{"id":12584,"date":"2020-01-13T03:15:50","date_gmt":"2020-01-13T10:15:50","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=12584"},"modified":"2020-05-05T19:25:02","modified_gmt":"2020-05-06T02:25:02","slug":"email-marketing-series-24-tips-to-grow-an-email-list-in-2020","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/email-marketing-series-24-tips-to-grow-an-email-list-in-2020\/","title":{"rendered":"Email Marketing Series: 24 Tips To Grow An Email List In 2020"},"content":{"rendered":"

A healthy email list with active subscribers is one of the most important criteria for the successful email marketing campaign. That\u2019s why small and large scale businesses concentrate on growing their email list. Increasing the number of qualified emails in an email list is a difficult job only when you don\u2019t pay attention to your prospects needs. If your content is fulfilling your prospects’ needs then it automatically becomes easy for a company to get their prospect’s personal details.\u00a0\u00a0<\/span><\/p>\n

“<\/b>About Us: <\/i><\/b>\u00a0<\/span><\/i>SFWP Experts<\/i><\/b><\/a> is an award-winning<\/span><\/i> San Francisco web design company<\/i><\/b><\/a> specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.<\/span><\/i><\/span>“<\/b><\/p>\n

Many organizations and businesses stop focusing on retaining new user\u2019s email id after getting a bunch of emails in their email list. If you are among one of them then let us inform you that every year an <\/span>email list naturally degrades by 25%<\/b>. That\u2019s the reason why you should concentrate on growing your email list every year. Therefore in this article, we are going to discuss what is an email list and 20 tips that can help you in growing your email list.\u00a0\u00a0\u00a0<\/span><\/p>\n

What is an Email List?<\/strong><\/h2>\n

It is one of the important parts of email marketing camping that is created by collecting the user’s email id through the lead-generating campaign. An email list helps an organization in flaunting its content, offers, brand name, etc to email users. An email list may start decaying once users start to opt-out by unsubscribing. Whereas an email list may start growing once you start providing different types of<\/span> lead magnets<\/span><\/a> to users.\u00a0<\/span><\/p>\n

So, to grow an email list businesses use different tips and tricks to get their prospects details. And we are going to highlight some of the tips that can help you in growing your email list.\u00a0<\/span><\/p>\n

Tips to grow an email list\u00a0<\/strong><\/h3>\n

1. Convert some of your important content into gated content<\/b> \u00a0Gated contents are one of the most important and useful online content that can\u2019t be accessed until the user enters his details like name and email address. And it is an effective and appropriate way of growing an email list.\u00a0 Most of the websites share their analytical reports and infographic in exchange they look for user details.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-email-list-gated-content\"<\/p>\n

2. Create an online quiz <\/b>and post it on your website to get the user details. An online quiz is a type of lead magnet that helps you in getting the email address of users. There are various tools like Interact, Qzzr that can help you in creating an online quiz for your website.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-email-list-quiz-lead-magnet\"<\/p>\n

3. Create an attractive and humorous email content<\/b>. It is important to craft attractive and funny email content to make your subscriber stay in your email list. Sometimes these types of entertaining contents are forwarded by subscribers to their friends and family. This type of practice can help you in getting more subscribers to your email list.<\/span><\/p>\n

4. Promote your online contest on social media.<\/b> Many companies are hosting different types of giveaways in exchange for the user\u2019s email address. Because giveaways are one of the most effective ways of growing an email list. By promoting your giveaways on social media you can get the unique number of email addresses from various users. And if your giveaways are benefiting users then there are chances that they may start to share details about it.\u00a0<\/span><\/p>\n

5. Offer problem-solving lead magnets<\/b> to get the details of the users. Many companies are offering lead magnets like whitepapers, eBooks, and checklists. So, if you are looking to grow your email list then identify your prospect\u2019s problem and provide them a solution in the form of lead magnet. You can create an attractive landing page for your lead magnet to get users details.\u00a0<\/span><\/p>\n

6. Offer an online tool to website visitors<\/b> because this type of practice can help you in growing your email list. If you are in the corporate world then you could have come across online tools in your daily life. There are many companies like <\/span>ubersuggest<\/span><\/a>, <\/span>exitintelligen<\/a>ce<\/span> that are providing online keyword and pricing & ROI calculation tools to online users. Online tools help solve user\u2019s problems. That’s why they don\u2019t hesitate in giving their details like email id, name, and phone number.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-email-list-online-tool\"<\/p>\n

7. Run Facebook ads<\/b> that can drive traffic to your opt-in landing page. Because Facebook holds the maximum number of social media users and sponsored ads are reachable to almost every user that belongs to your niche. As Facebook allows you to choose different types of demographics, it can help you in preparing a valuable email list.<\/span><\/p>\n

\"sfwpexperts.com-Facebook-ads-email-list-social-media\"<\/p>\n

8. Offer coupons and discounts<\/b> to people in exchange for their email address. This type of opt-in grabs attention because users like to use coupon code before buying anything. And another advantage is that users will not hesitate in giving their email addresses and even phone number for coupon code. There are many coupon related websites that are using this technique to get users details. So, if your company is promoting coupon codes to attract user’s attention then advertise it and make it reachable to the maximum number of users.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-grow-email-list-discount-coupons\"<\/p>\n

