6 Important Website Design And Development Factors To Consider In 2020

Looking to design a new website for your business. If yes, then before creating a new website design we recommend going through some important factors to make the website design and development process more effctive and result-driven.

Even if you are looking to partner with a bay area website design company to create an attractive and conversion-centric website for your business then also make use of these factors for effective results. 

Undoubtedly in today’s digital world if you don’t have a website then you are probably losing lots of customers and sales. Without an attractive and conversion-centric website design, your business has no identity in the competitive market. That’s why it essential for every business to have an attractive and conversion-centric website for their business. 

About Us:  SFWP Experts is an award-winning Los Angeles WordPress website design company specialized in offering conversion-centric custom web design services to all sizes of businesses. Our professionals can create highly effective and fully responsive eCommerce as well as a  standard website. We at SFWP Experts have a team of content writing and marketing experts, dedicated to delivering high-quality and fact-based content to educate our audience about the latest trends, tools, tips, and more.

Website design and development is a challenging and fun process that means a lot of thing goes into designing a new website for a business. But your website and business can outperform your competitor only when you craft a unique and user-friendly design for your potential customers. 

In this article, we are going to highlight some important factors of website design and development that every business should know before creating their website. Considering these factors enables you to enhance your website design and development process and using these factors you can also select the right website design company for your business. 

If you are looking to create a new wordpress website for your business then make sure to check our blog on WordPress Website Design Guide: Things To Know Before Creating WordPress Websites.

Important Factors Of Website Design And Development

1. Cost-Effectiveness  

Undoubtedly today every type of business looking to cut extra expenses and save money so that it can be used for future business growth. Most of businesses think marketing is the only field where they can cut expenses, But apart form marketing and manufacturing, websites are another way to cut extra expenses for your business (which can for further development or in some other field). 

If you are starting new then make sure you consider this factor, but if you have already build you website then there will be a time when you will think of redesigning your website for better performance. At that time you can create a cost-effective website redesign plan for your business.  

If you are looking to hire a website design company for your business then select a company thet offers custom pricing depending on your business requirement and needs. Not only that but a reliable website design company can also help you in creating a cost-effective website designing plan for your business.  

After creating a website most of the businesses end up losing money in hiring a marketing company or employe. If you want to cut the extra expenses then you can hire a website design company that offers both marketings as well as web designing services. 

2. Identify And Define Your Target Audience 

Identifying and defining your target audience is considered one of the most important factors of website design and development. Because you are creating a website, not for your own use but to attract your potential customers and encourage them to perform an action. For that, you need to have a design thet resonate with them and encourage them to explore for about your business and website.

No matter how effective your products and services are for consumers, if you are looking to grab more visitors on your website then your website UI and UX design should relate with your target audience taste and liking. 

Identifying the type of age group you are trying to target will also help you in deciding your website design and layout.  For example, if you are targeting an elder audience then you should focus on creating a design that is easy to navigate and contain easy to read content and typography. 

On the other hand, if you are targeting the young generation that is already aware of the latest tech, design, and function then you can plan and create a website that meets their expectation.  

Remember an experienced and reliable website design company does target market research before creating any website. So, before partnering with any website design company make sure you are aware of their functioning.

3. Selecting the right CMS (Content Management System/Software)

When it comes to website design and development, the first thing you need to look before designing a website is the backend of the website. Your backend functioning will play an important role in making and breaking your business. That’s why it is important for every website to identify and select the right  CMS for their website.

Your front end act as an outer look of a car and your backend act as the engine of the car. This means your front end is impactful only when your back end functioning is strong. A reliable and effective content management platform (CMS) can help you to enhance your website backend functioning. 

Undoubtedly, wordpress is one of the most popular adn widely used CMS platforms which contains all the features and functionality to manage a high-end website. Apart from wordpress, there are other CMS platforms like Wix, Squarespace, Joomla, Shopify, and more. Selecting the right CMS also allows you to handle your website design without even writing a single bit of code.  

4. Website Responsiveness 

Website design responsiveness is one of the crucial aspects of the website design and development process. No matter how effective and persuading your website design and its services are for the users, if your website is not responsive then all your efforts of creating your product and website can go in vain. 

Your website should not only be responsive on laptop or PCs, but today users are more diverting on handheld devices that means you you website should be responsive on mobile devices, tablets, and more.

A responsive website should be adaptable on all types of screens so that your content, images, and other animated elements are clearly visible to your site visitors. A responsive website is the one that adjusts and works seamlessly on all devices without disturbing its overall appearance. 

Once your website becomes responsive you can test it across different devices for its effectiveness. 

If you are looking to create a fully responsive website that drives conversion, traffic, and sales we recommend you to partner with an experienced and reliable website design company for your business.   

