When it comes to website design then the UI or user interface plays a crucial role in connecting your website with the target audience. A good UI design has the potential to grab more visitors and convert them into paying customers with a goal to encourage them to revisit your website. Earlier designers used to focus on creating a simple design that makes it easy for the user to engage with the website. But things have changed today. It’s not only about simplicity but there are a number of things that go into creating and offering the best user-friendly interface.
If you are scrolling the internet to find various UI (user interface) design tips then make sure you stick till the end, as we are going to highlight some of the best UI design tips that every website should consider in 2021. Not only that but we will also highlight some of the advantages of having a UI-friendly website design.
Table Of Content:
- An overview UI (user interface) Design
- Why does UI Design matter more than ever?
- Three Main Components of UI design
- Tips to enhance Your Website UI (user interface) design
An overview UI (user interface) Design
Not to mention but the UI design trend is directly related to the user experience (UX) and website. In today’s competitive marketplace it’s important for every website and business to create a strong online presence that is more than just a collection of web pages and mobile apps.
The web presence acts as the substitute for the first interaction that occurs between the business and consumer. That is the reason why it’s essential for every website to ensure that the interaction with potential customers or site visitors goes well. If the UI of your website is designed to keep users as the first priority then it automatically becomes easy for the site owner to offer a smooth and enhanced user experience.
Remember a website is more than a collection of a bunch of pages interlinked at the same address. The website acts as the interface where a user meets with business, communicates their problems, and looks for the solution. The interaction between the website and user plays a crucial role in making the final decision.
That is the reason why every website should focus on creating an experience that not only grabs user attention but also encourages them to make their current as well as future purchase from the same website. The key to creating the best user experience starts with thinking about the user and keeping them as the first and foremost priority.
Websites around should aim to create and offer a design that makes it easy for the user to understand and interact with elements inside web pages. That’s the reason why it’s said the UI (user-interface) design is essential not only for creating the best first experience but also to encourage the site visitor to perform the desired action and become your potential leads.
Having a good and easy interface helps in guiding users through their journey. The simplicity of the website plays a crucial role in the UI design but don’t think of simplicity as a monofunctional, empty, or primitive design. Instead, simplicity is more about producing a clear, helpful, and intuitive design that helps in solving users’ pain points by saving their time and efforts.
Keeping that in mind we have created this article that talks about the things that you should consider while creating a UI (user-interface) design for your website. But before that, we would like to highlight some points on why UI design matters and how it can help you to grow your business in the competitive marketplace.
Why does UI Design matter more than ever?
With over a year of experience in offering the best UI design for various industries, our web design professionals know that the UX/UI acts as one of the crucial aspects of every website. The UI design contributes toward making your website easy for your target audience so that they are able to clearly understand and explore your product and service.
Mainly after the pandemic where most of the user has spent the days and time exploring various websites, they are pretty much aware of their priorities. If your website is failing to meet their expectations then the user will never hesitate to abandon your website and look at your competitor’s business. That is why it’s said if your website is offering an ambiguous interface then the user easily pinpoints them and takes action by abandoning your website.
When creating a UI design the experienced website design professional research about the target audience to understand their behavior with the goal to create a design that encourages them to explore more about the business. Because they are aware of the fact that users are going to engage with the design so offering an ambiguous design will not drive them away but also creates a bad reputation for the online as well as offline business.
So if you are actually looking to know a reason why UI is important more than ever then in short the user interface is essential because it helps in converting the site visitors into paying customers. Let’s take a look at some of the reason why UI design is essential and why a website should pay special attention to create and offer the best Ui design:
1. Present your offering most effectively
The presentation or interface of the website plays a crucial role in persuading users to perform the desired action. Today many websites that are offering poorly designed and complex interfaces are facing problems like higher bounce rate, abandonment rate, low incoming traffic, and more. Yes, if your website is failing to an optimized interface then the user will leave your website and look for other options.
That is the reason why most websites and businesses spend money and resources in searching for a reliable and experienced website design company that can help them to create the best UI design target not only grabs user attention but also encourages them to take action on the website. Because if you are failing to impress your audience with the presentation then they will never show interest in your product and services.
