Looking to improve your brand awareness and user experience? Today, most brands and businesses wonder how they create a long-lasting memorable impression in front of their users? That’s where the splash screen comes in. Including the Splash screen in your mobile application can help you to create a memorable first impression.
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Whenever your mobile application visits your application, redirecting them directly to your main page can be a good choice but it will be similar to what your competitors might be doing. If you want your mobile application to stand out from the crowd then adding a splash screen will surely differentiate your application from others.
Not only that but there are a lot more benefits of including a splash screen in your mobile application. An attractive and eye-catchy splash screen will surely add value. There are various tips, techniques, and designs you should know to craft an appealing splash screen that makes your brand and company memorable.
In this article, we will be drawing your attention to what is a splash screen? Why is it important for different brands and businesses to use splash screens? We will also be discussing how you can create an attractive splash screen for your mobile devices?
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What is a Splash Screen?
A splash screen appears for a few seconds after you open a mobile application on mobile devices. You must have come across these types of splash screens in your daily life. If you open mobile applications like Facebook, Netflix, The New York Times, and more you can find a splash screen displaying either the brand name or logo.
A splash screen is also called a launch screen or startup screen that appears when a user opens a mobile application on their mobile devices. Not every mobile application has a splash screen feature but embedding a splash screen into your mobile application will surely help you to increase your brand awareness.
Why is Splash Screen important for mobile apps?
If you are confused, whether you should implement a splash screen or not then remember your first impression is going to be your last impression. Splash screen creates the first impression of your brand in the user’s mind.
Even if you don’t implement a splash screen your sales and revenue will not get affected. But implementing a splash screen will help your customer to associate and build a long relationship with your brand. It will also help them to recognize your brand whenever they see a logo or your name.
We can take the example of popular mobile apps like Facebook, Netflix, Uber, and more. Even though being popular they use splash screens in their mobile app because they look for building long term relationships with their customers and users.
Netflix’s splash screen has grabbed many users’ attention. If you are a Netflix user then you can remember the simple and intuitive logo appearing on the screen when you open the application. Have you ever observed the Skype splash screen appearance?
If no, then right now you should open and check the Skype splash screen. Whenever you open the app an attractive logo pops up in the middle and you can find an animated graphic bouncing around until your main page appears. These types of activities help in improving your brand identity and separate you from your competitor’s application.
Tips to design an attractive splash screen for your mobile
After knowing what a splash screen is and the importance of a splash screen. Now you might be thinking about how to create an effective and attractive splash screen for your mobile application? Below we have mentioned some tips that will surely help you to create an intuitive splash screen for your mobile application.
1. Be Creative and Use Simple Design
By creating a splash screen your motive is to attract your user’s attention for a few seconds. To do that we would recommend you keep the design as simple as possible because today simple visuals and graphics look more attractive than the complicated one. (Image source)
However, by creating a simple design, we don’t say creating an ordinary design. Instead, you can use your creativity to create a simple and attractive design for your splash screen. An intuitive splash screen for a mobile application is the creative mixture of colors, logos, and background.
Make sure your logo is compatible with the background color and placed in the right place. Because that is going to be the key factor of your splash screen. Try to minimize the use of words and letters in your splash screen as it will increase the load time.
Remember your splash screen is just for making your brand or logo memorable so don’t include any message in your splash screen. Keeping above splash screen tips and tricks can help you in creating an attractive and eye-catchy launch screen for your mobile application users.
2. Be aware of the splash screen Size
With the increase in the number of mobile devices, it has become important to know the screen resolution & size before creating a splash screen to ensure that your splash screen’s attractive design doesn’t get affected.
For example, if you are creating a splash screen considering the resolution of the iPhone X. then what about the group of the user using the iPhone 6s. There are people using iPhone X whereas there are also groups of people who might be using the iPhone 6s. So you need to ensure that your splash screen works effectively on every device.
Every mobile device today has a different screen size no matter which software your users are using Android/iOS. And the splash screen covers the whole display area of every mobile device. That makes it important for you to identify the screen size of devices using Android and iPhone.
To know more about the screen size and resolution you can click the below link
3. Indicate loading process
In the above tips, we mentioned that your splash screen should not take a long time to load. But sometimes brands choose to display letters and graphics to attract their user’s attention. If that is the case then your splash screen would take a few seconds more to load and your user should know about it.
Remember today very few people have the patience to wait. If your splash screen is taking a long time to load without any indication then it will increase your user’s anxiety. They may abandon your website and there are chances that your user may think your website crashed.
To avoid these types of common mistakes you can add an indicator in your splash screen that shows the loading progress. Visuals like adding a display bar or progress bar will surely help your user to recognize the loading process.
4. Reduce splash screen display time
It is one of the important tips that every brand and company should consider while creating their splash screen. Remember your mobile visitor can get frustrated if your splash screen appears for a long time, mainly if your user is opening your mobile app multiple times in a day
To overcome that we would recommend reducing the splash screen appearance time. 2-3 seconds can be the perfect timing for a splash screen. If you have something attractive to display then the splash screen appearance timing should last between 6 – 8 seconds not more than that.
