Top 10 UI design trends 2020 To Optimize Your Website Appearance

We are already in the mid of 2020 and it’s the best time to know the top UI design trends that are already in use and going to be implemented in the future. Your UI design is the first impression that your mobile and website visitors will come across. An attractive and eye-catchy UI design can help your user to build a strong relationship with your interface.

Every year we see the launch of new technologies that give rise to the new UI design trends. In 2020 users are more diverting on Augmented Reality (AR), Virtual Reality (VR), and Mixed reality. To optimize your performance it is important for you to implement UI design trends that can grab your website as well as mobile application visitor’s attention.

User Interface is not only used to grab visitor’s attention but it is also used to optimize your website navigation and digital product appearance. There are few trends that have emerged in recent years whereas few UI design trends like asymmetric, grid layout and more are upgrading with the technology. Every website and the mobile application wants to be on the top, optimizing, and upgrading your website with the latest UI design trends will surely help you in fulfilling your expectation.  

In this article, we will be drawing your attention to the latest UI design trends that will help you to optimize your user’s journey and improve your ROI. Implementing these UI design trends will make your website more user-centric and connect your website & mobile visitor with your brand. 

If you are looking to know the eCommerce web design trends 2020 then check our blog on Top 10 Ecommerce Web Design Trends 2020 For Your Online Store

Top UI design trends 2020 

1. Digital/Hand-drawn Illustration

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Using attractive Digital/Hand-drawn Illustration in 2020 on your website as well as mobile design will surely help you to stand out from the crowd. Not only that but it will also help you to create an environment where your website visitors can easily recognize what your company and website are offering within a short period of time. 

Including Unaligned design and free form in your website draws your visitor’s attention and separates your website from others mainly your competitors. It also creates a natural and friendly human-centric feel that encourages your website visitor to return back on your website. Remember adding motions to your illustrations can make it more effective and attractive. 

In 2020 logo illustrations, motion pictures, and animated text is going to be the key facti=orin distinguishing your website. Using this type of illustration makes your website visitors more curious to explore in-depth detail about your website. It encourages them to scroll and find extra and unique illustrations that you have added to your website. 

Due to COVID19, many people have already started to stay at home and spend time on the internet and this is the perfect time when you can use the asymmetric illustration on your website to draw their attention. Sometimes these illustrations often make your website memorable to your visitors. So, using unique illustrations on your website as well as in your mobile app will make your website more effective and attractive. 

2. Big & Bold Typography 

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Well, we will not say it is a new trend but in 2020 Big & Bold Typography trend is going to continue and grab many UI designers and website visitor’s attention. Including bold and oversized typography not only attracts your user’s attention but it also helps in conveying your brand personality. 

The bold typography that you display on your website should always deliver a strong value proposition. If the big and bold text on your website doesn’t have and displays any purpose then you will not achieve the desired results. Including oversized typography will always grab your user’s attention and make them curious to explore more about your website but without any purpose, they may fail to convert. 

Today typography helps the website in achieving two different tasks of delivering the brand message and attracting website visitor attention.  If used and placed properly then it will surely give you an impactful result that you desire. Delivering powerful statements through bold typography will help your visitors to interact with your message and remember it for long.

Today there are various fonts available on Google fonts, Adobe fonts, and more that you can use to create and select attractive typography for your website and mobile apps. There are many companies and brands using these tools to create high-quality typefaces for their website. Its free access makes it easy for them to select the best typography. 

3. Augmented Reality- 3D Design 

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With the advancement of technology, every website wants to optimize its appearance to make it more user friendly. Using 3D design on your website can be the best idea to make it look more attractive and persuasive. It is not the latest trend but with the increasing popularity and usage, 2020 will be the year when every website will be eying on adopting a 3D design trend. 

If you are looking for the best design trend that can make your website eye-catching and eye-catching then using 3D design can be the best choice. Embedding 3D graphic design effects on a website is a time-consuming process and requires a special skill set compared to 2D design. But once successfully implemented the 3D design will surely give you the impactful result that you desire. Spending money and resources in 3D design will help you in getting maximum ROI. 

