Running a luxurious hotel with a bunch of attractive amenities in a captivated location might help you to get business. But if you are failing to create an online presence of your business then you might end up losing your products to your competitor’s business. One of the most effective ways to create a strong online presence is by creating a dedicated WordPress website for your hotel business. It will allow you to display every small service, achievement, and more on your hotel WordPress website.
Most hotel businesses today ignore creating websites for their business. If you are one among them then you need to reconsider your thinking. Having a luxurious room full of amenities and attractive services is just one part of a successful business. If you are looking to drive more customers to your business then you need to ensure that your hotel business is reaching the maximum audience. It can only be achieved when you have an attractive, engaging, and conversion-centric WordPress website for your business.
That is the reason why most hotel businesses look to hire an experienced WordPress website design company that can help them to create an attractive and conversion-centric WordPress website for their business. Remember if any user needs any kind of information or product or service then they look toward the internet. Because it makes it easy for them to get the right answer quickly without changing the location. That is the reason why users are diverting more toward online searches.
Today nearly 3.5 billion searches happen on google and there are high chances that your prospects might be searching for your business as well. If you are failing to create a decided WordPress website for your hotel business then your prospects might book a room from your competitor’s business. A fully functioning hotel website will allow you to display every small detail about your hotel business including the amenities, your achievements, testimonials, service, and many more.
There are other reasons why hotel websites need to have a fully functioning WordPress website for their business. Below we are going to highlight some of the important features that you can look to include in your hotel WordPress website. If you need any further assistance related to the best hotel WordPress theme that you can integrate into your WordPress website then make sure to check our blog on
Why does your hotel need an attractive and fully functioning WordPress website?
Most of the hotel businesses today look to know why they need to have a dedicated WordPress website for their business. Well, the simple answer is it allows you to make your business reach the maximum audience. You might be taking the help of social media and third-party websites. But when it comes to getting every small detail about your property then users look for a dedicated website of your hotel website.
If you are failing to offer it then they will look for other options as every user is aware of the fact that search engines offer them multiple options. While it might help your prospect in a number of ways, if you see your website from a business perspective then it will act as the marketing machine that will allow you to advertise your USP, achievements, services, and more. In short, we can say it will help you to create a strong brand presence among the audience.
Remember hotels that are operating with big brands or with third-party websites just have a page extension that allows them to highlight very limited information about their business hotel. But when it comes to a dedicated hotel WordPress website you get full freedom to highlight every small detail about your business. A fully functioning hotel website can help your business in a number of ways because you are not getting restricted in placing extra visuals, elements, or other CTA’s in your website.
There are other reasons why hotel businesses need a fully functioning website for their business. Let’s Take a look at some of them:
1. Allows you to tell your own store
One of the primary reasons why you need to have a dedicated hotel WordPress website for your business is because it allows you to tell your own story with full freedom with the help of visuals and text. If you are looking to engage more users and create a strong online presence then you need to ensure that your prospect is able to understand your views. Iit can only be achieved when you clearly convey your story.
A dedicated website will allow you to display any kind of image or text anywhere on your website. This way you will be able to highlight how long you have been in the industry and other information that will help in building trust. With the help of visuals, you can narrate a story and encourage users to select your WordPress over others.
While the story is essential when it comes to communicating your ideas, if you are looking to engage more users then you need to create and offer a research-based design. That is the reason why we recommend you to hire an experienced WordPress website design agency for your website and business.
2. Act as the main communication channel
Remember the WordPress website you create for your hotel business will act as the main communication channel that will allow your prospects every small detail about your business. Like we have mentioned earlier, the website you create for your business can be used to display your services, achievements, and more. Along with that, you can also display your contact information like phone number, email id, and more. You can add the chat support that will make you live for 24X7 but make sure it’s responsive on mobile devices.
3. You get to decide the design and fields
Again with a dedicated hotel WordPress website you are not only getting the freedom to display information but also allows you to be creative with the design. When it comes to creating an experience that lasts for a long time then the design you create and offer can help you to make your prospects remember your website and business for a long time. You can identify your prospect and business needs to create an effective structure and also look to add modern website elements to make your WordPress website more engaging.
You can customize the layout, add a parallax effect, slider, and more to grab more users’ attention and make the design more engaging. So if you wonder why you need to have a dedicated WordPress website then remember it offers you full freedom to decide the design and fields. That is the reason why most hotel businesses today look to hire an experienced WordPress website design company because they are aware of the fact that an experienced professional will help you to create a design that grabs users’ attention and encourages them to take action on your website.
