Inbound Marketing Series: 7 Basic Steps Of Content Creation

Content creation and Content marketing is one of the essential parts of inbound marketing. Not only inbound marketing but the content has become one of the most important needs of human life. People generally find their answer in the form of content. It can be an article, blog, video, podcasts, etc. 

People consume content every day in various ways. From a person searching for an answer on google to the person watching a video, listening to podcasts. Even if you are talking to a person you are generating content only the difference is that you are not taking any action to record it.

Now you can understand why content is important……

It is said that “Content is something that can add value in reader’s life”. 

In our previous detailed article on inbound marketing, we discussed different strategies for inbound marketing. Content creation and marketing is one of the essential strategies. So, let’s begin with what is content creation? Further, we will be talking about content marketing and the benefits of content marketing and various strategies involved in it. 

What is content creation?

Content creation is all about identifying the topic and producing educational, helpful and entertaining material that can fulfill and help the audience. In simple words result that you get after searching something in search engine is content. For example, if you are looking for the Steakhouse in Los Angeles. You will to google and say  “ok google” I am looking for the best steakhouse in Los Angeles and the result you get is a form of content. 

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It is not compulsory that content should be in the form of text. You can always select the form you want to deliver your content. 

There are a total of eight forms of content:-

  • Blogging 
  • Long-form Content 
  • Video Content
  • Animated Gifs 
  • Case Studies 
  • White Paper 
  • Ebooks 
  • Infographics

Select the form you want to deliver and start creating creative content that can grab more audience. Content has always helped many brands and small businesses in getting the maximum number of leads. But not every content needs to drive traffic. It is said by many top-ranking bloggers that valuable, relevant and quality content always attracts visitors and google. Top companies consider content to be the best marketing practice in getting a new and engaging visitors.  An attractive and informative content has helped many brands in retaining a potential and profitable audience. 

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Well, there are few more factors that you should keep in your content creation strategy like content planning, market research, content creating tool, engaging title and target audience in order to get optimized content. Now you must be clear about why content is important and what is content creation. 

But a head-scratching question that will be popping in your mind is – What strategy should I follow to create an astonishing content. Because monotonous content leads to an increase in the Bounce rate. Bounce rate is the term hated by almost all the website owners because no one wants their traffic to get diverted on another website. We will give you a brief introduction to a basic and creative content strategy that can help you in getting the potential audiences on your content. 

Content Creation Strategies 

There are content strategies and factors one should be aware of before creating an engaging and High-quality content

  1. Be clear about your Goals 
  2. Market Research
  3. Decide Your Content-Type
  4. Research your target audience
  5. Know your target niche
  6. Keyword research 
  7. Serialize your content
  8. Develop SEO Friendly Content

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Be clear about your Goals 

Knowing your goal and defining it should be the first and foremost strategy of a content creator. As we all know that everything around poses some purpose and content without any goals doesn’t fit into the marketing field. So, a simple way to know your goal is by asking yourself a question. 

Why are you writing or creating the content??? What is the purpose of it?? 

Mostly, boggers or companies create the content to 

  • Advertise a product 
  • Increase Brand Awareness
  • Earn through Affiliate network
  • Generate leads 
  • Engage existing customers 
  • Get links (to improve SERP ranking)
  • To educate the audience 
  • To increase Social Media Followers

There are many innovative purposes of creating content. So, identify your purpose and start producing a creative content that can bring 6X traffic on your website. 

Market Research

Market research is one of the important phenomena, not only in content creation but in every aspect of the marketing field. Starting for product invention to product launch and advertisement. Everything in marketing needs market research. Same goes for content, a high ranking content requires a lot of market research.  To understand what audience around is craving for. Market research is considered to be the best practice because it helps in understanding the demographics. As I have mentioned earlier your content should always serve a meaning that can fulfill audience needs. 

Decide Your Content-Type

As we are moving ahead in the content creation strategies. You need to know the type of content you want to deliver to your audience. Because every content creator wants to deliver a real result. And text content is not the only way to deliver content. There are times when text content fails to divert traffic. So to overcome the situation content creator use the different types of content delivery mode. 

  • Video Content 
  • Text Content 
  • Audio Content 
  • Live Webinar
  • Email
  • Presentation

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Research your target audience

After selecting the type of content your focus should be on knowing about your audience. Knowing your target audience and collecting Demographics data on them is said to be the best practice. As it helps in understanding age, gender, education, and income of the audience and according to them you can start creating your content.  For example, age between 8-14 may divert more on video content, whereas age group between 20-30 will divert on text and audio content. Content related to women’s makeup will attract females and content related to motor and sports will attract males and females.   

As discussed earlier, content that can fulfill the audience needs, turn out to be more engaging. In order to achieve that there are the following steps:

  • Research on the website that is getting more traffic. 
  • The type of content audience is diverting.
  • Type of content that is getting more share from the audience. 
  • Look for what of title attracts user attention.
  • Lastly, look for the type of content that is getting a quality share from the audience on social media platforms. 