With the increase in the use of VR and AR apps,  many websites have already started to use 3D design to display their product like a home appliance selling eCommerce website using 3D design to advertise furniture as you can see in the image. 360-degree product view in eCommerce websites has also become more popular and many websites have already started using it to attract their website visitor’s attention. 

In the coming years, Augmented reality will surely be the top UI design trend that every website will look to embed. Leading companies like google and apple have already launched their augmented reality development platforms, ARCore and more to make the user feel the same physical world on the digital platforms.  

4. Asymmetric layout  

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In 2019 asymmetric layout grabbed many user’s attention and in 2020 also we will be seeing huge growth in the usage of asymmetric layout mainly for designing the digital product. With the increase in the usage of split-screen many websites are combining asymmetric layout with overlap and whitespace. 

An asymmetric layout consists of the various elements placed and used in an unconventional way. Using asymmetric layout properly on your website can make it more attractive, dynamic, and adds identity and personality to your website and mobile app design.

By the unusual way we don’t imply using it randomly but to add the element in a way that navigates your site visitor to your desired destination. An asymmetric layout can also be used to emphasize your brand message, appearance, and CTAs. Many eCommerce websites have already started using broken grids and asymmetric layouts to make their website more attractive and eye-catching.

If you want to be using and differentiate your website from others then it is recommended to include a broken grid and asymmetric layouts in your UI design list. Placing the element of the asymmetric requires time and practice as placing it randomly can affect your website’s appearance and effectiveness. 

While designing your website using asymmetric layout make sure it is user friendly if you don’t want your user to lose on your website. After the designing part is done to test the newly created design to know its effectiveness. 

5. Virtual Reality 

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As technology is growing, Virtual reality (VR) is grabbing many user’s attention. In the year 2019 many industries started using Virtual reality to improve their effectiveness mainly the gaming industry. In the past few years, we saw many VR headsets launched by different companies for playing games. 

With the launch of Oculus Quest in 2019, the VR feature is open for different industries. Mainly if your industry falls under health care and education then you should consider and plan to implement this UI design trend.   Days are not far when users will prefer and expect to see most of the websites offering VR features. 

 Remember 2020 is the year when you have to use advanced technologies to make your website stand out from the crowd. Using Augmented Reality (AR), Virtual Reality (VR), and mixed reality can surely help you in optimizing your website functioning and user experience.  

6. Skeuomorphic design/Neomorphism

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Most of you might be unfamiliar with the name not because of its functioning but because of its name.  Skeuomorphic design refers to the design elements that are used to create a realistic design that matches the real-life object. Many websites and mobile apps have used this design technique in the past to attract more customers. 

In 2019 we saw a few companies/brands using Skeuomorphic design to make their websites and mobile applications look more realistic and eye-catchy. But with the increase in the use of AR (augmented reality) and VR (Virtual reality), we expect the same design to return in 2020 to attract more customer’s attention. 

Even if in 2020 this design doesn’t grab the brand and company’s attention,  we recommend you implement this UI design to make your website and application look more effective. It will not only separate your design from the crowd but it will also make your website more interactive. The combination of shadows, highlight, and gradient can make it look more impressive and persuasive. 

If designed in the correct way, it will surely boost your website visitors and mobile application downloads.  look at the example to analyze how a Skeuomorphic design appears and you might have used these types of design in your earlier days. In 2020 it will make a comeback with more advanced features and attractive design. 

7. Round Edges Screen and Full-Screen Videos

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In 2019 we saw smartphone designs and patterns have changed mainly their edges. In the new arrival, most of the smartphones are offering round edges that change their interface. Now the UI design has to be more cautious while creating and implementing sharp-edged elements for mobile applications. 

Most of the Android phones and iPhones have already removed the on-screen button to display more content and offer more and clear screens.  they have also introduced notch features in new smartphones so now you have to make sure your UI design is compatible with all the latest features. 

Next, you have to consider your mobile application navigation. There are chances that your mobile visitors may find it difficult to navigate your application.  To get rid of all these difficulties we recommend offering visual hints that can help your user to navigate your application.   