If you splash screen timing is going beyond that then your the user may close or abandon your application. There are chances that your user may uninstall your application and shift to your competitor’s mobile application. For the first time, you use can ignore but if they have to open the same application multiple times then they will surely get frustrated
5. Showcase your brand clearly
The color and logo used in your splash screen can help you to showcase your brand image and message. Today if you want to display your brand message to your audience then the logo and moto are the best way. But displaying the same message in words through the splash screens can not be a great idea.
Instead, you can create and use the logo and visuals that display your brand ethics and make your customer remember your brand. Mainly your logo will play a crucial role in displaying your brand awesomeness to your mobile visitors. Your logo and graphic should determine where they are going to land.
For example: if you are having a mobile gaming app then you need to create an attractive splash screen with visuals that excite your visitors. PUBG, call of duty, and more can be the best example.
6. Experiment with your splash screen
More than a tip it is a recommendation if you splash screen fail to grab your user’s attention instead of getting upset try to carry out some experiments with your background color, logo placement, and display time.
Finding the right and eye-catching combination will take time but for that, you need to experiment with different designs and color combinations. There are many tools available like canva, adobe photoshop and more that allow you to experiment with the designs which can produce effective results.
Using these tools and software will allow you to create different designs among which you can test and identify the best for your splash screen. If you are using Canva then you can find different templates, elements, and fonts that you use to create your splash screen.
To make your splash screen testing process more effective you can add a column in your survey form to identify the color combination your potential customers relate. Yes, it can be a time taking process but it will surely give you effective results.
Elements that can include in your splash screen:
By now you might be having a clear idea about the importance of a splash screen. Now we will help you in determining how your splash screen should appear.
Background Color
It is one of the important aspects where you should spend time in deciding. The perfect and eye-catch background color will sure grab your user’s attention. Selecting the color for your splash screen totally depends on you but we would recommend selecting bright background colors for your splash screen. To make your selection process more effective, select the color from your brand color schema.
Brand/Company Logo
Your band logo plays an essential role in grabbing your user’s attention. Placing it in the right position will surely help you in getting a positive response from your mobile visitors. Make sure your background color contrasts with the logo. Use background colors that separate and highlights your logo and the name.
Slogan:
We don’t recommend adding too many words and letters on your splash screen. But if you have something that can persuade your customer and attract your customer retention then it’s worth adding a slogan on your splash screen. For example, Adding a short motivational slogan that contains three words can make you splash screen eye-catchy.
Things that you shouldn’t include in your splash screen:
- Don’t use too many visuals and graphics as it can make your splash screen less attractive.
- Most of the companies commit a mistake by putting an advertisement in the splash screens. Advertising your products on a splash screen can make it look less attractive and it can frustrate your customers.
How to Create a splash screen in android?
By now you might be having a clear idea about what a splash screen is, the importance of a splash screen, and tips to create an attractive splash screen for your business. Next, watch the video to know how you can implement a splash screen in android.
Conclusion:
If you want to increase your brand awareness and identity in front of your potential customers and your mobile visitors then it is recommended to create an intuitive splash screen for your mobile applications. It can be the best Technique to reinforce your brand identity. Make sure your splash screen is created and displayed in portrait mode.
You can use the above tips and tricks to design an eye-catching splash screen that reflects your brand image. We have also embedded a tutorial video to make your task easy. Go through the tutorial video to identify how you can create an attractive splash screen for mobile applications. While creating the splash screen make sure you keep all the points in your mind to avoid the common mistake done in most the mobile applications.
Frequently Asked Questions:
1. What is the use of the Splash screen?
A splash screen appears for a few seconds after you open a mobile application on mobile devices. Splash screen creates the first impression of your brand in the user’s mind. Even if you don’t implement a splash screen your sales and revenue will not get affected. But implementing a splash screen will help your customer to associate and build a long relationship with your brand. It will also help them to recognize your brand whenever they see a logo.
2. How long should a splash screen last?
To overcome that we would recommend reducing the splash screen appearance time. 2-3 seconds can be the perfect timing for a splash screen. If you have something attractive to display then the splash screen appearance timing should last between 6 – 8 seconds not more than that. Your mobile visitor can get frustrated if your splash screen appears for a long time, mainly if your user is opening your mobile app multiple times in a day
3. How do I make a good splash screen?
- Be Creative and Use Simple Design while creating your splash screen
- Reduce splash screen display time so that your customer doesn’t get frustrated
- Be aware of the splash screen Size to ensure that it loads on every screen
- Indicate the loading process to your mobile user.
- Showcase your brand clearly in front of your user
- Experiment with your splash screen to make it look more appealing
4. Are splash pages good or bad?
If you are confused about whether you should implement a splash screen then remember your first impression is going to be your last impression. Splash screen creates the first impression of your brand in the user’s mind. So, if you want to increase your brand awareness and identity in front of your user then we recommend you create a splash screen for your mobile application.
5. What is a splash screen in android?
Splash screen in Android is the screen that appears when a user opens the mobile application on the android device. A splash screen contains attractive visuals, logo, and background that helps the brand and company in increasing its brand awareness and make it memorable to their mobile application visitors.