{"id":14829,"date":"2021-03-11T10:27:14","date_gmt":"2021-03-11T17:27:14","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=14829"},"modified":"2021-05-25T09:39:03","modified_gmt":"2021-05-25T16:39:03","slug":"website-design-tips-for-better-lead-generation-7-ways-to-improve-website-lead-in-2021","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/website-design-tips-for-better-lead-generation-7-ways-to-improve-website-lead-in-2021\/","title":{"rendered":"Website Design Tips For Better Lead Generation: 7 Ways To Improve Website Lead In 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business website today wants to generate maximum leads so that they can convert them into paying customers. But most of the time websites think lead generation is all about throwing the Click here button on the home page or any other web page and the lead will start to pour in. If you think the same then it&#8217;s time to reconsider your thinking because today lead generating is not only dependent on marketers but also on website designers.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The website design you offer to your prospects will play a major role in deciding whether the user will convert into your lead or not. <\/span><span style=\"font-weight: 400;\">No matter how effective your marketing strategy is for generating leads if your website design is failing to impress your site visitors then they will never show interest in taking action on your website. That is the reason why most businesses look to hire an <a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\">experienced website design company<\/a> that can help them to create a user-centric website design that drives more leads and conversion.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-14833 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation1.png\" alt=\"sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation1\" width=\"486\" height=\"408\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation1.png 486w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation1-360x302.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation1-480x403.png 480w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So along with marketing strategy, every website should make a more strategic approach toward website design for better lead generation. If you are scrolling the internet to find the answer for the same then you have landed on the right article where we are going to highlight some of the important points on how you can improve your website design for better lead generation. Apart from that, we are also going to highlight some of the best website design principles that you can consider while designing your website.<\/span><\/p>\n<p><strong>Table Of Content:\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"#overviewwebistelead\"><strong>An Overview of how website design can influence lead generation<\/strong><\/a><\/li>\n<li><a href=\"#whyfailleads\"><strong>Why do websites and businesses fail to generate leads?<\/strong><\/a><\/li>\n<li><strong><a href=\"#webisteelementdiscouragelead\">How to find website design elements that are discouraging users to become leads?<\/a>\u00a0<\/strong><\/li>\n<li><a href=\"#webistedesigntips\"><strong>\u00a0Website Design Tips For Better Lead Generation<\/strong><\/a><\/li>\n<li><strong><a href=\"#conclusion\">Conclusion<\/a>\u00a0<\/strong><\/li>\n<\/ul>\n<h2 id=\"overviewwebistelead\"><b>An Overview of how website design can influence lead generation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A business website is not cheap to create, there are different costs involved in creating a <\/span><span style=\"font-weight: 400;\">research-based and <a href=\"https:\/\/www.sfwpexperts.com\/12-key-elements-of-a-modern-website-design\/\/\">modern website design<\/a><\/span><span style=\"font-weight: 400;\"> for any type of business. These types of <a href=\"https:\/\/www.sfwpexperts.com\/2020-website-design-pricing-guide-how-much-does-website-design-cost\/\">website design costs<\/a> can not be avoided if you are looking to be successful online or <\/span><span style=\"font-weight: 400;\">creating a strong online presence<\/span><span style=\"font-weight: 400;\">. The cost is not only limited to designing, but there are other costs involved like maintaining the website, improving the website design, and most importantly creating and implementing different marketing strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Websites spend hundreds and thousands of dollars in driving traffic using different paid channels like Facebook, Google ads and also spend money in driving organic traffic from Google with the help of SEO but it takes a while to rank web pages. Apart from that website also spend money in creating high-quality content that solves user problems and helps in ranking\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even after spending this much money if you fail to convert your site visitor into your potential leads then your need to look into every small aspect of your website. Most of the time businesses think the conversion rate is low just because of the marketing efforts. But in reality the website design you are creating and offering might also be a factor that would discourage your site visitors to offer their information.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-14834 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation2.png\" alt=\"sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation2\" width=\"431\" height=\"293\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation2.png 431w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation2-360x245.png 360w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When we talk about lead generating then it\u2019s all about getting users or target audience information so that in the future you can convert them into paying customers. So if you start seeing your website design from a user&#8217;s point of view then you would always prefer to share the information with the website and business that can be trusted. A small defect or you can say barriers can take away the website\u2019s credibility. That is the reason why it&#8217;s said a website design has the potential to make and break any business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if your website is struggling to drive a sufficient amount of traffic and also failing to convert your site visitors into leads then it&#8217;s time to take a look at your website design. Below we are going to list some of the important points on how you can improve your website design for better lead generation. But before that, we would like to highlight some of the important reasons why websites fail to convert site visitors? <\/span><b>\u00a0<\/b><\/p>\n<h2 id=\"whyfailleads\"><b>Why do websites and businesses fail to generate leads?