Are you running a Restaurant business in some popular city and looking to grow your business? If yes then make sure you go through every small point in this article. Today more and more industries are introducing their business in the online space and the restaurant business is nowhere left behind. In fact, you can say restaurant businesses are continuously adopting new trends and technology to create a strong online and offline presence. A fully functional restaurant website design can help you to accomplish the desired goal.
Today with the increase in the competition just creating and offering a restaurant website design will not allow you to drive desired results. That is the reason why businesses should look to hire an experienced website design company that can help them to create a highly attractive and conversion-centric website design for their business. Every prospect landing on your restaurant website design to order any kind of food will always have some or other kind of expectation.
Before you start designing your restaurant website you need to have a clear idea about what you need to include in your website to meet user expectations. The easier your site visitors feel while navigating and placing orders on your restaurant website design, the higher chances will be to convert them into paying customers. But the question comes down to how to create such a kind of restaurant website design?
If you are scrolling the website for the same then you have added on the right article where we are going to highlight some of the best website design tips that you can consider while creating restaurant website designs for your business. Apart from that, we will also be including some of the features that you can include on your restaurant website. So make sure you stick to the end of this article.
An Overview Of Restaurant Website Design
Every business today looks to reach a maximum number of prospects mainly when you know that your product/service has the potential to drive maximum conversion. One of the most effective ways or solutions to drive more customers is by increasing the reach of your business by creating a highly attractive and conversion-centric website design for their business. It not only allows you to reach maximum users but also has the potential to make your restaurant business stand out from the crowd.
If you already have an old restaurant website that just offers information about your business then we recommend you redesign your website by hiring an experienced wordpress website design company. Not to mention but the user experience along with attractive design offered by other websites have raised the user expectation. Before any user lands on your website, they have some common expectations like better navigation, attractive design, easy checkout, and many more. With the relatable restaurant website designs you are able to create the ease it will become to engage users.
Apart from that, your restaurant website is the place where you get full freedom to advertise any new, existing, or fast-selling dishes. Not only that but you can also offer detailed information about the dishes so that users are well informed about what they are ordering. Some of the consumers have allergies to some or other types of materials that restaurants use in the food. In your restaurant website design, you can highly recommend that your food is gluten-free and prepared in a clean environment.
In short, you get access to highly every small type of information that can engage your site visitors. You can also make use of your website to highly recommend the monthly, weekly, or daily discounts and coupons offered by your restaurant. That is the reason why it’s said having a responsive restaurant website design is essential for businesses. But the information or the discount/coupon you offer can offer you results only when you create and offer a fresh, compelling, and modern restaurant website design.
When creating the restaurant website design you need to select the layout, color, and font widely so that it enhances your website appearance. Because the first impression is always the last impression. Below we are going to highlight some of the important tips that you can consider while creating the restaurant website design for your business. But before that let’s take a look at why businesses should get a dedicated restaurant website design?
Why should restaurant businesses get a website design?
Most of the restaurants in different cities and countries partner with common third-party websites that can help them to get orders. These third-party websites ensure to offer the best user experience by creating and offering the best website design or interface. Because the website is only the key component that helps them in driving more traffic and conversion. There are high chances that you must be doing the same. But the percentage you pay them per order can be avoided by creating a dedicated restaurant website design.
Undoubtedly creating a website design by hiring a highly experienced website design company might require a good budget. But if you think from the long-run perspective then the investment might look very small to you. Not to mention but running a restaurant business is not an easy task as it requires a lot of manpower, effort, and most importantly customer satisfaction. That is the reason why every restaurant business looks to drive maximum results from the website which can only be achieved when you have a dedicated website for your restaurant business.
A report by constant contact states that nearly 75% of the users looking to dine performs searches on the internet to find the best restaurant for your website. If your restaurant is failing to appear in the search results then you might end up losing your customers to your competitor’s website. Having an online presence has become so crucial that if your business is not present online then users will hesitate while visiting your physical store or making online purchases.
So let’s take a look at some of the important points on why every restaurant business should have a dedicated restaurant website design for their customers:
1. Improve brand image
Like we have mentioned earlier that every user today performs an online search before they visit any restaurant or order any food online. The restaurant website design you create will act as the first impression that your products will get of your restaurant. By creating a highly attractive and research-based restaurant website design you can create a positive impression that will result in recurring customers. That is the reason why every restaurant business today looks to hire an experienced website design company to help them create the best restaurant website that separates them from the crowd.
