If you are just starting a practice or already have a small or big law firm then you must be getting suggestions of having a dedicated WordPress website for your law firm. Not to mention but today a website has become one of the most important assets of every business that helps them to reach a maximum number audience and drive more revenue for their business. Mainly when it comes to a law firm than having a dedicated WordPress website can help you in a number of ways right from highlighting your services to achievements.
Almost every business today looks to enter into the online space by creating an effective WordPress website for their business. You or your law firm might be offering results-driven services to your clients with more positive results. But if you are failing to highlight them in front of your prospects then your client reach will be limited as is your revenue. That is the reason why most lawyers and law firms are looking to hire an experienced WordPress website design company that can help them to create a user-centric WordPress website that drives more traffic and conversion.
Remember the legal industry is becoming highly competitive and to separate your business from others you need to offer your prospects a reason on why they should select your business over others. One of the most effective ways to do it is by having a dedicated WordPress website for your law firm. The user-centric WordPress website designs will help your prospects to determine whether you are right from them or not. How?
A fully functioning WordPress website will allow you to highlight every small detail about the service you offer and your skills. Apart from that, it will also help you to highlight your previous achievement including the awards you won and more. Every user landing on your law firm website must be facing some of the difficult, unpleasant, or embarrassing situations. So they will look to get every small detail about you from your firm before reaching out or calling your firm or submitting their details.
Not only that but to find any information about any lawyer or any firm the first thing users do is pull out their smartphones, open google and start searching for them. If they are not able to find you in the search result then it will not only disappoint them but there are high chances that they may look at other law firm websites ranked on the top in the search engine result page. So if you are failing to have a dedicated lawyer and law firm WordPress website then you might be losing a lot of customers to your prospect’s website.
That is the reason why we have created this article that will help you to get a detailed idea about why lawyers and law affirms should have a dedicated website for their business. So make sure to stick to the end of this article. Apart from that if you are looking to know more about the best website design tips and WordPress theme you can select for your law firm website then make sure to check our article on:
Best WordPress Theme For Law Firm That Every Lawyer Should Consider In 2021
WordPress Website Design Tips For Law Firm (7 Proven Tips To Consider In 2021)
Why does a lawyer or law firm need a WordPress website?
As we have mentioned earlier that today most businesses are shifting to online places by creating a dedicated WordPress website that helps them to reach a maximum audience. But if you are failing to have a website that defines your service and achievement theater with a fully functioning website may take away your prospects. Today nearly 60% of the law firms get new cases and clients from the internet.
Not only that but there are many people who have less knowledge about the legal industry function and the different procedures. Having a fully functioning website will allow them to get answers to their questions and if the website is able to highlight professionalism and authority then the user will never hesitate to reach out to you or your firm. That is the reason why it is said having a dedicated law firm website can offer you benefit in a number of ways let’s take a look at some of them:
1. Helps potential client to find you business
If you wonder why you need to have a WordPress website for your law firm then the answer is very simple “It Helps Your Prospects To Find Your Business”. Like we have mentioned earlier every user today makes use of the internet to find any kind of information, product, or service. There are high chances that users might be looking to get details about your service and business on the internet.
Not only that but if your existing client is recommending your business to any closed ones then before they reach out to you or your firm they will look for you in search engines. Because today every user wants to be informed about your law firm’s professionalism and experience before they share the legal hurdles they are going through. If they fail to find you online then there are high chances that you might end up losing them to your competitor’s business.
That is the reason why we always recommend having a dedicated WordPress website for your business. By this, you ensure that the users are able to get a detailed idea about your service, your experience, and most importantly your business professionalism. Remember the more informed users are about your business the higher chances will be to convert them into paying customers.
So if you wonder why you need to have a dedicated WordPress website for your law firm then remember it allows your prospects to find your business easily or we can make your and your law firm discoverable. But remember just having any random WordPress website will not help you to get the desired results. That is the reason why today most businesses look to hire an experienced WordPress website company for their business that can help them to create a research-based design that drives more traffic and conversion.
2. Helps in building trust & credibility
Another reason why we recommend every lawyer and law firm to have a fully functioning WordPress website for their business is that it acts as a communication tool that helps in building trust among audiences. Mainly when it comes to the legal industry your business needs to gain credibility then only you will be able to separate your business from others.
Many times the people reaching out to you might not be aware of your services and achievements. If that is the case then the conversation between you and your prospects might not be productive because it takes time to convince a user to trust your business on call. On the other hand, having a fully functioning WordPress website for your law firm can do half of the job.
The website you create and offer in the pace where you get full freedom to highlight every small achievement & award, service, professionalism, and more. By doing this you are encouraging your site visitors to trust you and your law firm. Most of the time telephonic conversations fail to convert users whereas a website enables users to get every small detail the way they want. So if you wonder why you need to have a WordPress website for your law firm then remember it helps you to build trust and credibility.
Having a website will help you to drive users but to make them trust your website you need to create a well-designed modern website that offers a feel of professionalism. It can only be achieved when you hire an experienced WordPress website design company for your wbeiste and business.
