{"id":13224,"date":"2020-04-13T05:15:01","date_gmt":"2020-04-13T12:15:01","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=13224"},"modified":"2020-05-02T06:45:44","modified_gmt":"2020-05-02T13:45:44","slug":"how-to-identify-the-right-buyer-persona-for-an-ecommerce-store-in-2020","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/how-to-identify-the-right-buyer-persona-for-an-ecommerce-store-in-2020\/","title":{"rendered":"How To Identify The Right Buyer Persona For An Ecommerce Store In 2020?"},"content":{"rendered":"

Many eCommerce businesses think that they know about their customer very well. But there are chances that you might be missing a few data which can support and optimize your marketing efforts. Identifying those gaps and filling them will surely optimize your eCommerce store functioning.<\/span><\/p>\n

“<\/b>About Us: <\/i><\/b>\u00a0<\/span><\/i>SFWP Experts<\/i><\/b><\/a> is an award-winning<\/span><\/i> San Francisco web design company<\/i><\/b><\/span> specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of highly qualified content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more<\/span>.<\/span><\/i>“<\/b><\/p>\n

For an eCommerce website, it\u2019s always important to identify and understand your customer\u2019s problems and day-to-day work. Because your whole store functioning depends on the type of customer you target. And before targeting, you need to identify the right persona for your eCommerce business.\u00a0<\/span><\/p>\n

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When it comes to sales and marketing, an eCommerce website needs to understand their potential customer\u2019s behavior. In short, your whole marketing, advertising, and sales strategy depends on the buyer persona.\u00a0 Having proper knowledge about your buyer persona will not only boost your sales but it will also help you to maximize ROI on your marketing and advertising spent.\u00a0\u00a0<\/span><\/p>\n

So in this article, we will be drawing your attention on something that can help you to amplify your marketing, advertising, and sales strategy. We will be discussing what is a buyer persona, why it is important for every eCommerce business and how you can identify your buyer persona. Understanding these three things will help you to craft proper strategy and deliver the right message to the right group of customers.<\/span><\/p>\n

What is a buyer persona?\u00a0<\/b><\/h2>\n

According to Hubspot, A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customer. In simple words, A buyer persona helps you in determining what your potential customers are thinking, what they need and whether your product can solve the problem your potential customer is facing.\u00a0\u00a0<\/span><\/p>\n

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Identifying the right buyer persona is the key to a successful eCommerce business. There are various elements<\/a> involved that help businesses in identifying the buyer persona to optimize their sales and marketing efforts. Today\u2019s almost every successful B2B and B2C company makes its sales and marketing decisions based on their buyer persona profile.\u00a0<\/span><\/p>\n

Many companies make their marketing, advertising and sales strategies like what advertising messages they should use, which marketing channel will be effective and how much budget they should assign for advertising and marketing based on the data they receive about buyers persona.\u00a0\u00a0<\/span><\/p>\n

Why is it important for every online retail store to identify their buyer personas?\u00a0<\/b><\/h2>\n

A buyer persona helps an eCommerce business to get in-depth knowledge about their potential customer behavior. If you are marketing your product to consumers and looking to get a better result out of your efforts, then you need to know about your buyer persona interest, behavior, attitudes, and demographics.<\/span><\/p>\n

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Determining buyer personas for your e-store will also help you to deliver the right message to the right set of customers that can convert into paying customers. If you look at the above survey<\/a> then you may realize identifying the right buyer persona will not only help you to boost your sales but it will help to craft effective marketing companies, strategies, and plans.\u00a0<\/span><\/p>\n

For example, if your niche is into selling formal clothes then your buyer\u2019s persona will not be men\/women looking to buy clothes. your actual buyer persona would be corporate world employees, banking people, a salesperson who likes to dress up to represent themselves in front of the audience. Different niches have different types of buyers’ personas. Some may target a large group of audience, few may target a specific group of persona. If you want to succeed in the eCommerce industry then it is important to understand your buyer\u2019s persona in and out.\u00a0<\/span><\/p>\n