Having a dedicated website will offer your full control over the design where you can play out with the images, information, and more. You can display the best images from different angles, offer detailed information with a goal to improve your restaurant branding. These images and information can offer you a detailed idea about who you are and why they should select your restaurant over others. So if you wonder why you need to create a restaurant website then remember it helps in improving your branding.
2. People can browse your menu
A restaurant website design can offer benefits to your prospects in a number of ways right from offering details about your restaurant to providing an in-depth idea about the dishes you have got to offer. A normal menu can contain only the name of the dish and the price of the dish. But when it comes to dedicated restaurant website designs you get full freedom to highlight every small detail about the dishes including the images and the ingredients used in the dish. In short, we can say you can create a menu that your prospects will nowhere find on the internet.
This way you will be able to encourage more and more consumers to order food from your website. Not only that but by offering images for dedicated dishes you will be making the decision-making process more easy and convenient. Some of the customers might have allergies to some food and most of them are picky easter. A detailed menu will help your prospects in a number of ways. For example, the person who can’t eat gluten food will always look for information through which they can analyze whether the dish contains gluten products or not.
So if you wonder why you need to create a dedicated restaurant website design then remember it allows you to create and offer a detailed menu that can help your prospects in a number of ways.
3. Reduces advertising cost
Most of the restaurants today spend hundreds and thousands of dollars advertising their restaurant to grab more people and order. Well, this particular traditional advertising using print ads and commercials makes an impact in the beginning but slowly the memory starts to fade. And spending huge amounts of money on traditional advertising will not be an option every time. That is the reason why you need to create a dedicated restaurant website design that will not only help you to highlight your restaurant and product but also advertise the dishes, new offers, and more.
Using various advertising channels you can easily drive users to your website and there you can display an endless amount of information, offers, and more for just a small fraction of the cost. Not only that but this information and offers will be displayed 24X7 without paying any extra amount and anyone interested in it can easily access it. Apart from that any day you can easily update or remove the information and offers depending on your wish and republish it again in the future when needed.
So if you wonder why you need to create a dedicated restaurant website then remember it helps in reducing the extra advertising costs which can be used for other purposes.
4. Allows you to speak directly with customers
The advancement in smartphone technologies is continuously improving the connectivity that is encouraging more and more people to connect with brands and businesses. Having a dedicated restaurant website design can help you to speak directly with your customers without having any third-party involvement. Most restaurant businesses today hesitate to create a dedicated website because they think that they already have a presence on a third-party website.
Well, you might be having a presence on a third-party website but the way your restaurant will be displayed will be totally dependent on them. You might be looking to display more images but they might limit you with images and information. That is when a dedicated restaurant website design comes into the picture. Having a dedicated website design will allow you to convey your business thoughts and speak directly to your prospects.
Instead of relying solely on the third-party website and google you get the freedom to display every small piece of information about the products and services. All this information and the way your website communicates will contribute toward convincing your site visitors to either order food or visit your restaurant physically. So if you want to know why you need to have a restaurant website then remember it allows you to speak directly to your customers.
5. Reach maximum prospects
Having a dedicated website not only allows you to display information but also helps in reaching the maximum audience. Wherever a user looks for any restaurant then the first thing they do is pick the nearest device and search for the best restaurant. By creating a dedicated restaurant website you are able to make your restaurant in the search result list where users can interact with your restaurant website and perform the desired action.
After creating a result-driven restaurant website by hiring an experienced website design professional you can rank your web pages on the top of the list by hiring experienced SEO experts. Once your web pages are able to rank for a particular keyword then people will automatically start finding your restaurant website in the search results. For example, if your website is ranking for the best restaurant near me or the best steakhouse near me then it’s a keyword that most of the people search and you will be able to reach a maximum audience.
So if you wonder why you need to create a dedicated restaurant website for your business then remember it helps your restaurant to reach a maximum audience.