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There can be a number of reasons that discourage site visitors from performing the desired action. The marketing strategy you create, the website design you offer, and more. Most of the time the website design becomes the primary reason that discourages site visitors to offer their personal. Below we will be highlighting some tips that can help you to improve your website design for better lead generation. But before that, lest take a look at some of the reason that discourages site visitor to perform the desired action:\u00a0<\/span><\/p>\n<h3><b>1. You might be targeting the wrong people<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s competitive marketplace tone of voice plays a crucial role in defining y6our brand and business. That means the topic or situation you are talking about will help you to attract the right set of audience. If your business is totally into offering SMS (school management software) and LMS (learning management software, but your blog post and other content on your website talk about marketing, SEO, website design then there is no correlation and the people you are trying to target will never perform the action or convert.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you should be producing content that relates to your niche and can encourage your site visitor to take action on your website. If your company is offering SMS or LMS software then content like how it can help schools to reduce cost, increase efficiency, and more can grab site visitor\u2019s attention.\u00a0 The same goes with other companies and businesses if you are failing to convince your site visitor to offer their information for some gated content then you need to take a look at what type of content you are offering.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you are running a cosmetic company and writing hundreds and thousands of blogs on exercise and yoga will not encourage the user to convert. Yes, there might be a slight connection but still, if you are looking to make your site visitors offer their information then you need to offer more specific content like, how to reduce hair fall, get glowing skin, and more. This way you can encourage your site visitor to action and become your lead.\u00a0<\/span><\/p>\n<p>If you are looking to create a buyer persona for your website then make sure to check our blog on <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.sfwpexperts.com\/how-to-identify-the-right-buyer-persona-for-an-ecommerce-store-in-2020\/\">How To Identify The Right Buyer Persona For An Ecommerce Store In 2020?<\/a><\/p>\n<h3><b>2. Using the wrong traffic channel to target them\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another reason why your website is failing to get more leads is that you might be using the wrong traffic channel to reach your target audience. For example, if you are using Tik Tok, one of the popular social media networks which are mostly used by men between the <\/span><a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\"><span style=\"font-weight: 400;\">age of 16 and 24<\/span><\/a><span style=\"font-weight: 400;\"> to sell women cosmetic products, then you are doing harm to your marketing strategy, website, and budget. Because users will avoid taking action on your ad and even if they take action they will leave your website soon which will increase your website bounce rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the reason why it said the traffic channel you use for your website will play a major role in deciding whether a user will take action or not. Before planning to use any of the traffic channels you need to decide whether your target audiences are using the platform or not. No matter what type of lead magnet you are offering to your audience make sure it relates to them. If you are targeting a group of men for a beard grooming kit and creating the gated coupon for the same then you need to ensure that it is reaching the right set of audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter whether you are using a paid channel or organic traffic you need to ensure that the platform is used by men over 18 or by people looking to grow their beards. So using the wrong set of content and traffic channels can affect your website lead generation process.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-14835 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation3-556x343.png\" alt=\"sfwpexperts.acom-Website-Design-Tips-ForBetter-Lead-Generation3\" width=\"556\" height=\"343\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation3-556x343.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation3-360x222.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation3-480x296.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation3.png 730w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3><b>3. Your website doesn\u2019t solve users problem\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It happens with most websites, where users fail to find the answer for their problem which discourages them to perform the desired action. For example, if you are browsing the internet to look for some solution related to stocks. Once you type the search query you get access to multiple results and you click on the first result (google ads) to check whether you can find your answer or not. What you might expect from the website is the content and other information related to your query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But instead of finding results for your query, you get to see some random information like grow a business, hire a broker, and more. If you fail to offer information and content that relates to users\u2019 query then they will never show interest in offering their information. Not only that but they will bounce from your website and never visit back on your website. That is the reason why we recommend you add content that your prospects are searching for. And the marketing and advertising strategy should also match with the potential audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that when you run paid ads and if any user client lands on your web page then they should be able to find the information. Today most successful websites are able to generate a high number of leads just because they analyze what people want and offer the same. If your website is failing to generate leads then you need to take a look at your offerings.