WordPress Website Design Tips To Increase PageViews In 2021

Are you looking to increase your WordPress website page views? Well, not only your website but almost every website on the internet today looks to get more and more page views with a goal to convert every user landing on their website. But sadly instead of receiving more page views websites start to get a higher bounce rate. There can be a number of reasons behind the higher bounce rate but most of the time wordpress website design you create and offer becomes the primary reason behind lower page views and higher bounce rates. 

That is the reason why most of the websites today look to hire an experienced WordPress website design company for their website because they are aware of the fact that a research-based website design can help them to drive maximum traffic and conversion on their website design. Getting more page views not only allows you to get more conversions but also helps you to get a better ranking in SERP. But many websites today fail to increase their page views after using various techniques. 

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If your website is facing the same issues then you have landed on the right article where we are going to highlight some of the best wordpress website design tips that you can consider to enhance your website page views. Apart from that, we will also be offering you some of the important reasons why you need to look into reducing bounce rate and increasing website page views. So make sure you stick to the end of this article. 

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An overview of WordPress Website Page Views

Being a wordpress website owner you must be looking for some or other ways that can encourage your site visitors to stay on your WordPress website design. Well, not only you but there are many wordpress website owners looking for various tips and tricks that can help them to make their site visitors stay and perform the designer auction. 

You might be offering a highlight effective and helpful product/service to your prospects and must be thinking that any user landing on your website will surely look at the product and perform the desired action. But in reality, the internet space has become highly competitive and today users like to spend more time on the internet than on roads. That is the reason why users’ expectations are continuously rising and the terms user experience has become the key to encourage users to stay on your website and perform the desired action. 

If you want your site visitors to stay and spend time on your website then it’s important to analyze and identify their needs. The more relatable your site visitors feel after landing on your wordpress website design the higher chances will be to convert them into paying customers. The reason why today most businesses look to hire an experienced wordpress website design company for their business is that they are aware of the fact that their reason-based design can help them to get more page views and lower bounce rates. 

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When it comes to creating a wordpress website design that offers more page views then there are a number of factors that take into account most importantly the seamless experience you create and offer to your audience. Many new beginners commit a mistake by thinking that the page views are dependent on the design but they forget that once your design impresses them then the next thing they will do is to start engaging with your website content. This is when your website information architecture will come into play. 

There are a number of things that are taken into account when it comes to offering a wordpress website design that drives more page views. Below we are going to highlight some of the important and effective tips and tricks that you can consider to enhance your wordpress website page views and reduce we

Website Design Tips To Improve WordPress Website PageViews 

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1. Understand your target audience

Before you get started with anything, the fiesta and foremost thing we recommend you to do is to conduct a small research. If your goal is to enhance your wordpress website design page views then you need to understand your audience in and out which can only be achieved when you conduct a small research on them. 

The more familiar you are with your prospects the easier it will become for you to create and offer a website design that matches their expectations and encourages them to take action on your website. Target audience research is something that plays a crucial role in website design as well as marketing because it allows you to get an insight into what your prospects want.

When you get started with target audience research you will be able to find who you are trying to reach? What are their priorities? And what do they look for after landing on your website?  In short, you will be able to find answers to multiple questions that will lead to creating a wordpress website design that will allow you to enhance your website’s views. 

Today most businesses prefer to hire an experienced website design company for their business because they are aware of the fact that they will be creating and offering a research-based design that drives more traffic and conversion on the website. Your website conversion starts after users start engaging with your website design. 

There are multiple things that you can look at when researching your audiences like demographics, interest, and many more. All these data can be received through your website analytical tool. You can look at who your customers are, whatever they are arousing, what they do after landing on your website, their location, and many more. 

Another way to conduct target audience research is by creating survey campaigns or directly speaking to customers. Most of the time businesses ask for surveys in return for some incentive to understand their audience. Some of the businesses also make use of social media to speak to their process or in person. 

2. Enhance Your Website Information

Once you are aware of your audience then the next thing you can look at is creating an effective information architecture for your wordpress website. Most of the time information architecture of the website decides whether the user will show the internet in engaging with the content or not. The information architecture takes care of the structuring and organization of your website content. Like the wordpress website design can help you to get better views but if you don’t want your site visitors to bounce back quickly then we recommend you to pay special attention to your website information architecture. 

A well-designed information architecture ensures that users are easily able to engage with your website content without facing much trouble. As it will help you to organize your content in a way that grabs user attention and encourages them to explore more about your website. Today it’s not only about producing helpful and high-quality content but the organization of the content is equally important.  Most of the time designs offered by wordpress websites are able to grab user’s attention but users quickly leave the website after discovering the content is highly difficult to access.  