6. Display testimonial for better credibility
Today before users make any purchase or visit physically they look to know every small detail about what other users think about the place or product. That is when testimonials come into the picture. The testimonials act as the most powerful tool that can encourage more and more site visors to make their decision quickly. Or we can say it helps businesses to get more positive results by converting site visitors into paying customers. The restaurant website you create and offer acts as the best place to display those testimonials.
You can display the customer testimonial on your restaurant website or if you have received an award or won any competition then you can also include them on your restaurant website. All these will help you to build credibility which will result in better traffic and conversion. More users will start to relate to your restaurant website and recommend it to others as well. If you are someone looking to create a strong presence in this competitive world then it’s always recommended to make use of testimonials in your restaurant website design.
If you are getting your website designed by an experienced website design company then you don’t have to worry about the testimonials as they will help you to create and offer the best result-driven restaurant website designs that drive more traffic and conversion and also creates a strong online presence.
7. Differentiate yourself from competitors
When it comes to the restaurant industry then we don’t have to mention that the competition is huge. The dishes you are offering are already being offered by the various restaurants out there. To drive maximum customers to your restaurants is essential for you to separate your business from others. One of the most effective ways to do this is by creating a dedicated restaurant website for your business. Like we have mentioned before when you create a restaurant website you get the freedom to add and display more information about the restaurant and your offering.
If your competitors are already present online then it makes clear sense to make your restaurant business online live for your audience. Learn from the mistakes that your competitors are committing and look for the gap that you can fill through your restaurant website. Today a well-crafted and easy-to-use restaurant website can offer you a competitive edge over others. As it will allow you to clearly deliver your offerings and display very small information there your site visitors might look for after visiting your website design.
So if you wonder why you need to create a restaurant website design then remember it helps in differentiating your website from others.
8. Act as the way to promote other services
Not to mention but your restaurant business must be offering multiple services to grab more user’s attention and separate the business from the crowd. But to drive results from additional services you need to make it reach the maximum number audience. There is no better place than your existing restaurant website. A website offers your full freedom and space to add and highlight all the services offered by your restaurant.
If you have your business USP then you can always highlight it on your restaurant website. A dedicated restaurant website will allow you to promote any kind of service, just you need to create the pages and do the SEO of the pages to rank higher on the search engine result page.
By now you must be having a clear understanding of why you need to have a restaurant website design for your business. Next, let’s take a look at how you can create a well-crafted restaurant website design for your business.
How to create an effective restaurant website design?
Creating a lively environment and appetizing food will only help drive local customers or those aware of your restaurant business. You might feel that your business is doing great but in reality, that is only the half battle in the restaurant business. A vibrant environment and appetizing food can help you to drive customers but when it comes to running your business to its full potential you need to create a strong presence. You need to make your restaurant reach the maximum audience which can only be achieved when you have a dedicated restaurant website design for your business.
Below we are going to highlight some of the important and effective tips that you can consider while creating a restaurant website design for your business:
Understand your audience
Before you start to plan and execute your restaurant website design it’s important to understand who your prospects are and what they will do after landing on your website. Whether you are planning a new restaurant website design or redesign your existing restaurant website you need to understand your audience in and out. Because they are the ones who will visit your website, explore your Design and perform the desired action. So you need to create a design that matches their expectation and for that, you need to understand them in and out.
When creating a restaurant website design you will generally have three types of customers: first are those new customers from out of town or country, the second is the local customers, and the third ones are the returning customers. By understanding them you will be able to identify who you are trying to reach or you can say you will be able to identify and understand their needs. A restaurant business can have new and recurring customers, so your goal should be to spend time on how you can best engage them after they land on your website design.
Today the reason why an experienced website design company has become the choice of every restaurant business looking to build websites is that the research-based design and the value they bring can never be compared with the DIY website design. Remember every new customer will compare your website with others to identify and understand why they should select your website over others. By understanding your audience you will be able to create a research-based design that will convince them to stay and explore more about your website and business.
So when it comes to creating a restaurant website you need to understand who they are and how they will increase with your design. The better you understand the easy it will become for you to create an effective and lucrative restaurant website for your business.
Think of your website as the physical space
The main goal behind creating a restaurant website is to ensure that users landing on your website are able to get the best experience and every small piece of information that they may not find elsewhere. When creating an effective restaurant website design plan we recommend you pretend that the user will be visiting a physical space. This way you will be able to engage more and more site visitors.