\u00a0<\/span><\/p>\n<h3><b>4. Your website might be failing to impress visitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your website fails to impress your site visitors then they will never show interest in taking action on your website. Nobody wishes to offer their personal and precious information to a dusty website with a bad appearance. Yes, the lead magnet you offer also plays a cruel role in making users take action on your website. In today&#8217;s competitive marketplace it&#8217;s not only about lead magnet but also about whether you are placing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Displaying the lead magnet in a bad poorly designed website can take away the importance of the lead magnet. The website designs you offer change and if you are failing to cope up with the trends then your whole website can become outdated. Every year new website design trends get introduced and if you want your site visitor to engage with your design then it\u2019s essential for you to offer an optimized website that offers a positive experience and encourages site visitors to take action on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most common mistakes that give rise to bad website design are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website failing to display list elements in the mobile devices\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The color schemes used in the website makes it difficult to engage with the content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The images used inside the web pages are low quality or have little relevance with the business or the topic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The button is either not accessible or placed properly on the website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The menu is difficult to navigate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And many more.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There might be a number of reasons that can discourage users from performing the desired action. When users access the website they go through every small element right from the menu to the button placed on your website. That is the reason why it&#8217;s said the website design of your offer will play a major role in deciding whether a user will convert or not.\u00a0<\/span><\/p>\n<h3><b>5. Website design doesn&#8217;t offer a sense of trust<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier if you are looking to create a strong online presence and want your business to be successful online then it&#8217;s essential to gain credibility. But today with the increase in the number of vulnerabilities internet users fear to trust any of the online businesses. One thing that can help you to make your business trustworthy is the website design you offer. Yes, if your website is able to grab site visitors but is failing to get their information then you need to take a look at your website design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because your website acts as the front door of your business and if the user doesn\u2019t trust your business then you can&#8217;t expect them to offer their personal information. If your website appearance doesn\u2019t appear trustworthy then you converting your site visitors is as difficult as breaking a stone by hand. Now you might think you have crossed across websites whose appearance is not at all trustworthy but still, people are taking action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, that&#8217;s because the brand and business have successfully managed to create a strong presence and users are already aware of their business and functioning. So if they are visiting a familiar website then they don&#8217;t think twice before taking action. On the other hand, your business that is not at all familiar to your prospects needs to gain their trust with the help of website design.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-14836 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation4.png\" alt=\"sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation4\" width=\"525\" height=\"418\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation4.png 525w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation4-360x287.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2021\/03\/sfwpexperts.com-Website-Design-Tips-ForBetter-Lead-Generation4-480x382.png 480w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h3><b>6. Your website might be loading slow\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Slow-loading websites can be another reason that can discourage users from performing the desired action. Today internet users are impatient because they are habituated to accessing fast-loading websites and platforms. So if your website loads slowly then it will not only discourage users from performing the desired action but also drive them away from your website. Yes bad looking or website design can affect your reputation but if the elements in your website are taking long to load regardless of the device it is getting opened then you can expect the same user to visit your website again.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mainly today when users are habituated to accessing websites from mobile devices you can\u2019t expect them to wait for a long time until you have got something precious to offer. If the elements and other visuals inside your web page are taking longer to open then the user will simply close the window and look for some other alternative. So website speed can be another factor that can discourage site visitors from performing the desired action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you are aware of different reasons that might be hampering your website leads. Before we move ahead with how you can improve your website design for lead generation we would like to highlight how you can find which part of your website is discouraging users to become leads.\u00a0<\/span><\/p>\n<p>If you are looking to improve your website speed then make sure to check our blog on <a href=\"https:\/\/www.sfwpexperts.com\/speed-up-wordpress-website-loading-time-using-13-proven-ways\/\">Speed Up WordPress Website Loading Time Using 10 Proven Ways In 2021\u00a0<\/a><\/p>\n<h2 id=\"webisteelementdiscouragelead\"><b>How to find website design elements that are discouraging users to become leads?