Apart from that, by looking at the UI design of your website, your potential audience will start relating your product/services quality, presentation, and more with the presentation of your website. That is the reason why businesses should pay special attention when it comes to the UI (user interface) design of the website.
2. Helps in demystifying your brand vision
The more clear you are about your brand vision the higher your chances will be to accomplish the goal. Your brand and business’s target audiences are at the center of UI design as well as the vision of your brand. Once you start kneading about your potential customer’s behavior and preferences then the result you get will not only help you to optimize the UI design but also helps in getting a better understanding of your brand vision.
Once you get started with the research work for the UI design then you start to become more clear about who you are as a brand? And what you actually want to offer to your potential audience. By this, you are not only creating an effective strategy for UI design but also getting a branding effort direction that will offer you a valuable competitive edge.
3. Analyses customer expectation
When you get started with producing good UI design the then first and foremost process includes deep research. A good UI design is produced only after a website goes through user research. When you start researching for your audience then you start to get a good prediction of what your potential customer might want from your platform. Once you are aware of their expectation then it becomes easy for you to embed the elements, features, and functions that can enhance the user experience.
Most of the websites fail to do it by themselves. That is the reason why businesses that are looking to drive maximum traffic and conversion prefer to take the help of a reputed and experienced website design company. Partnering with an experienced web development team enables you to get access to their years of experience when it can be utilized to produce an effective and conversion-centric UI design.
4. Improve your site navigation
We don’t have to mention the importance of website navigation and how it can make and break your business. When it comes to UI design, the elements and features inside the website should be simple and placed in a familiar position without having much of a learning curve involved in the usage of it. If the UI design is following the same principle then it makes the navigation more user-friendly.
Once you start focusing on the UI design then it will automatically take you to clearly label the elements, unhide the menu and page links and make your website content accessible within a few seconds. All there is the indication of a website with optimized site navigation. So by improving the UI of your website you will be improving the site navigation as well.
5. Helps in increasing site usability
The UI design is not only limited to improving the website navigation but if done properly then it can also help in increasing the site usability. A good UI design is created after getting a thorough and deep understanding of how site visitors interact with the website design along with their behavior. After knowing the interaction pattern you can optimize your site by improving those patterns. Once you start getting customer feedback then it becomes easy for you to infy those mistakes and makes the website more enjoyable and simple.
6. Great design leads to great business
When you start improving your website UI design then the visual design is something that you will come across as it is considered one of the important components of UI design. Once you start making a strategy to improve the visual design then it will help you to improve the overall appearance of your website. Today the design is judged based on three responses yes, no, and WOW.
Wow is something that every website wishes to listen to but for that, it’s essential to place the web design elements more strategically and with proper data on your potential customers’ behavior. The color scheme, layout, graphics, button placement, typography usage, and more are among the web design elements that determine how users are going to react after visiting your website design
With the proper UI design, you will be able to achieve “wow”. You will be able to create an effective and revenue-generating UI design only when the website is handed over to an experienced website design company. So it’s always recommended to hire an award-winning reputed website design company that can help you to understand your potential customer’s behavior and also create an effective UI design.
7. Combining visual, interactive design, and informative architecture to offer a seamless experience
Websites often get confused between a UI design and a good UI design. Not all UI designs are good and work effectively to generate valuable results. A good UI design analyses and predicts the potential customer needs and ensures that it meets user’s demands. Depending on how users interact with the design it learns from the behavior and becomes intuitive. But to create a good Ui design it’s important for every website to consider its main factor visual design, information architecture, and interactive design.
By combining these components you will be able to produce a good UI but if you miss out on even a single component then the UI design of your website will fail to produce the results you desire the most. On the other hand, if these components are utilized in a more effective way, then it will help you to enhance your website user experience and help users to understand and explore more about your website, product, and services to become your paying customer.
8. Improve customer satisfaction
When a website UI is designed keeping simplicity and usability as the first priority then it contributes toward the UX or we can say offers a sense of satisfaction to users. The simplicity and usability increase user satisfaction and ensures that when a user lands on your website then they are able to perform the desired task without any barriers.
A website that allows users to access each element of the website easily along with the appealing design can encourage the user to perform the final task. On the other hand, websites that are focused more on the appearance of the website than the experience then these types of action can frustrate and distract your customer from taking the final action.
