{"id":11126,"date":"2019-03-06T23:11:41","date_gmt":"2019-03-07T06:11:41","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=11126"},"modified":"2020-02-06T00:09:05","modified_gmt":"2020-02-06T07:09:05","slug":"3-easy-steps-to-create-awesome-user-generated-content","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/3-easy-steps-to-create-awesome-user-generated-content\/","title":{"rendered":"3 Easy Steps to Create Awesome User-Generated Content"},"content":{"rendered":"<p>Coke once started a campaign called \u201cShare a Coke campaign\u201d man it worked wonders.<!--more--><\/p>\n<p>Here\u2019s an example of how it has affected the Australians.<\/p>\n<ul>\n<li>3% increase in sales transactions<\/li>\n<li>4% increase in volume<\/li>\n<li>870% increase in Facebook traffic<\/li>\n<li>12,020,000 earned media impressions<\/li>\n<li>76k virtual coke cans shared<\/li>\n<li>378k extra coke cans printed at kiosks<\/li>\n<li>330 million impressions on Twitter<\/li>\n<li>170,000 tweets from 160,000 fans<\/li>\n<li>2 out of 5 Australians bought a Share a Coke pack<\/li>\n<\/ul>\n<p>All of those selfies that were tagged with #ShareACoke is user-generated content (UGC).<\/p>\n<p><!--more--><\/p>\n<p>SFWPExperts is the one out of many influential <a href=\"https:\/\/www.sfwpexperts.com\/website-design-los-angeles-california\/\">Los Angeles website design companies<\/a> that is experienced at developing and designing websites with user-generated content. User-generated content is primarily important for entrepreneurs interested in driving quality traffic to their website, higher conversions and eventually increased sales.<\/p>\n<h2><span style=\"font-size: 18pt;\"><strong>What is User-Generated Content?<\/strong><\/span><\/h2>\n<p>These are testimonials, pictures, blogs, vlogs, tweets, etc., generated by the fan base and it\u2019s totally unpaid. It\u2019s more like free advertising for brands. And big companies like Coke and blackberry in 2009 completely exploited UGC for increasing their popularity. Well, it\u2019s a good sign. It indicates that the brands are good and genuine.<\/p>\n<h3><span style=\"font-size: 18pt;\"><strong>Importance of User-Generated Content<\/strong><\/span><\/h3>\n<p>User testimonials give others how good a product is and User-Generated Content is the same thing. On top of that, it\u2019s free and companies do know to play their cards! It\u2019s authentic.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>It\u2019s Cost-Effective<\/strong><\/span><\/p>\n<p>It\u2019s almost free and sometimes brands may use some celebrates to attract people but still, it\u2019s really cost-effective.<\/p>\n<h3><span style=\"font-size: 14pt;\"><strong>Your User-Generated Content Strategy Template<\/strong><\/span><\/h3>\n<p>Now that we know what\u2019s User-Generated Content. let\u2019s create a User-Generated Content for yourself.<\/p>\n<p>Follow these steps.<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Step 1. Define Your Goals for This User-Generated Content Campaign<\/strong><\/span><\/h2>\n<p>Here\u2019s a way to define your goal.<\/p>\n<p>What is the purpose of the campaign?<\/p>\n<p>It can be used for:<\/p>\n<ul>\n<li>Brand awareness<\/li>\n<li>Product or feature launch\/feedback<\/li>\n<li>Promotion advertisement<\/li>\n<li>Campaign promotions<\/li>\n<\/ul>\n<p><strong>How long will your campaign run?<\/strong><\/p>\n<p>Time is everything and if people know the period of the campaign, they can join in it whenever they want and will do their best, since it\u2019s the time they choose.<\/p>\n<p><strong>What type of content do you need?<\/strong><\/p>\n<p>It\u2019s the same as knowing the time period but the only difference is that here they will create content.<\/p>\n<p>You should also provide them with the following information as well.<\/p>\n<ul>\n<li>Where are you using the content \u2013 social media, website, other advertising?<\/li>\n<li>What\u2019s your campaign theme \u2013 edgy, fun, wholesome, adventure?<\/li>\n<li>What industry are you in, or does that even matter?