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start to optimize your website design for better conversion you need to identify what elements or visuals in your website design are discouraging users from performing the desired action. Before we are going to highlight some of the important easy through which you can get a better understanding of what is stopping users from becoming your potential leads.\u00a0<\/span><\/p>\n<h3><b>1. Start With Google Analytics (or any other analytical tool)\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Not to mention but google analytics is one of the most important and reliable platforms that helps websites get access to different data of their website design. So we don&#8217;t have to mention why it is on the first in our list. Whether you are a small business or an enterprise-level business your website must be connected to some or other type of analytical tool. Most of the websites prefer to go with google analytics but even if you are not using google analytics then can make use of the analytical tool used by your website to look at website data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By going through google analytics you will get a detailed idea about several metrics like bounce rate, average time spent on the page, average session duration, page per session, and more. By looking at different metrics you can easily analyze the satisfaction and dissatisfaction of your page visitor. Each metric that you find in your analytical tool will offer you a lesson on how you can improve your website design along with content. Apart from that, you can also determine where you need to place the CTA and internal like and whether the content is too long or short.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are using Google Analytics then you can take a look at the behavior flow that tells about the flow of site visitors from one page to another page. It will help you analyze whether the CTA or the internal link you have placed on your web page is encouraging site visitors to take action or not. By looking at that information you can easily identify the area of potential improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The behavior blow report will also help you to analyze which particular page has a large traffic drop. This way you will be optimizing pages that are discouraging users to perform the desired action or stopping them from moving to the next page. You can take a look at the video below on how you can analyze behavior flow.\u00a0\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Google Analytics Behavior Flow Report For Dummies\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/hmLT0RaRe18?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Once you are done with behavior flow then next you can look at the future visualization report that will give you a brief understanding of where in the sales funnel your prospect is leaving your website. If your lead generation process involves multiple steps then future visualization reports will help you to analyze where your site visitors are leaving at each step. These types of data will offer you a brief understanding of where you need to make changes and how you can encourage site visitors to complete the final action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to make your google analytics data more effective and useful then make sure to check our blog on <a href=\"https:\/\/www.sfwpexperts.com\/website-ux-ui-how-analytics-can-be-used-to-improve-website-ux-and-ui\/\">Website UX &amp; UI: How Google Analytics Can Be Used To Improve Website UX And UI?\u00a0<\/a><\/span><\/p>\n<h3><b>2. Heatmapping\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to tracking page engagement there is nothing better than heat mapping. It is nothing like the data visualization tool that makes use of different color spectrums like red and blue to highlight the area in a page with higher activity. Heat Mapping will help you to analyze things like the percentage of page viewed or the total number of clicks on your page links. Yes, you can find Heat Mapping in google analytics but most experts say that the results are not too reliable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thet is the reason why we recommend you to make use of the analytical tool offered by Hotjar. Using that you can get a detailed idea of heat mapping and behavior tracking tools. There are other analytical tools that you can use for your website but make sure to check with the provider and the reputation of the analytical tool.\u00a0\u00a0<\/span><\/p>\n<h3><b>3. Desktop vs Mobile Devices\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The analytical or the heat mapping report may vary depending on the devices or we can say there is a huge difference between the user behavior on the desktop and mobile devices. For example, the total number of conversions may vary depending on the devices it could be high on mobile devices and low on the desktop. Or sometimes high on desktop and low on mobile devices because the design is not optimized for mobile devices. So depending on the devices you can easily device where your landing page needed improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the time the content in the mobile devices gets squashed and users fail to interact with them. Not only the content but the call-to-action button or the visuals get pushed down which makes it difficult for the user to engage with it and perform the desired action. Remember the mobile devices have become the main source of traffic no matter whether the user will turn toward the desktop to offer their details but when it comes to getting a brief idea about your company and product. They always look to grab the nearest devices that mean their mobile phones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start making changes in your website design for better lead generation it always recommends taking a look at different metrics and other analytical reports that offer a brief idea about where you need to improve and what changes you need to make to your website. So let&#8217;s start with exploring some of the important website design tips that can help you to improve your website leads.