Every restaurant business owner clearly understands the importance of the interior and the atmosphere in the physical location. That is the reason why they spend hundreds and thousands in creating an attractive look that can rejuvenate users visiting the restaurant physically. Apart from that a restaurant owner also ensures to offer clean tables, attractive lighting, and more that creates a welcoming atmosphere. The same should be kept in mind while creating a restaurant website.
When someone lands on your restaurant website they will be visiting your virtual restaurant and the way you present your business and offering will decide whether users will convert after landing on your website or not. By looking at the website design they will be judging the quality of your food, the location, service, and more. That is the reason why it’s said to get in touch with an experienced website design company when you plan to create a restaurant website for your business.
Structure your website for better usability and user experience
Usability is the key to drive more conversions to the website. Most of the restaurant websites just care about the appearance but few who look to create a strong online presence give preference to the site structure. But here is the take when creating site structure for better usability your goal should be to keep how the user will use your website then how your team will navigate your website. The more preference you give to your preps when creating the site structure for better site usability and user experience.
A well-crafted site structure will ensure that users are able to quickly and easily find the information and other details about your restaurant and menu. Not only that but they should be easily able to reach out to you via email, social media, and more. Keeping your prospects in mind while creating the site structure will allow you to create clean and easy navigation. Remember the more easy and straightforward navigation you offer to your audience the more user-friendly website you will create for your prospects.
Whenever a user wishes to grab any information then first they start scrolling the website altar and they look at the top navigation menu. When planning your site structure you need to ensure that users are easily able to find the information when scrolling through your website design. Make sure to keep the important information on the top so that users are quickly able to find the right and important information. Apart from that make sure you tell a story when users start to scroll your website design. This way you can engage more and more audiences.
So when it comes to creating a restaurant website design then it’s always recommended to create site structure or better usability and user experience. You also have an option to hire an experienced website design company if you wish to create a result-driven restaurant website design for your business.
Selection of right color
When it comes to restaurant website design then every restaurant business owner wishes to have a website that can create a memorable experience. Undoubtedly the site structure plays a major role in creating a memorable experience but when it comes to making your website and business memorable and recognizable then the color you select and use in your website will play a crucial role in creating strong branding. Whether you are aware or not, the color you select can make your audience calm, exiters, and sometimes hungry as well.
The color you select for the restaurant website will decide a number of things including the response rate and readability. That is the reason why I recommend keeping the aesthetics and functionality in consideration while selecting the color scheme for your website. If you are confused about how to pick the right color for your website then it’s recommended to use the same color right from the top to the table. This way you can keep the branding consistent and make your website and restaurant memorable and recognizable.
Experimenting with color can offer you more satisfying results. For example, colors like black and purple are considered appetite-killing colors whereas the red and yellow colors can make your site visitors feel hungry. Well, it doesn’t work with every website but yes these types of color combinations you can consider and experiment with more variants for better results. Regardless of the color, you select for your restaurant website make sure the text inside your website is easily readable.
If you need further assistance on how you can select the best color for your restaurant website then it’s recommended to hire an experienced website design company for your website and business.
Display the important information
When you plan to create a restaurant website then you need to have a clear understanding of what information your site visitors will look for after landing on your website. Depending on that you can decide the information that you need to include on your restaurant website. A well-planned and well-crafted website design should be able to showcase the desired information clearly to the audience. In short, you consider your restaurant website as the information delivery machine or online spokesperson that offers every small detailed information about the restaurant and the service.
The restaurant website you create should be able to answer site visitor’s queries. Below we are highlighting some of the important information that most of the user expects from a restaurant website:
- Clear Menu: Not to mention but the menu is something that every user will look for after landing on your restaurant website. By looking at the menu a user will make the decision on what they need to order online or what they will order after visiting your restaurant. Some of the users might look at your menu to check whether the particular dish is available in your restaurant or not so that they don’t come across any disappointment after visiting your restaurant physically. So when it comes to creating a restaurant website it’s recommended to create a clear menu and categorize the menu in the right way.
