{"id":13971,"date":"2020-08-15T10:42:03","date_gmt":"2020-08-15T17:42:03","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=13971"},"modified":"2020-08-26T06:53:33","modified_gmt":"2020-08-26T13:53:33","slug":"dropshipping-marketing-strategy-7-ways-to-grow-your-dropshipping-business-in-2020","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/dropshipping-marketing-strategy-7-ways-to-grow-your-dropshipping-business-in-2020\/","title":{"rendered":"Dropshipping Marketing Strategy: 7 Ways To Grow Your Dropshipping Business In 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dropshipping is considered to be the only lucrative business that allows an entrepreneur to sell products without having a product inventory or stock. Having an impactful and revenue-generating dropshipping marketing strategy can help you to grow your business and acquire more customers.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-size: 10pt;\"><b>&#8220;<\/b><b><i>About Us: <\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><a href=\"https:\/\/www.sfwpexperts.com\/\"><b><i>SFWP Experts<\/i><\/b><\/a> <i><span style=\"font-weight: 400;\">is an award-winning<\/span><\/i> <a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><b><i>Los Angeles WordPress website design company <\/i><\/b><\/a><i><span style=\"font-weight: 400;\">specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.<\/span><\/i><b>&#8220;<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most e-commerce giants like Amazon, Walmart, and more have been using a dropshipping business model sine 2011. The one thing that separates their business from other eCommerce websites is their dropshipping marketing strategy.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are done with identifying your niche, finding suppliers, and creating your online store. Next comes the sales part where you will look to grab more visitors and acquire more customers for the product. That\u2019s when you will need an effective and impactful dropshipping marketing strategy for your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A research-based and carefully planned marketing strategies can help you store and drive more traffic and sales. If you are a beginner with a tight budget then this article can be beneficial as we are going to list some important and low-cost marketing strategies which you can use for your dropshipping business<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Day by Day Dropshipping market is becoming highly competitive with low margin and more risk.\u00a0 To sustain in this competitive market you need to have a marketing strategy that separates you from competitors\u2019 business and helps you to acquire a maximum customer for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will help you to determine different dropshipping marketing strategies that you can use and implement to grow your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to start a new dropshipping business then make sure to check our blog on\u00a0<\/span><a href=\"https:\/\/www.sfwpexperts.com\/dropshipping-guide-tips-to-start-a-dropshipping-business-in-2020\/\"><span style=\"font-weight: 400;\">Dropshipping Guide: Tips To Start A Dropshipping Business In 2020<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>8 tips to grow dropshipping business using\u00a0<\/strong>\u00a0<\/span><\/h2>\n<h3><strong>1. Build strong relationships and earn your customers trust (reviews and testimonials)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most persuasive ways to encourage customers to make a successful purchase is by including reviews and testimonials in your online store. It helps you to build a strong and long-lasting relationship with your new as well as existing. Not only that but reviews and testimonial have the power to convert you existing or new customer into a loyal customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mainly in the dropshipping business, most shoppers are skeptical about the quality of the store as well as your products. Today with the increase in the online frauds expecting this type of situation and mentality from customers is very much obvious. That\u2019s why we recommend to include testimonials and reviews in your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews and testimonials enable the new visitor to know how the previous buyer felt after purchasing the product which motivates new shoppers to make the successful purchase from your store. But for that, you need to ask your product buyers to review your product and their purchase experience.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a beginner then you can take the snapshot of the feedback given by the customer on the supplier\u2019s store and display on your website so thet your customer can know the quality of the product. Once your online store starts growing then you can focus on collecting and building your own testimonial and reviews.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"WOW! Thrive Ovation Review - Learn how to collect &amp; display testimonials on your WordPress website\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/b0ebmAZqYgw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>2. Make Use of paid Ads\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Recent year stats clearly show that paid ads are performing well and offering a good amount of traffic to the website. Social media ads and display ads are playing a key role in making a business successfully online and also helping them get the desired amount fo customer and sales. Using ads you can filter and reach your target audiences more quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have recently started a new dropshipping business with products thet can solve user\u2019s problems then paid ads can be the right choice. Its features allow you to be more specifics and make your website reach the right audience within a short period of time.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook, ads, Google ads, Instagram ads, and more offers highly customizable features that allow you to set your goal, budget, audience, and more. Depending on your requirement you can select where you want to display your ads for example if you are planning to run ads on Facebook then it allows you to select where you want your ad to appear in messenger, audience network, Instagram, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on data from target market research you can select the demographics, interests, and more to make your ads more reachable. Below we are listing some tips that you can consider to enhance your paid advertisement campaigns.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create video content for your paid ads. Video content offers high visual that allows user to interact with your ads and encourage them to click on your ads.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target audiences that are already in your contact list. Businesses focus on increasing their email list because they know it can bring value to them. Email not only allows you to communicate with your target audience but you can also upload it to run ads for targeted people.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most of the business stop using paid ads thinking that they are losing lots of money. But being patient can help you to get more impactful results.\u00a0<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"The Secret to Making Paid Advertising Work\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/5qFWeF8gGTM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>3. Build a strong presence on Social Media<\/strong>\u00a0\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today social media is the best way to drive organic as well as paid traffic on your website. In 2020 social media is estimated to have more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/#:~:text=Social%20media%20usage%20is%20one,almost%204.41%20billion%20in%202025.