{"id":12133,"date":"2019-11-10T11:35:11","date_gmt":"2019-11-10T18:35:11","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=12133"},"modified":"2019-11-20T18:07:24","modified_gmt":"2019-11-21T01:07:24","slug":"inbound-marketing-series-6-basic-steps-of-content-creation","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/inbound-marketing-series-6-basic-steps-of-content-creation\/","title":{"rendered":"Inbound Marketing Series: 7 Basic Steps Of Content Creation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content creation and Content marketing is one of the essential parts of inbound marketing. Not only inbound marketing but the content has become one of the most important needs of human life. People generally find their answer in the form of content. It can be an article, blog, video, podcasts, etc.\u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">People consume content every day in various ways. From a person searching for an answer on google to the person watching a video, listening to podcasts. Even if you are talking to a person you are generating content only the difference is that you are not taking any action to record it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you can understand <\/span><a href=\"https:\/\/blog.hubspot.com\/customers\/benefits-high-quality-content-consistency-brand\"><span style=\"font-weight: 400;\">why content is important<\/span><\/a><span style=\"font-weight: 400;\">\u2026\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is said that \u201cContent is something that can add value in reader\u2019s life\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our previous detailed article on<\/span><a href=\"https:\/\/www.sfwpexperts.com\/inbound-marketing-demystified-with-strategies-and-examples\/#more-12063\"><span style=\"font-weight: 400;\"> inbound marketing<\/span><\/a><span style=\"font-weight: 400;\">, we discussed different strategies for inbound marketing. Content creation and marketing is one of the essential strategies. So, let\u2019s begin with what is content creation? Further, we will be talking about content marketing and the benefits of content marketing and various strategies involved in it.\u00a0<\/span><\/p>\n<h2><strong>What is content creation?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Content creation is all about identifying the topic and producing educational, helpful and entertaining material that can fulfill and help the audience. In simple words result that you get after searching something in search engine is content. For example, if you are looking for the Steakhouse in Los Angeles. You will to google and say\u00a0 \u201cok google\u201d I am looking for the best steakhouse in Los Angeles and the result you get is a form of content.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-12134 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation-335x556.png\" alt=\"sfwpexperts.com-content-marketing--creation\" width=\"485\" height=\"805\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation-335x556.png 335w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation-217x360.png 217w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation-289x480.png 289w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation-524x870.png 524w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-content-marketing-creation.png 660w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is not compulsory that content should be in the form of text. You can always select the form you want to deliver your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a total of <\/span><a href=\"https:\/\/adespresso.com\/blog\/main-different-types-content-use\/\"><span style=\"font-weight: 400;\">eight forms of content<\/span><\/a><span style=\"font-weight: 400;\">:-<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-form Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animated Gifs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case Studies\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">White Paper\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ebooks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Select the form you want to deliver and start creating creative content that can grab more audience. Content has always helped many brands and small businesses in getting the maximum number of leads. But not every content needs to drive traffic. It is said by many top-ranking bloggers that valuable, relevant and quality content always attracts visitors and google. Top companies consider content to be the best marketing practice in getting a new and engaging visitors.\u00a0 An attractive and informative content has helped many brands in retaining a potential and profitable audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12135 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-244x556.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation\" width=\"244\" height=\"556\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-244x556.jpg 244w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-158x360.jpg 158w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-211x480.jpg 211w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-382x870.jpg 382w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation.jpg 450w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there are few more factors that you should keep in your content creation strategy like content planning, market research, content creating tool, engaging title and target audience in order to get optimized content. Now you must be clear about why content is important and what is content creation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But a head-scratching question that will be popping in your mind is &#8211; What strategy should I follow to create an astonishing content. Because monotonous content leads to an increase in the <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\"><span style=\"font-weight: 400;\">Bounce rate<\/span><\/a><span style=\"font-weight: 400;\">. Bounce rate is the term hated by almost all the website owners because no one wants their traffic to get diverted on another website. We will give you a brief introduction to a basic and creative content strategy that can help you in getting the potential audiences on your content.\u00a0<\/span><\/p>\n<h2><b>Content Creation Strategies\u00a0<\/b><\/h2>\n<p>There are content strategies and factors one should be aware of before creating an engaging and High-quality content<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be clear about your Goals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market Research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide Your Content-Type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your target niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword research\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serialize your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop SEO Friendly Content<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-12144 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-steps-556x303.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation\" width=\"703\" height=\"383\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-steps-556x303.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-steps-360x196.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-steps-480x261.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-steps.jpg 608w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<h3><b>Be clear about your Goals\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing your goal and defining it should be the first and foremost strategy of a content creator. As we all know that everything around poses some purpose and content without any goals doesn\u2019t fit into the marketing field. So, a simple way to know your goal is by asking yourself a question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why are you writing or creating the content??? What is the purpose of it??