4. Attract more users with location
The WordPress website you create for your hotel website can also help you to showcase your hotel location to grab more users’ attention. Most of the time people that are looking to book any property wish to get a more detailed code about the location and other attractions surrounding the town, place, and more. With the help of a dedicated hotel WordPress website, you can showcase every small detail about the location around your hotel that will help you to get more users’ attention and encourage them to book a room in your hotel.
If there are any local events, sporting events, and more happening around then you can display images on your hotel WordPress website. This way you will be helping prospects to plan the journey and all these will contribute toward gaining credibility that will lead to more conversion. If you are resetting your WordPress website design by an experienced WordPress web design agency then you do not have to worry as they will be creating a separate section to display those images.
5. Strong SEO capabilities
The WordPress website you create for your hotel website will act as the primary tool or we can say free marketing tool that will allow you to reach the maximum audience. There are two ways you can drive traffic to your website. The first is by paying a search engine to display your website on the top and the other is to perform SEO to drive organic or free traffic. Today SEO is helping many businesses to generate higher revenue with low to no marketing budget. But to do that you need to create an effective SEO strategy for your hotel WordPress website.
To do that you can find the keyword your prospects may search to find your business. Once you have that then make sure to use the keyword in the heading, and the body of your content to make your hotel website discoverable in the search engine. There are other aspects that will help you to optimize your website for search engines but make sure to use the keyword in your WordPress website content.
Getting top ranking in the search engine results is not as easy as it sounds due to the increase in the competition. That is the roens how we also recommend businesses to consult with an experienced SEO agency that can help tempt create an effective and result-driven SEO strategy for their website.
6. Highlight more on social media
By creating a WordPress website you get access to a number of benefits, one among them is promoting your business website on social media accounts. Not to mention but social media plays a crucial role in the hotel industry as it allows your business to share events, pictures, and other activities. When you have a dedicated WordPress website for your hotel business then you get to promote your business website and ensure that users are able to get a more detailed idea about your hotel business.
Like we have mentioned multiple times, the hotel WordPress website you create and offer to your audience will act as the source of information that will allow users to get detailed ideas about your business. Social media might help you to highlight pictures but when it comes to engaging users then you will need the help of a fully functioning WordPress website.
Through this, you will not only be able to drive traffic for social media platforms but also send users to your social media business page by highlighting the icon on your WordPress website. Every time users may not be visiting your website to get an update. That is the reason why we recommend you highlight the social media button in your hotel WordPress website and ask your site visitors to join the community to get regular updates.
If you are getting your WordPress website designed by an experienced WordPress website design company then you do not have to worry about the design as they will help you to create a fully responsive website that drives more traffic and engages more users on your website.
By now you might be aware of why you need to have an attractive and fully functioning website for your hotel business. Next, we are going to highlight some of the important features that your hotel business website must have in order to succeed in the competitive marketplace.
Important features that every hotel website should have in 2021
By now you must be having a detailed ode about why you need a fully functioning WordPress website for your business. Next, we are going to highlight what features you can look to add to your hotel WordPress website.
1. Add attractive and stunning visuals content
The first and most important tip that we recommend you to consider is adding attractive and engaging visual content to your hotel WordPress website. Not to mention but by creating a dedicated hotel website you are not only sleeping yoru services but also selling an unforgettable journey that people may come across after taking up your services. No matter what is the purpose behind users’ visits they will always be looking to know more about the property and services.
The visual content in your WordPress website can help them to get a detailed idea about the service and property. Whenever a user looks to book any room then the first thing they look for is the interior including the bathroom. Apart from that they also look for the exterior of the property such as the presence of the garden area, surrounding, and more. The visual you use in your WordPress website offers them detailed ideas about the interior and exterior of the WordPress website.
Remember the visual you offer can persuade users to select your WordPress website over others. That is the reason why we always recommend you to select the best photos and videos that not only grab users’ attention but encourage them to perform the desired action. Just clicking and adding pictures to your hotel WordPress website will not offer you desired results, the placement of the picture also plays a crucial role in deciding whether users will convert or not.
That is the reason why we always recommend you to create an attractive and conversion metric WordPress website by hiring an experienced WordPress website design company for your website and business.
2. Responsive Book Now Button
Not to mention but the book button is an essential part of your hotel website that helps users to identify whether the rooms are available on a particular date or not. But most of the time the book now button doesn’t work properly or becomes unresponsive on mobile devices and on other screens. With more and more people shifting to mobile devices you can’t afford to make the key asset of your website “Book Now” button go unresponsive. That is the reason why we recommended making all the elements including the book button responsive on all types of screens.
