Do you want to improve your WordPress website engagement? Well every WordPress website today regardless of the niche or the type of website they have, wants to get more engagement. Because the more site visitors engage with the website design the higher chances will be to convert them into paying customers. While there are a number of factors that decide the engagement like the media element you use in your website and the high-quality content you create and offer.
Apart from all these, your WordPress website design is one of the most important factors that can decide whether users will show interest in engaging with your product/services or not. That is the reason why today most businesses look to hire an experienced WordPress website design company for their business because they are aware of the fact that the design they create will not only help in engaging users but also encourage them to take action on their website.
But the question comes down to how to create an engaging WordPress website design? If you are scrolling the internet to find the answer for the same then we recommend you to stick till the end of this article as we are going to highlight some of the best WordPress website design tips that you can consider to improve your website engagement rate.
An overview of WordPress website user engagement
Website engagement is one of the most talked-about topics, as many WordPress websites, today have one common issue: less engagement and a higher bounce rate. Every website on the internet today wants to get more engagement as it has become the key to get more sales and conversion on the website. That is the reason why every WordPress website today focuses on producing high-quality content as it helps in grabbing more site visitors’ eyes and encourages them to stay.
But it does not mean that your focus should be totally on updating previous content and uploading new content. Before users start to engage with your WordPress website design they look at how easily they are able to access your website, the placement of the element, and many more. All these factors come under design, that is the reason why you need to create and offer an optimized WordPress website design to your audience.
Today there are a number of problems that can lead to lower engagement on websites like slow loading website speed, unclear typography, and more. Remember if users do not show interest in engaging with your website design then they will not hesitate to look for other options. Not to mention but today every industry has become highly competitive and every user today has access to multiple websites.
If your website design is failing to impress them then they will surely look for other options. That is the reason why today most businesses hire an experienced WordPress website design company that can help in creating a design target that not only grabs user’s attention but also encourages them to take action on your WordPress website.
When your goal is to have a successful website that drives more traffic and conversion then you need to be mindful about user engagement. It will not only help you to get more conversions but also allows your website to get a better ranking on the search engine result page. But the question comes down to how to create a WordPress website design that enhances your website user engagement.
In this article, we are going to highlight some of the important points that you can consider to enhance your website user engagement. You can consider these points when designing a new website or redesigning your existing website. If you are looking to know more about how you can redesign your existing website then make sure to check our blog on Website Redesign Guide: How to Redesign A Website In 2021?
What is User Engagement?
Before we start to highlight some of the important WordPress website design tips to improve user engagement let’s start with understanding the basics of user engagement. Putting it into simple words website user engagement is about how easily users are able to engage with your content and design or we can say appreciate your work by staying and exploring more about your product and business.
The more users show interest in engaging with your website design the easier it will become for them to convert them into paying customers. When you start getting more user engagement on your website design then more users landing on your website starts to become loyal to your website. It means that if they wish to purchase any other product and services or grab any information then they are likely to return back to your website.
User engagement is generally categorized into four categories:
- Engaging with the content and other valuable information offered on your website
- User landing on your website commenting or discussing, interacting with the chatbot, taking up the surveys, answer the poll, and many more
- Sharing any important information or product/services on social media (Social shares)
- Watching any video if present on the website.
WordPress website design tips to improve User Engagement
1. Understand your audience
The first and foremost thing that we recommend you to do is getting an in-depth idea about your prospects. The more you understand your audience the easier it will be for you to create a design that grabs their attention and encourages them to stay on your WordPress website. No matter what type of website you are running or planning to create, if you are neglecting to conduct in-depth audience research then all your designing or redesigning efforts can go in vain.
Today, whether you are looking to enhance your WordPress website engagement or conversion, conducting in-depth audience research, will allow you to create a design that drives maximum results. If you are failing to understand them in and out then even after making changes you won’t be able to engage your audience.
By conducting in-depth audience research you get answers for some of the important questions like what are their preferences? Who are you trying to target? And most importantly what they will look for after landing on your website design. This way you will be creating and offering a WordPress website design that matches users’ expectations and encourages them to stay on your website design.
The reason why today most businesses wish to hire an experienced WordPress web design company for their business is that they are aware of the fact that they create a research-based design that drives more traffic and conversion on your website. When you plan to conduct audience research then you can look to get a better understanding of their preferences, demographics, and interest.
If you already have a website then you can take a look at your analytical report. However, if you are planning to create a new WordPress website then start with a survey campaign where you can offer them multiple questions and ask them to give honest feedback. You can also offer some incentives for more effective results. So when you plan to improve your WordPress website user engagement then we highly recommend you to conduct audience research.
2. Enhance your WordPress website speed
When it comes to improving WordPress website user engagement then we highly recommend you to focus on website speed. If a user is landing on your website then they should be able to access your website and content inside it as quickly as possible. You might be creating an aesthetically pleasing website design but if users have to wait for long to access other pages then they will simply leave your website without having any second thought.
If you are looking to engage your site visitor and convert them into paying customers then remember your WordPress website speed will play a crucial role in the user’s decision-making process. Users might enter your website from any page and once they do they will look to get more information about your product and business before they make any purchase decision.
