Are you running a hospital or any healthcare center? If yes then you are helping people needing your service in a number of ways? But many times people fail to determine the services offered by the hospital. In today’s online-driven world you can not expect your prospects to visit your hospital physically and ask for the desired information. That is the reason why you need to look into creating a dedicated WordPress website for your hotel business.
A website has become one of the easiest and quickest ways to highlight your service and make it reach the maximum audience. Mainly when it comes to hospitals then your business might be offering a number of services like emergency service, surgery, cancer treatment, and many more. Having access to a fully functioning hospital WordPress website will allow you to highlight every small service so that your prospects are easily able to get a detailed idea of the service they are looking for from your hospital.
But just creating any random WordPress website for your hospital and healthcare business will not help you to drive the desired amount of results. That is the reason why most businesses look to hire an experienced WordPress website design company for their website and business. Many hospitals and healthcare businesses ignore creating a website just so they are able to drive the desired amount of customers. But there might be a number of services offered by your hospital that people may not be aware of.
Gone are those days when people used to visit your hospital for some or other kind of information and you used to hand over brochures. Now the website has become one of the reliable ways to highlight your services including your expertise and professionalism. Whether you have a small healthcare center or a feature full hospital you need to focus on creating a result-driven WordPress website for your business.
The WordPress website you create will act as the information source and if you go to create a more advanced website then users can log in and get detailed ideas about their previous visit. But the question comes down to how to create an attractive and professional-looking WordPress website for hospital and health care businesses. If you are looking to know the same, then in the coming paragraphs we will be offering you a detailed idea about the WordPress website design tips that you can consider for your hospital and healthcare website.
If you are looking to know more about how you can improve your website design then make sure to check our blog on Web Design Trends 2021: 10 Unique Design Trends To Follow In 2021
WordPress Website Design Tips For Hospital And Healthcare Website
In recent years the health industry has seen a huge growth in the number of online searches. Nearly 80% of Americans, or we can say about 93 million Americans make use of the internet to search for health-related topics. Not only that but 63% of the population look toward the internet to find details related to specific diseases or medical problems and 47% of the users make use of the internet to search for various medical treatments and procedures.
If you are looking to drive and engage them on your website then you need to ensure that the WordPress website design you create not only grab users’ attention but also encourage them to take action on your WordPress website. Offering a fully functioning WordPress website for your hospital and healthcare business can help you in a number of ways right from reaching out to a maximum number of audiences to encouraging them to perform the desired action.
But to do that you need to ensure that the WordPress website design you create an offer not only grabs users’ attention but also encourages them to engage with your hospital and healthcare website. That is the reason why we have created this article where we are going to highlight some of the important WordPress website design tips that you can consider to create an attractive and conversion-centric WordPress website for your business.
To get a more detailed idea about website design ideas for better conversion and lead generation we recommend you to check our article on
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1. Create a User-Centric website design for your audience
Before you start to create your hospital and healthcare WordPress website design it’s always recommended to keep your target audience as your first priority. The more user-centric WordPress website design you create and offer the higher chances will be to engage users on your website and encourage them to perform the desired action. The more specific you are about your audience the higher chances will be to create a design that matches your site visitor’s expectations.
Almost every hospital and doctor specialization differs, as does the patient group. If you are specialized in offering better heart surgery or cancer or any cases related to the brain then you need to target the same group. The more user-specific websites you create, the easier it will become for you to create designs that match your site visitors’ expectations. Many times businesses assume the user-centric design means using simple words and design.
Well, these two are always the key to driving engagement but when it comes to user-centric design then visuals you use in your website, information architecture, visual architecture and more come into the picture. Like we have mentioned earlier, the medical or hospital website you create will play a major role in communicating your services, achievements, and more.
Your goal should be to create a design that offers every small piece of information and educate your audience about your offering in a more appealing way. It can be achieved when you strategically select and place the color, images, text, and other elements you can create a user-centric WordPress website design for your business.
Most of the time hospitals and healthcare centers prefer to hire an experienced WordPress website design company for their business because they are aware of the fact that an experienced professional will ensure to create a user-centric design that matches site visitors’ expectations and encourages them to take action on your WordPress website.
If you are looking to know more about how you can make your website user-centric then we recommend you to check our blog on User-Centric Website Design Guide: How To Create A Website Design That Relates With Target Audience?