9. Share your Optin Landing page links<\/b> on various Facebook post comment sections and in forums. Make sure that you have the permission of admin before posting your link because most of the time these types of links get deleted from the comments and forums. You can direct message to admin saying that you are looking to share this particular link on their post comment section or in the forum.\u00a0<\/span><\/p>\n

10. Promote giveaways and contest details on Social media Sites<\/b>. You can use various social media platforms to promote giveaways and content in exchange you can ask users email id. Always make sure to add social media buttons to your landing page and thank you page. This practice can help your user in sharing the details about your offer and content.\u00a0<\/span><\/p>\n

11. Post SEO friendly content<\/a> on your website<\/b>. \u201cContent is the king\u201d is one of the most popular phrases that you have come across on the internet. That\u2019s why it is important to post educating and entertaining content on a website. No matter which industry you belong to, by sharing content you are educating the audience and creating your website authenticity.\u00a0<\/span><\/p>\n

12. Segment your email list<\/b> to send targeted content to active subscribers. It will help you in crafting a healthy email list for your company.<\/span><\/p>\n

13. Conduct Live webinars<\/b> to educate the audience about your product. Nowadays webinars are becoming more popular in getting users’ attention. And users are also showing their interest in live webinars. So, take advantage of this type of lead magnet to grow your email list. You can ask the user to register for your website by giving their email address and name. There are various tools available like YouTube, Live or Zoom.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-email-list-gated-content-live-webinar\"<\/p>\n

14. Use Pinterest to promote your gated\u00a0<\/b>info-graphics<\/b>. Pinterest is also an important social media platform where different types of persona spend their time searching for different images and info-graphics. You can create a gated info-graphic and share it on Pinterest to get the user details.\u00a0<\/span><\/p>\n

15. Display hyperlinked End<\/b> cards at the end of your YouTube videos to encourage your viewers to take action and subscribe to your channel by providing their email address.\u00a0<\/span><\/p>\n

16. Include your Lead magnet link in Quora<\/b> where you find a topic relevant to your lead magnet. Nowadays users are finding quora as the best platform to get their answer for any question. So, if you find that your lead magnet contains the solution for user problem then you can look for the topic relevant to your lead magnet and paste the link of your lead magnet.<\/span><\/p>\n

17. Get involved in the LinkedIn groups<\/b>. Because Companies have started to send their experts on different\u00a0 LinkedIn groups to provide the proper solution for the user\u2019s question. And when they find the right time and relevant topic then they can advertise their lead magnet in front of users by providing the landing page link.\u00a0<\/span><\/p>\n

18. Share Powerpoint presentation on Slide share\u00a0<\/b>\u00a0You can use slide share lead form to generate details of your lead. Businesses share different types of PowerPoint on online platforms like <\/span>slide share<\/span><\/a> and slideonline to create their authenticity and get their prospects details. So, you can use lead forms in the slide share to get your prospects details in exchange for something valuable. Many companies share their company\u2019s analytical reports in the form of PowerPoint to get user details.\u00a0<\/span><\/p>\n

19. Run paid ads<\/b> to drive quality traffic on your landing page. The paid ad plays an important role in getting the quality emails that are likely to convert. And paid ads will also help in getting an abundance of visitors on your landing page. Therefore an attractive landing page and paid ad can help your company in creating a healthy email list with a great number of emails in it.\u00a0\u00a0\u00a0<\/span><\/p>\n

20. Include the Landing page CTA in a guest post <\/b>to get your target market details. If you are planning to post your content on a different website as a guest post then you can include your landing page CTA in it. This type of practice can help you in diverting your blog reader on your landing page.\u00a0<\/span><\/p>\n

21. Reviews and testimonials<\/b> in your opt-in can also persuade your subscriber into filling your opt-in form. Most of the time visitors show interest in your opt-in form but they refuse to fill it because they don’t find anything persuasive enough to encourage them to fill the opt-in form.\u00a0 Reviews and testimonials can help your visitors in deciding whether they should fill your form or not. And a positive response from various people can encourage users to take action on your opt-in form.\u00a0<\/span><\/p>\n

22. Craft a simple and short Opt-in form <\/b>with details like first name, last name, and email address. If you are thinking of including a phone number column in your opt-in form then remember that no one likes to share their number to any companies until they see something more valuable like coupon code, analytical report, etc. So, if you are planning to get your user\u2019s phone number then make sure that you offer something valuable to them. And include phone numbers in opt-in form only when it’s necessary because people generally ignore opt-in forms that are too complex with a lot of information to fill.<\/span><\/p>\n

\"sfwpexperts.com-grow-email-list-opt-in-form\"<\/p>\n

23. Don’t forget to include anti-spam policy<\/b> under your submit button. Because users are very much aware of how companies sell users information to other companies. By proving anti-spam policy with text like \u201cYour information is 100% secure and we don’t share your information with any other business\u201d under your submit button can make you look authentic. And users will also not hesitate in sharing their information.<\/span><\/p>\n

24. Setup Cross Promotion with influencers<\/b> to promote your opt-in landing page link. Nowadays companies have started to partner up with influencers to promote their link either by paying them or by asking for cross-promotion. In cross-promotion, companies send an email related to influencers to work to their email list and influencers share details about companies to their email list.\u00a0<\/span><\/p>\n

Extra take away tips<\/b><\/p>\n