{"id":13011,"date":"2020-03-16T07:38:06","date_gmt":"2020-03-16T14:38:06","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=13011"},"modified":"2020-05-10T22:48:17","modified_gmt":"2020-05-11T05:48:17","slug":"woocommerce-seo-tips-to-improve-woocommerce-store-performance","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/woocommerce-seo-tips-to-improve-woocommerce-store-performance\/","title":{"rendered":"WooCommerce SEO Guide: Tips To Improve Woocommerce Performance To Rank #1"},"content":{"rendered":"

WooCommerce SEO (Search Engine Optimization) is one of the basics and most important steps that will help your product page and your eCommerce website to rank on the top in SERP.\u00a0 If your website is not optimized for SEO then you are not only losing sales but your potential customers too.<\/span><\/p>\n

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No matter what type of layout and interface you are providing to your user, if your e-store is not optimized for WooCommerce SEO then it will surely affect your online business.\u00a0\u00a0If you want your potential buyers to visit your website then it is important for you to rank your website on the top in SERP. Optimizing your website for SEO will make it easier for the user to find the right product within your website.<\/span><\/p>\n

To know more about SEO check our blog on <\/span>Inbound Marketing Series: What is Search Engine Optimization? Types And Example Explained<\/b><\/a><\/p>\n

With the increase in competitors, it has become difficult for an eCommerce website to rank on #1st. But proper SEO guidance and tricks will surely help your WooCommerce website to attract potential buyers on your website\u00a0<\/span><\/p>\n

Therefore in this article, we will be providing some tips that can help you in optimizing your eCommerce website. Implementing these tips can help you in ranking your product page on the top in SERP. If used properly these tips will surely help you to outperform your competitors.\u00a0<\/span><\/p>\n

Why should I optimize my WooCommerce website for SEO?\u00a0<\/strong><\/h2>\n

SEO plays a crucial role in bringing a website on the top in the search engine result page (SERP). Today almost every user looks for the solution in google and a website ranked on the top providing the solution gets an abundance of organic traffic. If you look at the Pie-chart you can discover the search percentage distribution across 10 web properties. Google alone has 59.30 percentage of searches across the US.\u00a0<\/span><\/p>\n

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If you are an online retailer then it is important for you to know that most of the organic traffic comes from google. If you want to boost your sales then it is important for your products to rank #1 in SERP.\u00a0 Even if your website ranks on the 2nd or 3rd position in SERP then there will be a huge difference between the number of visitors on the 1st website and your website.\u00a0<\/span><\/p>\n

Focused keywords play an important role in deciding the rank of a website. Embedding focused keywords in your web page title, URL, description can help crawlers in deciding the rank of your webpage for the particular keyword. But remember to always palace those keywords naturally. If you try to forcefully add the same keyword in a different position then there are chances that your website may get penalized by search engines.\u00a0\u00a0<\/span><\/p>\n

That\u2019s why in the e-commerce industry SEO plays an important role in driving conversion. A small difference in the ranking can impact your sales. Because when a user looks for some products like shoes or cloths and if he\/she finds the right product on the website ranked on #1 then they may not bother to visit the website ranked on the 2nd.\u00a0\u00a0<\/span><\/p>\n

Now you might be clear with the importance of SEO for an eCommerce website.\u00a0<\/span><\/p>\n

Is WooCommerce good for SEO?\u00a0<\/strong><\/h2>\n

If you are creating an eCommerce website then it is really important to know whether the platform you are using to create your online retail store is SEO friendly or not. There are other popular eCommerce platforms like Magento and Shopify providing SEO friendly features.\u00a0<\/span><\/p>\n

So the question is what makes WooCommerce different from other platforms?\u00a0\u00a0<\/span><\/p>\n

In simple words <\/span>Yes, WooCommerce is an SEO friendly<\/b> eCommerce platform because <\/span>WooCommerce is a plugin that is integrated with WordPress<\/b>. And WordPress is a well-known SEO friendly CMS platform. In reality, the WooCommerce plugin code is optimized for SEO but doesn’t provide much of SEO features. Only when it is integrated with WordPress it becomes an SEO friendly eCommerce platform.\u00a0<\/span><\/p>\n

WooCommerce is SEO friendly but you can optimize your website ranking <\/span>by downloading free SEO plugins and using the various SEO techniques<\/b>.<\/span> Yoast SEO<\/b><\/a> is one of the most popular plugins used by almost every WordPress and WooCommerce website owner. Integrating this plugin can help you in identifying the small SEO mistakes carried out by most e-commerce websites.\u00a0<\/span><\/p>\n

While creating a new WooCommerce store, it is up to you to upload the product data like image, description, title and many more.\u00a0 But before uploading it if you are ready with the proper strategy then it will surely boost your WooCommerce product page ranking. You can use the mentioned tips to c<\/span>reate an effective SEO strategy for your WooCommerce product page<\/b>.\u00a0\u00a0<\/span><\/p>\n

Tips To Optimize Your WooCommerce Website For SEO\u00a0<\/strong><\/h2>\n

1. Set up WordPress SEO\u00a0<\/strong><\/h3>\n

Before moving any step further we recommend you set up SEO in WordPress dashboard. Earlier in this article, we have mentioned <\/span>WooCommerce is a plugin that is integrated with WordPress<\/b>. So<\/span> if you successfully set up your WordPress for SEO<\/b> then it will become easy for you to optimize your eCommerce website ranking.\u00a0<\/span><\/p>\n

