Is your WordPress website failing to offer desired conversion rate? Today conversion rate is one of the most essential metrics that help businesses to determine how their website is performing among the audience. Not to mention but the WordPress website conversion depends on a number of factors including the theme and plugin you select for your WordPress website. But one important factor that can actually make or break conversion is your “WordPress website design”.
That is the reason why today most businesses look to hire an experienced WordPress website design company for their business because they are aware of the fact that experienced professionals create designs that match user’s expectations and encourage them to take action on your WordPress site. Most of the websites today are focused on driving more traffic on the website but when it comes to converting them into paying customers many websites fail to accomplish the goal.
You might be offering a highly effective and helpful product to your customers but if the website design is failing to impress them then they will leave your WordPress website without having any second thought. If your website is able to drive traffic and fails to convert them then that is something you need to look into. Remember the way users engage with the website design is continuously evolving so as their expectations.
If your WordPress website design is failing to meet their expectation then they will simply abandon your website and may never return back on it. Today most marketers and businesses focus more on creating a good and effective marketing strategy for their website and care less about the WordPress website design.
If you are doing the same then you need to reconsider your strategy because a good marketing strategy will help you to create awareness and drive traffic but when it comes to converting them into paying customers you will need access to an effective and converting WordPress website design. That is the reason why we have created the article where we are going to highlight some of the best WordPress website design tips that you can consider to enhance your website conversion.
WordPress Website Design Tips To Improve Conversion
Many times bad visuals, slow loading website speed, product placement, and more give rise to a low conversion rate. But the design you create an offer will also play a crucial role in deciding whether site visitors will become your paying customer or not. Most businesses starting with a tight budget are looking to create the WordPress website on their own. But as your business starts to grow or you have a good budget in your hand then it’s always recommended to hire an experienced WordPress website designer for your business.
Their years of experience in the website design industry will help you get access to some of the valuable insights that will help you to grow in the competitive marketplace. Not only that but an experienced professional will ensure to create a user-centric WordPress website design that drives more traffic and conversion on your WordPress website. So let’s take a look at some of the tips that you can consider to enhance your WordPress website conversion.
1. Limiting decisions to improve conversion
Most businesses think the definition of best design is adding and offering more elements in web design. But these types of practices create more distraction that leads to higher bounce rates and lower website conversion. The more elements you add to your WordPress website design, the user’s decision-making time will automatically start to increase. There is a small popular theory called hicks law that says the time taken by any person to make any decision is directly proportional to the number of choices they have.
That means the more choices you offer to your site visitors their decision-making time will also start to increase and they may leave your website in confusion without taking any action. When creating your WordPress website design we always recommend you to consider this particular point in your list. Now you must be wondering how to reduce the number of choices? Once off the most effective way is to start with your navigation bar.
Most ecommerce websites offer a number of options in the navigation menu that confuse the user. When it comes to blogging websites or affiliate websites then we always recommend you to lower the number of links instead of offering only important ones. Most of the time by seeing too many links users ignore to click on any one of them and there are high chances that your prospects might get lost and leave your website without performing the desired action.
When it comes to limiting design we always recommend you remove all the distractions by analyzing your web pages thoroughly. Make sure your web page highlights where your site visitors need to take action and avoid surrounding the main link and CTA with other elements. By this we are not saying to remove all the elements, instead create more targeted pages that enhance the user’s decision-making process and encourage them to perform the desired action.
That is the reason why we always recommend you to hire an experienced WordPress web design agency that can help you to create a research-based design that grabs user’s attention and encourages them to take action on your WordPress website.
2. Keep the branding consistent
Remember the website design and branding are very much related to each other that most of the WordPress websites fail to analyze. Or we can say they fail to understand how maintaining a balance between both can help them to drive more conversions on their WordPress website. Whether you are aware or not but the website you create and offer acts as the front door of your business. So the feel they get in physical stores should be similar when it comes to WordPress website design.