&amp;text=Social%20network%20penetration%20is%20constantly,2020%20stood%20at%2049%20percent.\"><span style=\"font-weight: 400;\">3.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> active users and it is projected to grow by 4.41billion in 2025 making it the most widely used platform by the user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Form the above stats you can easily figure out that your target audience is hanging out on different social media platforms like Facebook, Instagram, Twitter, and more. Creating your business page and spreading awareness about your products by creating short content can offer you more impactful results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In recent years, video content has started to grab the user\u2019s attention and is predicted to grow in the future. Experts say thet video content will play crucial driving traffic on your website. One of the reasons why you should focus on creating and sharing video content in social media because its a new trend which means you will fund fewer competitors giving you enough space to grow on social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create a short video about your product and brand then share it on social media platforms with the goal of driving traffic and gaining more followers to build a strong social presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember consistency is the key if you are creating a business page for your dropshipping business and looking to gain more followers for your page then make sure you are engaging users by posting content on a daily basis. Most of the business create their business page but forget to post content which leaves their business page with less to no followers.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"7 Social Media Hacks That\u2019ll Make Your Business Grow Faster | Neil Patel\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/3x9AWh7g1YQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>4. Make Use of the content marketing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to selecting a cost-effective marketing strategy then blogs are considered as the best way to drive organic traffic on your website. Content marketing is all about creating and marketing content that solves user problems and educates them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main aim of content marketing is to generate traffic, build a strong online presence, and increase sales of your dropshipping business. An online user consumes content and if your business is offering problem-solving content then you will be gaining more visitors and sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.sfwpexperts.com\/inbound-marketing-series-10-underrated-on-page-off-page-activities-explained-with-example\/\"><span style=\"font-weight: 400;\">search engine optimization strategy<\/span><\/a><span style=\"font-weight: 400;\"> will also play a vital role in ranking your blogs on top. SEO is a process thet enables website owners to optimize their web pages for search engine, if you want your blog page to rank on the top in SERP then you need to focus on optimizing your website for search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better your <\/span><a href=\"https:\/\/www.sfwpexperts.com\/seo-company-san-francisco\/\"><span style=\"font-weight: 400;\">SEO strategy<\/span><\/a><span style=\"font-weight: 400;\"> is for your website the chances of increasing your search position increases. One your blog page starts ranking on the top then you will automatically start gaining sales and conversion for your dropshipping business.\u00a0 If you are not a good writer then you can always reach to an agency or a personal blogger that can help you to grow your business online.\u00a0\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Ultimate Content Marketing Strategy for 2020\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/b5-GZwJgdrY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>5. Influencers Marketing\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Another most effective and revenue-generating marketing strategy that you can consider for your dropshipping business is reaching out to influencers and asking them to advertise your business a.k.a influencers marketing. They already have a good audience base, reaching out to them increases the reach of your dropshipping business,\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These types of marketing strategies need a strong budget and considered high-cost marketing strategies compared to other dropshipping marketing strategies. But here is the thing, partnering with an influencer with a good audience base can offer you more effective and quick results compared to other marketing techniques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If influencers shout out your business and products then it can create an impact on their followers which can result in high traffic and conversion. That is the reason why influencer marketing is considered the hottest marketing strategies in the coming years. There are many businesses out there that are trying to take influencer marketing to the next level. If your business has good backup then we recommend including influencer marketing in your dropshipping marketing strategies.\u00a0\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Leverage Influencer Marketing to EXPLODE Your Business\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/DhOrRQmQ-Z8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>6. Creating contest, giveaways, and promotion\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content, giveaways, and promotions have always been effective and conversion-centric marketing strategies for all types of businesses. It\u2019s a no brainer that when a business starts offering discounts and coupons then they surely get a huge surge in traffic and conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0If you are looking to boost your dropshipping business sales then we recommend creating and running Seasonal sales, yearly sales, create contests, and giveaways on a special occasion. There are many businesses out there who have gained many new customers during these types of sales, content, giveaways, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to other marketing channels these types of strategies are considered costly, but the result offered by them encourages businesses to include these types of strategies in their marketing strategies.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Run a Successful Instagram Contest or Giveaway\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/SYR3meG7Tfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>7. Optimize your service<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Undoubtedly the internet is giving rise to the online shopper but on the other hand, it also offers transparency in the business functioning. Today social media is flooded with users talking about a business bad service but there are users there are applauding the outstanding service offered by a brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your services are not satisfying users need then you are probably going to create a bad online reputation which can directly affect your business and revenue. Today customers do not hesitate in writing a long paragraph on how your company bad service ruined their purchase process. That\u2019s why it is recommended to optimize and offer outstanding service to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes a dropshipping business may get messy and you have to bear the cost to clean up those mess like fulfillment issues, pre-order products, and more. Most of the drop shippers commit the mistake of bypassing these extra costs to customers. That makes cuatomer unhappy and they start writing bad reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your priority should be to keep your customer satisfied and happy with your service. Instead of passing those costs to the customer, you can make sales with no profit no loss to make your customer happy in the long run.