{"id":13834,"date":"2020-07-15T04:20:35","date_gmt":"2020-07-15T11:20:35","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=13834"},"modified":"2020-07-15T04:23:13","modified_gmt":"2020-07-15T11:23:13","slug":"grow-ecommerce-website-sales-and-traffic-in-2020-using-content-marketing","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/grow-ecommerce-website-sales-and-traffic-in-2020-using-content-marketing\/","title":{"rendered":"Grow Ecommerce Website Sales And Traffic In 2020 Using Content Marketing\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Do you want to grow your ecommerce website sales and traffic? If yes then <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">ecommerce content marketing<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most effective and strategic ways to drive more traffic and conversions on your product page.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Many ecommerce websites owners and marketers don\u2019t realize the power and importance of content marketing for an online store. Undoubtedly an <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">e-commerce website design<\/span><\/a><span style=\"font-weight: 400;\"> plays a crucial role in grabbing your visitor\u2019s attention but content helps users to land on your ecommerce website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without content, your ecommerce website will be just like an online store without products. Running Sponsored ads can help you to drive traffic and sales. But if you want to drive traffic that brings more value in low acquisition cost then content marketing is the best traffic driving activity you can consider.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-13841 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2020\/07\/content-marketing-strategy-b2b-documentation-556x410.jpg\" alt=\"sfwpexperts.com-ecommerce-content-marketing-statistic\" width=\"556\" height=\"410\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2020\/07\/content-marketing-strategy-b2b-documentation-556x410.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2020\/07\/content-marketing-strategy-b2b-documentation-360x265.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2020\/07\/content-marketing-strategy-b2b-documentation-480x354.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2020\/07\/content-marketing-strategy-b2b-documentation.jpg 620w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">According to Content marketing institute and Marketing Profs,<\/span><a href=\"https:\/\/www.slideshare.net\/mprofs\/b2b-content-marketing-2018-benchmarks-budgets-trends-north-america\"><span style=\"font-weight: 400;\"> 63%<\/span><\/a><span style=\"font-weight: 400;\"> of the business doesn\u2019t have a documented content strategy. That means all 63%of the businesses are losing their customers to their competitors just because they don\u2019t have any content plan for their business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is the best method to initiate communication with your protection customer without selling them the product directly. Instead of asking the user to buy the product, you can educate them on how your product can bridge the gap.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will help you to determine what is content marketing and how you can make use of content marketing to grow your ecommerce website sales and traffic. Not only that but we will also help you to determine different ecommerce content marketing strategy for you business.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><b>&#8220;<\/b><b><i>About Us: <\/i><\/b><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><a href=\"https:\/\/www.sfwpexperts.com\/\"><b><i>SFWP Experts<\/i><\/b><\/a> <i><span style=\"font-weight: 400;\">is an award-winning<\/span><\/i> <a href=\"https:\/\/www.sfwpexperts.com\/contact-us\/\"><b><i>\u00a0San Francisco ecommerce website design company <\/i><\/b><\/a><i><span style=\"font-weight: 400;\">specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.<\/span><\/i><b>&#8220;<\/b><\/span><\/p>\n<h2><b>What is content marketing?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In simple words, content marketing is all about creating different forms of content like video content, text content, infographics, and more than sharing it with the target audience on different platforms with a goal of increasing brand awareness, sales, leads, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing helps you to solve your target customer problem. Undoubtedly your target customers will be having some questions or problems that they might be looking to solve. Content helps you to solve your user\u2019s problem and ecommerce content marketing assists you in making your content reachable to the target audience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content marketing is an essential aspect of ecommerce website success. By creating and publishing blog posts, ebooks, tutorial videos, white papers, and more you can enhance your content marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of your content marketing strategy totally relies on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Producing content that relates to the user and helps them to solve their problem\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify and distribute content on the right platform so that it can reach potential audiences and be found via organic searches, social media platforms, and email.<\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"The Beginner&#039;s Guide to Content Marketing in 2020 | Neil Patel\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/3pVQm18SQok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Grow your e-commerce website using Content marketing<\/b><\/h2>\n<h3><b>Attract New Leads\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content like tutorial videos and blog posts plays a crucial role in attracting new leads. Without content, your target audience may fail to identify your product because when they visit a search engine they don\u2019t look for products they seek for answers or solutions. The content you create acts as a solution to the user\u2019s problems.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if a diabetic patient is looking for a ketogenic diet plan then instead of reaching out to any friend or family first he or she will make a Google search to identify the best keto diet for diabetic patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the above scenario, a user is having a questing and looking for the answer on google. When he\/she finds the proper and convincing solution in your content then there are chances that the search can become purchased.