Three Main Components of UI design:
Now that you are aware of the reason why UI design is essential in website design and development lest take a look at the three main components of UI Design:
1. Visual Design
The first in the list we have one of the important components that take care of your whole website appearance. The visual design helps in improving the site value by strategically using the elements of web design like the fonts, colors, image, and more. As we are listing visual design on the top then it doesn’t mean that the other two components are not important. In fact, the functionality can also be placed on the top due to the ease, satisfaction, and familiarity offered by the module.
Visual design is equally important because all the elements and other visual components fall under the same umbrella. It is considered the first thing that your site visitor notices after landing on your website. When professionally and strategically done, the visual design has the full potential to enhance the web pages without compromising anything related to the function or the content. That’s the reason why it is recommended to take the help of experienced website design professionals that can help you in creating a research-based design that creates a long-lasting impression on users’ minds.
2. Interactive design
From the name you can easily recognize that the interactive design is all about how your site visitor interacts with your website design. When a user clicks a button on the web page then it performs some action in the same way when a user checks any box in the online forms then it sends a response. But if the user misses any required field then it automatically gets highlighted. All these actions fall under the interactive design.
The main job of an interactive design is to keep a watch on how users interact with the design. Today it’s important to have a well-designed website that makes it easy for the user to interact with the website more effectively. An excellent interactive design not only predicts how a site visitor interacts with the website but also offers a solution on how it can be optimized. Working with a professional website design company can help you to get a more successful UI design which will result in getting more easier, simple, clean, and productive interactive design.
3. Information architecture
The other two components are essential but the informational architecture plays a crucial role as it helps in structuring and organizing the content and other information in a way that makes it easy for the user to find and access the information that they are looking for in your website. The information architecture is designed specifically to help users access the desired information within a short period of time.
It generally includes the labeling, organizing, structuring, and creating site flow of the web content in a way that makes it easily accessible and discoverable. Information architecture may sound easy to you but to create an effective and result-driven architecture one needs the help of a website design profession because there is a lot of research work involved to create and produce the best information architecture. Once you have that then it will not only help users to engage with the information but also will showcase your authenticity and professionalism which will encourage them to become your paying customers.
Tips to enhance Your Website UI (user interface) design
1. Get a better understanding of your user
The first and foremost thing that we recommend is to get a better understanding of your user. Once you know who your users are then it will help you in making your UI more effective, interactive, and engaging. But for that, you need to understand the ins and out of your users. Now you might be wondering how to get started with it.
So the simple answer is to start with learning all the demographics data by looking at your analytical tool. By doing things you will be able to find the answer for what users need, how they interact with the website, and what and all things are troubling them from accomplishing their goal. To find the answer form these important questions need a careful analysis of data and stats.
Remember analytics is a way to get user data but there are other techniques that can help you to know your user. Sometimes speaking to them face to face, watching them buy your product or services, asking them these questions either through a main or feedback form will help you to get a better understanding of the user.
Before you start designing the interface it’s important for you to identify how you are going to create an interface that helps users to attain things they need or accomplish their goal in the most effective way. The goal of your website should be to become the reason that helps users to overcome the problem they face with other websites.
Some of the attributes like age, gender, time spent on the website, and more are important data-driven information that can help you to know your audience more deeply. This way you will be able to create a UI design that relates to your audience. Remember understanding the audience is not easy as most people think but once you start learning about users then it’s always recommended to dive in deeper to discover their needs.
If your design is addressing users’ deep desires and needs, then you will automatically make the design more related which will help in enhancing user experience. When you start analyzing the data we recommended do not hesitate to reach out to your potential audience. Because the insight you will get from them will make the final UI design more interactive and attractive.
2. Page/Screen Scannability
After you start getting a better understanding of your user next comes the crucial part that is scanning your page from the user’s perspective. Well, in the beginning, you must have created the UI design from your perspective but once you are aware of your user’s behaviors then you will be able to get a better understanding of how you can enhance your website UI design.
When you meet a person in real life before starting any conversation you take a look at them from top to bottom. Sometimes they watch what they are wearing, phone and more. The same thing a user does when they visit your website. Instead of reading the whole paragraphs or exploring more about your product and services the first thing they do is start scanning the page and screen to ensure that the web page contains the thing they are looking for or not.
