Real estate industry is continuously evolving by adapting different techniques and methods with a goal to offer a positive experience to prospects. Today no matter how close your property might be to your prospect’s house before they schedule their visit they look for a few details about your business and property on the internet. Your prospects will get the relevant and persuasive information only when they have access to your dedicated real estate website.
Today having a dedicated website has become the key that helps businesses to drive more traffic and customers to their website and business. That is the reason why today most real estate businesses looking to hire an experienced wordpress website design company that can help them to create a results-driven real estate website that drives more traffic and conversion on their website.
Mainly in today’s competitive marketplace where every business is targeting the same customers, you need to stay ahead of them by creating and offering dedicated wordpress websites for real estate businesses. Not only that but the internet has become the main source to find any information or buy any product/services. A report by the National Association of Realtors states that nearly half of the US homebuyers make use of the internet to find the right property for them.
If you are failing to create and offer a dedicated real estate wordpress website then your prospects might shift to your competitor’s business. That’s why having a fully functioning real estate website is essential for business. But just creating and offering any design or single-page website will not help you to drive results. Users today look at google for every small answer they need. It means they are getting access to different designs and positive user experiences offered by different websites.
If your real estate design is failing to impress them or meet their expectations then they will simply leave your website and never come back. So, if you are looking to create a highly attractive and user-centric website design that encourages users to explore more about your real estate websites and business, then you have landed on the right article.
In the article, we will be offering you detailed ideas about the best real estate wordpress website design tips that you can consider before you start to create any wordpress website for your business. If you need further assistance related to wordpress website design then you can reach out to SFWP Experts, one of the leading and award-winning WordPress web design companies in Los Angeles with more than 10+ years of experience in creating different designs for different businesses.
If you are looking to select the best real estate wordpress theme for your website then make sure to check our blog on Best Real Estate WordPress Themes To Follow in 2021
Tips To Consider Before designing your real estate website
User-Centered Approach
When you plan to create a real estate website using wordpress then the first thing that we recommend you to do is make use of a user-centered approach. Gone are those days when prospects used to adjust with any kind of design or navigation or user experience. Today if you fail to meet their priorities or expectations then they will simply abandon your website and look for some other option. Every user today looks to get the best user experience which can only be achieved when you keep a user-centered approach on top of your list.
If you directly jump onto the design process then your website might come across different issues. In short, you will be on the edge of harming your online business. That is the reason why most real estate businesses look to hire an experienced wordpress web design company for their business. If your goal is to create a website design that drives more traffic and conversion on your website then you need to keep users’ expectations on the top priority.
Once you get into the audience research part then you will start to realize what your prospects will look for after landing on your website? Mainly when it comes to the real estate business then it’s all about trust and transparency and your website design will surely help you to gain that if the user-centered approach is kept on the top priority in the list. The real estate wordpress website you will create will act as the front door of your business and it should offer a welcome feel when users land on your website.
When conducting audience research you can look to find answers for some of the important questions like what they will look for after landing on your website? How easily can they access information on your website? What type of design will offer them a sense of trust and transparency?.
If you are planning to create a new real estate wordpress website then one of the most effective ways to perform audience research is by conducting a survey campaign. Or hire an experienced wordpress website design company to help you create attractive and conversion-centric real estate wordpress website designs for your business.
If you are looking to know more about how you can create a user-centric website then make sure to check our blog on User-Centric Website Design Guide: How To Create A Website Design That Relates With Target Audience?
Keep usability over design
Make sure to keep site usability over design, while this might sound strange to you but it’s true in some way. We are not saying that you should ignore design while creating your website because the design will also play a major role in grabbing the user’s attention. But most of the time businesses keep the design on the top of their list.
Undoubtedly real estate is the industry where appearance matters the most. But after users feel satisfied with the design then the next they will start to do is look for more information about your business and properties. That is when your website’s usability will come into the picture. If users landing on your website fail to access any information or other elements then they will leave your website without having any second thought.
In short, we can say all your designing efforts can go in vain. That is the reason why it’s said wordpress website design and site usability should flow parallelly. Having focus on adding more attractive visuals is nowhere wrong but you need to give the same priority to your website usability as well. Because your site usability will define the user experience your site visitors will get after landing on your wordpress website design.
Some of the important factors that lead to poor site usability are a non-responsive wordpress website, slow loading wordpress website speed, complicated navigation, and many more. By enhancing these factors you will be able to improve your real estate website usability which will result in more engagement and conversion. If you need further assistance on how you can enhance your website usability then make sure to check our blog on How To Use Visual Hierarchy to Improve Website Usability and UX?
Easy navigation
The next thing that we recommend you to look into is your real estate website navigation. Most of the time real estate websites are more focused on their website design and the graphics they are going to add to the website. But they forget that there are other aspects that can make or break their online business. If you want your site visitors to stay on your real estate wordpress website then it’s recommended to offer them the best and easy navigation.
Whether it’s a tenant, property owners, landlords, or any other broker before they make any purchase or new appointment decision. They will look to know more about your business and about you. If your navigation makes it difficult for them to find the right property or other information about the property or your business then they will leave your website and never return back on it. Because by doing this your website and business will fail to gain credibility.