- Online order button: If a user feels satisfied after looking at the menu and wishes to order any of the [rod tubes that they have liked in the menu. Then the next thigh they will look at is the online order button. By adding the online order button you are increasing the chances of converting more site visitors into buying customers. SO when you plan to create a restaurant website design it’s always recommended to add the online order button and make it easily recognizable.
- Store Locator: Most of the time a restaurant has multiple branches in different areas. So to make your restaurant website more effective and helpful you can add the store locator to the map along with the complete address of the store. This way you will be making it easy for the customers to find the nearest outlet. It will mainly help when it comes to ordering food online as they will be getting a more accurate estimate of when they will be getting the food delivered.
- Add testimonials and customer reviews: Every user landing on your website will look for a convincing reason on why they should select your restaurant website over others. That is the reason why every restaurant website should look to add testimonials and customers review for more effective results. You can also add the feedback button and ask more customers to offer feedback about their experience.
- About Us page: When you convey your business story then there are high chances that users will connect with your brand for better results. About us, a page is the best place to convey your brand story and its purpose. When you plan to create a restaurant website then make sure it comes with a detailed about us page.
- Social media button: The next thing that you can look to add is the social media button on your restaurant website. Not to mention but having a social media presence has become crucial for every business as it allows you to engage more and more customers. One of the best ways to drive users to your social media pages is by adding the links to various platforms on your restaurant website. Make sure the social media icons are clearly visible on your website. You can add an eye-catchy CTA that encourages more and more site visitors to take action on your website. Apart from that, you can also use words like “like us on Facebook” comments and more to engage more people on social media pages.
If you need further assistance on how you create a restaurant website for your business then we recommend you to hire an experienced website design company for your website and business.
Make use of high quality images
Like we have mentioned earlier, having a dedicated restaurant website allows you to highlight very small details through text and images. The images you select in your website can play a major role in grabbing site visitors attention and encouraging them to explore more about your website and business. But you need to ensure that you are selecting and using high quality images in your restaurant website. It has the potential to deliver a lot more about your restaurant atmosphere, the food offered in your restaurant, about staff, services and many more.
If you have an attractive storefront in the particular area then don’t hesitate to show that off to your prospects. Add more high quality images from different angles. If you think the space you are offering is not the best but the food offered by your restaurant can not be compared with others then add more images of the food. You can also make use of the small background video that highlights your restaurant, food and other services.
Here is the take: don’t add video just to have a video in your restaurant website instead look for the best visual and add it in your website for better and effective results. When adding images make sure you are putting the strongest images at the beginning because most of the time images that you add decides whether users will show interest in scrolling your website ideas or not. So make sure you are displaying clear and high quality images on your website.
Add clear message about the food and restaurant
Adding a clear message has the potential to convert more users landing on the website. It not only helps you to deliver or highlight your restaurant purpose but also allows you to get better ranking in the search engine result page. It allows you to tell your story and your restaurant mission and food you serve to your customers. Remember different people will respond in different ways to your messages and the information you incile in your restaurant website.
Adding high quality images will help your restaurant in a number of ways but after users are convinced to scroll your website they will look to grab more information and that is when you will need the messages and information. A combination of both textual and visual messages can create a positive impression that will lead to better conversion. Instead of holding any information, be transparent in offering every small impression about the food and restaurant.
If you are specialized in japanese, or thai or chinese then use giant fonts to highlight it. Yes it might sound very obvious to you but most of the time it becomes the overlooked aspect. Because you will have very less time to capture your site visitors attention that is less than 5 seconds and within the given span of time you have to capture your site visitors attention. So make sure you add clear message in your restaurant website.
Conclusion
By now you must be having a detailed idea about why your restaurant business needs a fully functioning website and how you can create one. Remember in today’s online-driven world where every user is performing searches online, buying products online, ordering floods online, and many more you can’t afford to avoid creating a dedicated website for your restaurant business. A fully functioning website will allow you to reach the maximum audience and offer every small detail about your restaurant business.
A well-structured website design has become the key to drive more traffic and convert more site visitors. If you already have an existing restaurant website then it’s recommended to get it redesigned so that you are able to compete with more businesses. By redesigning your website you will ensure that every user landing on your restaurant website is able to get the best user experience and interact with the design easily.
That is the reason why we recommend you hire a highly experienced website design company that can help you to create a highly attractive and conversion-centric restaurant website design for your business.