3. Act as a communication tool
Like we have mentioned earlier, the wordpress website you create for your law firm acts as the communication tool that allows you to convey your message, service, experience, and achievement with a goal to convert more users landing on your wordpress website. Well, it is not limited to that but there are times when people get recommendations about you or your law firm from their family or friends. So to reach out to your firm people will look to grab some of the important information like your email address, direction, phone number, and many more.
Having a dedicated wordpress website for your firm can allow you to offer some of the important details that can help your prospects to reach your firm. If you are making any changes in the location or the number then you can update the same on your website so that users are able to contact your website and business. So having a dedicated wordpress website can help you in a number of ways one among them offering the right and detailed contact information about your law firm.
4. Helps users to get a detailed idea about your services
Gone are those days when printed catalogs used to be the primary source to get detailed information about any business or their service or product. Today things have changed a bit, no matter what type of information users are searching for, they find the internet as the best place to get an answer. The wordpress website you create for your law firm will act as the source of information that will help your prospects to get any kind of answers related to your website and business.
People that are getting a recommendation from thet friends and family will always look to get a detailed idea about your law firm and lawyer. Your practice might be more into equity or corporate law than criminal law so by creating a wordpress website you will be able to offer more detailed ideas about your services and experience. Just displaying information will not make your law firm website effective. To do that you need to ensure that users landing on your law firm website are easily able to find the information quickly on your website.
The information you provide should be crafted in a way that allows users to identify whether you can help them to solve their problem or not. This way you will not only be helping your site visitors but also your business in many ways. But remember the design you create and offer will play a crucial role in deciding the effectiveness of your law firm. That is the reason why we recommend you hire an experienced wordpress website design company to help you create a user-centric and result-oriented website that offers a feel of trust and professionalism.
5. Very few people like to call
Whether you are dealing with an individual or a business you might look to have a telephonic conversation. As it helps you to highlight your expertise and convert your users or we can say it increases the chances of conversion. But today every user has access to a number of options, so before they get on a telephonic conversation they will look to get detailed information about you and your firm. That means every individual will not show interest in calling your firm directly. That is when your law firm website will help you to start the conversion.
Like we have mentioned earlier, having a wordpress website will allow you to display every small piece of information including your experience and achievements on your wordpress website. Apart from that you also get to add things like contact form, email, live chatbox, and more that will help users and your business, after the user gets the desired answer and satisfaction from your wordpress website.
Some of the people feel shy to discuss every small detail about the legal hurdles they are going through in the telephonic conversation. That is when they look for other modes of communication than telephonic conversation. If you are adding any contact form to your wordpress website then make sure you are offering very few options in your content form so that users don’t get frustrated when filling your contact form. And make sure you also add a message box that you can keep as optional.
If you are getting your wordpress website designed by an experienced wordpress website design company then you do not have to worry about contact form or the designs they will ensure to create and offer a design that not only matches your expectation but also encourages users to take action on your wordpress website.
6. Reach maximum number of audience
A website is not only limited to offering information about your law firm but will also allow your business and services to reach a maximum audience. Earlier when you used to deal with a major case then only people used to know about you and your firm name. But now using social media PPC advertising and other blogging methods you can highlight your authority as well as achievements by reaching the maximum audience.
With the help of online marketing, you can run different paid ads by highlighting the user pain point to get more people’s attention. When a user clicks on your website then it will redirect them to your website. If your website elements are placed more strategically along with the information then it will grab the user’s attention and encourage them to stay on your website. Or else they will bounce back to some other website. So paid ads can help you to reach a maximum number of audiences.
Social media is another popular and most effective way to reach out to the maximum number of audiences. If you have your official legal website then using Facebook, youtube, Instagram, and more platforms you can build authority by driving more traffic on your website from different social media platforms. When it comes to reaching maximum audience then social media can be the key player as you can create different content that solves user’s pain points and share it across different platforms.
You can publish different blogs and articles on your website that relate to your industry and rank them with the help of various SEO techniques. Not to mention but every person comes across legal problems, some are minor but most of them need proper legal advice. The content you publish can help them to get a glimpse of how they can tackle these problems and you can also highlight how your law firm has already handled these types of issues. Remember content, online marketing, and social media is the most effective way to increase the reach but for that, you need to have an attractive and conversion-centric legal website for your business.
7. Make your firm available 24/7
Not to mention but every offline business has a closing time so your law firm will have a specific opening and closing time. But a website makes your business available 24/7 without any opening or closing time. Your potential client can visit your website even at midnight. In short your website acts as the front door of your business which is always available to meet and greet new clients and offer all the information that they can get after visiting your law firm physically.
Having a website allows you to offer multiple modes of communication like email, contact form submission through which users can reach out to your business. There are high chances that your potential client might discover your law firm in the middle of the night and look to get in touch with you after getting impressed with the information available on your website. That is when the content form and other modes of communication available on your website will help them to reach your firm.
Different research stated that more than 73% of the content form submission happens after 2 PM-midnight. Make sure to display all the information about your firm and the services you offer on the website. Start thinking from the user’s perspective and determine what information they will look for after landing on your website at midnight. This way you will be making your website more engaging and converting.