You can check our article on <\/span>10 Underrated On-Page and Off-Page SEO Activities Explained With Examples<\/span><\/a> to know about each and every detail related to SEO setup. Going through this article will surely help you in resolving many doubts that you might be facing related to SEO.\u00a0<\/span><\/p>\n

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Another way to set up SEO in WordPress is by downloading Yoast SEO. There are so many advantages of installing Yoast SEO like it will help you to add an SEO sitemap, identify focused keywords on the page and many more.\u00a0<\/span><\/p>\n

So, you can download the Yoast SEO plugin in your WordPress dashboard then go through the SEO article to determine the changes you have to make in the SEO field for your products.\u00a0 After reading the SEO guide you can come back to this article to identify the tips for your WooCommerce SEO.\u00a0<\/span><\/p>\n

2. Optimize product description for SEO<\/strong><\/h3>\n

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One of the most underrated but important aspects of WooCommerce SEO is the product description. The description is used by the search engine and it appears under your Title. If you want your product to rank on the top in SERP, then you should spend quality time crafting keyword-optimized product descriptions.\u00a0<\/span><\/p>\n

You need to ensure that your description is providing a compelling reason to the user on why they should click and explore your products. Product description plays a crucial role in deciding the rank of your product page. That’s why it is recommended to use focused keywords in your description and create meaningful content.\u00a0<\/span><\/p>\n

Searching engine crawls your product description identifies the keyword and depending on that they rank your product page for that particular keyword. You can take the help of the product manufactures content to craft your description but we recommend creating your own description. Crafting your own product description will allow you to insert your focused keyword naturally.\u00a0\u00a0\u00a0<\/span><\/p>\n

If you have installed\u00a0 Yoast SEO then you can navigate to the Yoast SEO section in the back end of your product page and add a description under the title as shown in the image. If you click on the SEO analysis under description then you can find the missing part in your description.\u00a0\u00a0<\/span><\/p>\n

3. Optimize Product Title<\/strong><\/h3>\n

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Another important technique to optimize a product page ranking is to write SEO friendly product titles. Product til plays an important role not only for search engines but it also helps users in identifying what your web page is about.\u00a0<\/span><\/p>\n

The product title is displayed on the search engine result page as shown in the images. Your page title should indicate what your page is about and which product you are selling on your product page.\u00a0<\/span><\/p>\n

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You can mention the title of your product page in the Yoast SEO plugin. When you mention the title in the Product page Yoast SEO automatically detects the tile and you can check how your title will appear in the desktop and mobile devices browser.<\/span><\/p>\n

Most of the time users forget to add focused keywords in the title.\u00a0 To avoid that you can Click on SEO analysis under description to check the title correctness of title. Generally, these titles appear in the browsers title bar and in S<\/span><\/p>\n

While inserting the <\/span>keyword in the title<\/b> make sure that you are using the<\/span> broad keyword for the category page<\/b> and <\/span>specific keyword for the product page<\/b>. Most of the time e-commerce website owners make a mistake by using an interesting broad keyword in the title of the product page which makes your product page compete with one another in SERP.\u00a0<\/span><\/p>\n

For example, if you are selling shoes for men and women both then for the category page the keyword should be \u201cBuy shoes for men or women\u201d and the same keyword should be inserted in the Title of the page.\u00a0<\/span><\/p>\n

The category page allows users to explore more products that fall under the same category. Whereas the product page displays specific products that your user might be seeking to possess. So be careful while inserting keywords in the title of your category page and product page.\u00a0<\/span><\/p>\n

4. Optimize Product Slug<\/strong>\u00a0<\/span><\/h3>\n

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After adding title and description, next to optimize your search engine ranking you<\/span> need to add the Slug of your WooCommerce product page<\/b>. A slug is displayed after your domain name and it is also<\/span> called permalink<\/b>.\u00a0<\/span><\/p>\n

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Most of the users don\u2019t pay attention to the slug of the web page. But when it comes to deciding the rank of your website then a Slug is taken into account by search engine crawlers. A search engine crawler analyzes the slug to decide what a page is about? Depending on that they categorize the page and provide the rank.\u00a0<\/span><\/p>\n

To check the slug of your product page you can scroll down to the Yoast SEO option, under the title you can find the slug of the webpage. Yoast SEO automatically detects the slug form the title but we recommend you change and provide more detailed information in the slug. For example, if you are selling T-shirts of a particular brand then the slug can be red-T-shirt-round-neck-cotton-brand name<\/span><\/p>\n

5. Breadcrumbs\u00a0<\/strong><\/h3>\n

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Today breadcrumbs have become an essential part of successful WooCommerce SEO strategy. Leading Search Engine \u201cGoogle\u201d has clearly mentioned in their algorithm that they are going to enhance the user experience by providing easy navigation. And breadcrumbs play a crucial role in providing easy navigation to the users.\u00a0<\/span><\/p>\n

Breadcrumbs appear at the top on the product page that helps the user in identifying which page they are on and how they landed on that web page. Using breadcrumbs they can move back to the previous page easily. It helps Google in determining your website structure and google gives preference to the structured website.\u00a0<\/span><\/p>\n

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Most of the WooCommerce website owners think that it is difficult to activate Breadcrumb in WooCommerce. But in reality, it is a very simple step just you have to enable a few things and paste a small code in your eCommerce website.\u00a0<\/span><\/p>\n

If you want to enable breadcrumbs in your website then<\/span><\/p>\n