2. Offer simple and clear navigation
The next crucial WordPress website design tip that you can consider for your health and wellness website is creating and offering simple navigation. The navigation of your website can make or break your online business. Most of the users landing on your WordPress website might look to access the information as quickly as possible. By creating simple and clear navigation you ensure that users are easily able to access information inside your WordPress website as quickly as possible.
Offering difficult and ambiguous navigation will directly impact your WordPress website engagement rate, traffic, conversion rate, and navigation. By creating and offering difficult navigation you will be driving users away from your website and there are high chances that they may never visit your website back.
In the top-level menu, you can look to add a maximum of 4-6 items. This way you will ensure that your WordPress website design navigation is not distracting. Apart from that, you can look into adding a sublevel menu so that when a user hovers over any of the menus then the menu easily expands and highlights the sub-level of the particular menu option.
For example, the menu may contain multiple options like staff, doctors, patients, departments, and more. So when a user hovers over any of the menu options like patient then they should be able to access multiple options like forms for the new patient, existing patient, emergency cases, and more. This way you will be able to offer a clear menu along with a clean and informative homepage.
The more clear and organized navigation you offer the easier it will become for you to create a design that grabs users’ attention and encourages them to take action on your WordPress website. Remember the more time users spend on your WordPress website the higher chances will be to get a better ranking on the search engine result page.
Apart from that if you are getting your WordPress website designed by an experienced WordPress website design company then you do not have to worry about the navigation as they will ensure to craft the perfect and engaging navigation.
3. Highlight the services and treatments on the homepage
When you plan to create your hospital and healthcare WordPress website then it’s recommended to offer a glimpse of the service and treatment offered by your hospital on the homepage. Because users landing on your WordPress website will always look to grab detailed information about the services and treatment offered by your hospital. Not to mention but when it comes to any kind of health-related treatment then every user looks to get every small information like the doctor they are going to consult, the technology used, and more.
All this information will help them to decide whether you are the right fit for them or not. You can make use of your WordPress website homepage to highlight all the services and treatments offered by the hospital. By this we are not asking you to display every small piece of information about the services, instead, you can offer a glimpse of different services and add a CTA that will redirect users to the dedicated page where they can get a detailed idea about that particular treatment.
For example, your hospital might be expertise in performing different surgery for the heart, kidney, and more. So you create a dedicated page for each one of them and add all the details that the user might look for after landing on your website. Then on the home page, you can pick up a few lines and highlight your offering with an optimized CTA button. This way you will be able to create an informative and engaging WordPress website for your business.
If you are getting your WordPress website designed by an experienced WordPress website design company then we recommend you to hire an experienced WordPress website design company for your website and business.
4. Make use of lead forms to request appointments
Many hospital websites today just display their content so that site visitors can call them and book an appointment. Well if you are displaying every small detail about your services on your website then why not take a step ahead by adding lead forms or we can say appointment booking plugin in your WordPress website. So that instead of calling your hospital, users are able to book the appointment directly from your WordPress website. This way you will be able to make your website more effective and result-driven.
Not to mention but you will not have any idea about what kind of users are landing on your hospital WordPress website. Some of the users may show interest in picking their phone, adding the number, and making the call. Whereas there might be users who may not show the internet in calling your hospital directly for a number of reasons. Some of the users might feel lazy whereas others may feel shy to call your hospital directly.
In these types of situations, the appointment feature you add to your hospital WordPress website will allow users to get their queries resolved. Not only that but you will be adding different ways using which your site visitors can reach your business. You can place the book appointment button strategically on different pages on your WordPress website. But make sure the button you are using in your hospital WordPress website is easily accessible for any device.
Make sure the lead forms you are adding to your WordPress website contain fewer steps so that your site visitors do not feel frustrated while booking the appointment. Apart from that when placing the CTA you need to think of what point of time after scrolling your website the user will show interest in filling out your form. This way you will be able to place the lead form on your WordPress website.
You can also hire an experienced WordPress website design company that can help you to create attractive and conversion-centric WordPress websites for your hospital and healthcare.
5. Create a responsive hospital website design
If you are planning to create a hospital WordPress website then you need to be aware of the fact that most of the search occurs from mobile devices. No matter how effective and attractive WordPress website design you create for your hospital and health care business, if you are failing to create a responsive design then all your designing efforts can go in vain.
