Prepare Your Ecommerce Store for The Holiday Season


Technological developments made our life easier. So does online shopping. It’s estimated that the current value of e-commerce is 2.290 trillion dollars as of 2018 and reports suggest that it may well 4.4 trillion dollars by 2021.

In other words, it’s the best time to start an online e-Commerce store. And this festive season can be great for e-commerce. If you already have an e-commerce store, where you will sell products online, follow these steps to make a fortune!

 

  1. Choose Your Platform Wisely

Look no further than WooCommerce. It powerful, open source, and has a large community that will support you. As well as a ton of extensions and add-ons.

 

  1. Choose Managed Hosting

Managing an online store is no easy feat. It requires a lot of skill. During the festivals, the traffic will be quadruple meaning you need to pay attention to the store 24×7. While at some stores shopkeepers have no idea how to deal with the server. It may turn into a security threat to your online store. So use managed cloud hosting where all these problems are taken care off.

 

  1. Fast Speed to Ensure Maximum Sales

Time is money! Every second counts. It’s proven that 40% of visitors give up on products when the product takes 2-3 more seconds to load. So better to be safe than sorry. Try using a CDN to avoid these types of problems.

 

  1. Responsive Design

Make sure that your web store is compatible/responsive in smartphones. There is a been steep rise in smartphone usage and people started to use phones to shop. So you don’t want to be left out, from the smartphone users. Use mobile smartphone first strategy for better results.

 

  1. Change Your Showcase

Changing your storefronts, banners, and some colors will definitely have effects on people, in a good way. By doing your website will seem to be more active or ’alive’, while expressing your joy and promoting your store at the same time.

 

  1. Impressive (read, usable) Design and Layout

Getting lost certainly sucks, no matter where you are! In other words, if your store’s navigation lacks, you can most definitely see a rise in bounce rate rather than sales. Investing in a good theme and layout will help you to get more sales.

 

  1. Create a Page with Gift Ideas

Who wouldn’t like a gift during the festival season! People tend to buy a lot during festival sales in a limited time period. So if you toss in a gift or a great offer it will motivate your visitors and they might end up buying even more.

At least create a Thanksgiving page so that, they will come to your site once again.

 

  1. Offer Free Shipping

Sometimes the price of shipping will be more than the product itself. So offering free shipping will have the same effect as giving gifts.

 

  1. Use Secure Payment Gateways

Hackers are everywhere these days. So having a secure payment gateway is a must. Or else you might end up bankrupt. So try to invest in payment gateways or else you can also get some free plugins from WP library.

 

  1. Simplify Purchase Processes

Who likes filling a dozen checks for buying a pen? It’s pretty annoying. So you must change your UX and create a new checkout method which uses the least amount of checks.

Doing this will definitely increase your traffic.

 

  1. Clear Return Policies

Companies with clear return policies will have more customers. Why? You ask. It’s a no-brainer because people can return the stuff that doesn’t fit or something they want with way more little doubt. So that they will get some better things than before and will feel happy about that.

 

  1. Plan Your Promotions Wisely

Your promotions not working? No problem just swaps it with a new one and problem. But do a little research, and try to show ads that people like.

 

  1. Choose the Right Keywords

Be wary of the keywords that you are using. Don’t go overboard with keywords as well. Try to keep them clean. Or else you might attract some users that may just increase your rate.

 

  1. Perfect Your Sales Pitch

Get the complete details of the products you are selling with a few great pictures to showcase your products in a way that appeals to the consumers. When people know about the product they are about to buy, they will feel comfortable enough to buy from your online store.

 

  1. Product Presentation Videos

Apart from showing pictures, try to create and display a short video or presentation about the product so that people can understand the product much better. Which might increase the chance of them buying the product?

 

  1. Call to Action Is Important

CTA is pretty important. CTA is the set of buttons such as Complementary Products and Products Viewed or Purchased by Other Visitors. If it’s Halloween season try changing these buttons to some sort monsters to attract more attention.

 

  1. Involve Your Customers

Try asking your customer to join in your social media campaigns, so that you can involve them, by which they might become your friends, later into your loyal customers. This will also help your social media reach.

 

  1. Keep in Touch via Email

Get your customers email. Start sending your offers, coupons, product catalogs and much more to your customers. Since email is great for keeping in touch with your customers.

 

Finally, it all boils down to your own ideas and implementations. The points are mere suggestions but you might and will much better if you work hard 🙂