Mainly if you are in B2B business then your website will be getting visited by decision-makers of the company who are actually busy with a lot of work so you can’t expect them to read every small text of your website. Instead, they scan your web page to check whether the information is available or not. So to get a better understanding of how you can improve your UI design can start scanning your website from the potential audience perspective.
When scanning the web page you can follow different patterns like the Z pattern, Zig-Zag pattern, and the F pattern. Depending on these patterns you can get a better understanding of how the navigation and other data can be placed. Or you can also consult with an experienced website design professional that can help you make the UI design more interactive and lucrative.
3. Start defining how your site visitor will interact with the interface
Once you are aware of your potential user’s behavior than before you start designing your interface you need to define how your site visitor will interact with the design you are offering. You need to select the platform for which you are going to design the interface (phone, desktop, and other screen types). With the increase in the launch of various touch-based devices including the apple watch screen, it’s important to define various things before you start designing.
Before you start defining how users will interact with the interface you will offer, we recommend to start finding answers for a few things like Do your potential customers prefer touch over typing? Are they more towards voice command? For example one of the popular dating apps tinder allows users to just swipe left and right without typing anything. The UI design is easier and helps users to save theirs with a simple swipe.
To produce an effective and interactive UI design you need to recognize how people interact with the website and app. In general, users interact with the website and app in two ways either by interacting with the interface element of the design (direct) or by interacting with the UI element expert to the product.
When it comes to direct interaction then it means tapping any button on the screen, performing swipe activity on the screen, or dragging items with fingers. Whereas indirect interaction means making use of shortcuts for commands in the keyboard or making use of a mouse to point and click on any element or filling the form field with the help of the keyboard.
In the research phase, you must have analyzed what type of devices your potential customers are using and how they are interacting with those devices. If your potential customers are seniors or users with limited tech capabilities then you will not plan to include swiping or dragging features. In the same way, if you are designing the interface for a designer or a programmer who interacts with the app and website via keyword, then you will look to incorporate keyboard shortcuts.
That is the reason why it’s said before you start designing your website it’s important to define various things because that is what a popular, reputed and experienced website design company does. If you are facing difficulties in finding answers for the different questions that will lead to the best UI design then it is recommended to consult with an experienced website design company for yo9u business.
4. Avoid using Bold CTA Design For Negative Links
Once you dive into the designing process then the first thing that we recommend avoiding is using the bold button for negative links. We often see websites using bold texture or design for negative or secondary links which is not good when it comes to creating the best UI design. Sometimes our website design professional often sees other websites using the vibrant button for negative CTA than the positive ones.
So when you start using blog design for the negative or secondary call to action (like accept and delete) then the CTA becomes more effective and also encourages users to take action. For example, if you are using a bold persuasive color like blue for “Accept” and on the other hand using red color for “Delete” then both the color will grab the user’s attention, and this way they will have a focus on the negative or secondary CTA as well.
By removing these potential distractions you can make your web page and the positive CTA more focused. To improve user experience and conversion rate we recommend placing the negative action on the left side and positive action of CTA where you want the user to click on the right side of the screen. This way the user will be more focused on the positive side and also becomes easy for the user to find the button that they are able to perform the final action quickly.
So the CTA and its placement play a crucial role in the UI design. If your website is failing to offer the desired amount of conversion then we recommend you to consult with an experienced website design company that can help to create the most effective, interactive, and conversion-centric UI design for your website.
5. Communicate the purpose of the button
Once you are done with defining how users will interact with the website next comes another crucial part of UI design that is communicating the intention clearly. Not to mention but every interaction made on the website or app have some kind of consequences. When a user clicks on a button then depending on the type of button clicked by the user it can lead to spending money or making a financial transaction, redirecting the user to a new website, making the user share their location, and more. The button or the link can be designed for any action that you want the user to perform in short the possibilities are endless.