Identifying the right persona will boost your eCommerce business sales, amplify your marketing strategies and branding efforts by providing the right customers for your business. Many eCommerce businesses struggle to amplify their sales because they fail to determine the right buyer persona for their niche.\u00a0<\/span><\/p>\n

Once you successfully discover a buyer persona then it will help you to provide the right solution for their problem in the form of the blog post, video content and more. By analyzing their behavior you can craft the right advertising message that will relate with their thinking. Not only that but it will also help you to train your sales team and enhance the customer experience depending on data you receive about your buyer persona.<\/span><\/p>\n

How to create a buyer persona for an eCommerce website?<\/b><\/h2>\n

Identify and collect information about your persona\u00a0<\/b><\/h3>\n

Before collecting any information about buyers persona try to ask yourself what type of customer you want on your website? Who can be your potential buyers? who can use your product to fulfill their needs?. Once you start asking these types of questions you will surely come up with various questions that will make it easy for you to collect information about your buyer persona.\u00a0<\/span><\/p>\n

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If you look at the above stats then you will get a clear picture of how you can discover the buyer persona for your eCommerce business, which part can help you to determine the right persona for your business. Using the above stats you can focus on the elements like a personal profile, then your buyer\u2019s journey, the benefit sought, your prospect priorities, etc.\u00a0<\/span><\/p>\n

The behavior of your buyer persona is not analyzed on assumption. An effective information about your buyer persona is collected based on real data and research. To define your buyer persona you need to identify a large group of consumers in your eCommerce store. You can make use of purchase data, order history and more to get the real information about your buyer persona.\u00a0<\/span><\/p>\n

Generally, most of the eCommerce business define their buyer persona based on customer demographics (age, gender, education level, career, occupation, location), behavior (purchase history,\u00a0 frequency, how they utilize your product, type of content they watch and read) and interest (problems, hobbies, goals). Once you are aware of this information then it will become easy for you to define buyer personas for your eCommerce business.\u00a0<\/span><\/p>\n

Use your existing data & various information to define your buyers persona\u00a0<\/b><\/h3>\n

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Before moving ahead you can check in the above diagram to know the percentage of businesses using a buyer persona to optimize their eCommerce business functioning. And from when they are using persona for their business.\u00a0\u00a0<\/span><\/p>\n

Now you know what type of data will help you to define your buyer persona. The next question that may trouble you is how you can collect all this information and data? Don\u2019t worry, read this article carefully to determine the right buyer persona for your eCommerce business.\u00a0<\/span><\/p>\n

Instead of running here and there you can start by understanding and analyzing all the data present on your website. Firstly you can identify your customers buying frequency, next you can segment the audience depending on their purchase history and buying frequency. Don\u2019t forget to include your loyal customers. They are the ones who will help you to define your buyers persona.\u00a0 To get all these data like order frequency, order total and more you can go to your woocommerce dashboard.\u00a0<\/span><\/p>\n

Analyzing these data will help you to identify who is buying the product. It will also help you to understand why they are buying the product, your customer\u2019s background and more. For example, if your eCommerce website is specialized in selling decoration items then you can identify your customer\u2019s buying frequency when they are purchasing the product (during any occasion), the reason behind their purchase and more. Depending on that you create two different buyer personas one can be for customers buying the product for self-use. Second can be the customer buying the product for giving gifts to others.<\/span><\/p>\n

Various ways will help you to identify the reason behind the purchase. In the next few steps, you will come to know how you can identify the reason behind any purchase.\u00a0\u00a0<\/span><\/p>\n

Use Demographics to know about your customer\u00a0<\/strong><\/h3>\n

Demographics play an essential role in defining the right buyer persona for your eCommerce store. It helps you in identifying who your customers are. Once you become aware of your customer basic info then it will become easy for you to segment into different groups. and Now you may think about what type of demographic you should look for. Below is the list of factors that will help you to make a reasonable assumption about your buyer\u2019s persona.\u00a0<\/span><\/p>\n