{"id":12429,"date":"2019-12-14T05:59:47","date_gmt":"2019-12-14T12:59:47","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=12429"},"modified":"2019-12-16T22:59:25","modified_gmt":"2019-12-17T05:59:25","slug":"inbound-marketing-series-what-is-social-media-marketing-smm-5-core-pillars-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/inbound-marketing-series-what-is-social-media-marketing-smm-5-core-pillars-of-social-media-marketing\/","title":{"rendered":"Inbound Marketing Series: What is  Social Media Marketing (SMM)? 5 Core Pillars of Social Media Marketing."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201cSocial Media Marketing\u201d one of the most popular terms and medium that has helped various small and big businesses in showcasing their product in front of 3.48 Billion users. In today\u2019s high-tech world everyone is aware of the size of social media.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Users are shifting from desktop browsing to mobile browsing and because of that, there is an immense increase in the active mobile social media users. From the <\/span><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\"><span style=\"font-weight: 400;\">bar chart<\/span><\/a><span style=\"font-weight: 400;\">, you can analyze the global digital population as of October 2019.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12430 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic-556x360.png\" alt=\"sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic\" width=\"556\" height=\"360\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic-556x360.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic-360x233.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic-480x311.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-digital-population-2019-Statistic.png 688w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every year social media users are increasing i.e. in the year 2018 there was a total of 3.196 billion social media users. Later in the year 2019, there was a growth of 9% making it a total of 3.48 Billion active social media users.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People use social media because of the funny and informative content that are shared on these platforms. Through social media, users find it easy to stay connected with their friends and family. And that is the reason why every year there is growth in active social media users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12431 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistics-556x249.png\" alt=\"sfwpexperts.com-Social-media-platforms-Social-Media-Statistics\" width=\"556\" height=\"249\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistics-556x249.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistics-360x161.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistics-480x215.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistics.png 587w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than Search Engine Optimization and Content Marketing, Social Media Marketing is also an important part of Inbound Marketing.\u00a0 That has helped many brands and businesses in reaching their potential audience. We have provided stats and reports of social media that will help you in analyzing how social media is transforming the marketing world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will be focusing on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What is Social Media Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">12 Most Popular Social Media\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Five Core Pillers of Social Media Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How Social Media can boost your marketing campaign?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why small businesses rely on social media to gain web traffic?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to Boost Social Media Marketing Strategy?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advantages and Disadvantages of Social Media Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conclusion<\/span><\/li>\n<\/ul>\n<h2><b>What is Social Media Marketing? <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In simple words, Social Media Marketing is all about advertising &amp; promoting a brand and product on various social media platforms to boost sales, drive more website traffic and build brand authenticity.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12432 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-556x371.jpg\" alt=\"sfwpexperts.com-social-media-marketing\" width=\"556\" height=\"371\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-556x371.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-768x512.jpg 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-360x240.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-480x320.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-870x580.jpg 870w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing.jpg 960w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook, Twitter, google+, YouTube, LinkedIn, Pinterest, Instagram, tumbler, Reddit, Snapchat, etc are the well known social media platforms among users. The main aim behind using these platforms is to share an enticing content that can be shared by social media users to help an company in gaining more brand exposure. And Facebook is considered to have the maximum users i.e. 2.45 Billion.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12433 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-Media-Statistics-2019-556x230.png\" alt=\"sfwpexperts.com-Social-Media-Statistics-2019\" width=\"556\" height=\"230\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-Media-Statistics-2019-556x230.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-Media-Statistics-2019-360x149.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-Media-Statistics-2019-480x199.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-Media-Statistics-2019.png 628w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Every year unique mobile internet users are increasing and that is encouraging mobile users to divert more on social media platforms. By looking at the below <\/span><a href=\"https:\/\/www.statista.com\/statistics\/247597\/global-traffic-to-leading-us-social-networking-sites\/\"><span style=\"font-weight: 400;\">stats<\/span><\/a><span style=\"font-weight: 400;\"> you can figure out the total number of active users on various social media platforms.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12434 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic-552x556.png\" alt=\"sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic\" width=\"552\" height=\"556\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic-552x556.png 552w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic-80x80.png 80w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic-358x360.png 358w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic-477x480.png 477w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-social-media-marketing-Global-social-media-ranking-2019-Statistic.png 716w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of the business i.e. from a small to widely Known big brand find social media to be the most vital platforms in engaging customer, spreading awareness and creating a brand identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are small businesses that are selling their products on social media to generate good revenue. By using\u00a0 Hashtag, engaging content, sharing curated links, tracking competitors, social media ads help in generating good ROI.