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it is always recommended to create content that relates to users and optimized for search engines. Remember if your competitor blogs rank on top in SERP then your target audience may visit their website. Creating SEO friendly content can help you to rank better and grab more website traffic. This is how ecommerce content marketing can help you in attracting leads.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"15 Ways to Generate Sales Leads, and Tons of \u2018Em\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/qpywGZnvZ7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Nurture your leads\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After collecting leads you get two options to select either you can sell your product directly to your leads or you can nurture them, tell them more about your brand and product then sell your products to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the time selling products directly to customers increases the chances of cart abandonment. The first option is suitable for the customer that landed on your product directly through product search. They need your product, that&#8217;s why they searched and landed on your product, so you don\u2019t have to put the effort into convincing them on why they should buy your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas the second option is meant for visitors that are not ready to buy your product instantly but want to get more information about your product. These types of people have problems which your product can solve but somehow they aren\u2019t fully convinced to buy your product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering some educating and valuable content in the form of <\/span><a href=\"https:\/\/www.sfwpexperts.com\/what-is-a-lead-magnet-13-useful-examples-of-lead-magnet\/\"><span style=\"font-weight: 400;\">lead magnets<\/span><\/a><span style=\"font-weight: 400;\"> can help you to get their details like email id and more. Once your lead becomes you subscribe then communicating with them will help you to build a strong bonding with them. When you create a\u00a0 blog post, infographics, and more using the email you can inform your subscribers and update them with the activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember consistency is the key, updating your subscribers and educating them about your product functioning can help you to win your subscriber\u2019s trust. Once your subscribers start trusting you then they will never hesitate to buy your product. This is how you can nurture your lead.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Lead Generation: The Importance of Lead Nurturing\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/P5e62_x3Qng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>Convert your leads into buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your content has the power to sell your service and products directly to the customer. If your content is solving user\u2019s problems and offers a solution in the form of products or services then it encourages your reader to take action on the CTA displayed in your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While creating a content name make sure that you are highlighting your target audience problem, then the solution with a link to your product or service page. Create content with the goal of converting your\u00a0 reader into your paying customer.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are offering email marketing service or <\/span><a href=\"https:\/\/www.sfwpexperts.com\/seo-company-san-francisco\/\"><span style=\"font-weight: 400;\">SEO services<\/span><\/a><span style=\"font-weight: 400;\"> then first it is recommended to identify the problems faced by your target audience. Then create content that solves your target audience problem with a link that redirects them to your product page.\u00a0\u00a0<\/span><\/p>\n<h3><b>Tips to convert your prospects into customers using content\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether you are aware or not but the content marketing strategy is applied right from the beginning of the sales funnel. Because contents are the best way to increase the awareness of a product and brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content marketing strategy should be applied from the awareness stage with the main goal of converting your user into a reader.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How To Write Great Content \u2013 Content Marketing For Your Blog, Website, Or Ads\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/kJ6V76Zd05Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Once you successfully convert your user into the reader then it will become easy for you to persuade the reader to become your brand paying customer.\u00a0 Your content will help you to build trust with your audience which will directly affect your sales. So the question is how to convert prospects into customers? Below we are listing some tips that you can consider to grow your sales:<\/span><\/p>\n<h4><b>Offer Attractive and problem-solving content<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Offering attractive and interesting content to users helps the online retailers to establish authority on the particular subject matter. Once you successfully develop authority on the topic that relates to your product and services then it will assist you to form a strong bond with your target audience. Your target audience will show interest in reading your future content that can include more information about your product and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are creating content to grab your user\u2019s attention then it is important to offer persuasive content that relates to customers. Using too much jargon in your content can take away the user\u2019s interest. Whereas simple content with topic-relevant terms can hold your reader\u2019s attention and encourage them to read your whole content.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h4><b>Ask them to sign up for your newsletter<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Emails are the best way to communicate with the audience as it helps you to drive customers down to the sales funnel. Or in simple words, it helps you to attract them back on your blog and ecommerce website. Ask your readers to sign up for your newsletter so that they can get future updates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using email you can inform your subscribers about the upcoming content, product, event and more. Not only that but you can also use the email to educate your subscribers about the products offered by your ecommerce website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have executed the above step with full efforts then your readers will never hesitate to sign for your email list. Once you successfully obtain your reader\u2019s email then it becomes easy for you to convert your subscriber into paying customers.