{"id":10744,"date":"2018-12-02T23:38:35","date_gmt":"2018-12-03T06:38:35","guid":{"rendered":"https:\/\/www.sfwpexperts.com\/?p=10744"},"modified":"2020-02-06T00:14:01","modified_gmt":"2020-02-06T07:14:01","slug":"how-to-build-a-user-intent-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.sfwpexperts.com\/how-to-build-a-user-intent-seo-strategy\/","title":{"rendered":"How to Build a User-Intent SEO Strategy"},"content":{"rendered":"

People are always looking for things or information on the internet. The best place for finding such information is through a search engine. Behind every search, there is intent and search engines show results based on the intent.<\/p>\n

Google follows the user-intent to find the appropriate results. In other words, if we were to create SEO based on user-intent then we will get more traffic.<\/p>\n

These are few tips to implement the same.<\/p>\n

Understand the Different Types of User Intent<\/strong><\/p>\n

Now let us understand different types of user intent by experimenting a little through Google.<\/p>\n

 <\/p>\n

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  1. Informational Search Queries<\/strong><\/li>\n<\/ol>\n

    In the informational search queries stage, the user is trying to gather more information about a particular topic or product, which he or she might buy. For example, the user might search for editing. \u00a0The results will be more focused on editing articles and tutorials rather any software that is necessary edit which we may buy.<\/p>\n

     <\/p>\n

      \n
    1. Navigational Search Queries.<\/strong><\/li>\n<\/ol>\n

      Now the user is looking for a specific type of content which may help them buy the software but they are not sure about it. for example, for \u201cWhat is the best photo editing software?\u201d<\/p>\n

      In this case, we might get results in the form of \u2018the best\u2026..\u2019 or \u2018top 10 editing software… etc, but the search are still not showing any ads or any links that will force the user to buy.<\/p>\n

       <\/p>\n

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      1. Transactional Search Queries<\/strong><\/li>\n<\/ol>\n

        This when the user decides to buy the product and searches for “Where can I buy photo editing software?\u201d and search results will be filled with all sorts ads regarding the product and some SEO optimized sites which will sell licensed products and so on.<\/p>\n

         <\/p>\n