\u00a0\u00a0<\/span><\/p>\n<h2 id=\"webistedesigntips\"><b>Website Design Tips For Better Lead Generation<\/b><\/h2>\n<h3><strong>1. Focus on enhancing the user experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you are looking to get the desired results from your lead-generating campaign then it&#8217;s essential for you to optimize your website design for your potential audience. The design you offer should be able to relate with your potential customers and encourage them to perform the desired action. The goal should be to create a website for your prospects because they are the ones who will browse through your website and [erson the desired action. Most of the websites today fail to convert just because their website design fails to offer an optimized user experience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to converting site visitors into potential leads then it&#8217;s essential for every website to offer an optimized user experience. To convert the user into leads your focus should be on creating a website design that helps the user to find the information in your website easily without facing much trouble. So below we are listing some of the tips that you can consider to optimize user experience:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with optimizing your website speed<\/b><span style=\"font-weight: 400;\">. Above we have mentioned that user leave websites are failing to display the elements and other visuals quickly regardless of the devices it is getting opened on. Every user they are landing on your website looks to access the information quickly so we recommend you to make use of a different page speed checker tool to determine your website speed. Tools like <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">PageSpeed Insight<\/span><\/a><span style=\"font-weight: 400;\"> offers a detailed idea about where you need to make changes to your website to improve your load time. If your website load time is optimized then users will show interest in engaging with your website which can encourage them to become your lead.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make use of negative space or white space.<\/b><span style=\"font-weight: 400;\"> When it comes to optimizing user experience, most of the time white space works better than images and visuals. While designing a website most businesses think they should cover most of the area in the website with different text, images, and graphic elements to grab user attention. But in reality, these types of action discourages site visitors from taking action. Using sufficient whitespace in your website encourages site visitors to take action on your website. With the help of negative space, you can create a cleaner design that can result in better conversion rates. Or we can say the lead magnet you offer will grab the site visitor\u2019s attention and encourage them to take action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance website navigation:<\/b><span style=\"font-weight: 400;\"> website navigation is another important aspect that can make and break your business. If you are looking to enhance your website design for a better user experience then start with optimizing your website navigation. Because most of the time users fail to convert just because they get confused with navigation offered by your website. If users are able to find the information easily then it will create a sense of trust which will help in converting them into your leads. Make use of broad heading and subheading in the content. Apart from that add an important page link in the menu section.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Well, there are a number of factors that can help you to enhance user experience but the above-mentioned practices are the most common but most important to follow for a better user experience. Remember when it comes to converting a site visitor into a lead then the user experience will play a major role in encouraging them to take action on your website. However, if your website is failing to convert site visitors into leads then you can also consult with an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">experienced WordPress web design company<\/span><\/a><span style=\"font-weight: 400;\"> to help you redesign your website or find a better solution for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to enhance your website user interface then make sure to check our blog on <\/span><a href=\"https:\/\/www.sfwpexperts.com\/ui-user-interface-design-tips-10-proven-tips-to-follow\/\"><span style=\"font-weight: 400;\">UI (User-Interface) Design Tips: 10 Proven Tips to follow in 2021<\/span><\/a><\/p>\n<h3><b>2. Select the right design for your website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are looking to improve your website leads then it\u2019s essential to offer a design that grabs user attention and makes your business look professional. The website you create and offer acts as the front door of your business and if your wish converts your site visitor into your leads then it\u2019s essential for you to offer an attractive design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because today most of the conversion is dependent on the user experience and the design you offer. If your website is failing to offer a design that grabs user attention and encourages them to stay on your page then you may end up losing your potential customer to your competitor\u2019s business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when it comes to creating an appealing website design we recommend you to follow the below steps;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start with creating a style guide.<\/b><span style=\"font-weight: 400;\"> Most successful websites have their web design style guide that helps in maintaining consistency across your website. If your website design looks cohesive then it will automatically grab the user&#8217;s attention and they&#8217;re most likely to trust your website and business. Remember when it comes to converting site visitors into a lead the first thing you need to do is make your site visitor believe your website and business. By creating the style guide for your website you will be able to establish different website elements like image style, find style, website color, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The design should reflect your business<\/b><span style=\"font-weight: 400;\">. In today\u2019s competitive market place it has become essential for every business to create a website that reflects their business\/brand. This way your site visitor will be able to remember your brand. The color you choose for your website will play a major role in deciding whether your website will create long-lasting memories or not. Once your site visitor recognizes you then it will create a sense of trust which will help in converting them into your website lead.