3. Smart Live Chat Option
Most of the people today plan their holidays and other travel-related plans at their work, well not everyone but most of the people do. It’s your job to offer them all the convenience through which they can communicate with your agent without picking up their phone. Including AI-driven smart chat features can help your prospects to get the answer for every small query. Make the chat option easily accessible to your audience even on mobile devices.
As we have mentioned earlier that you get full freedom when creating your independent website design. So when you add the live chat feature you can be more creative. Instead of sending monotonous messages, you can greet your customer with more customized and rejuvenating massages. Depending on the frequently asked question you embed those questions so that your customer doesn’t have to type the same question again and again. These types of small features help in improving the website user experience.
5. Add the driving directions
Having a map option on the hotel website may sound obvious to you but does your website have the google map option or driving directions map? Today most of the hotel websites add the map option in their website to make it easy for the site visitors to find yours but adding the mao widget that allows the user to view the direction easily on the screenshot can make it more convenient. Yes, this may not sound like a must-have feature but if you look at your hotel website from the user’s point of view then it may be hugely useful. As users will be able to find the accommodation quickly and it may also encourage them to take action by making the final booking.
6. Dedicated page for amenities
Amenities are one of the crucial parts of every hotel that makes or breaks the business. Yes, displaying attractive images, videos and other visuals can make your hotel the first choice of your potential customers. But before the final booking, every prospect will look for amenities. Now you may think your homepage might contain a list of amenities but we recommend not to be so dependent on the homepage.
Instead, you can create a separate page that highlights every small detail about the amenities the user is going to get access to after making the final booking. This way you can separate your accommodation apart from your competitor’s website and offer a reason to your customer on why they should select your accommodation over others.
Remember the hotel website you create can be the investment that has the full potential to offer your higher ROI. So we recommend handing your website to an experienced WordPress web design company that can help you to create a reason-based website that drives more traffic and conversion.
7. Display Attractive Offers And Deals
The reason why people prefer to visit third-party websites to book hotels is that they get access to a huge range of discounts and other deals. Everyone looks for these types of deals and discounts mainly when it comes to booking a hotel. So if you want your website visitor to take action on your website then you need to offer some incentive in the form of deals, discounts, and more.
If your terms and policies do not allow you to offer a huge discount then you can consider going with the packing. These days people prefer to go with packages rather than individual hotels. You can partner with a local establishment and create unique packages that come with food, living, and sightseeing. You can offer details about the packages so that your prospects are able to realize the value they get after buying the package.
8. Ability to compare and contrast rate and room features
Your hotel might be offering different accommodation and features so you need to ensure that users are able to compare and contrast rate and room features for a better decision. When you are creating a dedicated hotel website you should be able to offer all the features that can enhance website user experience and encourage them to take action on your website. By offering a compare and contrast feature you make things easy for the user as they don’t have to visit every page to get a detailed idea about different rooms and packages offered by your hotel.
If your hotel has a limited number of rooms to offer then you have to worry about this particular feature. On the other hand, if you are offering different types of rooms like 5 or 8 then it’s essential to offer a compare feature on your website. So that people are able to select the right one depending on the amenities, view, and other extra add-ons. If you are getting your website built with an experienced website design professional then you can ask them to embed this feature in your hotel website.
9. Highlight the extra activities and events
As we have mentioned earlier people that are planning to visit your location might look for extra activities and events to make their holiday more memorable. You can include these types of extra activities and events on your website so that it grabs more users’ eyes. People who are visiting your website must feel that your hotel is not only limited to offering rooms but you can make their travel more interesting and unforgettable. These activities can be fishing, BBQ, hiking, scuba diving, and more. Remember the more features and activities you lost on your website the higher chances will be to convert potential customers into paying customers.
10. Add testimonials and social proofs
If you are running a hotel business then you might be aware of the power of testimonials and social proof as they can make and break your business. Today almost every person looking to book a particular hotel goes through various testimonials and reviews to identify what people are talking about their experience. When you create your hotel website you get full freedom to display different testimonials and reviews on your website.
It will give assurance to your site visitors on why they should select your hotel over others. These types of testimonials and social proof have the potential to grab users’ eyes and convince them to make their final booking. Or we can say the testimonials and social proof you add to your website act as the salesperson convincing people to buy your service.
By now you must be aware of the features and pages that you can add to your website to make it more effective and converting. Next, we are going to highlight some of the website design tips that you can consider while creating the website for your business.