Some of the top companies like Apple ensure consistency across all their web pages so that users landing on their website feel connected and get the same experience across their web pages. Most of the websites think that logo helps them to keep branding consistent, but not only logo there are other aspects like the elements inside your website design, media elements, color, and more that allow you to keep branding consistent.
One of the best examples can be the apple website. Once you visit the apple website you will find the logo, design, graphics placed in the traditional way that offers you a feel of visiting a top-notch website. The design is not too overwhelming and oversized as it is created keeping users as their first priority. Remember these types of pages create less distraction and keep branding on their top priority.
Make sure when creating your WordPress website design you are able to narrate a story that grabs user’s attention and encourages them to take action on your WordPress website. If you are hiring an experienced WordPress web design company then you don’t have to worry about the branding as they will ensure to offer the best design that highlights your business reputation and expertise that encourages users to take action on your WordPress website.
4. Make Use Of Negative Space (White Space)
When it comes to conversion then the negative space or white space in your website will help you to convert your site visitors into paying customers. How? Well, the negative space is the blank space and the positive space contains the elements like text, images, graphics, and more. Adding more negative space to your WordPress website will help you to enhance the effectiveness of elements present in the positive space. Or we can say it allows you to grab your site visitor’s attention on the important elements.
When we say important elements then it can be CTA’s, images, and more when you will look to get more action from users. By adding negative space you offer a breathing space that enhances the element’s appearance and grabs the user’s attention even if they are just skimming your web page. While it might work for some websites and may not for few websites but till date many websites have got effective results just with the use of negative space.
Most WordPress websites have a misconception that adding too many elements can enhance website appearance. But in reality, it takes away the effectiveness of your elements and makes your designs look more confusing that gives rise to more bounce rate. Today on the internet you may find a number of websites offering cluttered designs to their audience. If your WordPress website is getting a high bounce rate and low conversion then the cluttered design can be one of the reasons.
Most of the users have one common misconception that negative space means blank space between the larger element like space between the header and content. But in reality, the negative space can be any blank space between the sidebar and the visual as well as text content, space between smaller elements like a line of text, paragraphs, letters, and more.
So when it comes to engaging your WordPress website conversion then we always recommend you to make use of sufficient white space as it will help you to grab your site visitor’s attention and encourage them to take action on your WordPress website.
Simplicity is the key to better conversion
Many websites today have a common misconception that adding too many media elements and visuals can enhance WordPress website conversion. But you need to reconsider your thinking, as every user today wishes to interact with the best, simple and clean design that allows them to easily engage with the content and other elements. When it comes to the example of simple yet attractive website design then the Apple official website can be the best example of it.
You can take a look at how they make use of text and visuals in a way that makes their design filled with graphics and visuals yet the whole design offers a sense of simplicity that encourages users to take action on the website. Whether you are running an ecommerce website or a simple blogging WordPress website the simplicity of your design will encourage users to engage with your website and perform the desired action.
After users land on your WordPress website they look for a visual focal point and how they can navigate around your website easily. Mainly if you are receiving traffic from mobile devices then you need to make those visuals easily accessible. If your website contains too many visuals and navigation then it will become difficult for them to access your design which will result in a low conversion. That is the reason why we recommend not to offer cluttered designs to your prospects.
When you start to create your WordPress website try identifying how you can make your website simple yet effective. Once you are able to decode this then it will become much easier to drive traffic and conversion on your WordPress website. Apart from visuals, you can focus on other aspects like color, navigation, and more. Every small aspect of your WordPress website will come into consideration when you plan to offer a smile yet effective design to your audience.
That is the reason why we always recommend you to hire an experienced WordPress website design company that can help you to create a simple, effective, and conversion-centric website design that drives more traffic and conversion on your WordPress website.
Make use of optimized images (compress them)
The next thing that we recommend you to do is optimize your WordPress website image for better conversion. If you are running a WordPress website for a long time then you must be aware of the fact that image optimization is an SEO process. But it also helps you to enhance your WordPress website design that results in better engagement and conversion. By compressing images you are able to enhance your WordPress website speed that will help you to make users stay on your website.