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Know your target niche 

Before creating any content, knowing your niche is important in building a strong audience for future posts and getting quality traffic and audience on the content. Instead of writing or creating content about everything it is better to focus on one particular niche that interests you. For example, Mari Smith, Gary Vaynerchuk, Neil Patel and many more are among the leading marketers around the globe. If you check out their blog, video content, podcasts you may find them talking about various marketing practices, strategies, latest trends of marketing because marketing is their target niche. 

Even if you find more interested in creating a podcast or getting knowledge about how to create a podcast. Or in simple words, if the word podcast interests you then you can choose it as your niche and start getting more knowledge about it. Later time may come when you will be the one creating content and advising people on using various segments to create an amazing podcast.

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Serialize your content

Content Serialization is said to be one of the best traffic engaging practice. Where a content creator breaks down larger ideas into smaller parts and releases it in succeeding order. Sometimes it is difficult for a content writer to deliver a larger content in one blog post.  So, they opt for Content Serialization. The main advantage of content serialization can be seen when your target audience is waiting for the next series to release. 

Check out our series on Guerrilla Marketing strategies and examples.

For example, many of you might have seen the Marvel Avengers. It is one of the best examples to understand content serialization. Well, it was a movie so it took a long gap to complete the series. But if you notice properly every avenger’s movie was interlinked to each other and was released in the series by making the audience anticipated and engaging. 

Develop SEO Friendly Content

SEO friendly content is a way of creating content by keeping SEO factors in your mind to rank your content on the top of SERP.  Content writer around thinks that inserting more number of keyword will help them in ranking their content on the top of SERP. That is not true, keyword plays an important role because keywords are the only way through which traffic is going to divert on your web page. But other than keywords there are factors like 

  • Length of your article 
  • Heading and subheading
  • Optimized Images
  • Content Quality
  • Catchy titles
  • SEO friendly URL 
  • Outbound Links 
  • Inbound Links

The Least Common Blogging tactics are the most effective

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There are times when a high-quality content fails to grab user attention due to various reasons. Go through the image to figure out the common content creation tactics that people ignore while creating content.

  • If you are creating a blog or article adding 10+ images helps the audience to understand your content thoroughly.
  • Publish your content on a daily basis, it is not mandatory that the content should be more than 1500+ words. Make a calendar and try to publish 5 to 6 2000+ words articles in month. Rest of the days you can create a 600+ world article or 1000 words article to keep your new and existing audience engaging. 
  • Do the keyword or keyphrase research. Visit the keyword research tools or look over your competitor article to get authentic and engaging keywords that can get more traffic.
  • Well, there are free video creating tools available. If you are creating an interesting article or blog try to make video content to grab user attention. 
  • If our previous article on inbound marketing, we discussed PPC. Promotion of content through a paid channel is a good way of attracting the visitor. If your content is unique and informative then paid channels can help you in spreading awareness. But it is always suggested to get organic visitors

 

Frequent Questions and Answers on Content Creation

What is Content Creation?

Content creation is all about identifying new topic, choose the form you want to deliver your content, do research about the topics and keyword. there are few more factors that you should keep in your content creation strategy like content planning, market research, content creating tool, engaging title and target audience. 

What makes a good content creator?

Factor mentioned below makes good content creator  

  • Be clear about your Goals 
  • Market Research
  • Decide Your Content-Type
  • Research your target audience
  • Stay current 
  • Know your target niche
  • Keyword research 
  • Serialize your content
  • Develop SEO Friendly Content

How to start a career in content writing?

Identify your niche then get involved with it start searching about your target niche. Read our blog to get in-depth knowledge of the type of content available. Identify the type of content that interests you.  It can be video content, audio content, and Text content. And start creating your content. 

Is content writing a good career option?

Well, content writing as a career option is a good choice. You have to be knowledgeable enough to deliver a trending and quality content.

What does it mean to be a content creator?

Content creation is all about identifying the topic and producing educational, helpful and entertaining material that can fulfill and help the audience.

What Kind of content should I create?

There are different types of content like 

  • Blogging 
  • Long-form Content 
  • Video Content
  • Animated Gifs 
  • Case Studies 
  • White Paper 
  • Ebooks 
  • Infographics

What is an example of content?

In simple words result that you get after searching something in search engine is content. For example, if you are looking for the Steakhouse in Los Angeles. You will to google and say  “ok google” I am looking for the best steakhouse in Los Angeles and the result you get is a form of content. 

How to build your content strategy? 

  • Be clear about your Goals 
  • Market Research
  • Decide Your Content-Type
  • Research your target audience
  • Stay current 
  • Know your target niche
  • Keyword research 
  • Serialize your content
  • Develop SEO Friendly Content

 If you are looking to drive more traffic on your website and want to make your website more authentic then contact our SEO experts at SFWPexperts. We have SEO and Web Design experts that can make your website more engaging and will ensure that your website keeps up with the trend.