treasure that can help you in creating a more user-centric website design. It’s nothing but your analytical data. Your analytical data can be used to take your redesign efforts to the next level by offering you detailed ideas about how you can enhance your website user experience.<\/span>
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If you are running your website for a long then you must be familiar with the fact that web analytics can be used for multiple purposes. Whether you are looking to create a customer acquisition strategy or content marketing strategy web analytics is used everywhere in marketing. But now websites have also started to use Google analytics to improve website user experience.\u00a0<\/span><\/p>\n

If you are looking to know how then make sure you stick till the end of this article as we are going to offer some valuable insight about how you can make use of google analytics to improve your website UX and UI. But before that, we would like to highlight some of the important points on why UX has become one of the key factors in getting online success.<\/span><\/p>\n

Why should websites focus on improving UX and UI more than ever?\u00a0<\/b><\/h2>\n

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With years of experience in serving different businesses from different countries, our web design professionals clearly understand the importance of improving website UX and UI. The interface you offer to your audience decides how your site visitor will interact with your website design or we can say it decides your website user experience. Mainly during the pandemic where users have scrolled a number of websites, they are aware of their priorities which make the UX and UI the crucial factor for conversion.\u00a0<\/span><\/p>\n

The UX and UI you offer to your audience will decide how users will look at your business. Until and unless your site visitors are able to trust your website they will never show interest in taking any action. If your website is failing to meet their expectations and priorities then will simply abandon your website without any second thought. Today users are easily able to differentiate between an ambiguous interface and a user-friendly interface. That is the reason why it\u2019s said if your website interface fails to match user expectations then it will automatically impact your website conversion.\u00a0<\/span><\/p>\n

So let’s take a look at why your website needs to focus more on improving your website UX and UI:\u00a0<\/span><\/p>\n

1. Allows you to present your website more effectively<\/strong><\/h3>\n

The reason why every business is shifting to online platforms is that they want to reach a maximum audience and encourage them to perform the desired action. But many fail to accomplish the goal even after getting an abundance of traffic because of the presentation. Yes, today when you want people to purchase your product and services online then the presentation has to be neat and tidy.\u00a0\u00a0<\/span><\/p>\n

Today many websites that are offering complex interfaces to their customers face issues like excess bounce rate, cart abandonment rate, low traffic, and more. This type of complex interface makes it difficult for your site visitor to engage with your product and service page which leads to low conversion. That is the reason why most websites are looking for a <\/span>reliable and experienced<\/span> WordPress website design company<\/span><\/a> that can help them in improving website UX and UI.<\/span><\/p>\n

Once you are able to improve your website UX and UI then it will automatically help you to present your product and services more effectively.\u00a0 Remember if you are failing to attract your site visitor with the presentation then they will never show interest in performing the desired action. That is the reason why websites should pay close attention to improving the presentation part which can be achieved only by optimizing website UX and UI.\u00a0<\/span><\/p>\n

2. Great UI\/UX results in better customer satisfaction\u00a0<\/b><\/h3>\n

The presentation of your website will always play a crucial role in conversion but there is another factor that decides whether users will show interest in offering their personal information or not. That factor is nothing but \u201cCustomer Satisfaction\u201d. No matter how effective and helpful your website and product\/service might be before you site visitor, if they are failing to get a sense of satisfaction after navigating through your website and content then they will never show interest in performing the desired action.<\/span><\/p>\n

A bad UX\/UI can drive users away from your website because an ambiguous interface will make it difficult for your site visitors to navigate through different pages. Not only that but a bad interface can also lead to low engagement which can result in poor customer satisfaction. Remember if your site visitors like your content and product\/services then they will never hesitate to recommend it to others but for that first, you need to satisfy them. A great UX\/UI can get your site visitor hooked to your website. That is the reason why you need to focus on improving your website UX and UI.\u00a0<\/span><\/p>\n

3. Helps in analyzing user expectation\u00a0<\/b><\/h3>\n

When you plan to improve your website UX and Ui then you need to dive down into getting more detailed information about your prospects. A good UX\/UI is created only when the designer dives down into deep research to understand the prospect\u2019s behavior and preferences. When you get started with the audience research then you start to analyze or we can say find the answer for some of the important questions like what your potential customer might be expecting for your website and business. Or we can say you start getting a good understanding of the prospect\u2019s problem.\u00a0<\/span><\/p>\n