<\/span><\/p>\n<h2><b>12 Most Popular Social Media Platforms\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Facebook<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Google+<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Instagram<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">You Tube<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Linkedin<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Reddit<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Snapchat<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Pinterest\u00a0<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Tumbler\u00a0<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Medium\u00a0<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Quora<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\">\n<h4><span style=\"font-weight: 400;\">Periscope<\/span><\/h4>\n<\/li>\n<\/ul>\n<h2><b>Five Core Pillars of Social media marketing<\/b><\/h2>\n<h3><strong>1. Social Strategy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you are planning to publish something on social media then the first thing we will advise you to do is make a social strategy. Now you might be wondering how to devise a\u00a0 social strategy. To create customer-centric strategy You need to ask yourself a few questions like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are your goals?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which social media platform will help you in achieving your goal?\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What type of content will attract your audience?<\/span> <span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>2. Planning &amp; Publishing\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">With the increase in the number of social media users. Evey business are concentrating on showing their consistent presence on social media. This technique is helping them in showcasing their brand to their potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing an attractive &amp; informative content is as simple as sharing pictures or videos on your personal social media profile. But if your goal is to promote a business or product on social media then you should do focus on planning a strategy for your post. You should be aware of things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When your potential customers are active on social media?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyzing the reach of your post?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check whether your post is engaging or not<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Craft your social media post carefully<\/span><\/li>\n<\/ul>\n<h3><strong>3. Listening &amp; Engagement\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the early phase, your business page may not have many followers that can interact with you through comments and direct messages. But when you start posting engaging content\u00a0 you may find growing\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your social media followers grow you may find that they will start talking with you through comments and direct messages, tag you in their social media post. And if you are consistently posting engaging content then there are chances that they may start sharing your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, always listen to your audience by checking your comments and direct messages. If they are facing some issue then try to resolve it and if they are giving some positive feedback and compliment about your brand and product then appreciate them.\u00a0<\/span><\/p>\n<h3><strong>4. Analytics and Reporting<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Analytics and Reporting one of the main metrics of every online marketing channel. If you own a business page and consistently posting content on it. then you should be aware of how your post or your page is performing? Every company look for some report that can help them\u00a0 in analyzing<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whether there post has more reach than last month or not<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Total number of positive mention they get in a month\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many users are using their hashtag and company name\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How many users are sharing, commenting and liking their post<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase in the followers compared to last month<\/span><\/li>\n<\/ul>\n<h3><strong>5. Advertising<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the well-known parts of social media is social ads. When you are ready to invest in social media then use social ads to spread awareness about your brand. It will help you in reaching the maximum number of users and displaying ads to your targeted audience.\u00a0<\/span><\/p>\n<h2><b>How Social Media can boost your marketing campaign?\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media can help in increasing brand awareness\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps in Creating a brand identity and positive brand response\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Through Social Media, you can increase your website traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Best platform in improving communication and interaction with key audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media can boost your conversion rate.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promote your product or company videos on social media.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Why small businesses rely on social media to gain web traffic?<\/b><\/h2>\n<h3><b>&#8211; Most of the Customers are on social media\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the beginning of the blog, we have mentioned social media has 3.4 Billion users that mean most of your potential customer hangout on these platforms. And that is the reason why small business prefers social media platforms to advertise and sell their products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we talk about stats then 70% of the US population has at least one social media profile and by 2021 social media users are likely to increase by\u00a0 3.7 Billion <\/span><span style=\"font-weight: 400;\">(source: Statista). <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>&#8211; Customers are more likely to consider and accept your products on social media platforms\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays social media users are more interacting and responsive. Gone are those days when users used to ignore messages and ads of social media. If you are having a good product that is likely to make a difference in today\u2019s busy world then there are maximum chances that social media users will divert on your content and ads. <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">SFWP Experts<\/span><\/a><span style=\"font-weight: 400;\"> an award-winning company in Los Angeles has helped many small businesses in building a strong relationship with customers through social media and other marketing channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you are a social media user then you must have followed a business page that is producing some awesome content. And that is the reason why small businesses like to invest their time and money in showcasing strong social media appearance.