{"id":11764,"date":"2019-10-25T08:00:02","date_gmt":"2019-10-25T15:00:02","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=11764"},"modified":"2020-04-01T07:04:16","modified_gmt":"2020-04-01T14:04:16","slug":"what-is-guerrilla-marketing-top-effective-examples-and-tactics","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/what-is-guerrilla-marketing-top-effective-examples-and-tactics\/","title":{"rendered":"What is Guerrilla Marketing? Top effective examples and tactics"},"content":{"rendered":"

Introduction to Guerrilla Marketing\u00a0<\/b><\/h2>\n

Many of you might not have heard about the word Guerrilla marketing but it is well known in the marketing world. So in this article, I’ll explain to you what Guerrilla marketing is and why it is different and helpful in creating brand\/product awareness among consumers.<\/span><\/p>\n

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After reading this article I\u2019m pretty much sure that you will add one more creative marketing strategy in your list that can help you in advertising your brand. <\/span>So, let\u2019s start from the basics and we will go deep into guerrilla marketing strategies.<\/span><\/p>\n

With the increase in the COVID19 active cases, many small and medium-sized enterprises are facing difficulties in continuing their store.<\/p>\n

About Guerrilla Marketing or Little Known Facts<\/b><\/h2>\n

Guerrilla Marketing is a creative marketing strategies used by most of the brands and small businesses around the globe to advertise its product unconventionally.\u00a0 It was introduced or popularized by Jay Conrad Levinson\u2019s in the 1980\u2019s. He wrote several articles and books on guerrilla marketing tactics that helped many brands to create awareness.\u00a0<\/span><\/p>\n

Looking for more creative marketing strategies that can 6X your business??? Check our blog about\u00a0 Inbound marketing demystified with strategies and examples<\/span><\/a>.<\/p>\n

Nowadays most of the companies prefer to use guerrilla marketing tactics as it requires more creativity and little budget to spend. It is cheaper than traditional marketing. As it is cost-effective and focuses more on the reach than frequency, most of the small as well as big brands try to indulge and get customer attention.\u00a0<\/span><\/p>\n

Generally, Guerrilla was derived from the word guerrilla warfare.\u00a0<\/span><\/p>\n

Why Guerrilla Marketing is an effective strategy?<\/b><\/h2>\n

Now you may wonder if there are lots of creative marketing strategies to get user attention. So, why many brands focus on guerrilla marketing??<\/span><\/p>\n

In guerrilla marketing, marketer focuses on creating a buzz among the consumer that can help a brand to gain more profit. The main aim of this type of marketing tactic is to obtain the maximum number of customer attention with a limited amount of resources. Most of the marketers around try to create surprising and memorable business strategies that can help the consumer to remember the product\/brand for a long time.<\/span><\/p>\n

Various Types of Guerrilla marketing Strategies\u00a0<\/b><\/h2>\n

Street Marketing strategy<\/b><\/h3>\n

The main motive behind street marketing is to advertise the product or brand on the streets and in public places to grab the user\u2019s attention. Big brands like Mcdonald\u2019s, dominos, Nike, Puma, etc find street marketing to be the most convenient way to connect to users and spread awareness of the brand. Mcdonald\u2019s created zebra crossing called \u201cMcfries Pedestrian Crossing\u201d, Nike started displaying its logo in roadside benches. Creative marketing strategies have always helped big brands to create awareness among their consumers. Small companies also prefer to advertise on the streets. There are various business strategies adopted by many brands to advertise on Street like distribution of flyers, pamphlets, human animation, Holograms, product demonstrations on the streets as well as on traffic signals.\u00a0<\/span><\/p>\n

Ambient Marketing strategy<\/b><\/a><\/h3>\n

Ambient marketing is about placing your ads in an unusual place that may surprise people who are seeing those ads. These types of marketing tactics are mostly created to make products\/brands\/organizations memorable. This type of advertising has a lasting impact on the mind of the consumer. Marketers often tend to prepare billboards that are unusual in size like making it extra-large or sometimes small. As we all know that abnormal things grab people\u2019s attention. Ambient advertising can be found anywhere around like on the streets, on buses, billboards, bus stops, cars, etc. Well, the marketer analyzes whether these types of ads have a wow factor or not. Mostly, unusual location plays an important role in making ambient ads successful.\u00a0<\/span><\/p>\n

Promotional Stickers strategy<\/b><\/h3>\n

An attractive promotional custom sticker can help a brand in getting good business and spread awareness among customers. Many companies around display their brand logo in the form of stickers on the windshield of a car as it grabs public attention. Public transport like Buses and trains has always been the best source to advertise a product. Many brands stick flyers inside and outside the buses and trains. Since 1800 the Sticker is the most convenient way to market any product or brand logo. Nowadays there are animated online stickers available which are becoming more popular among youngsters.\u00a0<\/span><\/p>\n

Ambush marketing strategy<\/b><\/a><\/h3>\n

Ambush marketing is one of the unique marketing techniques in which companies\/brands tend to advertise their product on the place where the same product is already being advertised by another company or by their competitors. Let me explain with you an example suppose there is a company A who is the sponsor of a football game and trying to advertise their product men shoes but in the same football game company B who has the same product and they are not the sponsor of the game trying to advertise their product indirectly by making a banner or by shouting out the company name in a group or by getting camera attention. This type of advertising is called ambush advertising. Generally, ambush means \u201cAn attack from a hidden position\u201d.\u00a0<\/span><\/p>\n

Ambush Marketing Example – In 2010, ambush marketing took place in the FIFA world cup between Adidas and Nike. Nike created different types of business strategies to promote its product in the FIFA world cup.\u00a0 Adidas was the official sponsor of the game and Nike was running TV commercials and advertising its product through football stars like RONALDO, Rooney. <\/span>Nike successfully created a lot of buzz for its products around the globe in 2010.\u00a0 Like this, there are a lot of examples of ambush marketing in day to day life.\u00a0\u00a0<\/span><\/p>\n

Reverse Graffiti strategy<\/b><\/h3>\n

A marketer has found many creative marketing strategies to advertise their product and Reverse Graffiti is among one of them. Reverse graffiti is a very common process that is used by the marketer to create a temporary image or animation on the wall by removing the dirt from the surface. The first large scale reverse graffiti was made by Alexandre Orion in 2006. After that, it came into the limelight. Now, it is used by many brands and businesses to bring attention to their products and services.\u00a0 There are brands like Nike, Puma, JD sports, British gas, Dominos Pizza, Biba, etc who have used reverse graffiti to promote their brand. Marketers identify their target audience and act accordingly. Well, there are some restrictions to be aware of if you are using reverse graffiti as your brand promotion medium like surface suitability ( it must be a dirty paved area), private property (one should keep in mind that they don\u2019t use reverse graffiti for promotion in any private property) Ads can only be placed on public property.\u00a0<\/span><\/p>\n

Stealth Marketing strategy<\/b><\/h3>\n

It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is nothing but an unintended way of producing creative marketing strategies where marketer tries to advertise a product to people without them knowing they are being marketed to. It is a low-cost strategy but requires a lot of creativity. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc. Well, the main aim of these marketing tactics is not to generate immediate sells but to create business opportunities and brand awareness among people. Now let me give you an example to make it more clear if you are watching a movie and in a scene, you notice a dell laptop or any other brand laptop in the background. Then that is called indirect marketing strategies\/buzz marketing\/ Stealth marketing.<\/span><\/p>\n

Top 5 Advantage and Disadvantage of Guerrilla Marketing<\/b><\/p>\n

Advantage\u00a0<\/b><\/p>\n