5. Compatibility with multiple browsers 

As the internet users are growing, leading companies like Google, Microsoft, Apple, and more have started to offer their own internet browsers like Chrome, Microsoft Edge. Safari, Mozilla Firefox, and many more. So if you are planning to build a website then you need to ensure that your website is compatible with all the leading browsers. 

Today almost every leading internet browsers have got a good user base. That’s why while creating a website for your business you need to ensure that it is reachable from multiple browsers. Because your potential customers might be using chrome or safari or Microsoft edge. If you don’t want to lose your customer then it’s essential for you to make your website compatible with multiple browsers.  

6. User-Friendly navigation (convenience)

One of the key factors of website design is creating the structure and layout of the website. Because your website navigating is totally dependent on your pre-designed website structure. If you don’t want your site visitors to get confused after visiting your website then make sure to offer better navigation to site visitors. 

Because today with a lot of options available, users will never waste their time browsing a confusing website. Once your site visitor starts facing difficulties in navigating your website then they may probably never return back on your website. Not only that but they can also sift to your competitor website.  

So before creating your website make sure you have a proper user-friendly navigation plan in the designing stage. Because once your website is coded then it can become difficult to restructure your website. 

An experienced and reliable website design company offers a project manager who provides transparent information at every stage of website design and development so that if you want to make any changes or tell you requirement you can easily convey it to them. That’s why its recommend to partner with a company that has an in-house project management team.  

Final Thoughts 

By now you might be having a clear idea about the important factors you need to consider when creating a new website for your business. Even if you have an existing website then you should consider these factors while redesigning your website. Because in addition to your website content and traffic, your website layout, navigation, and interface (UX/UI design) also play a crucial role in converting your visitors into potential cuatomer.

Identifying your target audience data and your business requirement will help you to enhance your website design and development process and will offer you more result-driven results. So if you are looking to create a new website then make sure you consider these tips before creating your

If you are confused about whether to select a website designing platform like WordPress, Wix, and more to create your website or you can hire a website design company for your business. 

So, here is a thing if you are starting a new website with a tight budget then you can use a cost-effective website builder platform like WordPress to create your business website. Or you can hire a website design company to create a custom website design that meets your business requirements and your target market expectation. 

Frequently Asked Questions: 

1. How much does it cost to create a new website? 

Creating a new website for your business can cost you between $8000 to $150,000 on average depending on your requirements. Your website design costing is totally dependent on the features that you want to add, the number of pages you need, and more. For example, if you need an eCommerce website then obviously you need to build a website with various pages depending on the number of products.  

A website design defines your business functioning and reputation, which indirectly helps you to get more sales for your business. That’s why you need to be conscious while selecting the right website design and development company for your website. SFWP Experts is an award-winning Los Angeles website design company that can help you in creating a research-based website for your business. 

2. How to select the right content management system (CMS) for your website? 

Your website backend plays a crucial role in enhancing your website functioning. Identify and select the right CMS for your website for better results and performance. Here are some tips you can consider before selecting the right CMS: 

  • Never think of creating a custom-coded CMS 
  • Select a scalable CMS for your website 
  • Avoid selecting CMS with excessive technology that makes backend handler confused
  • Identify and select an omnichannel  CMS 
  • Select a CMS that offers extensive support
  • Choose an intuitive UI 
  • Select a CMS that allows you to visualize and organize your website correctly
  • Select a CMS with API

Your website design and its interface play a crucial role in converting your site visitors into potential customers. That’s why it is recommended to partner with an experienced website design company that can offer a research-based and conversion-centric website for your business. 

3. What makes an attractive website?

If you are looking to create an attractive website for your business then you can follow the below points:

  • Create a simple layout (avoid adding too many designs & animation)
  • Optimize your website navigation 
  • Highlight you call to action button (CTA)
  • Add content with target keyword 
  • Use enough white space to make your website look attractive 
  • Enhance your website design 
  • Using the latest UI/UX design trends in your website 
  • Add attractive and easy to read text 
  • Use Bold typography to highlight key points 

Looking to create a new website that drives more cuatomer and sales for your business? If yes then make sure you partner with an experienced website design company that can help you in creating a website that offers more traffic and sales. 

4. What question should I ask a website designer?

Before hiring a website designer make sure to ask the below-mentioned questions:

  • Does your company has any expereince in my nice or created a website related to my industry?
  • What are the services offered by your website design company?
  • What are your companies website design and development process?
  • Can your company design a website thet fits my budget? 
  • Does your company perform target market research before creating a website?
  • How long does it take to create a new website?  
  • Does your company have a portfolio? 
  • What things are required before the launch of my website?
  • Does your website design company offer a project manager?
  • How your company ensures to offer a consistent and stable expereince on all devices?

Without a website, your business might be losing lots of customers. That’s why it is recommended to hire a website design company that can help you in crafting a research-based website that meets your business requirement as well as potential customer’s expectations.