{"id":14537,"date":"2021-01-06T10:02:55","date_gmt":"2021-01-06T17:02:55","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=14537"},"modified":"2021-05-27T03:51:21","modified_gmt":"2021-05-27T10:51:21","slug":"wordpress-conversion-tracking-guide-how-to-add-conversion-tracking-feature-in-wordpress-2","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/wordpress-conversion-tracking-guide-how-to-add-conversion-tracking-feature-in-wordpress-2\/","title":{"rendered":"WordPress Conversion Tracking Guide: How To Add Conversion Tracking Feature In WordPress?\u00a0"},"content":{"rendered":"

Conversion tracking is one of the most important metrics that help websites and businesses to grow in the competitive marketplace. A website conversion rate is totally dependent on the <\/span>effectiveness of the marketing campaign<\/span> and the <\/span>website design.<\/span>\u00a0 That is the reason why today’s businesses prefer to hire a reliable and experienced web design and digital marketing agency<\/a> thet can help them to accomplish the desired goal.\u00a0<\/span><\/p>\n

Are you looking to add conversion tracking features to your <\/span>WordPress website<\/span>? If yes then you have landed on the right article where we will help you to determine how you can add a conversion tracking feature to your WordPress website.\u00a0<\/span><\/p>\n

Today every WordPress website owner looks to maximize their website traffic and most importantly conversion which generally includes getting more sales, clicks, and more. If you are not tracking your conversion metric then you are doing more harm to your business, website, and your marketing campaigns.\u00a0\u00a0<\/span><\/p>\n

Tracking those conversions helps you to get detailed information or data about your potential customer\u2019s activity on your website which you can use to optimize your website and product. This data can be beneficial when you plan to redesign your website<\/a> for better traffic and conversion.\u00a0<\/span><\/p>\n

No matter what type of research you conduct before creating your marketing strategy. To measure the effectiveness and success of your marketing campaign you need to track the conversion rate or have a detailed report on it. If you are facing difficulties then you can always hire a highly experienced web design and digital marketing company<\/a> to create an engaging web design and effective marketing strategy.\u00a0<\/span><\/p>\n

When it comes to running a successful WordPress website, you need to understand how your potential customer interacts with your website. Undoubtedly your<\/span> WordPress website design<\/span> will play a major role in attracting user\u2019s attention but to know whether they are taking action or not, you need to track the conversion.\u00a0<\/span><\/p>\n

In this article, we are going to walk you through some important points on what is conversion tracking, why your WordPress website needs it? And how can you set up a conversion tracking feature in your WordPress website?\u00a0\u00a0<\/span><\/p>\n

What is conversion tracking?<\/b><\/h2>\n

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A successful conversion happens when a user visits your website, performs the desired action on your site, and becomes the customer or subscriber. On the other hand, Conversion tracking is all about tracking or measuring how the user interacts with your website with a goal to determine the success and effectiveness of marketing efforts.\u00a0<\/span><\/p>\n

If you are running an ecommerce website then conversion means the site visitor successfully purchases the product from your store. Whereas if you are running a service-based company or news\/blogging website then conversion means site visitors filling the contact form or signing up for the newsletter.\u00a0\u00a0<\/span><\/p>\n

Conversion tracking helps site owners to identify how many site visitors successfully performed the desired action. Without conversion tracking, you are running blindly in the dark without having any clear idea about what your potential customer is doing after visiting your website. It’s not that all website site visitor converts, some of them learn the website due to slow performance, most of them leave the site due confusing layout and few site visitors get confused due to various recommendations.\u00a0<\/span><\/p>\n

So conversion tracking is an important metric that helps site owners to optimize their website and marketing campaign performance.\u00a0<\/span><\/p>\n

Why should websites and businesses focus on conversion tracking?\u00a0<\/b><\/h2>\n