Once you are able to find the answer to these questions then it becomes easier for you to work with your website interface. You will be able to create and offer an interface that matches their expectations and also improves your website user experience by adding various elements, features, and functions. Well, analyzing user expectations and creating websites according to prospects need some experience and expertise. That is the reason why businesses look to hire <\/span>an experienced website design company<\/a><\/span> that can help them in creating a user-centric website for their business.\u00a0\u00a0<\/span><\/p>\n

Partnering with <\/span>reputed and highly experienced <\/span>WordPress web design professionals<\/span><\/a> will allow you to get access to their expertise which will help you to build a revenue-generating and conversion-centric website design that helps in getting higher ROI.\u00a0<\/span><\/p>\n

4. Make your site visitor hooked with an interactive UX\/UI\u00a0<\/b><\/h3>\n

Another reason why you need to focus on improving your website UX and UI is that it helps in making your site visitor stay on your website and explore more about your product and services. The more users are familiar with your business the easier it will become for them to make their final decision. But for that, you need to focus on encouraging your site visitor to stay on your website and explore more about your product and services. Many studies claim that humans today have an attention span of only 8 seconds.\u00a0<\/span><\/p>\n

That means your website or web page should be able to grab your site visitor\u2019s attention within 8 seconds. If you are failing to do so then it will result in either bounce rate or no engagement. To get your site visitor hooked you need to offer an intuitive interface that makes it easy for them to explore more about your website and business. When it comes to engaging your site visitor then everything depends on your website UX\/UI. An optimized UX\/UI has the potential to grab user\u2019s attention and offer them a reason why they should stay and explore your site.\u00a0<\/span><\/p>\n

5. Better UX\/UI can increase your conversion<\/b><\/h3>\n

Every user has come across a situation where they wish to purchase the product and they come across multiple sites on the internet. Among all the websites they come across one particular website that matches their expectation and stands out from the crowd. The website is easy to use and allows users to quickly access important information and purchase the product with low to no effort. These types of websites focus more on improving the UX\/UI because they are aware of the fact that the key to conversion is optimized user experience and intuitive interface.\u00a0<\/span><\/p>\n

Today many websites wish to fall into the same category where users start seeing the website as the primary choice for making purchases. Due to complicated design websites try to enhance the appearance but make it difficult for the site visitor to interact with the website. These types of mistakes make it difficult for the user to find what they are looking for on your website. Today humans are impatient, if they fail to find the product and services within a few seconds then they simply leave the website without performing the desired action.\u00a0\u00a0\u00a0<\/span><\/p>\n

If you are looking to increase your website conversion<\/a> rate then it\u2019s essential for you to offer an intuitive interface that makes it easy for the user to find the answer in your website within seconds. These types of practices will also help in improving your website user experience. The better UX\/UI you offer to your audience the higher chances will be of converting them into paying customers. Apart from the interface if you wish to improve your website conversion\u00a0then you need to make your website more accessible.<\/a>\u00a0\u00a0<\/span><\/p>\n

6. Helps in enhancing brand reputation\u00a0<\/b><\/h3>\n

A good UX\/Ui not only leads to better conversion but also helps in improving your brand reputation which needed the most in today\u2019s competitive marketplace. Yes, every website aims for getting a good amount of conversion but they forget that the brand reputation plays a crucial role in the success of your website. If you are running the website for a long time then you must be aware of the fact that first impressions lead to the last impression. That means if your website is failing to impress your iste visitor then they will barely think of revisiting your website.<\/span><\/p>\n

Before a user starts engaging with the content displayed on your website they look at every small aspect of your web page mainly the color. The color used in your website will play a major role in deciding whether users will look at other elements in your web page or not. A dull and monotonous color can directly impact your brand reputation. That is the reason why while creating the UX and UI of your website business should pay close attention to the color.\u00a0<\/span><\/p>\n

