{"id":12553,"date":"2020-01-07T07:23:27","date_gmt":"2020-01-07T14:23:27","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=12553"},"modified":"2021-08-04T00:29:11","modified_gmt":"2021-08-04T07:29:11","slug":"email-marketing-series-10-email-newsletter-template-design-tips-to-boost-your-engagement-and-clicks","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/email-marketing-series-10-email-newsletter-template-design-tips-to-boost-your-engagement-and-clicks\/","title":{"rendered":"Email Marketing Series: 10 Best Email Newsletter Template Design Tips To Boost Your Engagement And Clicks"},"content":{"rendered":"

Are you planning to create an Email newsletter template for your audience? <\/span>If yes, Then you have arrived at the correct destination because this blog is all about tips and tricks on creating an attractive <\/span>email newsletter template<\/b>\u00a0that can convert your subscribers into <\/span>paying customers<\/b>.\u00a0<\/span><\/p>\n

“<\/b>About Us: <\/i><\/b>\u00a0<\/span><\/i>SFWP Experts<\/i><\/b><\/a> is an award-winning<\/span><\/i> San Francisco web design company<\/i><\/b><\/a> specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.<\/span><\/i><\/span>“<\/b><\/p>\n

An email newsletter is a type of email that holds the valuable content which is shared by the companies to keep their subscribers informed. Mainly, these newsletters are sent to the existing customers, leads (opt-in), and potential customers to keep them informed about the activities like a new product launch, product updated, educating the audience, etc.\u00a0\u00a0\u00a0<\/span><\/p>\n

Therefore, In this article, we will be drawing your attention on how to improve a newsletter design and we will be discussing some tips for creating a newsletter.\u00a0<\/span><\/p>\n

How to create an attractive Email Newsletter Template Design?\u00a0<\/strong><\/h2>\n

Email newsletters are considered to be one of the most effective ways of spreading awareness and announcements about the brand, product, and blogs. \u00a0 Well, It is not limited to spreading awareness, newsletters can also help in converting your subscribers into<\/span> paying customers<\/b>. But to convert your subscribers, you should have attractive email newsletters design and templates.\u00a0<\/span><\/p>\n

Generally, an email newsletter includes a subject line, sender name, Fonts, and images. But companies have started to optimize their email newsletter by adding various formats, colors, etc. Email newsletter design also depends on the <\/span>goal<\/b> you are trying to achieve through that email. To have an <\/span>enticing design<\/b> you should be clear about your goals.\u00a0<\/span><\/p>\n

Because your email newsletter template design varies depending on the goal you want to accomplish. For example, if your goal is to boost your sales then your newsletter template design will be different from the weekly email. Most of the companies send a weekly newsletter to educate and engage their subscribers.<\/span><\/p>\n

So, it is important to be clear about your goal before designing an email newsletter template. Moving ahead, we will be giving you tips for creating a newsletter and email design tips.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

1. Choose an unconventional Layout\u00a0<\/b><\/h3>\n

If you are looking to craft an engaging newsletter then you should use an unconventional layout that can attract user\u2019s attention. With the increase in email users, every business are trying to target their audience by sending different types of email newsletters. A normal and usual email newsletter may grab your user attention at that time. But next time when you try to send a newsletter to your audience then they may not show interest in opening your email. So, it is important to create an attractive and unconventional layout for an email newsletter. There are various layouts available on the internet that can help you in creating an unconventional layout. You can also use an info-graphic layout to make your email newsletter look unconventional from other newsletters.\u00a0<\/span><\/p>\n

Most of the time user unsubscribe from the email after seeing a monotonous newsletter layout. Therefore, If you want your email newsletter to stand out among other email newsletters then you have to plan and design a layout that can make your email newsletter campaign successful.<\/span><\/p>\n

2. Adding images good for your newsletter or not\u00a0<\/b><\/h3>\n

Nowadays most of the subscriber prefers to see at least one image in the email newsletter. However, it is not compulsory that your email newsletter should contain an image. But there are many reports that state sharing the same image on the social media platform and in the email newsletter plays an important role in <\/span>Cohesive branding<\/b>. There are many brands that use seasonal images in their email newsletter to grab their subscriber’s attention.\u00a0\u00a0<\/span><\/p>\n

If you are adding an image in your email then we would like to draw your attention to something important. According to <\/span>Litmus<\/span>, 43% of the images are disabled by the users and because of that email clients, don\u2019t prefer to use the image in their background. So, if you are planning to add an image in your email then keep these few points in your mind:<\/span><\/p>\n