\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mostly, boggers or companies create the content to\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertise a product\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase Brand Awareness<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Earn through Affiliate network<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generate leads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage existing customers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get links (to improve SERP ranking)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To educate the audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To increase Social Media Followers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are many innovative purposes of creating content. So, identify your purpose and start producing a creative content that can bring 6X traffic on your website.\u00a0<\/span><\/p>\n<h3><b>Market Research<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Market research is one of the important phenomena, not only in content creation but in every aspect of the marketing field. Starting for product invention to product launch and advertisement. Everything in marketing needs market research. Same goes for content, a high ranking content requires a lot of market research.\u00a0 To understand what audience around is craving for. Market research is considered to be the best practice because it helps in understanding the demographics. As I have mentioned earlier your content should always serve a meaning that can fulfill audience needs.\u00a0<\/span><\/p>\n<h3><b>Decide Your Content-Type<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we are moving ahead in the content creation strategies. You need to know the type of content you want to deliver to your audience. Because every content creator wants to deliver a real result. And text content is not the only way to deliver content. There are times when text content fails to divert traffic. So to overcome the situation content creator use the different types of content delivery mode.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Text Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audio Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live Webinar<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presentation <\/span><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" title=\"NETFLIX - GIF Campaign\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/gBy2Tz_pmKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12138 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-556x370.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation\" width=\"556\" height=\"370\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-556x370.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-768x511.jpg 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-1200x799.jpg 1200w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-360x240.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-480x320.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2-870x580.jpg 870w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-2.jpg 1280w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3><b>Research your target audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After selecting the type of content your focus should be on knowing about your audience. Knowing your target audience and collecting Demographics data on them is said to be the best practice. As it helps in understanding age, gender, education, and income of the audience and according to them you can start creating your content.\u00a0 For example, age between 8-14 may divert more on video content, whereas age group between 20-30 will divert on text and audio content. Content related to women\u2019s makeup will attract females and content related to motor and sports will attract males and females.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As discussed earlier, content that can fulfill the audience needs, turn out to be more engaging. In order to achieve that there are the following steps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research on the website that is getting more traffic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of content audience is diverting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type of content that is getting more share from the audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Look for what of title attracts user attention.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lastly, look for the type of content that is getting a quality share from the audience on social media platforms.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12139 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-audience-556x417.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation-audience\" width=\"556\" height=\"417\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-audience-556x417.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-audience-360x270.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-audience-480x360.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-audience.jpg 640w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3><b>Know your target niche\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before creating any content, knowing your niche is important in building a strong audience for future posts and getting quality traffic and audience on the content. Instead of writing or creating content about everything it is better to focus on one particular niche that interests you. For example, Mari Smith, Gary Vaynerchuk, Neil Patel and many more are among the leading marketers around the globe. If you check out their blog, video content, podcasts you may find them talking about various marketing practices, strategies, latest trends of marketing because marketing is their target niche.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you find more interested in creating a podcast or getting knowledge about how to create a podcast. Or in simple words, if the word podcast interests you then you can choose it as your niche and start getting more knowledge about it. Later time may come when you will be the one creating content and advising people on using various segments to create an amazing podcast.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12140 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-556x313.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation (3)\" width=\"556\" height=\"313\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-556x313.jpg 556w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-768x432.jpg 768w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-1200x675.jpg 1200w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-360x203.jpg 360w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-480x270.jpg 480w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3-870x489.jpg 870w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-3.jpg 1920w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<h3><b>Serialize your content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Content Serialization is said to be one of the best traffic engaging practice. Where a content creator breaks down larger ideas into smaller parts and releases it in succeeding order. Sometimes it is difficult for a content writer to deliver a larger content in one blog post.\u00a0 So, they opt for Content Serialization. The main advantage of content serialization can be seen when your target audience is waiting for the next series to release.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our series on <\/span><a href=\"https:\/\/www.sfwpexperts.com\/what-is-guerrilla-marketing-top-effective-examples-and-tactics\/#more-11764\"><b>Guerrilla Marketing strategies and examples.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For example, many of you might have seen the Marvel Avengers. It is one of the best examples to understand content serialization. Well, it was a movie so it took a long gap to complete the series. But if you notice properly every avenger\u2019s movie was interlinked to each other and was released in the series by making the audience anticipated and engaging.\u00a0<\/span><\/p>\n<h3><strong>Develop SEO Friendly Content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">SEO friendly content is a way of creating content by keeping SEO factors in your mind to rank your content on the top of SERP.