Many WordPress websites that are performing well on desktop devices fail to drive mobile traffic because the elements working best on the desktop fail to offer the same experience in the mobile devices. That is the reason why it’s highly recommended to keep responsiveness as the first priority. A non-responsive design will not only increase the bounce rate but also create a negative impression about your business and make you look unprofessional.
The elements inside the non-responsive website become difficult to access from mobile devices that lead to a lower conversion rate and higher bounce rate. If the elements inside your website design are not accessible then users will simply abandon your WordPress website without even looking at your offerings. When we say responsive then the user should be easily able to zoom in or zoom out which means the content inside your website should easily resize depending on the user’s needs.
Apart from that, responsive designers are easily able to click on every small element present in your WordPress website. That is the reason why today most of the businesses looking to hire an experienced WordPress web design company for their business because they are aware of the fact that an experienced professional will ensure to create a design that grabs your site visitors attention and encourages them to take action on your WordPress website.
6. Create a dedicated Staff/Doctor Page
When you plan to create your hospital website then we always recommend you to create a dedicated page for the doctors and other staff. Undoubtedly the treatment and services you offer will be the primary thing that your site visitors will look for after landing on your wordpress website. But once they have a detailed idea about the best services and treatment offered by your company then the next thing they will look for is getting a detailed idea about your staff and doctors.
Remember more than half of the users landing on your website will look to know who is going to treat them. Or we can say they look to get detailed ideas about their expertise, specialization, and more. That is the reason why we always recommend you to create a dedicated web page for doctors and staff. This way you will be making your wordpress website more engaging and result-driven.
For your site visitors, this information will be the details about your doctors and staff but it will also act as the key to driving more conversion on your wordpress website. Until and unless your site visitors are well aware of whom they are going to discuss you can not expect them to perform the desired action. When creating the doctor and staff page you can look into displaying information like their education, the number of years they are working in the industry, achievements, and many more.
If you are getting your wordpress website designed by an experienced wordpress website design company then you don’t have to worry about your hospital and healthcare website as they will ensure to create an engaging and result-driven website for your business.
7. Use Patient Testimonials and Reviews
The next important or we can say one of the crucial things that we recommend you to consider is adding testimonials and reviews to your wordpress website. These testimonials and reviews will help users to decide why they should select your hospital over others. Not only that but it will also help you to persuade your site visitors to perform the desired action. If a user is suffering from some kind of problem and if they find other people appreciating your work from the same disease or treatment then users landing on your website are likely to book an appointment with your hospital or healthcare center.
It acts as the psychological influencer that encourages your site visitors to become your paying customer. Today nearly 70% of the user’s opinion is made just by looking at what other people are saying about the services offered by the business. That is the reason why it’s highly recommended to make use of testimonials and feedback on your wordpress website. If possible then you can also make use of the video testimonials to make your wordpress website more engaging.
8. Display clear location, operating hours, and content information
Well, the content and information you offer on your website might convince your site visitor that your hospital is right for them. But after engaging with your content the next thing they will look for is reaching out to your hospital. For that, it’s essential for your hospital website to clearly display the operating hours along with location in content information. The phone number you display should be accurate and easily reachable and make sure you are displaying the full address.
If you have an active agent in the email then you can also display the email address on your hospital website. This information should be easily accessible from your homepage in the contact us link displayed on the header menu. Apart from that, you can also display the phone number on the top of the home page so that any user with some or other kind of emergency can easily reach your hospital within a short period of time.
If you are displaying the content information across different pages on your website then make sure that the information displayed is the same. Not only on pages but if you submit in the local directories, google+ listing, social media pages, and more then also make sure information on your displaying is clear and similar. This way you will ensure that prospects are easily able to reach your hospital from any platform.
By now you must be having a detailed idea about how you can create a fully functioning WordPress website for your hospital and health care business. One of the most effective ways to create a user-centric design is by placing yourself in your prospect’s shoes and determining their needs clearly. The more you are aware of what they will be looking for after landing on your hospital website the more effective WordPress websites you will be able to create for your business.
In today’s highly competitive market place it has become essential that you offer your potential patients all the answers that can solve their questions and encourage them to explore more about you. You can also look to highlight your achievements and doctor’s details so that your site visitors become more confident about your business.
If you are looking to create an appealing and user-centric design that grabs users’ attention and encourages them to take action then it’s always recommended to hire an experienced WordPress website design company for your website and business.