{"id":12503,"date":"2019-12-26T05:59:36","date_gmt":"2019-12-26T12:59:36","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=12503"},"modified":"2020-05-05T20:14:53","modified_gmt":"2020-05-06T03:14:53","slug":"10-ways-to-improve-an-under-performing-email-ctr-click-through-rate","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/10-ways-to-improve-an-under-performing-email-ctr-click-through-rate\/","title":{"rendered":"10 Ways To Improve An Under-Performing Email Click-Through-Rate (CTR) 2020"},"content":{"rendered":"

Are you failing to achieve the desired email click-through rate percentage?\u00a0<\/span>Is your email marketing campaign not giving you desired results?\u00a0<\/span><\/p>\n

If these are questions that are troubling you then you have landed on the right article where we are going to discuss what is email click-through rate and how to improve an under-performing email click-through rate percentage.<\/span><\/p>\n

“<\/b>About Us: <\/i><\/b>\u00a0<\/span><\/i>SFWP Experts<\/i><\/b><\/a> is an award-winning<\/span><\/i> San Francisco web design company<\/i><\/b><\/a> specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a\u00a0 standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.<\/span><\/i><\/span>“<\/b><\/p>\n

If you are facing the same issue with the email open rate then check our blog on <\/span>9 Ways To Boost Your Email Open Rate<\/b><\/a><\/p>\n

Many companies are facing the same issue related to the decrease in the email click-through rate. If your business is one among them then don\u2019t get terrified by your problem. Instead, try to identify why that problem is occurring and how to get rid of that problem. In this article, we are going to give you 10 tips that can help you in optimizing your email marketing campaign to get the desired email CTR.<\/span><\/p>\n

So, let\u2019s start with one of the basic questions.\u00a0<\/span><\/p>\n

What is Email CTR (click-through rate)?\u00a0<\/strong><\/h2>\n

CTR (Click Through Rate) is one of the important email marketing metrics in determining the clicks and action taken on your email campaign. Email Open rate may tell you about your email performance in grabbing people\u2019s attention but CTR (click-through rate)\u00a0 helps in analyzing whether your email can attract people in taking action on it.<\/span><\/p>\n

Click-Through Rate not only depends on the subject line but elements like time and day (strategic email scheduling), link positioning, email length also helps in achieving more CTR. Every marketer aims to achieve maximum CTR but rates vary by industry, i.e top industries like computer hardware and telecommunication, nonprofits, association & government, and education-related emails get average CTR of 4%. So, it is important to focus on subtle elements to get an attractive email click-through rate percentage for your organization and company.<\/span><\/p>\n

According to smart insight stats, email ctr depends on the type of market you are trying to focus on. If you are trying to target a B2B or B2C market then aim to achieve the average email open rate depending on your industry. For example, if you own a food chain business then your aim to be top achieve an average email CTR of 3.46%. Whereas if you are into legal services then your email campaign should get an average CTR of 2.66%. Below you can see the updated list to identify your industry’s average email CTR.\u00a0<\/span><\/p>\n

\"sfwpexperts.com-Email-click-through-rate-stats\"<\/p>\n

What is a Good Email Click-through rate?\u00a0<\/b><\/h3>\n

If you are looking to make your email marketing campaign successful then you should be aware of your industry\u2019s average email click-through rate. Because email ctr varies depending on the different industries. Once you are aware of your industry\u2019s email CTR then you can create a goal to achieve that particular email click-through rate.\u00a0<\/span><\/p>\n

Generally, an average email CTR varies from 3% to 7% depending on the industry. There are many email service provider who claims to have an email ctr of 10%. Well, it\u2019s hard to get near that number because most of the industries get maximum email ctr between 3% to 5%.\u00a0 <\/span>So, before creating an email campaign identify your sector\u2019s email ctr and try to achieve that CTR.<\/span><\/p>\n

Tips on improving an underperforming Email CTR (Click Through Rate) stats<\/span><\/h2>\n

If your email marketing campaign is not performing well and not giving you the desired CTR. Then it\u2019s time to revise your email strategy and check why your email CTR stats are underwhelming.\u00a0<\/span><\/p>\n

If you are looking to boost your email CTR stats then\u00a0<\/span><\/p>\n

1. Make your objective clear to the audience\u00a0<\/b><\/h3>\n

Always try to make an email that can show your objective clearly to your recipient. If you want your recipient to perform an action like a click on the link or download an ebook then it should be visible to your audience. Don\u2019t confuse your audience by adding extra links or call to action button to your email. These types of activities frustrate the audience and they end up doing nothing in your email.\u00a0\u00a0<\/span><\/p>\n

Even SFWP Experts a leading marketing agency of California has observed that their client was not getting the desired email CTR. when our email marketing experts reviewed their emails then they found that there were using too many call-to-action buttons in their emails.\u00a0<\/span><\/p>\n

Therefore, if you are creating an email marketing then check whether your goals are clear to your audience or not. You run the A\/B test to figure out the effectiveness of your email marketing campaign.\u00a0<\/span><\/p>\n

2. Personalize your email\u00a0<\/b><\/h3>\n

Personalizing an email campaign for a specific subscriber can help you in generating high open-rate and click-through rates.\u00a0 By collecting your subscriber\u2019s information you can personalize your email campaign. Information can be their name, place, and the last product they brought from your brand.<\/span><\/p>\n

Generally, email marketer prefers to use subscriber\u2019s first name in the subject line to personalize their email campaign. Location, login information, and gender also play an important role in personalizing an email. And studies tell that personalized emails are considered to get a higher open rate and click-through rate than normal emails. Let us give you an example to make things more clear to you. An email with the subject line like \u201chey John check our new product\u2026\u2026..\u201d will attract more attention than other emails without the name of the recipient in the subject line.\u00a0<\/span><\/p>\n

Therefore, if you are looking to improve your email list then don\u2019t forget to personalize your email. You can analyze your customer\u2019s data and prepare an email accordingly. You can also consult with our email marketing experts that can help you in improving your email CTR. by optimizing your email marketing campaign.<\/span><\/p>\n

3. Use proper email format\u00a0<\/span><\/b><\/h3>\n

One of the reasons why email marketer doesn\u2019t get the desired click-through rate because they lack in creating an attractive email format. A proper email format can create a lot of difference in your email marketing campaign.\u00a0 Most of the recipient ignores reading emails because they find a lot of text and images with improper email subject line. And you don\u2019t want your email to get ignored by your recipient. So to avoid that you can\u00a0<\/span><\/p>\n