Remember the website navigation you create and offer to act as the compass that directs the user to the right path. But if your compass destroys your journey and makes you land in the wrong location then you will never trust that particular compass. The same goes with your real estate wordpress website navigation. Well-planned website navigation will never disappoint site visitors; instead, it will encourage them to explore more about properties that they weren’t aware of.
Mainly when it comes to making navigation easy then you need to keep mobile visitors in mind. Today nearly 67% of mobile users abandon the website just because of confusing and difficult navigation. Apart from that, nearly 94% of the website’s first impression is dependent on your website structure, navigation and performance.
To optimize your real estate wordpress website navigation you can focus on things like including bold button, footer, logo, breadcrumbs, and many more. If you need further assistance on how you can optimize your wordpress website design and navigation then you can always reach out to our highly experienced wordpress website design company to help you create an attractive and conversion-centric website design for your business.
Offering powerful search and filter tool
Not to mention but if you are looking to create a fully-fledged real estate wordpress website for your business then you must be listing multiple properties on your website. All these properties might be located in different areas, cities, states, and more. Listing all the properties and making users jump from one page to another page will create a bad impression about your website and business that will result in lower engagement and a higher bounce rate. That is the reason why we recommend you offer a powerful research tool that will allow your site visitors to find the right property in the right location quickly.
If a user wants to take up any property then they will perform searches based on rooms, location, the year it was built, and more. A combination of advanced search tools and filters will make it easy for the user to find the right property and make the right and quick decision. Make sure to use the right keyword as it will help users to get the exact same property they are looking for or might have searched earlier on your website.
If you are getting your real estate wordpress website designed by an experienced wordpress website design company then you don’t have to worry about the advanced filter or search tool as they will ensure that your website comes with all the features that can encourage users to take action on your wordpress real estate website.
Make use of long-tail keywords in the content
Apart from all those, one thing that we recommend you do is to make use of the long tail keyword in your real estate website. Most buyers today make use of long-tail keywords to search for a specific property. And by including long-tail keywords in your content you will ensure that users are able to find your listing. If you have already managed the site earlier then you must be aware of how search engines crawl a website and assign the ranking.
Search engines do not understand the purple and match the presence of keywords. If both go well along with other ranking factors then the search engine bot assigns the ranking and makes it visible on the top for a particular keyword. That is the reason why we always recommend real estate websites to make use of long-tail keywords in their web page content. Mainly you need to focus on structuring your property list page content in a way that makes those long keywords sound more natural than forcefully used terms.
You can either make use of a keyword research tool or consult with an experienced SEO agency that can help you to create an effective and result-driven SEO strategy for your website and business. Mainly when it comes to the real estate industry you can expect keywords like “new condos for sale in Idaho ” or “equestrian properties in Tampa ” and more. If users are using these terms and if it’s included in your optimized real estate wordpress website design then the search engine bot will never hesitate to list your web page in the search engine result page.
Add more CTAs
The next thing we recommend you to look at on your real estate website is the CTA. Not to mention but CTAs are the most important and valuable elements that encourage users to perform the desired action. Whether you have a standard blogging website or a fully functioning real estate website, the CTA you use in your wordpress website will help you to accomplish your final goal. A goal can be another like asking a user to buy, book an appointment, signup, and many more.
When you plan to create your website CTA we recommend you to be more strategic because a small issue with the CTA can take away your effectiveness. The website CTA should be able to grab site visitor’s attention, convey to them what action they are going to take, and encourage them to perform the desired goal. Remember placing CTA in the right position will allow your website to increase the conversion by 200%.
When you are asking users to book an appointment or rent any property or sell the CTA should clearly indicate to users what action they are taking and where they will be getting redirected to. When creating your real estate wordpress website CTA we recommend you to follow the below-mentioned tips:
- When creating your website CTA we highly recommend you to make use of language that your site visitors can relate with
- Make sure your CTA clearly indicates where your site visitors will be redirected to after taking action on that particular CTA.
- Make use of promotion words that encourages the user to take action on the CTA
- If needed you can include FOMO (fear of missing out) that can encourage more site visitors to take action on your website.
- Always try to be creative and strategic with
- Make your website CTA stand out from the crowd with the help of colors
- Check your real estate wordpress website CTA responsiveness on different devices.
The CTA of your website is one of the most important aspects that can make or break your website conversion. If you are someone looking to enhance your real estate website design and drive maximum results from it then you need to add CTA optimization into the list. If you are getting your website designed by an experienced wordpress web design company then you don’t have to worry about website CTA as they will ensure to create the most effective and result-driven wordpress website design for your business.
Conclusion
By now you must be having a detailed idea about what design tips you can consider before creating your real estate wordpress website. WordPress has made it easy for the user to create fully functioning website designs with the help of a theme and plugin. But when you dive into the design process you need to consider multiple points to make the real estate website design more effective result-driven.
While wordpress features might help you to create a fully functioning website, but if your goal is to create a wordpress website design that drives more traffic and conversion on your website then we always recommend you to hire an experienced wordpress website company for your webiste and business.