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make use of custom design: <\/b><span style=\"font-weight: 400;\">Most of the time t<\/span><span style=\"font-weight: 400;\">he custom website desig<\/span><span style=\"font-weight: 400;\">n plays a crucial role in making your brand memorable. By creating a custom design for your website you will be able to separate your website design from the crowd and also offer a reason on why they should take action on your website.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Undoubtedly the user experience plays a crucial role in converting site visitors into paying customers. But if you are someone looking to enhance your website for better lead generating then focus on the design you are offering. The website design makes you look professional and helps in gaining credibility which results in better lead generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to know more about how you can improve your website design then you can consult with an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">experienced website design company<\/span><\/a><span style=\"font-weight: 400;\"> to help you create an attractive and conversion-centric website design for your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redesigning is always the best option to enhance your website design so if you plan to redesign your existing website (that every website should do in 2-3 years) then make sure to check our blog on <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-redesign-guide-how-to-redesign-a-website\/\"><span style=\"font-weight: 400;\">Website Redesign Guide: How to Redesign A Website In 2021?<\/span><\/a><\/p>\n<h3><b>3. Optimize different steps and pages in the lead generation process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most of the time site visitors fail to convert because either the web page or the content inside it fails to match the user queries. For example, if the user is searching for tips on how to enhance their website design and they end up landing on the blog post published on \u201chow to improve website design for better results\u201d so you would better not link that page to SEO service. Because if users are looking to improve their design then they will look for the same service, if you are redirecting them to some other services then they will never show the internet in opting for your service or giving out their personal information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a visitor lands on your website, you can start getting detailed ideas about their conversion path. It starts with the user landing on your website and ends with the user taking action on your website either filling out the form and becoming your lead. Most of the time users landing on your website fail to perform the desired action. Learning about these conversion paths will help you to analyze where your site visitors are getting stuck after landing on your website. By performing these types of testing websites are able to analyze which page or step needs improvement for better lead generation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if your plan to run the A\/B test then makes sure to check these three elements in the lead generation process:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test the CTA (call to action).<\/b><span style=\"font-weight: 400;\"> Not to mention but CTAs are the key aspect of lead generation processes that need more strategic placement, color, and more. Some of the time users either fail to recognize the CTA\u2019s or get confused. That is the reason why we recommend using a contrasting color, keep the design simple, and use enough negative space around the CTA so that it is easily recognizable. Well, there are lots of tips that can be considered to optimize the website CTA. So when you start testing your lead generating process make sure to consider the CTA of the pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing pages.<\/b><span style=\"font-weight: 400;\"> Yes, when it comes to testing lead generating processes then testing landing pages should be your first priority. The design and elements inside your landing page will play a crucial role in converting site visitors. Apart from that, you can also make use of multiple landing pages for your website. A recent survey by HubSpot states that websites with more than 30+ landing pages generate 7X more traffic than websites with less than 5 landing pages.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thank You page:<\/b><span style=\"font-weight: 400;\"> Most of the websites focus on optimizing their landing page and CTA for generating leads which are true. The landing page will decide whether your visitor will convert into lead or not. But the thank you page where users land after submitting the form on the landing age should not be overlooked. Remember users also get an option to unsubscribe from your mailing list so it&#8217;s always recommended to create a positive experience through thank your page. If you are offering any lead magnet then make sure to include the link of the lead magnet on the thank you page.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are other elements that can enhance your lead generation process like the color, image, and more you use inside your landing page. If you are looking to improve your website loads then we recommend consulting with an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">experienced WordPress web design company<\/span><\/a><span style=\"font-weight: 400;\"> for your business.<\/span><\/p>\n<h3><b>4. Make Use Testimonials\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to improving website leads then the testimonial can act as a powerful tool to encourage site visitors to take action. Today people trust other people\u2019s recommendations more than the seller. If your website and business claim to be the best consulting firm then just displaying your are best will not make people trust you until they find the same with other people.