Internet users are increasing every day. So is the potential for digital marketing. If you looking to start a new business look nowhere because the internet is your answer. With UK’s e-commerce to rising 17% from the last year and 8% of Europe’s revenue is coming from online retail it’s a no-brainer that starting an e-commerce business is profitable. What’s great is that if you already own an e-commerce website follow these 7 ways or strategies that will help you step up your game ASAP.
- Rethink Your E-Commerce Platform
Does your platform have what it takes? Well, the platforms like Shopify or Magento maybe good live with but what really matters is what’s inside?
For instance, Manchester-based specialty auto part merchant Awesome GTI managed to increase its revenue by 96% by migrating from Magento to BigCommerce, just like that. So it’s about to choose the right platform that will cater all your needs.
- Emphasize User-Generated Content
Who wouldn’t want a 5 star rated product? User reviews, photos, and their thoughts about the product published on the website will have a great effect as such it will increase users trust towards your store. And there are a lot of companies doing the same and earning a ton of cash.
- Rework Your Product Descriptions
A detailed a SEO friendly description of a product is very essential. Not only does it act as advertisement to your product but with enough keywords you can actually get more traffic.
Make sure that your descriptions are not too big but more creative.
- Integrate Video On-Site
Do you know what is better than product description? It’s video about the product. More and more people are using the internet every day to do all sorts of things, in which watching videos is also a part. So if you are able to integrate video about your products or the demo videos provided or created by the brands themselves, use those to your advantage and gain more sales.
- Fine-Tune Your Site’s Design Elements
Now let’s take about your website. If you think your website is a little bit dull in any aspect don’t hold back use all your skills and tools necessary, to make the best-looking website. Starting from color schemes, layouts and even themes. Choose those wisely. You can use page builder to see these changes in real time.
- Make Sure You’re Mobile-Friendly
I was emphasizing that new people are coming to the internet every day since the beginning of this article. The fun fact is that most of them are smartphone users. Normally pc oriented websites are not meant for smartphones and they tend to look ugly when we open them(websites) so make sure that your website is mobile friendly before it’s too late. You can use Google’s tool for the same.
- Smarten Up Your Site Architecture
At last, it’s time for the UX. your UX design will decide your SEO score. For example, if you have categorized your products and have better keywords your website might get a much better score than before. So consider this and above all points. Sprinkle in some keywords where possible, create a great UX and you are all set.
In conclusion, if you follow above tips and make changes you will see more traffic than before, and it all boils down to the proper implementation. So all the best 🙂