\u00a0 Make your customer service priority to success and outperform your competitors.\u00a0<\/span><\/p>\n<h2><b>Conclusion\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By now you might be having a bunch of marketing ideas that you can include in your dropshipping marketing strategy. Your dropshipping marketing strategy will play a key role in enhancing your business and grabbing more customers on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testing is the key, it&#8217;s not necessary that all the above-mentioned strategies can offer you impactful results but the success comes with testing and analytics. You can analyze the performance of each market strategy for your business to identify the best and lucrative strategy for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from having a conversation centric marketing strategy, you need to create and offer website design that relates to the audience and makes it easy for them to identify and purchase the product. So, in the dropshipping business, you need to focus on your website design and on your marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is not giving you desired results then you can always partner with an experienced <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">marketing and e-commerce website design company t<\/span><\/a><span style=\"font-weight: 400;\">hat can help you in creating a website and marketing strategy that relates to your business and grabs more vsisti8ir on your website.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Question\u00a0<\/span><\/h2>\n<h4><b>1. How does dropshipping business work?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In simple words, drop shippers don\u2019t stock products instead they reach out to third-party sellers and vendors. A drop shipper job is just to grab customers using their marketing strategy on their website and the shipping and other back end processes are carried out by vendors and manufacturers. In other words, drop shippers act as the middleman and vendor pass on the sales order. The margin is the difference between the manufacturer selling the product to your customer and the price displayed on your website.<\/span><\/p>\n<h4><strong>2. How can I include dropshipping into an existing business?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">If you already know how to set up an online store then it will become easy for you to create and launch the dropshipping business. Launching a dropshipping business is similar to launching a new product. You can follow the below step to include dropshipping in your existing business:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze market and defy what type of product fits well with the consumer as well as your current business and its marketing strategy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next, you can search for you competitors are check how their business is functioning and\u00a0 performing (to save a lot of your time and money)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Next, you need to find a supplier or manufacturer (look for reputed suppliers so that you don\u2019t come across product delivery problems as it can affect your customer base and future sales.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After identifying authentic suppliers next you can look into the fulfillment process that incorporates your current business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start promoting your business using a conversion-centric dropshipping marketing strategy for better results.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h4><b>3. Is dropshipping business legal?<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Undoubtedly, the dropshipping business is legal. The biggest example of dropshipping business is Amazon, Alibaba, and more. So, dropshipping business is legal almost across all the countries but your business can land into legal issues because of your supplier. That\u2019s why we recommend partnering with an authentic supplier for your business. Having a dropshipping agreement form can enhance your website functioning and keep your business away from unwanted legal issues.\u00a0<\/span><\/p>\n<h4><b>4. How much does it cost to start a dropshipping business?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you are looking to start a dropshipping business then the first thing you should be aware of is the cost and budget needed to start a dropshipping business. As we have mentioned earlier drop shippers focus only on attracting customers on their website that means the extra charges like shipping and all are not involved. So, the estimated cost or budget you need before starting a dropshipping business is between $1000 to $5000 depending on the size of your store.\u00a0<\/span><\/p>\n<h4><strong>5. What are the key benefits of starting a dropshipping business?\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Compared to other businesses and startups, dropshipping is considered the most effective and revenue-generating business option for upcoming entrepreneurs. Yes, the margins are low compared to other businesses but again if you have an effective and impactful marketing strategy then drop shipping businesses can offer more value and stress-free business functioning. Below we are listing some key benefits of starting a dropshipping business:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduces startup list\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allows you to focus only on grabbing customer on your website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No to very low inventory and logistic cost\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allows you to offer a wide range of products\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Flexibility in the marketing space\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\"><strong>6. What are some frequently brought dropshipping product ideas?<\/strong>\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Dropshipping allows you to offer a wide range of products to your audience. Most of the entrepreneurs think of starting a new dropshipping business but they fail to identify the niche that relates to the audience and offers them the desired profit. Niche selection is always a difficult process, to make your task easier we are going to list some\u00a0\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tshirts (funny, meme-based, and more) or clothing-related items\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Custom or funny coffee mugs\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Low priced watches and jewelry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Corporate gifting items\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And many more\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dropshipping is considered to be the only lucrative business that allows an entrepreneur to sell products without having a product inventory or stock. Having an impactful and revenue-generating dropshipping marketing&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dropshipping Marketing Strategy: 7 Ways To Grow Your Dropshipping Business In 2020 - Wordpress Website Design | SFWP Wordpress Experts\u2120<\/title>\n<meta name=\"description\" content=\"Dropshipping is considered to be the only lucrative business that allows an entrepreneur to sell products without having a product inventory or stock. 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