<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt; color: #333333;\"><strong>Step 2. Know What Your Audience Wants<\/strong><\/span><\/p>\n<p>In UGC people who create the content may not consume the products. That\u2019s right people creating User-Generated Content are totally different from the people, who are the actual consumers.<\/p>\n<p>User-Generated Content creators may not consume your products but they will improve your influence and will drag others to join your campaign.<\/p>\n<p><span style=\"color: #333333;\"><strong>There are two types of people in User Generated Content.<\/strong><\/span><\/p>\n<p>Content creators and content consumers.<\/p>\n<p>Content creators will create content but they do have their own ulterior motives.<\/p>\n<p>But you can always motivate one by doing this.<\/p>\n<ul>\n<li>Promotional discounts on products<\/li>\n<li>Website feature<\/li>\n<li>Social media shoutout (popular and free)<\/li>\n<li>Surprise free gift<\/li>\n<\/ul>\n<p>Content consumers<\/p>\n<p>These are the opposite side of the same coin. As the name suggests they will only buy products instead of creating content.<\/p>\n<p><span style=\"font-size: 14pt; color: #333333;\"><strong>Step 3. Logistics<\/strong><\/span><\/p>\n<p>It\u2019s about time for you to create a plan that will get things moving.<\/p>\n<p><span style=\"color: #333333;\"><strong>Planning<\/strong><\/span><\/p>\n<p>Your planning will completely depend on the scale of your UGC campaign. Here are a few things that you should consider.<\/p>\n<ul>\n<li>Number of shares<\/li>\n<li>Number of submissions<\/li>\n<li>Amount of reach<\/li>\n<\/ul>\n<p>Remember, breaking your master plan into smaller goals will be more efficient.<\/p>\n<p><span style=\"color: #333333;\"><strong>Campaign Promotion<\/strong><\/span><\/p>\n<p>Even before the UGC begins you must grab the attention of content generators. Try to find people who are interested rather than skimming through all. Create a buzzword, and trend in the market. And you will have all the leads you need.<\/p>\n<p><span style=\"color: #333333;\"><strong>Campaign Communications<\/strong><\/span><\/p>\n<p>Take the promotions to the next level. Create a landing page consisting of the following information.<\/p>\n<ul>\n<li>What you expect from your users to share<\/li>\n<li>A clear call to action for submitting entries<\/li>\n<li>Mode of submission<\/li>\n<li>Submission deadline<\/li>\n<li>Rules and guidelines for submission<\/li>\n<li>Your contact details<\/li>\n<li>Permissions and rights management policy<\/li>\n<li>Prize information, judging criteria, and the judging panel<\/li>\n<li>Frequently asked questions<\/li>\n<\/ul>\n<p><span style=\"color: #333333;\"><strong>Submissions<\/strong><\/span><\/p>\n<p>Now the boring, legal and the important stuff. If you are conducting a contest it\u2019s better to have a separate submission page where there should be another page for normal submissions. It will be easy to sort by doing this.<\/p>\n<p>Here\u2019s the legal stuff.<\/p>\n<ol>\n<li>A brand creates a hashtag and asks followers to use the hashtag on their social media posts<\/li>\n<li>Followers begin using the hashtag, granting implied consent to the brand to use their images<\/li>\n<\/ol>\n<p>Finally, you should make sure that you are following these as well.<\/p>\n<ol>\n<li>Ask for permission to use the image<\/li>\n<li>Direct the user to your terms of service<\/li>\n<li>Tell them how to agree to your terms of service<\/li>\n<li>Credit and thank them<\/li>\n<\/ol>\n<p>This way you won&#8217;t get into trouble.<\/p>\n<p>If the practical result you are unable to achieve with our theoretical guide, be one of the target audiences of SFWPExperts (A professional <a href=\"https:\/\/www.sfwpexperts.com\/seo-company-san-francisco\/\">SEO Company<\/a>) for building sites by putting in good use the user-generated content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coke once started a campaign called \u201cShare a Coke campaign\u201d man it worked wonders.<\/p>\n","protected":false},"author":2,"featured_media":11127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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