Today the ideal load time is considered between 3-4 seconds if your WordPress website is taking longer then you might end up losing your prospects to your competitor’s websites. Not only that but a slow loading website can impact your business reputation and there are high chances that users may never show interest in coming back on your WordPress website. So when it comes to enhancing the WordPress website conversion rate then we highly recommend you to consider image optimization in your list.
If you need further assistance related to how you can enhance your WordPress website design for better traffic and conversion then we highly recommend you to hire an experienced WordPress webiste design company for your website and business.
If you are looking to know the best WordPress plugin that can select for your WordPress website then make sure to check our blog on 15 Best WordPress Plugins Every User Must Be Using In 2021.
7. Take Advantage Of Colors & Contrast
When it comes to driving conversion on your website then the color and contrast of your website will play a major role in deciding whether users will show interest in engaging with your design and taking action on it or not. Most of the wordpress site owners creating websites on their own ignore spending time in selecting the right and persuasive color for their website. But they forget that the color you use inside your website can evoke site visitors and encourage them to engage with your website and become your paying customers.
You might have selected a pre-built theme for your wordpress website, but to make your design more effective it’s always recommended to use customization features offered by the theme to modify the color. Start by selecting the right set of colors that are related to your business and brand. Then you can make use of different tools like adobe color wheel to create an effective scheme for your website.
Once you are done selecting colors for your website then next you can look at the contrast as it can play a crucial role in converting your site visitors into paying customers. With the proper use of contrast, you can highlight the important elements of your website like the CTA button, images, text, headline, and more. This way you can separate important elements out from the crowd and grab more users’ eyes that will help you to drive more conversion.
If you are getting your wordpress website designed by an experienced wordpress website design company then you do not have to worry about color and contrast as they will ensure to create the best wordpress website design that drives more conversions on your website.
8. Make use of the right patten
If you are new to the website design industry then you need to know that users landing on your wordpress website will not be reading every small text on your wordpress website. Instead, they prefer to skim the whole page and then decide whether it’s worth spending time on your website or not. That is the reason why we recommend you to use the right pattern as it will allow you to display important elements in the right place that grabs user’s attention and encourages them to take action on your website.
Generally, there are two types of patterns widely used by most websites on the internet: the first one is the F pattern and the second one is the Z pattern. The F pattern is widely used by users to skim any web page. If you are looking to improve your website conversion then you need to get a better understanding of how your site visitors scan your web pages. This way you will be able to place important information or elements in the right place that grabs user’s attention and encourages them to explore more about your website and business.
When it comes to the F pattern users scan the page from the left to right, which means the first line that is on the left side of your screen. As users start to skim down the right-hand side of the page get lower attention that is the reason why it’s called the “F” pattern. That is the reason why you need to pay special attention when it comes to the placement of the lament in your wordpress web page. The more strategically you select the pattern and [plane the element in your wordpress, the more conversion you will be able to drive.
If you are getting your wordpress website designed by an experienced wordpress web design company then you don’t have to worry about the pattern or placement of elements as they will ensure that your wordpress website is able to drive more traffic and conversion on your website.
Conclusion
By now you must be having a detailed idea about how you can enhance your WordPress website conversion. There are other factors that can enhance your website’s conversions like information architecture, user-centric design, website UI, and many more. But above we have mentioned some of the common tips that all types of websites can consider to enhance their WordPress website conversion.
The better user experiences you offer to your prospects the easier it will become for you to engage more site visitors landing on your website. That is the reason why we recommend you to ask multiple questions like does your website contain too many navigation links? Is there sufficient white space present in your WordPress website or not? Is your website easily accessible on mobile devices?
There are a number of questions you can ask to create and offer a design that enhances your WordPress website conversion. If you need further assistance related to how you can enhance your WordPress website design then make sure to reach out to an award-winning WordPress website design company that can help you to create an effective and conversion-centric website design for your business.