So if you wish to create and offer the best UI design then it’s important for you to let your site visitor know the consequences of taking action. Or in simple words, we say your design should be able to communicate to the user what will happen if they take action. Well, there are few ways using which you can communicate the purpose of your UI element:
- Start by highlighting the button that corresponds to the goal of the button
- Make use of various symbols that describe what the button will do if the user clicks on it. For example, if you are using a delete button then you can add the symbol of a trash can
- Start selecting the color that defines the purpose of the button (For example green, blue are among the color that describes the positive action, whereas the color like red can stop the user from taking the action)
- Apart from that, start writing a clear copy of the button. Use limited words that describe the purpose of the button.
- Make sure you warn or ask for confirmation before the user takes the final action.
These are some of the tips that you can consider to communicate the purpose to the user. If your website or app contains a button that can harm user data or remove their account then it’s highly recommended to tell the consequences so that they think before taking the action.
If you are getting your website design by a reputed and experienced website design company then you don’t have to think about these UI Design tips. They will ensure that your website UI design not only stands out from the crowd but offer the best and transparent experience to the user that helps in gaining credibility.
6. Placement and size of the element
When it comes to UI design then the placement and size of the elements play a crucial role in grabbing users’ attention and encouraging them to engage with the element. The closer and bigger the element is the higher chances will be for the user to click or engage with it. It might not sound confusing to you because the size and position play a crucial role not only in website design but also in day-to-day life.
If you are traveling by train then you might look for the direction board that can help you to land on the right platform. What if the direction board is placed somewhere at the end of the station or the size of the fonts and board are too small. It will become difficult for you to find the right platform. In the same way, if the important elements are positioned in the right place with the proper size then they will be more reachable to your audience.
That is the reason why it’s essential for every website to place all the elements in the best manner where it’s best suited. Apart from that you also need to ensure that important actions like buying, saving, and sharing are positioned in the right place with sufficient size that grabs user attention and encourages them to take action. Because placing a tiny “buy now” button or “add to cart button” will never encourage users to take action still they are in a need to buy the product.
Not only that but if you’re creating an important and informative video that tells more about your business and you place it at the bottom then it will not make any impact. Because by looking at the first two frames users decide whether they will scroll till the end or not. Today it’s essential for every website to keep the UI design updates because the user wants to access the information as quickly as possible. That’s why they need proper guidance which can be achieved with the UI design you offer.
Apart from that, the typography, list, and menus should also be positioned with the proper size and have sufficient space between them so that the user doesn’t end up hitting the wrong button. That is the reason why we recommend hiring an experienced website design company who can help you to create the best version of your website that easily grabs user attention and encourages them to perform the desired action.
7. Anticipate Mistakes
Not to mention that people make mistakes but repeating the same can have many consequences. When it comes to human error it can be mitigated by taking some proper steps like preventing the mistakes even before it occurs or by providing a proper solution on how to fix those mistakes after it occurs. Today you will find many websites including commerce offering various forms to collect users’ details. There are high chances that users may commit some mistakes by leaving an option or writing a phone number instead of an email id.
Having the best UI design for your website can help you to prevent those mistakes. Many websites have already started to adopt these mistake prevention techniques in different ecommerce and form designs. For example, you must have noticed that while filling any form if you mistakenly leave any of the fields then the final button remains inactive. Or if there are some mistakes with the email address then some red text appears below it.
Apart from that ecommerce websites offer pop-ups asking users whether they really want to abandon the cart or not. Because many times users click on the wrong button which leads to cart abandonment. While optimizing the UI design you need to anticipate the mistakes that your potential customers can commit after landing on your website. Because anticipating those mistakes is less frustrating than fixing them.
If you highlight the mistake committed by the user before they click on the submit or next button then it can be corrected from the user end. But if the mistake has been submitted then the user has to go through a long process by emailing you or by calling your agent. These types of mistakes will not only affect them but can also affect your business and customer retention rate.
When you start displaying the error message make sure users are clearly able to understand what mistakes they are committing. Keeping them in suspense can drive them away from filling your website forms. If you are planning to hire an experienced and reputed website design company for your business then you don’t have to worry about it because from their experience they are aware of the mistakes that most of the users carry and their design process includes preventing those mistakes.
8. Create an interface that is easy to learn
When we talk about UI design then every website mainly ecommerce wants their site visitor to spend more and more time exploring the various products. But for that users need to have a brief idea about how they can access your website interface. That is the reason why it’s recommended to create an interface that is easy to learn and your visitors are able to access the interface just by using it once.