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In 2020, fullscreen videos will also attract many user attention. Last year many Websites and mobile applications started implementing videos to make it look more attractive.  In 2020 a new UI design trend will be offering full-screen video features to your user.  make sure you consider smartphone new designs like rounded edge and notch while offering full-screen video features to your audience. 

8. Microinteraction 

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Today Micro interaction is one of the underrated but most important elements of UX/UI design.  If you want to improve your digital product design and create a delightful user experience in 2020 then it is important to place micro integration elements so that your user can interact with your product. 

From the term micro-interaction, you can analyze the element on your website and mobile will not be Huge. A  micro-interaction is a tiny element that is used in the website and application to improve the user experience.   Implementation  micro-interaction will help you in providing extra insight about your mobile application, offer delightful feedback and assist your user in the navigation of your website  

Most of us don’t notice or ignore the micro-interaction element present in different mobile applications and websites. But a small change or removal of micro-interaction can make us realize the importance of micro-interaction in a mobile application and website.

For example, on twitter, you may find a Lot of micro-interaction options like retweet options,  comments like sharing, and more. Most of the time users don’t think about why it is present and don’t realize its importance. If twitter removes the retweet option then you may find that something really important is missing that has to be present there i.e micro-interaction. So, in 2020 making proper use of micro-interaction will surgery give you impactful results.  

9. Voice Interaction 

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It 2020 voice interaction is another trend that mobile application and website in optimize user/customer experience. Earlier voice interaction was used by many top companies and brands. But with the advancement in the tech world, embedding voice interaction is becoming possible for all types of businesses. 

Voice Interaction allows the user to interact and access the mobile application and website through voice. Offering these types of features will help the user if they are driving, cooking, or doing some activity that doesn’t allow them to use a touch interface. From the past couple of years, we are seeing a huge surge in the use of voice interaction mainly in the eCommerce industry. 

With the increase in the use of voice interaction, we can say that it is not going to go away sooner until new mind-boggling technology is introduced in the market. Your UI designer will play a crucial role in enhancing the appearance of voice interaction in the mobile application and mobile app.  

10. Storytelling 

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Your story defines your company/brand and makes it memorable to the user. Storytelling falls under UX  but UI designers can equally contribute to telling a persuasive story that grabs your user’s attention. It plays an essential role in digital product design that helps you in delivering your brand and product information. 

Proper use of color and typography can help you to engage your audience with your story. You might have come across these types of stories mostly on a landing page that tells about the brand, product, and service.  Creative animation and visuals with strong copywriting can help you to deliver your message and story to your website visitors. 

An effective story can help your customers/visitors to establish a  strong and emotional relationship with your brand and product. Once your website visitors start feeling connected with your brand and website then they will not hesitate to perform any action you desire. Implementing an effective UX/UI design to create a story can also help you in deriving more sales and traffic, in short, it can act as a marketing tool for your website. 

UI design Trend Summary:

Digital/Hand-drawn Illustration 

Using attractive Digital/Hand-drawn Illustration in 2020 on your website as well as mobile design will surely help you to stand out from the crowd. Implementing unaligned design, free form, and motion in your illustration can draw your visitor’s attention and separates your website from others mainly your competitors.

Big & Bold Typography

In 2020 Big & Bold Typography UI design trends are going to continue and grab many UI designers and website visitor’s attention. Including bold and oversized topography not only attracts your user’s attention but it also helps in conveying your brand personality. 

Augmented Reality- 3D Design

Using 3D design on your website can be the best idea to make it look more attractive and eye-catchy. Various browsers have started supporting different 3D designs opening doors for websites to use and implement various 3D designs on their website. 

Asymmetric layout  

In 2019 asymmetric layout grabbed many user’s attention and in 2020 also we will be seeing huge growth in the usage of asymmetric layout mainly for designing the digital product. An asymmetric layout consists of the various elements placed and used in an unconventional way. Using asymmetric layout properly on your website can make it more attractive, dynamic, and adds identity and personality to your website and mobile app design.