\u00a0 So the testimonial you add to your website will help you to gain credibility will result in better conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the testimonials you display on your website will repeat the same as what your website and business claim to be, those testimonials are not coming from the seller. So this way you will be able to offer a reason why site visitors should take action on your website. Whether it\u2019s selling the product or generating leads the testimonials will play a crucial role in conversion. So we recommend you make use of the testimonial on the website as well as on the landing page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also integrate google reviews into your website to showcase your authenticity and authority. Google reviews are something that every person comes across for different situations so when they find the same in your website then it will help you to boost your website and business credibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from that if your website is getting reviews from another website then you can also embed the same on your website and on the landing page. Most of the users leave reviews of the website on a different platform so if your website is getting one then make sure to include it in your website design. Remember the main goal behind adding testimonials is to build trust with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of reviews and testimonials make them feel comfortable and confident which results in better conversion. It&#8217;s just not about displaying testimonials but the design of the testimonial and where you are placing it will also play a crucial role in converting users. For that we recommend you to take the help of an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">experienced website design company <\/span><\/a><span style=\"font-weight: 400;\">for your website.\u00a0<\/span><\/p>\n<h3><b>5. Make user attractive and converting CTAs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Earlier we have mentioned that the CTA you add to your website will play a crucial role in the website lead generation process. If a user lands on your website and if they are convinced then they will look to take action either by becoming your lead or buying your product\/services. That is where the CTAs (Call To Action) button comes in. Adding a CTA button to your website and landing page will help you to guide users on what action they need to take after visiting your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not only about adding the CTA\u2019s button but there are multiple factors that websites need to consider while creating a CTA button for the landing page. So let&#8217;s take a look at some of these factors:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are looking to create effective and attractive CTA\u2019s for website lead generation then make sure your CTA button pops up on your web page. This way you will be making your CTAs easily discoverable and users will be able to identify where they need to click on the web page. Apart from that make your CTA button stand out from the crowd by using the right set of colors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using pain CTA on your web page. Remember your goal is to grab the user&#8217;s eye and using a simple plain CTA will never help you to accomplish your goal. The CTA you select should be able to entice your site visitor and encourage them to move to the next step. Instead of using simple words like click here or download now make it more informative. So that users have a clear idea about where they will land after taking action on your CTAs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the right shape of your CTA. Most of the time the companies and websites make use of round or rectangular buttons or sometimes even the oval button. Well to find the right button we recommend you test different shapes. Once you successfully select the right shape for your CTAs then make sure you maintain consistency in different pages as well.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember CTA is one of the crucial aspects of every website. Whether your goal is to generate a high number of leads or sell products online the CTA should be able to grab site visitor\u2019s attention and encourage them to take action on it. If you are getting your website built by an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">experienced WordPress website design company<\/span><\/a><span style=\"font-weight: 400;\"> then you don&#8217;t have to worry about CTAs because they ensure that your website performs well in every aspect whether it\u2019s website design, driving traffic, or conversion.\u00a0<\/span><\/p>\n<h3><b>6. Make use of the explainer video<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not to mention but videos are one of the most effective ways to engage users. The video content you add to your web page will help users get detailed information about the business and product. Before a user enters their personal information or signs up with a lead magnet they should be aware of whether it&#8217;s essential for them or not. So if you are offering any ebook then creating a short video on the same topic can encourage site visitors to take action on your website.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are reading this article from the beginning then you must have come across different video content. Video content is basically used to summarize the content and because today users show less interest in engaging with text content the video has become the primary preference of every site visitor. Whether you are creating a dedicated landing page for generating a lead or embedding the lead magnet in your regular website, adding video content can encourage site visitors to take action on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You Can visit multiple websites and brainstorm different ideas on how you can create a short and simple video to explain your business, product, and the lead magnet you are offering. Make sure when you create video content you avoid stretching the video timing. Because before users start engaging with any website they check the timing of the video and depending on that disease they will decide whether to engage with the video content or not.