\u00a0<\/span><\/p>\n<h3><b>&#8211; Social media allows small business to be more Conversational<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the reasons why small businesses like to market their products on social media because it allows them to show their different side of the brand. By producing informative and educating content they try to show their knowledge and experience. it helps their business page in gaining more followers and building an interactive audience. Increase in social media also helps in\u00a0\u00a0<\/span><\/p>\n<h3><b>&#8211; Social Medial Post helps in driving targeted traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A study says that 65% of American adults (18 to 24-year-old) are on Facebook, 75% of them use Instagram and 43% like to use Twitter. And 35% of the older age people (65 and above) are having an account on social media platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the numbers, you can figure out that most of your traffic uses social media. By producing high-quality content on social media platforms you can boost your website traffic. There are small businesses that have improved their search engine ranking through social media. \u00a0 It may take some time in building a social media audience. But if you are looking for strategies to boost your traffic then contact SFWP Experts a highly experienced marketing agency in LOS Angeles.\u00a0<\/span><\/p>\n<h3><b>&#8211; Social Media Marketing is Cost-effective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">More than investment social media marketing requires efforts and creativity. That\u2019s why most of the small business relies on social media marketing. Even if you spend a few hours in a week creating an enticing content then that will give you a good result in improving your brand loyalty. According to Hubspot, 84% of marketers were able to generate higher traffic by spending six hours of their time in a week.<\/span><\/p>\n<h3><b>&#8211; Marketing on Social media helps in getting a higher conversion rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Compared to other outbound marketing tactics social media has a higher conversion rate. All the creative post and interaction that you make on your social media helps you in converting a lead into a customer. By posting a video, text, infographic content you try to improve the trust and credibility of the brand that helps in getting a higher conversion rate. Posting conversational content on social media pages has helped companies in showcasing their personality, humor, and warmth.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12435 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic-556x228.png\" alt=\"sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic\" width=\"556\" height=\"228\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic-556x228.png 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic-360x148.png 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic-480x197.png 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/12\/sfwpexperts.com-Social-media-platforms-Social-Media-Statistic-Infographic.png 599w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h2><b>\u00a0How to Boost Social Media Marketing Strategy?\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand your Goal\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a social media content publishing plan\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze your market then produce an enticing content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try to build a consistent brand image\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start sharing curated links in your social media post\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a track of your competitors\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use Social media to promote articles, videos, Infographics, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instead of focusing on promoting your post lister to your customer problem &amp; Suggestions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep a track of your social media posting\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make an engaging post that can make the users comment on your post\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Advantages and Disadvantages of Social Media Marketing<\/b><\/h2>\n<h4><span style=\"font-weight: 400;\">Advantages:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media marketing helps in reaching a large audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It helps in creating a direct connection with your audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can create &amp; post your organic content for free<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps in building brand authenticity through the social business page\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your content can become viral on social media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can provide in-depth knowledge of your product<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Disadvantages:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If your product is not performing well then you may receive a lot of negative feedback<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your content can create embarrassment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It requires time to build an engaging audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You should spend a lot of time monitoring your campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Business gets into legal trouble by sharing other content.<\/span><\/li>\n<\/ul>\n<h2><b>Conclusion:\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For small and large scale businesses, social media is considered to be the best platform in creating brand awareness.\u00a0 By developing a comprehensive social media strategy, you can increase the visibility of your brand, build a good relationship with your potential and establish two-way communication with your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this, you can understand that social media has got a lot of advantages. And if you own a business that can ease user\u2019s life then start promoting your business on the social media platforms. Be consistent and publish high-quality content that can educate and entertain your audience.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">SFWP Experts<\/span><\/a><span style=\"font-weight: 400;\">, an award-winning company in Los Angeles has helped many brands and businesses in creating a customer-centric marketing strategy. <\/span><a href=\"https:\/\/www.sfwpexperts.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> if you are looking to make your business visible to a wider range of audience and want to boost your marketing campaign.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSocial Media Marketing\u201d one of the most popular terms and medium that has helped various small and big businesses in showcasing their product in front of 3.48 Billion users. In&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Social Media Marketing (SMM)? 5 Core Pillars of Social Media Marketing<\/title>\n<meta name=\"description\" content=\"Social Media Marketing is all about advertising &amp; promoting a brand and product on various social media platforms to boost sales, drive more website traffic and build brand authenticity.\u00a0\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sfwpexperts.com\/inbound-marketing-series-what-is-social-media-marketing-smm-5-core-pillars-of-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Media Marketing (SMM)? 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