If pages in your WordPress website even take a second of a delay from the general website speed then instead of engaging with your website design they may leave your website. You can make use of leading tools like Google PageSpeedInsight, GTmetrix, and many more to determine your WordPress website speed. Once you are aware of your speed then depending on that you can make changes to your website.
Images and other visuals are some of the common reasons that lead to slower website speed. Generally, the website should load between 2-4 seconds. If your existing WordPress website is taking more time to load then you need to consult with an experienced WordPress web design company and get it resolved as soon as possible because a small delay in a second can harm your website in multiple ways.
3. Get rid of distraction
The next thing that we recommend you to do is get rid of distraction or we can say declutter your existing WordPress website layout. When your goal is to engage more and more users landing on the website then you need to focus on offering a simple layout to your audience. The more simple and de-cluttered layout you offer the higher chances will be to encourage more site visitors to engage with your WordPress website designs and become your paying customers.
Remember adding too many confusing elements can increase your bounce rate instead of user engagement that is the reason why we recommend you analyze your existing WordPress website. If there is too much going in your website layout then we recommend you switch to a simple design. Make sure the menu you create and offer needs to be easily recognized by any user landing on your WordPress website.
Apart from that, we recommend you to focus on whitespace as it will help you to make your WordPress website design declutterer. Many times site visitors get confused and sometimes irritated by looking at elements too close to each other. If that is the case then the user will not think twice before leaving your website because they are aware of the fact they have access to other websites as well.
That’s the reason why we recommend you make use of sufficient white space in your WordPress website to engage more and more users landing on your website. If you are getting your website designed by an experienced WordPress website design company then you don’t have to worry about WordPress website engagement as they will ensure to create and offer website design that drives maximum traffic and conversion on your website.
4. Enhance your website internal linking
Whether you are aware or not but the internal linking not only helps in getting a better ranking on the search engine result page. But also allows you to engage more and more site visitors landing on your WordPress website. By creating an effective internal linking strategy you ensure that users are able to navigate your site easily. This way you will be able to generate more page views and if users landing on your websites like the content you create and offer then it will encourage users to engage with your WordPress website design.
Most of the time websites commit a mistake by creating a poor internal linking structure that does more harm than good. That is the reason why we always recommend creating relevant anchor text. It means users should be easily able to recognize where they are going to land after taking action on that particular page. A well-planned inerrant linking will allow you to reduce your website bounce rate and enhance WordPress website user engagement.
Here are some of the tips that you can consider when creating internal linking for your WordPress website:
- Make sure the link you creating have descriptive anchor text for better clicks and engagement
- The link you are creating should be hyper-relevant because if users are redirected to some other page then the user will not only abandon your website but never return back on it.
- Make sure when users are taking action on an internal link then they are redirected to a new page (not the ones that are already present in your main navigation)
If you are getting your WordPress website designed by an experienced WordPress web design company then you don’t have to worry about internal linking as they will ensure to create a design that performs well in every small aspect.
5 . Make sure to offer valuable and high-quality content
If you are looking to engage users landing on your WordPress website then you need to ensure that you are offering high-quality content to your audience. After users feel satisfied with your website appearance then the next thing they look at is your WordPress website content and other information offered on your WordPress website. If your content is failing to impress your audience then they will simply abandon your WordPress website design and look for some other option.
That is the reason why it’s said the content you create and offer will play a major role in deciding whether users landing on your website will stay or bounce back quickly. Offering content is not simply about putting words together and publishing it for your prospects. Instead, it’s more about how easily users are able to access the content, how quickly they are able to find the information, and many more.
These are the only non-designing and non-formatting tips that we are including because most of the time even after offering engaging design WordPress websites fail to drive engagement. You might be assuming that the content you are offering will be highly helpful but many times it turns out to be the opposite as many fail to engage with the content. That is the reason why we recommend performing audience research as it will offer you detailed insight about what your prospects will look for after landing on your WordPress website design.
Below we are going to highlight some of the important points that you can consider when optimizing your WordPress website content:
- Make sure you are selecting the best format for your content (having an in-depth idea about your prospects with help you to select the best one)
- Always make use of visuals in your content to grab more site visitors eye
- If available then make use of video in your content
- Make sure the content you are offering provides value to your audience
- Construct your content in a way that answers users query
- Make sure to infuse your content with the brand voice
- Use simple words that users can easily connect with
If you are getting your WordPress website by an experienced WordPress website design company then you don’t have to worry about the website content as they will ensure to create and offer a website that engages more audience and encourages users to take action on your website.
By now you must be having a detailed idea about the best WordPress website design tips that you can consider to enhance user engagement. Remember boosting your WordPress website engagement can help you in a number of ways right from getting a better ranking on the search engine result pages to driving more organic traffic to convert more users landing on your website.
When you start analyzing your website then you need to admit some of the harsh reality that your existing WordPress website might be cluttered and confusing. The better you understand your WordPress website design the more quickly you will be taking action on your website and improving your WordPress website user engagement.
If you need further assistance on how you can make changes in your WordPress website design or how you can redesign your existing WordPress website then we recommend you hire an experienced WordPress web design company that can help you to enhance your design and drive maximum traffic and conversion on your website.