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Every website on the internet is created with a goal which generally includes convincing users to take action on the website. Whether you’re ruining an ecommerce website, subscription-based website, service-based website, or affiliate based blogging website the main goal is to persuade users to perform the desired action.\u00a0<\/span><\/p>\n

Conversion tracking helps you to determine how your <\/span>WordPress website design<\/span> and marketing campaign is performing among users. Not only that but it also helps businesses to grow in the competitive marketplace by making data-driven decisions.\u00a0<\/span><\/p>\n

As mentioned earlier conversion tracking helps you to check the traffic source and more. So if you are aware that this particular platform is bringing a lot of traffic and the visitors of this traffic source are likely to convert then you can make a more result-driven marketing strategy for that particular platform.\u00a0<\/span><\/p>\n

Whether you are running Facebook ads or using landing pages for google ads, by tracking conversions you are able to determine whether it’s working for your website or not. If it’s not giving your desired result then you can make the changes accordingly. There are lots of benefits of conversion tracking.\u00a0<\/span><\/p>\n

All the paid ads on different platforms have a high CTR (click-through rate), but what if the money you are putting in is not giving you a return or not converting people. Conversion tracking offers you a detailed report on how your current ads are performing among the audience. Depending on the data you can optimize your campaign which will help you to improve your conversion<\/a> and ROI.<\/span><\/p>\n

Conversion tracking also helps you to identify users that are not converting. Many times users open the content form but due to some reason they abandon or bounce to other pages without submitting the form. Conversion tracking tools offer you detailed data using which you can identify the reason for abandonment. Depending on that you can remove unnecessary fields, change color, and more.\u00a0\u00a0\u00a0<\/span><\/p>\n

How to track website conversion?\u00a0<\/b><\/h2>\n

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There are lots of third-party tools and plugins available that allow you to track website conversion. Mainly in WordPress, you get access to a various conversion tracking WordPress plugins and the entire metric and analytical dashboard. Below we are going to some of the common and popular conversion tracking methods:\u00a0<\/span><\/p>\n

Tracking URL<\/b>: If you have used Facebook ads or google ads or other platforms that allow you to advertise then you might be aware of tracking URLs that generally include tracking parameters. Using Tracking URLs you can track user\u2019s activities on your website and ads. Whenever a user clicks on them you get a detailed report about their activities. No matter whether they are converting or abandoning your pages it will give you a detailed report about users\u2019 activity.\u00a0\u00a0<\/span><\/p>\n

Third-party analytical tools:<\/b> Many websites out there use third-party tracking tools to set custom goals. Using these analytical tools you can track anything like the sales performance, total time spent on the website, abandonment rate, and more. It helps you measure the success and failure of your strategy and campaign.\u00a0<\/span><\/p>\n

Email marketing tool: <\/b>There are many blogging websites, service-based websites, an affiliate-based websites that are dependent on email signups. Using email marketing tools and plugins one can keep a track of every single new email signup activity happening on their website or web page.\u00a0<\/span><\/p>\n

Measuring sales:<\/b> If you are running an ecommerce website then it’s important to keep a track of your sales so that you are able to check the effectiveness of your website and marketing strategy.\u00a0 There are various ecommerce plugins available in WordPress that allow you to keep a track of people making successful purchases, abandoning your woocommerce store, and more.\u00a0<\/span><\/p>\n

There are many tools out there that can offer you all in one facility. Just you have to paste the tracking id into your WordPress website. We are going to give you a detailed idea about the different tools that you can use for WordPress conversion tracking.\u00a0\u00a0<\/span><\/p>\n

Different WordPress Conversion Tracking Tools\u00a0\u00a0<\/b><\/h2>\n

The conversion tracking process is simple for existing WordPress users and a little complicated for new WordPress users. If you have previously used third-party conversion tracking tools then you might have heard of tracking pixels. Tracking pixels are nothing but the snippet of code offered by various third-party providers which you can paste into your WordPress dashboard to track the activities happening on your website.<\/span><\/p>\n