Remember if users face more and more difficulties in accessing your content then they will leave your website without having any second thought. It will automatically increase your wordpress website bounce rate and reduce your wordpress website page views. Well-crafted information architecture is created with the help of target audience research. Some of the best practices are organizing the content strategically, creating proper site flow, labeling, and many more. Many wordpress websites neglect information architecture thinking that it could be done in the future but it should be present in your wordpress website design starting from the beginning. 

If you are getting your wordpress website designed by an experienced wordpress website design company then you don’t have to worry about information architecture as they will ensure to create and offer the best information architecture. 

Create and offer quality, engaging and relevant content

Today the quality and relevancy of your content play a major role in deciding whether users will stay on your website and perform the desired action on your website or not. Remember your website is difficult from physical space, if a prospect visits your physical space then they will try to communicate their view and look for the person who can answer their questions. 

In short, they will put little effort in getting their answer but when it comes to websites they are well aware of the fact that there are a number of websites offering the same product/services. 

If your content is failing to offer the information they are looking for in your website then they will quickly leave your website without any hesitation. That is the reason why we recommend you to create and offer high-quality, engaging, and relevant content that grabs user attention and encourages them to stay on your website and explore more about your product and services. During the audience research phase, you can analyze what your products want, and depending on that you can create your wordpress website content. 

Today users are impatient and they look to access the important information as quickly as possible. The more quickly users are able to find the important information in your website the higher chances will be of holding users by encouraging them to explore more about the website and business. This way you will be able to reduce your website bounce rate and improve your wordpress website page views. You can start with identifying what information they expect from your website and business depending on what you can create and offer the content. 

Improve Page Scannability 

If you are running a wordpress website from ling then you must be aware of the fact that every user today scans the web page before they start to explore the whole website. This is the time where most of the bounces occur because users that are facing issues in scanning your wordpress website design will never show interest in engaging and exploring your WordPress website design. That is the reason why every website on the internet should focus on enhancing its website’s scannability. 

Even if you see in day to day life then before you start the conversation with any person you look at them from top to button and depending on thet you make your decision. The same happens with your wordpress website design, before users start to read the paragraphs or start to engage with any content they look at the whole website design. If offers then an idea of whether the website is having the desired information, product or not. 

To improve your wordpress website page views you need to ensure that users are easily able to scan your web page. The more satisfied your site visitors feel when scanning the website the higher chances will be to encourage them to stay on your website and explore other products. Mainly if you are into B2B business then you need to pay special attention to the website scannability because your website will be getting visited by decision-makers of the company. If your design and content are failing to grab their attention then they will leave your website without having any second thought. 

When scanning the web page most of the users each use the Z pattern, F pattern, or the zig-zag pattern. Your visitors might be using any one of these so you need to ensure that users are able to scan your wordpress website design. If you are getting your wordpress website design by any experienced wordpress website design company then you don’t have to worry about the scannability as they will ensure to create and offer the best design that drives more traffic and conversion on your website design.  

Enhance your wordpress website speed 

Not to mention but the site speed is something that can make and break your online business. You might be offering an aesthetically pleasing wordpress website to your prospects or your product might be highly effective. But if your site visitors fail to access your wordpress website and the page inside it due to slow loading speed then they will leave your website without having any second thought. 

Most of the time wordpress websites getting a high bounce rate and lower page views have one common reason for slow loading website speed. As we have mentioned earlier that users have become impatient if your wordpress website design is failing to showcase the element quickly then users will leave your website without having any second thought. 

The website speed varies depending on the type of website you are running but it’s generally considered between 2-4 seconds. If your wordpress website is taking more time to load or we can say a small delay in a second can harm your website speed and conversion. To check your website speed you can make use of different tools like Google PageSpeedInsight, GTmetrix, and many more. 

Once you successfully determine your wordpress website speed then depending on the result you can start to make changes in your wordpress website to make it faster. If you are looking to enhance your wordpress website speed then we recommend you to check our blog on Speed Up WordPress Website Loading Time Using 10 Proven Ways In 2021

Conclusion

By now you must be aware of some of the best tips that can help you to improve your wordpress website page views. Remember more than 70% of the users that abandon any website never return back. That means if you lose your prospects to your competitor’s website then it will become difficult for you to bring them back and convert them into paying customers. That’s the reason why you need to focus on improving your wordpress website design to improve your page views which will result in better traffic and conversion. 

While the above-mentioned tips can help you to enhance your wordpress website page views. But instead of doing it on your own, we recommend you to get the help of an experienced wordpress website design company as they will help you to create an effective website design that drives more page visits and encourages more site visitors to become your paying customer.