<\/span><\/p>\n<h4><b>Give the user a reason on why they should buy your product\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content is the best way to offer an authentic and persuasive reason to users on why they should buy your product. Using content you can educate them and tell them about how your product is different from other similar products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering more detailed information you can give insight into your product and tell them what makes it unique. Once your readers are convinced then they will not hesitate to buy your products. Make a content plan for every stage of sales funnel and publish your content depending on the plan to get more effective and persuasive results.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/h2>\n<h4><strong>1. How do ecommerce websites get sales?\u00a0<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase your brand awareness\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grab you lead information\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage your audience on different social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test and optimize your conversion rate\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze your data to build an effective sales strategy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a buyer persona and identify your target audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer the best customer experience to your target customer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote your product in unique ways\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try and test your marketing strategy\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are looking to boost your ecommerce website sales then you can <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">reach out to an expert<\/span><\/a><span style=\"font-weight: 400;\"> that can help you option your website traffic and sales.\u00a0<\/span><\/p>\n<h4><strong>2. Why is my ecommerce website not selling the products?\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">There are a few basic reasons that might be creating a wall between your potential customer and your ecommerce website. If your eCommerce website is not getting sales then there might be issues with the traffic or the website design. To get rid of these types of issues it is recommended to get in touch with ecommerce<\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\"> website experts<\/span><\/a><span style=\"font-weight: 400;\"> that can help you to resolve the basic problem your online store is facing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How does ecommerce websites get traffic?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One of the best ways to boost your e-commerce website traffic is by growing your current list\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Influencer marketing is another way to grow your ecommerce website traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create blogs that help the user to solve their problem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To give a boost to your current website traffic you can offer giveaway up users\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can also launch a referral program to attract users attention\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertise your website links on social media platforms\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\"><strong>3. What are the best e-commerce website platforms?<\/strong>\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are many ecommerce platforms that you can use to create an attractive online store for your business:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bigcommerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Woocommerce\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Volusion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Magento\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Squarespace<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prestashop<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weebly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">3dcart<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And many more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To get in-depth detail about the best ecommerce platforms then Check our blog\u00a0 <\/span><a href=\"https:\/\/www.sfwpexperts.com\/10-best-ecommerce-platform-2020\/\"><b>10 Best Ecommerce Platform 2020 To Setup A Successful Online Store<\/b><\/a><span style=\"font-weight: 400;\">. If you are looking to create an attractive e-commerce website for your business then you can reach out to a leading <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">ecommerce website design company<\/span><\/a><span style=\"font-weight: 400;\"> that can help you to create a fully responsive and conversion-centric e-commerce website for your business.\\<\/span><\/p>\n<h4><strong>4. How to attract more customers online?<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">By improving your online presence and educating your audience about your product you can easily attract more customers to your online store. There are other ways like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your ecommerce website product and service easily accessible\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your customer experience so that your customer can recommend your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make use of social media to drive more conversion on your website\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create and implement your content strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your online introduction\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And many more\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Do you want to grow your ecommerce website sales and traffic? If yes then ecommerce content marketing is one of the most effective and strategic ways to drive more traffic&#8230;<\/p>\n","protected":false},"author":3,"featured_media":13842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow Ecommerce Website Sales And Traffic In 2020 Using Content Marketing\u00a0<\/title>\n<meta name=\"description\" content=\"Do you want to grow your ecommerce website sales and traffic? 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