\u00a0<\/span><\/p>\n<h3><b>7. Add lead magnet in the pages getting a high amount of traffic\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to optimizing your website for better leads we recommend you to make use of forms or the lead magnet on the page getting a high amount of traffic. As we have mentioned earlier that your analytical report will give you a detailed idea about the best performing page and other pages that are present but not useful or offering results. Once you are aware of the best-performing pages in terms of traffic then you can display your lead magnet on those pages so that you are able to get your site visitor details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you can start by analyzing different data that tell you about where most of the traffic is coming on that particular page. Some of the common places and plates are social media, email marketing, blog posts, live chat, and more. If you are running an email campaign then the traffic might be coming from people that might be taking action on your email. In the same way, if your traffic is coming from social media then users might be engaging with your social media campaign or taking action on the link placed on your social media business page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Traffic is coming from live chat then the user might be reaching out to a customer team and if the traffic is from the blog page then your blogs might be performing well. Once you are aware of where your potential customers are landing then you need to ensure that you are doing everything to grab site visitor\u2019s attention and also encourage them to perform the desired action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you find that most of the site visitors are landing on your website by clicking on the inbound links let&#8217;s say from the email. Then your next step should be to update the web page content as well as visuals so that you are able to engage your site visitors. Apart from that, you can also add the lead magnet with proper image or video on the same page so that site visitors can take action and become your leads.\u00a0<\/span><\/p>\n<h3><b>8. Make use of high-quality images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Images are one of the essential aspects of every website design that helps in grabbing user\u2019s attention and encouraging them to take action on your website. It has the potential to convert site visitors into potential leads but if not placed or selected wisely then it can also harm your existing business. Whether it comes to sales or getting user information the images you select should be able to grab user attention. If you are using low-quality images then site visitors will start assuming your website, as well as business, is low quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even when you select the cover for your lead magnet make sure it conveys the purpose of the lead magnet and grabs users\u2019 attention. Your goal should be to select and add images that help in delivering the website and lead magnet purpose. For example, if your website is dealing with accountancy then you can select any stock images that highlight people doing activities related to accounts, finance, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply adding images that display a well-dressed person sitting in on the chair will never make your image relatable. Even if you are using a high-quality image on your website, if it fails to relate to the website and lead magnet then they will never show interest in taking action on your website. Always look to create good images for that you can either hire a professional designer or buy a subscription to a popular image offering platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to creating the front cover of your lead magnet then you can be creative but make sure it&#8217;s simple. Because adding too many visuals can make the images confusing. You can start seeing it from the user&#8217;s perspective to make the image selecting process more effective and productive.\u00a0\u00a0<\/span><\/p>\n<h3 id=\"conclusion\"><b>Conclusion\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By now you must be aware of how you can identify what is stopping your site visitor to become your leads and different website design tips that you can consider to improve your lead-generating campaign. If you are looking to grab the more paying customer and become successful online then it\u2019s essential for you to invest in creating a good website design for better lead generating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Above we have mentioned some tips that you can follow to enhance your website design and get more leads for your business. Implementing these tips on your website will help in gaining more site visitor\u2019s trust and convince them that they are offering their personal details to a reliable platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are overwhelmed by trying different website design tips that can help in improving your website lead then we recommend you to reach out to an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">experienced website design company<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">SFWP Expert<\/span><span style=\"font-weight: 400;\"> is an award-winning website design company based in Los Angeles that can help you to create the most effective, converting, and revenue-generating website design for your business. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business website today wants to generate maximum leads so that they can convert them into paying customers. But most of the time websites think lead generation is all about&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Design Tips For Better Lead Generation: 7 Ways To Improve Website Lead In 2021 - Wordpress Website Design | SFWP Wordpress Experts\u2120<\/title>\n<meta name=\"description\" content=\"Every business website today wants to generate maximum leads so that they can convert them into paying customers. But most of the time websites think lead generation is all about throwing the Click here button on the home page or any other web page and the lead will start to pour in. If you think the same then it&#039;s time to reconsider your thinking because today lead generating is not only dependent on marketers but also on website designers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sfwpexperts.com\/website-design-tips-for-better-lead-generation-7-ways-to-improve-website-lead-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Design Tips For Better Lead Generation: 7 Ways To Improve Website Lead In 2021 - Wordpress Website Design | SFWP Wordpress Experts\u2120\" \/>\n<meta property=\"og:description\" content=\"Every business website today wants to generate maximum leads so that they can convert them into paying customers. But most of the time websites think lead generation is all about throwing the Click here button on the home page or any other web page and the lead will start to pour in. 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But most of the time websites think lead generation is all about throwing the Click here button on the home page or any other web page and the lead will start to pour in. 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