You need to get a better understanding of what color and elements your site visitor will relate to. By conducting in-depth research about your audience you can get a better understanding of your prospect\u2019s behavior and preference and will make the color and element selection process more effective and result-driven. Not Only That but it will also save you from committing the common mistakes that impact the brand reputation.\u00a0<\/span><\/p>\n

Remember a flawless UX and UI design can help you to establish your brand authority which will directly improve your brand reputation. The reason why most businesses look to hire <\/span>highly experienced website design professionals<\/span><\/a> is that they bring their years of expertise in creating a website design that drives more conversion and ROI.\u00a0\u00a0\u00a0<\/span><\/p>\n

Now that you have a better understanding of why you need to improve your website UI\/UX. Next, we will be highlighting some of the important points on how google analytics can be used to improve your website UX\/UI.\u00a0<\/span><\/p>\n

How to Improve Website UX\/UI using Google Analytics?\u00a0<\/b><\/h2>\n

As we have mentioned earlier the conversion is very much dependent on the website UX\/UI. You need to be aware of the fact that an effective and conversion-centric marketing strategy can fail to drive traffic and conversion if the website is failing to offer an optimized user experience and intuitive interface. Yes, all your marketing efforts can go in vain if the website you are designing fails to meet your site visitors\u2019 expectations.\u00a0<\/span><\/p>\n

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That is the reason why every website should look to answer questions like is their website really user friendly and easy to use? Do visitors feel comfortable after landing on your web pages?\u00a0 Is it easy to navigate<\/a> through different pages on your website? Is it easy for the user to get in touch with any of your agents? And many more. There are various questions that you can ask before optimizing your website\u2019s user experience and interface.<\/span><\/p>\n

Well, these answers will surely help you to get impactful results but there is one more thing that can help you to optimize your website interface. That\u2019s nothing but your website Google Analytics Metric. Yes, you read it right like these metrics help websites and businesses in developing a strong and impactful marketing strategy, it can also be used to improve website UI and UX.\u00a0<\/span><\/p>\n

Keeping track of the below-mentioned metric allows UX\/UI designers to analyze the site visitor behavior right from the moment they land on your website to the activities they [perform inside your website. This way they are able to find the flaws that are stopping users from performing the desired action. Even if users are becoming your paying customers, the UX\/UI designer analyzes their moments to identify how the extra time can be eliminated so that users are quickly able to perform the desired actions.\u00a0<\/span><\/p>\n

There are a lot of things that can be improved with the help of the metric offered by Google Analytics. If you think there is something called a UX metric that can help UX designers optimize the website then you are absolutely wrong because a UX\/UI design is improved with the common metric that is also used for making a marketing strategy. It’s just about how you analyze user behaviors to offer a better interface and user experience.\u00a0 <\/span>So let’s start with exploring some of the important Google Analytics metrics that can be used to optimize website UX\/UI:\u00a0<\/span><\/p>\n

1. Behavior Flow\u00a0<\/strong><\/h3>\n

When it comes to optimizing website UX\/UI then there are multiple metrics taken into consideration but among them, user behavior and user intent are the two areas that every UX\/UI designer should focus on. When it comes to optimizing your website flow, is it essential to understand what the user is doing after landing on your website? Most of the websites today are not aware of what users are doing on their website and that is the reason why they fail to offer optimized websites to their prospects.\u00a0<\/span><\/p>\n

Knowing these types of information will help you to discover areas where users are facing problems with interacting with the design you are offering. The behavior flow metric is one of the important metrics that allow you to get a detailed idea about user journey right from the moment they land on your website till the time they exist on your website. It allows you to get a detailed idea about how site visitors move from page to page in your website design. That is the reason why it is considered one of the most essential metrics which can be used to enhance website UX\/UI.\u00a0<\/span><\/p>\n

It acts as the perfect solution for those who are finding it difficult to visualize information. With the help of behavior flow, you can get detailed information about the pages they are driving a high amount of traffic and the commonly taken path by them. As you get access to your behavior flow you get to see from the left how users follow the path across pages and how they split into different directions after landing on your website. The report that you get in google analytics highlights the commonly taken path by the user or else there will be a huge flow in the chart.\u00a0<\/span><\/p>\n

The report will help you to analyze the problem faced by your site visitors after landing on your website:\u00a0<\/span><\/p>\n