It will allow you to track the total number of visits, ad impressions, conversion-related actions, and more. In this article, we will highlight some of the popular tools like google analytics, Facebook pixels, conversion tracking, Google Adwords, and more. After reading this article you will be able to determine how site owners can implement conversion tracking in the WordPress website.\u00a0<\/span><\/p>\n

1. Google Analytics<\/b><\/h3>\n

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When it comes to selecting the best and free conversion tracking tool for WordPress then Google Analytics (GA) always ranks on the top of the list. Nearly every WordPress user uses google analytics as it can track almost every kind of metric that a website owner needs. Whether you are looking to track the total number of site visitors on your website or looking to get traffic origination reports it can offer you everything.\u00a0<\/span><\/p>\n

And the best part with google analytics is that any new beginner with less to no knowledge about conversion tracking can understand google analytics functioning. There are many ways to track conversions but the most common and popular way to get started with conversion tracking is email options.\u00a0<\/span><\/p>\n

It will help you to know the total number of leads your website generates in a week and also help you to get an idea about how many people are interested in your service and product. If they are interested in receiving your email then they are likely to sign up for your list. So you can start by creating a new landing page.\u00a0<\/span><\/p>\n

Create a new page (for email signups)\u00a0<\/b><\/h4>\n

Go to your WordPress dashboard, under pages you can click on add new which will redirect you to the editor page. Enter the title of the page \u201cThank You\u201d or any name you wish you have for the page. But remember this page will appear after the user fills in the information and successfully submit your contact form. That’s why it’s recommended to go with the same name that can either thank users or tell them about the purpose of sign up.\u00a0<\/span><\/p>\n

Once you are done assigning the name of the page next comes the description part. Keep the description short and simple. You can give a short description of your business functioning but we recommend not to do that because if they have subscribed to your email list then in the email series you can give a brief introduction about your company. For now, you can thank them for subscribing to your email list. Once you are ready with the title and description you can click on publish.\u00a0<\/span><\/p>\n

Link contact form to thank you page<\/b><\/h4>\n

Next comes the most important part i.e. redirecting users to the thank you page once they successfully fill and submit the signup form. If you are using a contact form plugin then you can do the redirection setting by following the below configuration.\u00a0 Earlier in contact form 7, the ok_sent_ok directive was used to send a user from the contact form to another page. Now the setting is not in use but you can still do it using a shortcode. But before that, we recommend you install the code snippet plugin in your WordPress dashboard. Once the code snippet plugin is successfully installed you can paste the below code.\u00a0<\/span><\/p>\n

add_action( ‘wp_footer’, function () { ?><\/span><\/p>\n

<script><\/span><\/p>\n

document.addEventListener(‘wpcf7mailsent’, function( event ) {<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0location = ‘https:\/\/abc.com\/thank-you\/’;<\/span><\/p>\n

}, false );<\/span><\/p>\n

<\/script>\u00a0\u00a0<\/span><\/p>\n

<?php } )<\/span><\/p>\n

Make sure in the location you paste your page link so that it redirects the user to the thank you page after they successfully sign up by filling the contact form.\u00a0<\/span><\/p>\n

Setup Google Analytics in WordPress\u00a0<\/b><\/h4>\n

If you have already set up google analytics then you can move to the next step or stick with it to see how you can manually connect google analytics and WordPress with code. Using the function.php file you can easily add the google analytics tracking code.\u00a0<\/span><\/p>\n

Here are some precautions that you can take before connecting google analytics with WordPress. It\u2019s recommended to use the child theme so that the code is not overwritten when you update the WordPress themes.\u00a0 And make sure you have the updated backup of your WordPress website.\u00a0<\/span><\/p>\n

After activating the child theme you can go to <\/span>google analytics<\/span><\/a> to get your tracking code. Login with your Gmail account, perform the account setup, and when you hit the create button you will be presented with google analytics tracking code. You can copy the code and paste it into the header.php file right before closing <\/head>.\u00a0<\/span><\/p>\n