Virtual Reality 

As technology is growing, Virtual reality (VR) is grabbing many user’s attention. In the year 2019 many industries started using Virtual reality to improve their effectiveness mainly the gaming industry. With the launch of Oculus Quest in 2019, the VR feature is open for different industries

Skeuomorphic design/Neomorphism

Skeuomorphic design refers to the design elements that are used to create a realistic design that matches the real-life object. With the increase in the use of AR (augmented reality) and VR (Virtual reality), we expect the same design to return in 2020 to attract more customer’s attention. 

Round Edges Screen and Full-Screen Videos

Most of the smartphones are offering round edges that change their interface. Now the UI design has to be more cautious while creating and implementing sharp-edged elements for mobile applications. In 2020, fullscreen videos will also attract many user attention.

Microinteraction

Micro interaction is one of the underrated but most important elements of UX/UI design. If you want to improve your digital product design and create a delightful user experience in 2020 then it is important to place micro integration elements so that your user can interact with your product. 

Voice Interaction 

It 2020 voice interaction is another trend that mobile application and website in optimize user/customer experience. Voice Interaction allows the user to interact and access the mobile application and website through voice. Offering these types of features will help the user if they are driving, cooking, or doing some activity that doesn’t allow them to use a touch interface.

Storytelling

Storytelling falls under UX  but UI designers can equally contribute to telling a persuasive story that grabs your user’s attention. Implementing an effective UX/UI design to create a story can also help you in deriving more sales and traffic, in short, it can act as a marketing tool for your website. 

Conclusion 

We have demystified all the latest UI design trends that will help you in optimizing and upgrading your website and mobile application. Implementing this design can help you to create a user-centric and conversion-centric website and mobile application. Today more than attractive, your UI design should be persuasive mainly if you are operating an eCommerce website and application. 

The subtle use of these designs with in-depth market research will surely help you to improve your conversion and traffic. To make your UI design selection and implementation process more effective you can check your industry leader website and mobile application. If we missed anything then in our next series of UI design trends blog we will give you an in-depth idea of the trend. 

Frequently Asked Questions:

1. What is a 3D interface in UI design?

In a simple word, if a user is interacting with a design having 3 dimensions x,y,z then it is called 3D design. Embedding 3D graphic design effects on a website is a time-consuming process and requires a special skill set compared to 2D design. But once successfully implemented the 3D design will surely give you the impactful result that you desire.  

2. Why are microinteraction important for website design? 

Micro interaction is one of the underrated but most important elements of UX/UI design.  It helps you in improving your digital product design and creates a delightful user experience. A  micro-interaction is a tiny element that is used in the website and application to improve the user experience. Most of us don’t notice or ignore the micro-interaction element present in different mobile applications and websites. But a small change or removal of micro-interaction can make us realize the importance of micro-interaction in a mobile application and website.

3. What is typography in UI Design? 

Typography in Ui design covers all the text present in the digital product title, caption, description, subtitle, and more. Using bold and oversized topography helps in attracting your user’s attention. typography helps the website in achieving two different tasks of delivering the brand message and attracting website visitor attention.  If used and placed properly then it will surely give you an impactful result that you desire.

4. What is the asymmetrical layout in UI design? 

An asymmetric layout consists of the various elements placed and used in an unconventional way. By the unusual way we don’t imply using it randomly but to add the element in a way that navigates your site visitor to your desired destination. An asymmetric layout can also be used to emphasize your brand message, appearance, and CTAs. With the increase in the usage of split-screen many websites are combining asymmetric layout with overlap and whitespace. 

5. What is Skeuomorphic design?

Skeuomorphic design refers to the design elements that are used to create a realistic design that matches the real-life object. Many websites and mobile apps have used this design technique in the past to attract more customers. Skeuomorphic design to make their websites and mobile applications look more realistic and eye-catchy.

6. What is storytelling in UI design? 

Your story defines your company/brand and makes it memorable to the user. Storytelling falls under UX  but UI designers can equally contribute to telling a persuasive story that grabs your user’s attention. It plays an essential role in digital product design that helps you in delivering your brand and product information.