The first point in the list of UI design tips that we have mentioned knowing your audience more deeply. Once you have a brief idea about your potential audience then it becomes easy for you to produce an interface that is simpler and engaging. A simple interface is easy to learn and can be remembered for a long time. You should be in a position to produce an interface that allows users to offer instruction to other people accessing the website without even looking at the website.
The first thing that we recommended is breaking down the content and other information you are offering i8n the paragraphs. Because a small chunk of content is easily digestible and brings more value than large huge paragraphs. Well, what is working for you can only be identified when it is tested effectively.
If you are a user of Microsoft Excel then you must have noticed a bunch of tools placed at the top. Yes, those tools are made available for users but only a few of them make use of those tools because the interface makes it difficult to access them which results in users typing and inputting data and making use of very few tools that are clearly mentioned with proper information and symbols.
Despite being a popular platform the tool offered by the can not be accessed by a user who used the tool once. In short, you need proper practice to access those tools. That is the reason why it’s recommended to offer a UI design that makes it easy for the user to learn the interface. To create a simple and easy-to-learn interface you don’t need a scientist, you just need an experienced website design company that can help you to create the most effective and easy interface for your user.
9. Create a design that makes the decision-making process simple
If you wish to have a UI design that encourages the user to take action on your website then it’s essential to produce the design that makes the decision-making process simple. The website today includes various UI options like the banner of the website expanding and becoming a full-screen ad, getting more blog sign-up pop-ups, modals pop up, video content, and more. Well if you are among them then right away you should plan to get your website redesigned because adding too many UI options distracts users from making the final decision.
Few things of your website design like the layout, navigation menus, pricing page, blog, and more impact everything that website builds. But the goal should be to offer a simple UI design with fewer options. Because the simpler we make the design the easier it will be for the user to make their design quickly. That is the reason why the website becomes very specific by including only one call to action button on the landing page and in the newsletter.
So try to keep the UI option less and create your web pages in a way that comes with product information, simple email signup, and other information that can encourage the site visitor to take action. If you are looking to create a Ui design that helps in making user decisions faster and easier then it’s recommended to hire an experienced website design company that can offer you a highly responsive and conversion-centric website design for your business.
10. Leverage the data
Every website wishes to have the most pleasing design that grabs users’ attention and encourages them to take action. But having an appealing design is not everything a website needs. No matter how appealing your UI design is for the user, if it is not created or optimized with the help of data then all the efforts can go in vain.
Undoubtedly the research and testing are an integral part of the website design but the data gathered after the launch are extremely valuable. By looking at the data you can easily analyze how effective your design and strategy are. That’s the reason why we recommend to setu[p analytics and analyzing them regularly. Today there are a bunch of analytical tools available in the market but google analytics always outperforms other analytical tools.
Make use of google analytics to analyze whether users are clearly able navigate from the home screen of your website to the product page or not? Have you seen an increment in the traffic and conversion after redesigning the website or not? Having clear data about user’s behavior and the design will help youtube make future decisions more effectively.
11. Avoid ignoring the basic standards
Most of the time we have seen site owners experimenting with new and creative types with a goal to reinvent new things that separate their website from the crowd. Well, it’s good to have a goal to create a website that separates out from the crowds but reinventing and experimenting with every small aspect of the design is something we never recommend because sometimes instead of bringing positive results a website starts getting negative results.
Users are visiting various websites so offering revamped versions of a familiar design can distract users and add some kind of cognitive load that discourages users to explore more about your website and business. By offering a revamped version you are forcing people to learn a new process that they have already learned. So reinventing design is good but make sure you don’t play out with the basic standard or you are not the first one in your industry to do that.
By now you must be aware of some of the best UI design tips that can help you to make more effective and creative designs for your business. When it comes to UI the user satisfaction should always be the priority of every website. Start caring for user time and energy to create a long-lasting impact on users’ memory. There are few more Ui design tips but above we listed some of the important ones that every website should consider in 2021. If you need further help related to website design and development then we recommend reaching out to our highly experienced website design professional that can help you to create a highly responsive and conversion-centric website design for your business.