\u00a0 Content writer around thinks that inserting more number of keyword will help them in ranking their content on the top of SERP. That is not true, keyword plays an important role because keywords are the only way through which traffic is going to divert on your web page. But other than keywords there are factors like\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Length of your article\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading and subheading<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimized Images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Quality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Catchy titles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO friendly URL\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outbound Links\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inbound Links <\/span><\/li>\n<\/ul>\n<h2><b>The Least Common Blogging tactics are the most effective <\/b><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-12142 aligncenter\" src=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1-406x556.jpg\" alt=\"sfwpexperts.com-inbound-marketing-content-creation\" width=\"406\" height=\"556\" srcset=\"https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1-406x556.jpg 406w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1-263x360.jpg 263w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1-350x480.jpg 350w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1-635x870.jpg 635w, https:\/\/www.sfwpexperts.com\/wp-content\/uploads\/2019\/11\/sfwpexperts.com-inbound-marketing-content-creation-Blogger-summary-The-least-common-blogging-tactics-are-the-most-effective-1.jpg 739w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are times when a high-quality content fails to grab user attention due to various reasons. Go through the image to figure out the common content creation tactics that people ignore while creating content.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you are creating a blog or article adding 10+ images helps the audience to understand your content thoroughly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publish your content on a daily basis, it is not mandatory that the content should be more than 1500+ words. Make a calendar and try to publish 5 to 6 2000+ words articles in month. Rest of the days you can create a 600+ world article or 1000 words article to keep your new and existing audience engaging.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do the keyword or keyphrase research. Visit the keyword research tools or look over your competitor article to get authentic and engaging keywords that can get more traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Well, there are free video creating tools available. If you are creating an interesting article or blog try to make video content to grab user attention.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If our previous article on <\/span><a href=\"https:\/\/www.sfwpexperts.com\/inbound-marketing-demystified-with-strategies-and-examples\/#more-12063\"><span style=\"font-weight: 400;\">inbound marketing<\/span><\/a><span style=\"font-weight: 400;\">, we discussed PPC. Promotion of content through a paid channel is a good way of attracting the visitor. If your content is unique and informative then paid channels can help you in spreading awareness. But it is always suggested to get organic visitors<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Frequent Questions and Answers on Content Creation<\/strong><\/h3>\n<h4><b>What is Content Creation?<\/b><\/h4>\n<h4><span style=\"font-weight: 400;\">Content creation is all about identifying new topic, choose the form you want to deliver your content, do research about the topics and keyword. there are few more factors that you should keep in your content creation strategy like content planning, market research, content creating tool, engaging title and target audience.\u00a0<\/span><\/h4>\n<h4><b>What makes a good content creator?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Factor mentioned below makes good content creator\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be clear about your Goals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market Research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide Your Content-Type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay current\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your target niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword research\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serialize your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop SEO Friendly Content<\/span><\/li>\n<\/ul>\n<h4><b>How to start a career in content writing?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Identify your niche then get involved with it start searching about your target niche. Read our blog to get in-depth knowledge of the type of content available. Identify the type of content that interests you.\u00a0 It can be video content, audio content, and Text content. And start creating your content.\u00a0<\/span><\/p>\n<h4><b>Is content writing a good career option?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Well, content writing as a career option is a good choice. You have to be knowledgeable enough to deliver a trending and quality content.<\/span><\/p>\n<h4><b>What does it mean to be a content creator?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content creation is all about identifying the topic and producing educational, helpful and entertaining material that can fulfill and help the audience.<\/span><\/p>\n<h4><b>What Kind of content should I create?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">There are different types of content like\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogging\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Long-form Content\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video Content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animated Gifs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case Studies\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">White Paper\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ebooks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Infographics<\/span><\/li>\n<\/ul>\n<h4><b>What is an example of content?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In simple words result that you get after searching something in search engine is content. For example, if you are looking for the Steakhouse in Los Angeles. You will to google and say\u00a0 \u201cok google\u201d I am looking for the best steakhouse in Los Angeles and the result you get is a form of content.\u00a0<\/span><\/p>\n<h4><b>How to build your content strategy?\u00a0<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be clear about your Goals\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Market Research<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide Your Content-Type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stay current\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Know your target niche<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword research\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serialize your content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop SEO Friendly Content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0If you are looking to drive more traffic on your website and want to make your website more authentic then contact our <\/span><a href=\"https:\/\/www.sfwpexperts.com\/\"><span style=\"font-weight: 400;\">SEO experts<\/span><\/a><span style=\"font-weight: 400;\"> at SFWPexperts. We have SEO and <\/span><a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\"><span style=\"font-weight: 400;\">Web Design experts<\/span><\/a><span style=\"font-weight: 400;\"> that can make your website more engaging and will ensure that your website keeps up with the trend.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creation and Content marketing is one of the essential parts of inbound marketing. Not only inbound marketing but the content has become one of the most important needs of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":12145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[49,61],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Marketing Series: 7 Basic Steps Of Content Creation -<\/title>\n<meta name=\"description\" content=\"Content creation is all about identifying the topic and producing educational, helpful and entertaining material that can fulfill and help the audience. In simple words result that you get after searching something in search engine is content. 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